This is a question the entire Storya founding team grappled as we look back on our journey at the startup. Raising from VCs is not guaranteed. Most statistics note that less than one per cent of startups receive VC funding.
That being said, we had already succeeded in raising from angels, had built a product that was loved by its audience, and perhaps most importantly, we had assembled an incredible, talented team to push the startup to its next level. We truly believed it would happen. But it did not.
Like many entrepreneurs, we grappled with questions of funding and sustainability. The allure of VC funding is undeniable – it promises rapid growth and the realisation of ambitious dreams. Yet, it’s a path lined with complexities and unintended consequences.
Reflecting on our experiences and those of others, we’ve come to see both seeking and getting VC funding as a double-edged sword. Patreon, a platform we admired for its creator-centric approach and for its ability to successfully raise funds was an important example.
Patreon was a big inspiration for what we were trying to do with Storya. Our app was meant to be something like Patreon but useful from end-to-end for the creation of content with powerful monetisation tools. But it turns out Patreon’s biggest mistake was taking US$400 million in VC funding, pushing the company valuation to an unrealistic US$4 billion.
While the company has grown to become a staple of the creator economy, many are now questioning whether it has a future at all. The need to squeeze out ever greater profits at higher speeds to repay those investors weighs heavy on its fate.
This case highlights a critical challenge: opening the door to VCs can inflate expectations, creating a chasm between achievable goals and investor demands.
But it’s not just about the numbers. The essence of what makes a startup innovative can get lost in this translation. The pressure to meet growth targets often leads to compromising the very ideals that sparked the venture. Patreon’s shift in business model, driven by VC pressures, is already eroding its foundational values.
Also Read: How do you raise VC funding as a student entrepreneur? Find out the answers here
Back to our own journey: after contacting through various channels hundreds of VC funds (still a drop in the bucket of the thousands and thousands that exist), one issue was that fundraising had become its own business line. The VC outreach, pitching, follow up, tracking, and other corollary activities, ended up taking 50 per cent or more of his working time for nearly a year.
As the CEO, it eventually became clear there was a toxic cycle at play. The more difficult it became to close the funding round from VCs, the more time we spent on it, at the expense of managing the rest of the team, the product and the customers, which over time made our traction numbers less appealing, although we were adding thousands of users to the app. Somewhere along the line, the balance between seeking funds to keep building, and actually running the business, was broken.
There were many rookie mistakes at play here. As a first-time founding team, striking the right balance between the many aspects involved in launching a successful tech startup was nowhere near guaranteed.
External conditions matter
Other massive factors played a role of which at least two are worth mentioning, the macro funding environment and the appalling diversity record in VC funding. On the first, we just had bad timing: our funding campaign kicked into gear in late 2022, by which time overall funding going to early stage startups was already tanking due to changing economic environment, rising interest rates, and more.
We heard from several friends in the startup ecosystem both in Singapore and Silicon Valley that while many VCs continued to take pitch meetings, very few had any actual plans to sign checks given the situation.
The second factor is the one that left that bitterest taste in us. We launched Storya to champion diversity in publishing, leveraging technology to achieve it. Our fundraising experience showed us that while most VCs like the put diversity somewhere in their “belief” statements or “about us” web pages, the reality is far, far more depressing. As we have documented during the process:
- VCs told us during actual pitch calls (facing our entire diverse team) that diversity did not matter in investment decisions.
- We were penalised for pitching under adverse conditions (e.g. blackouts) because of the geographies we operated from, like South Africa.
- A major California university startup program, which had a dozen people on its diversity committee, hang up on us when we raised the objection that their scheduling made it impossible for a diverse team from Africa and Asia to participate in their pitching sessions.
And that is just a taste of what we dealt with, despite the fact that Storya still had a white, male CEO. It made us empathise all the more with the insane challenges faced by startups that do not tick any of the VC’s preferred ‘boxes’.
Also Read: Singapore Budget 2024: For startups, talents and funding remain key challenges this year
As the fundraising winter continues, we read that funding going to women-only founded startups, for example, has contracted even further, reaching its lowest level since 2016, according to Morningstar statistics. The diversity challenge is real, and it is hurting innovation worldwide.
What are the lessons here?
We agree that whatever project comes next, self-sufficiency from a revenue perspective will be non-negotiable. While we do not exclude the possibility of fundraising in the future, we would take a “sustainable revenue first, external funding later” approach. It is partly a result of the tough experience we had.
But it also comes from the simple realisation that the era of easy startup funding has been dead since at least 2021, and is unlikely to come back.
Part of it is also about accepting that there we just do not easily fit the typical founder profiles VCs look for, in terms of background, university attended. We chose to be open about the struggle of diversity in VC funding, but it took a toll on us, as a team and individually. It caused stress and anxiety we would not choose to live through again soon.
So for now, we keep our heads down, continue with our research, brainstorming, experimenting, and building. Thanks again for being on this voyage with us!
This article originally appeared on the newsletter Praveen & Paolo on Tech.
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This article was first published on March 7, 2024
The post What did we learn from failing to raise VC funding? appeared first on e27.