Vaudit, an AI-powered auditing platform for digital advertising spend, has closed a US$7.3 million seed funding round led by Mucker Capital.
New and existing investors, including Ascend Vietnam Ventures, AppWorks, Plug and Play, and Kyber Knight also joined the round, taking its total capital to US$8.5 million.
The investment also includes backing from adtech veterans such as Omar Hamoui (Partner at Mucker Capital and founder of AdMob, which Google acquired for US$750 million) and Binh Tran (General Partner at Ascend Vietnam Venture and co-founder of Klout, acquired by Lithium Technologies for US$200 million).
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The latest round follows a pre-seed raise of US$1.25 million.
With the new financing, Vaudit plans to accelerate the development of its “agentic workflows,” which will automatically optimise ad spend by identifying and minimising waste while blocking fraudulent traffic for customers. The company will also focus on refining its AI models to increase detection precision for anomalies, improve fraud detection, and provide more actionable insights for businesses.
Vaudit, previously known as BlokID, aims to address the significant issue of waste and fraud in the digital advertising industry. The platform operates as a real-time AI audit engine, continuously monitoring advertising campaigns 24/7 to detect billing anomalies and generate legally defensible audit evidence.
This empowers businesses to recover wasted ad spend by surfacing overcharges, flagging waste, and pushing for platform refunds with documentation that can withstand internal finance and legal scrutiny.
Since its launch late last year, Vaudit claims to have audited more than 558 million advertising events and now audits over US$150 million in annualised ad spend. The company supports over 1,000 customers globally and has recorded up to 30 per cent in monthly overcharges for customers when reconciling against the traffic they were actually billed for. It serves brands, such as Accenture, HP, Huawei, Husqvarna, Marmot, Panasonic, RE/MAX, SAP, and Volkswagen.
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In conjunction with the funding, Vaudit has appointed Piotr Korzeniowski as its new Chief Operating Officer. Korzeniowski’s focus will be on product development and scaling operations for the company’s next growth phase. He previously scaled adtech software development firm Clearcode to a US$10 million enterprise value before its exit and led martech B2B SaaS company Piwik PRO to over US$14 million in annual recurring revenue (ARR) with more than 50 per cent compounded year-over-year growth, also culminating in a successful exit.
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