media_tech

The year 2020, has been quite a ride so far, with many events tipping the world into the next world-war, trade-war, forests fire, and finally a global pandemic to trump that all. But despite all these hardships in such an unprecedented time, it is noteworthy to see how certain startups have braced them from these woes.

They have not only managed their resources but have also grown in their respective fields. One such field is that of media tech. The last decade has seen massive changes in how consumers view media, how businesses create those media, and how marketers advertise on them.

With the amalgamation of emerging technology such as AI, Blockchain and the likes with the media and entertainment industry, the consumers and the businesses have shifted their preference from the conventional mainstream media sources to newer and technology advanced modes.

For instance, Forbes is using a bot named Bertie, which recommends article topics for contributors based on their previous output, headlines based on the sentiment of their pieces, and images too, Digiday reported.

This makes it interesting to see which all startups are stepping up their game to give the incumbents are run for their money.

Partipost (Singapore)

According to the report released in March by Influencer Marketing Hub, the influencer marketing industry is expected to be worth about US$9.7 billion in 2020, with companies spending increasing amounts on social media campaigns and working with more “micro-influencers.”

Serving this space, is a Singapore-based media tech company, Partipost. It allows anyone with a social media accounts to register and become an influencer.

Since launching its mobile app in 2018, Partipost says it has added about 200,000 influencers to its platform, and that over the past 12 months, it has helped conduct 2,500 social media marketing campaigns for more than 850 brands, including Adidas, Arnott’s, Red Bull, Chope and Gojek. Recently, it has raised US$3.5 million from SPH ventures and others.

Also Read: 5 ways to monetise social media technology for startup success

The funding has been raised to expand its operation from Singapore, Taiwan, and Indonesia to Malaysia, the Philippines, and Vietnam. The company says it expects to increase its base of aspiring influencers to one million within the next 18 months.

Bitlumex (India)

With blockchain disrupting the traditional industrial process like that of media and entertainment, Bitlumex takes care of the other end of the spectrum. It provides a holistic suite of PR and news distribution services to these blockchain and cryptocurrency companies to assist them in reaching their desired audience.

Shortly after its launch, it has been able to partner with more than 100 global publications in at least eight international languages. It has experience of assisting in more than 30 ICO launches. It has leveraged its network and data analytics tools to reduce the normal PR exercise time from a usual 25 days to just a week too with just three steps.

Some of its partners include Ankr and aToken. Recently, it has partnered with Tachyon, which has a global userbase of 350,000.

Ittify (Malaysia)

Another social media influencer platform to make the cut is a Malaysian social media marketing platform- Ittify. Ittify was founded in 2015 by Guan Sheng to bring brands and influencers together. In five years of operations, Ittify has amassed more than 6,143 influencers and completed over 250 campaigns with brands from all industries.

It has made use of both macro and micro-influencer growth and self-serve platforms to run campaigns to position itself as a marketing hub. In a year’s span from 2019-2020, its revenue has increased from US$3 million to US$5 million (as per Zoominfo.com).

Kofera (Indonesia)

Making use of the big data and ML to fuel their PPC marketing model is this Indonesian startup, Kofera. Launched in 2015, the platform provides SaaS to the companies to boost their client’s campaigns providing an ad-builder technology, which can generate relevant ads instantaneously.

It also provides insights into the campaign data through its platform. E-commerce firms Blanja, Berrybenka, Tokopedia, Bhinneka, Luxola, Sejasa, and aCommerce already use the software, according to Kofera. The startup is funded and backed by MDI Ventures, Indosterling, Access Ventures, and others.

Adzymic (Singapore)

Another Singaporean startup in the list is Adzymic. It is an ad-tech company that helps brands and agencies simplify their creative management process and improve their display advertising performance. Its next-generation Dynamic Creative Management Platform transforms display advertising into high performing native advertising and performance marketing engine.

Adzymic’s proprietary Smart Tag technology allows generation, optimization, and personalisation of ads at scale, based on machine learning and the first party’s data. Incorporated in 2017, Adzymic has since worked with several leading agencies, publishers, and brands across the region.

Adzymic has operations in Singapore, Malaysia, Indonesia, and Vietnam. Recently it has partnered with iAvtarZ digital to expand in India.

The above startups are the flagbearers of the inclusion of technology in normal business processes. They have made sure to charter their way out of these difficult times.

It’ll be interesting to see how they transform the AD, PR, and Communication industries in the coming years.

–

Register now: What is corporate venture building and why this is the right time to look at capturing venture opportunities across South-east Asia.

Editor’s note: e27 aims to foster thought leadership by publishing contributions from the community. Become a thought leader in the community and share your opinions or ideas and earn a byline by submitting a post.

Join our e27 Telegram group, or like the e27 Facebook page

Image credit: Thomas William on Unsplash

The post Top 5 promising media tech startups to look out for in 2020 appeared first on e27.