In a world where sustainability takes centre stage in consumer choices, Electrolux, a global household appliance leader, is making strides in redefining appliance ownership. Levande is a corporate venture of Electrolux (Singapore) jointly incubated with EDB Singapore and FutureLabs as part of EDB’s corporate venture launchpad. It is a program that pioneers an appliance-as-a-service with the goal of encouraging circularity amongst consumers, away from the linear purchase-and-dispose model.
In support of Electrolux’ For The Better 2030 Sustainability Goals, Electrolux partnered with the Youth E-Waste Ambassador Program (YEAP) to champion sustainable living and advocate for better consumer practices.
Levande by Electrolux: A paradigm shift
It all began with Levande by Electrolux, an innovative appliance subscription service designed to rethink the model of linear product ownership. Levande offers an alternative that consumers can adopt beyond the traditional buy-and-dispose model by offering a service of renting appliances, new or refurbished, with flexible terms tailored to consumer lifestyles.
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The conception of Levande is rooted in evolving consumer values. Electrolux has recognised the need to adapt its current service range to provide other alternatives to its consumers. Consumers are willing to consider models alternative to ownership — such as renting — to fit their lifestyles. At Electrolux, sustainability has always been part of the DNA, and they are determined to provide consumers solutions that are more sustainable — for the pocket, as well as for the planet.
The challenge of E-Waste in Singapore
According to the Towards Zero Waste team, a staggering 60,000 tonnes of e-waste are discarded each year in Singapore. For Electrolux, these numbers aren’t mere statistics; they are a call to action. It’s a stark reminder that both consumers and businesses must take responsibility for e-waste in our society.
Noting these challenges, Electrolux was inspired to create a circular business model addressing not just consumer needs but also the environmental impact of our choices.
Ever since Levande made its grand entrance in Singapore as the city-state’s first large home electronics appliance-as-a-service program in November 2022, it has been a great success in providing accessible options to consumers. Electrolux also extends a hand to businesses such as co-living spaces, co-working spaces, corporates, design studios, and other entities that benefit from these sustainable solutions.
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The best part? Levande offers more than just appliances; they offer a responsible end-of-life plan. They will collect and dispose of other commonly unregulated home appliances, ensuring a reduction in their impact on the planet.
Levande isn’t just a convenient service; it’s a game-changer in the battle against e-waste and preventing the addition of unnecessary appliances to landfills. It promotes appliance reuse and responsible disposal, paving the way for a more sustainable future.
Joining hands with YEAP
Electrolux doesn’t stop at its own initiatives; coming in to support YEAP is deeply rooted in their “For The Better Goals 2030,” a commitment to shaping better living around the world.
The Singaporean youth play a pivotal role in addressing the e-waste issue in Singapore. They are the digital natives, deeply connected to the world of electronics. Electrolux believes that by sharing the work they do through Levande, the youth can make more informed choices about how they use their appliances and reduce not only their electronic footprint but their carbon footprint as well.
Samantha Thian, Senior Sustainability Manager at Electrolux, offers a simple yet powerful piece of advice: “We don’t need one person doing sustainability perfectly; we need everyone doing it imperfectly.” In the journey towards sustainability and e-waste reduction, it’s essential for individuals to take small but meaningful steps to collectively make a significant difference. Every action, no matter how small, contributes to a more sustainable future.
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Electrolux’s partnership with YEAP is a testament to their commitment to sustainability and responsible e-waste management. It’s a concise narrative that inspires change at both individual and industry levels. Electrolux and the youth of Singapore are working together to shape a sustainable future, and their collaboration with YEAP is a key milestone in this inspiring journey.
For more insights on e-waste, and updates on upcoming programs and activities, follow YEAP on Instagram and Facebook.
Join YEAP. Become a youth ambassador here.
To know more about Levande by Electrolux, click here.
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This article is produced by the e27 team, sponsored by YEAP
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