We, as a society, have come to expect Google to know the answer to every question we have. An actor’s first movie, how many colours a lobster can see, and the chance of being struck by lightning are all questions Google and other search engines or forums can answer easily.

But what about when the answer is more complicated than that? What if we ask questions such as “How do I find the sitemap for my 301 redirect errors?” or “How do I market to a technical audience and, in particular, one from the blockchain developer domain?

Enquiries such as these need a more specific, expert-understood answer. While we may find something we think could be the answer on Reddit or even Quora, who knows the person’s background answering these questions.

That’s where micro-consulting comes in.

What is micro-consulting?

Micro-consulting involves subject domain experts assisting individuals on a one-on-one basis with a specific question or set of questions over a short period of time.

Instead of someone hiring a consultant for a long-term project that could cost their company thousands of dollars, micro-consulting lets users search through a catalogue of experts who can help them within just a few hours or days.

Not only can micro-consulting assist people in finding the correct answer to their specific questions, but it also helps industry experts. Instead of working on only one or two projects at a time, experts can take on up to 10 conversations or meetings a month.

This gives industry experts and thought leaders the chance to meet regularly, network, and grow their skills and knowledge.

Also Read: Why the world needs a knowledge engine now

Any professional or entrepreneur can utilise it to help scale their businesses and personal knowledge base.

For instance, an HR manager may be dealing with internal communications issues and company culture. The resolution to this challenge depends on many factors: company size, how they handle complaints, current internal comms pathways, and more.

Instead of trying to figure it out all alone, a Wizly micro-consultant (a certified HR professional) can help this HR manager on a one-on-one basis in as little as 24 hours.

All users need to type in their question, issue, or topic into a search bar, and industry experts are matched based on their keywords. Experts can also be found through browsing micro-insights, pieces of written or audio-recorded knowledge shared, focusing on improving topical understanding and problem-solving in their industry.

How do you start micro-consulting?

Signing up is a breeze once you have determined yourself to be an industry expert or thought leader in your field (roughly seven years of experience). There are two main ways to sign up as a Wizly micro-consultant:

• Follow this link to fill out an application.
• Be invited directly by one of the Wizly team

After you have signed up to be a consultant, you can immediately set up your account and start answering questions! Wizly encourages you to use WhatsApp for notifications (which you can download from your chosen app store).

The future of solving

We believe the way business challenges are solved needs to be simplified and done in a more open access and cost-effective manner. Micro-consulting is a way for experts and thought leaders to use their knowledge more deliberately and flexibly.

Join our next LIVE Learning session on May 5 here.

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