San Francisco-based dating app, The League, aimed at “power couples”, is set for an official launch in Singapore on February 2.
The new dating app focuses to target Singapore’s growing tech and financial markets which attracts a community of “overachievers”, making it the perfect selection, according to the company statement.
Additionally, the island state has recently ranked as third in the world in 2020 Bloomberg’s Innovation Index and first in the world on the World Economic Forum’s 2019 Global Competitiveness Report showing that Singapore has a great market for working professionals.
Prior to this launch, The League has already been available in 59 cities in the US.
Founded in 2014, the seed-stage startup was created to connect high-achieving individuals with one another, using a selective admissions-based model.
The app also included a League Live feature which will go live in Singapore on February 2. The way this works is that users sign into the feature, and if selected by The League community, participate in three dates on Sundays at 9PM local time with candidates who fit their preferences.
Also Read: An elitist dating app is stoking controversy in Singapore, but is the vitriol warranted?
Both users are also shown an optional ice-breaker question and given two minutes to get a sense of the other person via video. During the conversation, if they “Heart” each other, a match is formed.
The app has also released statistics based on their beta version in Singapore, which boasted a 14 per cent acceptance rate. Out of these, the top professions were founders or co-founders, and manager or director, consultant, marketing executive and project manager subsequently.
Also Read: Why Tinder beats Bumble and the world is still not ready for a feminist dating app
This method of selection is different from the popular “simple swipe only” method used by other dating apps. However, CEO of The League, Amanda Bradford, believes that the strong rollout process is because the app wants to encourage relationships and not one-night-stands.
“We hit a really strong need in the market that wasn’t being met,” said Bradford to TechCrunch. “Literally dating apps launch every day in the app store, but we hit a need for young professionals that want to meet each other and don’t want the one-night-stand brand associated with their actions.”
–
Image Credit: Matt Mariannelli
The post The League enters Singapore to connect high-achieving individuals with the love of their life appeared first on e27.