UnaFinancial CEO Natalia Ishchenko
UnaFinancial (formerly Robocash), a Singapore-based fintech group of companies, has announced a strategic partnership with wealth-tech company Velexa to offer a digital investment platform in the UAE.
It will enable UnaFinancial’s clients to acquire and trade multiple asset classes like equities, forex, bonds, commodities, and derivatives.
Also Read: Robocash to raise US$5M from Kilde, aims to launch online bank in SEA
In the initial phase, the platform will enable investment options and tools covering US Equities & ETFs and FX trading to novice and experienced investors.
The key functionalities of the platform include API-based connection to exchange venues, external brokers and financial service providers, besides automated trade execution.
“The UAE is ranked first among fintech centres worldwide in terms of innovation, market size, and development potential. It has a favourable regulatory environment for startups and a high level of digitalisation with the smartphone and Internet penetration of 96 per cent and 99 per cent, respectively,” said Natalia Ishchenko, CEO of UnaFinancial. “The technological solution offered by Velexa perfectly aligns with our vision of the future product.”
“We recognise the immense potential for growth and innovation in the UAE’s dynamic financial market. Together, we will reshape the future of the financial services industry in UAE, making it more accessible and user-friendly for people from all walks of life,” added Tamara Kostova, CEO of Velexa.
UnaFinancial is a group of companies developing digital financial solutions in the Middle East, Asia, and Europe. The firm claims to have generated US$139.1 million in revenue and US$13.1 million in profit as of December 31, 2022.
Also Read: Financial literacy in Southeast Asia is set to match industry growth
Velexa is a wealth-tech company focusing on democratising the wealth management industry. Headquartered in London, UK, Velexa is in Southeast Asia, Europe, and the UAE.
The post UnaFinancial, Velexa launch digital investing platform in UAE appeared first on e27.