In the dynamic landscape of the e27 community, diverse voices contribute to shaping the discourse on emerging technologies and innovation. As we showcase the top 10 contributors, their insights cover a range of industries, displaying the diverse ideas within the community.
Kailash Madan
Madan serves as the Global Head of Sales at Primer. With extensive experience facilitating streamlined and integrated commerce for traditional and internet-first enterprises in the Asia Pacific region, he shares insights across e-commerce, fintech, digital payments, and beyond.
“The payments industry has witnessed transformative growth through 2023, and we should expect it to continue to move towards more open and scalable models as businesses demand greater flexibility in their payments stack and consumer experience. We will see even more collaboration across infrastructures, providers, merchants, and systems.
We will also see the continued expansion of AI applications in payments, as well as the continued growth of embedded payments and the rise of contextual commerce, as e-commerce becomes an activity that people want to have at their fingertips, embedded into their everyday activities. The importance of payments will continue to be recognised across businesses, as all business functions — from marketing to engineering and finance — recognise payments as an opportunity to grow the business and build customer loyalty.”
Luke Fitzpatrick
Fitzpatrick, a contributor since 2018, has authored seven articles this year. With 45,000 content views in total, his writing primarily focuses on emerging tech and Web3. He is a guest lecturer at Sydney University, lecturing in cross-cultural management and the Pre-MBA Programme.
Pierrick Bouffaron
As a CXO and financier, Bouffaron has been operating at the tech-innovation interface across the US, Europe, and Asia Pacific since the 2010s. Presently the Director of Development and New Ventures at the National University of Singapore (NUS), his focus areas encompass education, energy and climate, fintech and crypto, and economics.
This year, he has published four articles and allocated considerable time to aiding early-stage tech founders where feasible.
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Antoine Martin
Martin is a business coach and entrepreneur who co-founded Impactified, an online coaching and self-coaching platform. He is known for assisting entrepreneurs in developing improved business models, focusing on creating a meaningful impact.
“As far as I’m concerned and based on what I see, a key trend shaping the tech world in the coming year(s) will be the humanisation of the user experience beyond just tech. Companies I work with are shifting their pitches from pure tech to experience because selling tech does not create value for the consumers.
Take OpenAI, for instance — the massive success of ChatGPT does not just come from their AI capacity-building. It comes from their talent in making the AI experience palpable and approachable for people. Look also at crypto, ICO, and NFT trends over the past years- they all went up quickly, but they were also replaced by other trends very rapidly because normal people could not interact; hence, they turned into buzzwords.
Said differently, the stake for tech businesses in the next year will be to scale their business models and organisations outside of AI and tech buzzwords by creating real value propositions people can recognise (and buy!) because they can experience them. Those who can do that will be different!”
Nick Abbatiello
As a Senior Distinguished Engineer at Dell Technologies, Abbatiello focuses on implementing solutions for Dell’s 2030 sustainability goals, particularly in the Circular Economy. Passionate about advancing sustainability in material and process development, he wrote an article for our Contributor Programme, highlighting the impact of sustainable design on tackling e-waste through responsible product lifecycles and recycling for a greener future.
Velid Begovic
Begovic serves as the Vice President of Revenue APAC at Infobip and aims to steer Infobip’s business teams toward constructing a diverse range of customer experiences and engagements across the APAC region. This year, he extensively explored the potential of conversational commerce in the Asia Pacific region through his articles.
Bernadetta Septarini
Septarini is the Content and Social Media Marketer at ArmourZero, a B2B SaaS company. She loves creating creative and analytical content while gaining cybersecurity experience and always looks for new ways to grow and improve.
“As AI gets sharper, so do cyber threats. Get ready! Using AI isn’t a choice — it’s a game-changer. Success is in mixing machine smarts with human creativity, making a powerful team against tricky digital bad guys.”
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David Isaac Mathews
Mathews is currently involved in the digital transformation of innovation and corporate venture building at Causality Co, a group of businesses specialising in building and launching digital ventures, as well as providing pre-testing services for product-market fit.
“Companies are facing a pivotal decision in their growth strategies. There will be pressure on more deeply defining positioning and value for more segmented audiences to achieve more cost-effective growth when balancing between product-led and sales-led approaches. This is particularly true for companies outside their industry’s top 20 per cent.
To be competitive, the design of more finely-tuned customer experiences will require this more explicit strategy and positioning to optimise product development investment and go-to-market investment. The goal should be improving at the end of the funnel to improve retention for better customer lifetime value. This will require deeper alignment and real-time data-guided collaboration between the Chief Marketing Officer and Chief Product Officer to execute the strategy set by the C-Suite.
Both roles must align on where the most significant marginal impact will come from across:
- Product journey
- Marketing funnel
- Sales motion.
Ultimately, companies that can effectively define and execute this shared strategy will be better positioned to grow market share more reliably.”
Henry Ly
Ly, CTO and Co-Founder at Adamo Software, believes in technology’s pivotal role in shaping the future. With extensive experience in project and strategic management, he aspires to contribute to products that enhance lives, having been fortunate to be part of ventures in environmental improvement, e-commerce, travel and hospitality.
Yiqing Wang
Wang, the Program Associate at StartupX, is dedicated to exploring and promoting ideas in the business world, with a particular focus on sustainability, startups, and technology. She authored a three-part article series titled Life in Plastic, it’s not Fantastic, delving into the causes and solutions for a sustainable green future.
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