Singapore-based The Parent Inc. (formerly Tickled Media), the owner of theAsianparent, one of Southeast Asia’s leading community and content platforms for mums and parents, has received an undisclosed investment from LINE Southeast Asia Corp.
The two companies aim to disrupt the fast-growing mother and baby-care market category through this deal. They will also explore synergies in the APAC digital advertising market, which is poised to grow 13 per cent annually from 2021 to 2031, amassing a total addressable market of US$2.8 trillion.
“We are thrilled to add LINE to our illustrious list of strategic partners. In 2019 we were privileged to add strategic investors JD.com (Jingdong) and SCB 10X (holding company of Siam Commercial Bank), which catapulted our leadership in our commerce line in Indonesia and Thailand. We will continue the strategy and raise it to a new level with LINE,” said Founder and CEO Roshni Mahtani.
Also Read: How theAsianparent aims to help reduce stillbirth rates in Southeast Asia
The startup began as a parenting blog. It has since evolved into a multinational tech company and digital publishing house that focuses on content and community platforms for Asian women. The firm aims to help parents have healthy pregnancies and raise healthy children and families.
The Parent Inc. owns and operates several media platforms, including Mama’s Choice, a direct to consumer brand that manufactures and retails safe, natural, Halal, and FDA-approved pregnancy, nursing, baby care, and household products for families in Asia. Its other publications are Asian Money Guide (a personal finance and career portal for women), HerStyleAsia (delivering cutting-edge content on the Asian entertainment, style, and culture scenes), and Nonilo (a food, home, and DIY lifestyle hub).
theAsianparent is available in 11 languages in 13 countries, including Thailand, the Philippines, Malaysia, Indonesia, Vietnam, Hong Kong, Sri Lanka, India, Taiwan, Japan and Nigeria.
Today, the firm claims to reach over 35 million users monthly. According to Mahtani, the company’s revenue grew 100 per cent in 2021 y-o-y.
Also Read: theAsianparent closes Series C round with an investment from SCB 10X
In May 2018, The Parent secured US$6.7 million in a funding round, led by local leisure and travel services company Global Grand Leisure. Singapore-based VC firm Mountain Pine Capital and existing investors also contributed to this round. This came three years after it raised a ‘multi-million dollar investment’ from Vertex Venture Holdings.
The Parent’s other investors are Fosun International and Mirae Asset-Naver New Growth Fund.
The Asia Pacific baby care products market is expected to grow at a compound annual growth rate of around 8 per cent from 2021 to 2026 to reach a market size of US$48 billion in 2026, from US$28 billion in 2019.
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