Chatbots are taking over the place of real personnel’s, hence reducing the expenses of a company
You must have come across the pop-up box that opens when you visit some specific websites online. Generally, the first question that it asks you is, “How may I help you?”.
Those pop-up menus are specially designed bots to assist you throughout your queries regarding any product or service on that particular website.
Whether you open the website in the morning or the middle of the night, these chatbots are always there to assist you as well as solve your issues.
Furthermore, it asks you to drop your contact details like email id and phone number to reach you through a customer support executive at a good time.
Today, these chatbots are taking over the place of real personnel’s, hence reducing the expenses of a company.
More than 100k business houses are using Chatbots to deliver a response to customers instantly. And at approx. 80 per cent of customers are satisfied and have improved their perceptions for the businesses after chatting them online.
No doubt, every start-up or a traditional business owner’s priority after the production of products is to sell them and generate revenue to survive in this competitive world.
So, why not use those techniques that are specifically designed to help your business and that too, without delays?
Also Read: 10 Instagram tools to supercharge your brand awareness
You might have a top-notch customer support team; however, the consumer taste and preferences are changing drastically.
Today’s customers want ever-ready best services beforehand and when they are getting these facilities elsewhere, why will they come to you?
Think! in this competitive world of online trade, there is a need to have the latest bots like chatbots for your business.
Following are the attributes that will let you know how to use these chatbots effectively and efficiently:
Keep the service available for 24*7 hours
There is no use of making the Chatbot service available in the morning hours only. More than 50% of individuals surf the internet during late-night hours, and then it is the perfect time to keep this service available.
This helps you to grab more customer base. Even when I was surfing the internet to purchase a laptop for myself, I bought that online after getting assisted on the chatbot of a reputed company’s website.
The conversations facilitated with artificial intelligence having neuro-linguistic programming can perform better when the humans (customer support) are out of reach.
Hypostatize the chatbot experience
There is a subtle line difference between customer satisfaction and customer frustration when they are talking to a machine. Though the technology has taken over the world through the coding and decoding of formulas.
However, artificial intelligence is a non-living thing, and in an artificial state of mind cannot equalise itself to human brains and thereby becomes crucial that the technology is used correctly.
Also Read: How do I create a memorable promotional brand or product video?
The reason being, the chatbots are programmed in a certain way that the responses they give are pre-defined as per the set keywords to the customer’s queries, so it becomes imperative to ensure that the answers are personalized as much as they are possible.
Design to create a healthy first impression
Yes, the first impression is the last impression, and we all know that. Not many small and medium enterprises are using chatbots yet. It can become your plus point to use it.
The customer knocking at your door may visit your website for the first time. What do you expect from him or her? To buy your products or heir your services in the first go?
You must be! And for that, you must make it more appealing for the first time users. The teacher gives an “excellent” remark to a student only when the homework is done correctly.
Use a lively and cheerful design
No one likes boring and default designs with no colourful or bright designs. Chat-bots effectively streamline you’re your ability to service customers and increase the revenue.
Providing customers with normal quick responses, answering basing queries is one thing, and proving them a pleasant environment on chatbots is another level of thinking.
Some of the best companies have added colourful designs to their chatbots to make it more interesting for their users to interact with the bots. So this feature can also help attract an excellent customer base.
Some people are opting for mobile apps for this purpose. For that purpose, they need to find out – How To Make An App? Instead of that, Chatbots can be your one-time solution.
Use them to work as a sales apprentice
Many successful brands are already using chatbots to take orders and offer the customers much other sales-related stuff.
For instance, when you visit any restaurant app that uses a chatbot, you must have seen the pop-up assistant shows you similar results of the food menu based on your current as well as past search history.
This is the technique that can fetch you a better customer base as well as regular sales.
Use Them to Conduct Dynamic Surveys
The traditional methods of surveying the customers are out-dated now. The customers today are no more excited about filling those long survey forms to give their feedback.
They avoid and ignore such type of surveys, but the modern way the chatbots are designed to conduct investigations is really different and quite interesting where the chatbots give you a question with some multiple choice answers.
Also Read: The A, B, and C of startup branding
You have to click one of your choices, and then another question comes up quickly without you waiting for much time.
The exciting thing is that there are already many companies specialising in chatbots for surveys. Amongst others, these surveys allow the companies to develop bot-powered studies and seamlessly deploying them to social media platforms.
Conclusion
These are some of the ways you can use chatbots for your website, Whatsapp, and other applications where you have made your company services available to reach the customers.
Also, be very sure of not relying wholly on these bots as mentioned earlier these are the artificial intelligence designed with predetermined keywords, so they should be kept for limited interaction which is sure of taking place correctly.
–
Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.
Join our e27 Telegram group here, or our e27 contributor Facebook page here.
Image Credit: everythingpossible
The post Ways to improve your brand awareness with chatbots appeared first on e27.