(L-R) Amanotes Co-Founders Silver Nguyen and Bill Vo
Vietnam’s music games publisher Amanotes has invested in the pre-Series A funding round of Swedish startup Reactional Music.
Other investors in the round are Butterfly Ventures and angels, including Kelly Sumner, a former chairman of Mediatonic, CEO of Red Octane, and CEO of Take 2 Interactive.
This round follows a number of seed rounds at the Stockholm headquartered Reactional.
Reactional Music lets gamers personalise their personas and gameplay with their favourite music. It is a rules-based music engine and delivery platform that connects the music and games industries commercially and creatively.
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Reactional is working on several pilot projects. The Reactional Engine is also used in a commercially available game for PS5 and PS VR2. The platform will be live in 2023.
It also completed multiple music rights agreements with commercial and production rights holders, including Hipgnosis Song Management.
Founded by two passionate music and tech lovers Bill Vo and Silver Nguyen, Amanotes is a mobile music games publisher with over 2.8 billion downloads and 100+ million monthly active users. Since 2014, 30+ music games and mobile apps were published under its name.
The games market is expected to surpass US$200 billion in revenue in 2023. In-game purchases accounted for 74 per cent of all games revenue in 2021, around US$129 billion.
Currently, in-game music revenues account for less than 0.001 per cent of the total market. In 2023 the total number of global gamers is expected to pass three billion.
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