JUUL targets over 67 million adult smokers in the country with the technology

JUUL Labs, an electronic nicotine delivery system (ENDS) brand in the US, has announced its entry into Indonesia, following its launch in South Korea and the Philippines.

JUUL device and JUULpods will now be available in Jakarta.

The startup offers an alternative to combustible cigarettes. In Indonesia, JUUL partners with PT Jagad Utama Lestari (PT JUL), a subsidiary of PT Erajaya Swasembada Tbk (Erajaya Group).

The company currently has kiosks in Pacific Place (Jakarta) and Beachwalk Shopping Centre (Bali). In the near future, it will also have stores in Cilandak Town Square, Plaza Indonesia, convenience stores such as Alfamart, Minimart, Shell Select, and Pepito, as well as select vape stores and F&B outlets in Bandung, Yogyakarta, Surabaya, and Bali.

JUUL Labs was launched in 2015 by Stanford alumni Adam Bowen and James Monsees. The company introduced a closed vaping system with pods and a patented temperature control design, without buttons or switches and free from ash and odour.

Indonesia is home to over 67 million adult smokers, which account for over 39 per cent of the adult population, making the country the third largest smoker population in the world. Every year, the economic cost of smoking in the Southeast Asian country can reach IDR 600 billion, which includes direct costs related to healthcare expenditures and indirect cost related to lost productivity due to mortality and morbidity.

Kent Sarosa, Country General Manager, JUUL Labs Indonesia, said: “Smoking is one of the leading causes of preventable death in Indonesia. It is JUUL’s vision to offer smokers an alternative to combustible cigarettes. We also support having an open dialogue with the authorities for the future of the product in this innovative category.”

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Sim Chee Ping, Direktur PT JUL said: “PT JUL welcomes JUUL Labs’ initiative to improve the lives of Indonesian adult smokers by providing an alternative to traditional cigarettes. We believe that through this partnership, Indonesians now have the choice to manage the effects of smoking to themselves and the people around them.”

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Photo by Jordan Whitfield on Unsplash

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