Thailand-headquartered digital fashion brand Pomelo has appointed Anders Heikenfeldt, ex-Managing Director of an H&M venture, as its Chief Retail Officer (CRO).
The former H&M executive will be responsible for Pomelo’s retail expansion plans across Southeast Asia. This comes right after Pomelo’s Series C funding round where it managed to raise US$52 million.
He will also be in charge of growing the retail division, developing the company’s omnichannel strategy, and online platform.
“Anders is an exciting new addition to team Pomelo,” said David Jou, CEO and co-founder of Pomelo.
“His appointment reflects Pomelo’s commitment to redefining retail. He’s a great leader and we’re extremely happy to have him on board,” he continued.
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Heikenfeldt has worked with H&M for over 10 years in developing and refining strategies to enhance the retail experience and prior to that, he has also served as COO of at 6ixty 8ight, an online Singaporean lingerie and nightwear store.
Bringing an executive of a multinational clothing-retail company such as H&M will definitely add more value to Pomelo’s current team.
As a fast-growing company, the fashion company has since hired 200 new employees and has opened 10 new stores locally in 2019.
“Southeast Asia is an incredibly fast-growing, unique market with so much potential. I’m excited to be a part of this journey as we continue to expand Pomelo’s retail footprint across the region and provide customers with an innovative, omnichannel shopping experience,” expressed Heikenfeldt.
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Image Credit: Kai Pilger
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