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Today’s tech news, January 16: Glassdoor lands in Singapore, Golden Gate Ventures backs Indonesia’s Sampingan

Also, Indonesia’s government promises new e-commerce tax won’t burden, and Softbanks invests in South Korea’s car-sharing SoCar

Job seeking platform Glasdoor begins operation in Singapore [Press Release]

The job seeking platform that champions transparency by utilising employee reviews, ratings, with salaries information Glasdoor has announced its entry into Singapore.

In the country. Glassdoor aims to give job seekers a competitive search advantage with its real employees review system. Using Glassdoor, users can customise online job search to discover jobs and take a peek of what it’s really like to work at potential employers.

Glassdoor claimed to be the job platform that combines the latest open jobs with deeper detail into specific jobs at specific companies.

Also Read: Surina Shukri appointed CEO of MDEC

“With increased focus on Singapore, we are looking to make the Glassdoor experience for people and businesses in these locations even more valuable,” said John Lamphiere, Vice President and Managing Director of Glassdoor International.

Wealthtech Singapore Life raises US$13M from Aberdeen Standard Investments (ASI) [Press Release]

Wealthtech company Singapore Life has announced an amount of US$13 million additional investment in its Series B funding round from the Aberdeen Standard Investment (ASI), that joins in the recent Aflac Investment of US$20m and brings the total capital raised to date to US$97 million.

Singapore Life shared that this funding has set it to begin its expansion plans across Southeast Asia and scale into new business technology ventures over the coming year.

“Singapore Life exemplifies an innovator in providing customers with better financial solutions through advanced technology – and it is an exciting opportunity for us to expand our strategic relationship with this digital life insurance provider and be part of its growth journey,” said Martin Gilbert, Co-Chief Executive, Aberdeen Standard Investments.

Singapore Life is believed to be the fastest growing life insurer in Singapore. It enables experiences that allow for clients to enroll themselves conveniently and securely without the hassle of paperwork.

SoftBank invests U$44M in South Korea’s car-sharing startup SoCar [Deal Street Asia]

Car-sharing startup based in South Korea, SoCar, manages to secure US$44 million (50 billion won) in a new round of funding from Altos Ventures, KB Investment, Stonebridge Ventures, and SoftBank Ventures.

SoCar plans to use the funding to invest in research and development to offer better mobility services through its platform, said a source. The funding is the latest one the company raised after it previously received an investment of US$57 million from local private equity firm IMM Private Equity in April 2018.

SoCar was funded in 2012 and it offers services via website and mobile app. Just in 2018, SoCar launched its services in Malaysia by establishing 120 zones with 240 cars in the country.

Freelancer platform Sampingan secures US$500K seed funding from Golden Gate Ventures [Deal Street Asia]

Indonesia-based freelancer platform Sampingan has reportedly raised US$500,000 from Golden Gate Ventures.

Sampingan, means ‘side-job’ in Indonesian, is a platform that connects businesses with selected and trained freelance agents for easily doable task-based jobs. It plans to use the funding to scale up operations and expand its agent network across Indonesia.

In its pre-seed round, the company raised US$100,000 from startup generator Antler back in September. The available task-based jobs in the platform range from partner and SME acquisitions and real-time data collection to simple commission-based sales jobs.

Indonesian government promises friendly e-commerce tax policy [The Jakarta Post]

Indonesian government releases a statement that ensures all e-commerce businesses to face a friendly new tax regulation.

As of now, online traders are required to report their transactions and tax credentials in a move to improve tax compliance in the country. This policy has sparked criticism from e-commerce players of the Indonesian E-Commerce Association (IdEA), who claimed it might cause small businesses to back out from trading via online platforms, consequently defeating its intended purpose.

Finance Ministry spokesman Nufransa Wira Sakti said that the ministry’s bodies, which is the Fiscal Policy Agency, the Taxation Directorate General and the Customs and Excise Office—had already met with IdEA management and agreed to revise the regulation.

Also Read: Indonesia’s online bill payments Sepulsa rebrands into Alterra

“It is now not mandatory for merchants to show a taxpayer number [NPWP] when they register with an online marketplace,” Nufransa wrote in a statement.
With that being said, trader could simply show their identity card number upon registration.

The new policy is stipulated in Finance Ministery Regulation No. 210/2018, signed by Finance Minister Sri Mulyani Indrawati, effective on December 31 last year. It was initially scheduled to take effect on April 1, but was only communicated to the public last week.

Photo by Muhammad Haikal Sjukri on Unsplash

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Indonesia’s online bill payments Sepulsa rebrands into Alterra

The goal of the transformation is for the company to cater to bigger segments in the country

Indonesia-based Sepulsa, an online bill payments that were among the firsts in the country officially announces that it’s turned into Alterra. The reason behind the change, the company shared, is to serve bigger chunk of Indonesia’s population with the end goal of leveraging Alterra’s ecosystem for the country’s digital infrastructure.

Sepulsa commenced operation in 2015 selling mobile phone credit through website and app, which translates into “pulsa” in Indonesian. The company itself has evolved and added several other business lines like a business-to-business (B2B) bill payment aggregator and distribution channel network.

Also Read: Bukalapak confirms new funding round by Mirae Asset-Naver Asia Growth Fund

Before changing its name into Alterra, Sepulsa has managed to connect and license with all telco providers in Indonesia, and claimed to process more than 5 million transactions per month.

Besides mobile phone credit, Sepulsa also became a go-to platform for electricity and water utility payment, game vouchers, installments, and multifinances.

“In general we will retain our existing brands (Sepulsa.com and Alpha Tech Academy): they will continue to operate independently, and Alterra as the holding will seek to realize our bigger vision of building Indonesia’s digital infrastructure,” says Ananto Wibisono, CEO & Co-Founder of Alterra.

Sepulsa has worked closely with local top marketplaces, travel aggregators, and fintech companies that the company said to be an effective way for customer acquisition and retention.

Also Read: Meet the 19 companies that pitched a the Wavemaker annual portfolio showcase

On the side, Sepulsa is also known for its tech talent incubator Alpha Tech Academy (ATA), also will be rebranded into Alterra Academy in the future. It offers participants three months of training to learn everything they need to know to be an engineer and hired by a tech company, from web development to UI/UX design.

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What is an ICO, STO and TSO?

They may all be blockchain-based, but they are structured differently

There has been a lot of talk about the difference between the three, whether it’s between the blockchain community, or between the regulators. With respect to technology, they basically are very similar. It’s the characteristics that make them different.

Context and history

In 2015, co-founder of Ethereum, Vitalik Buterin announced that when you use Ethereum as your blockchain, you can write the code for bitcoin is just five lines of code. This changed the world. Some may see it as “ok sure, what’s the big deal?”, for me, I saw it as “wow, think of the applications for that, and having new cryptocurrencies compatible with the native cryptocurrency ether. But that didn’t spark any interest yet.

In 2018, Singapore was the third largest ICO hub in the world that but was no accident (Second note: But even today, I refuse to call ICO as fundraising as will explain it below, although the context looks very similar).

The blockchain community here was blooming, lead by the efforts of the blockchain association, ACCESS (access-sg.org), here as well as many influential blockchain evangelists. However many of the projects experienced similar pains, and that is to raise sufficient funding from venture capital firms. What I mean by sufficient, is even just enough to make ends meet, cushioned by a bit of savings.

Many of the venture capital firms here had four main objections to blockchain companies (going all the way back to 2013):

  1. We don’t understand cryptocurrencies and blockchain enough to invest.
  2. Regulations are not clear hence we will not touch this space.
  3. The market is not big enough.
  4. The main one (not exactly like this but the gist is similar): “Your product is very new and hasn’t shown any precedent overseas that it’ll be a success.”

Point 4 was basically what caused the problem. VCs’ incentive is to make money for their LPs, and it makes perfect sense to invest in clones, i.e. ones that have shown precedent that it works well overseas, may work well here.

Many of the blockchain projects had the idea of decentralization as the core ideology behind their products, which is definitely a very new concept for everyone. But because of this, raising funds was definitely very challenging.

Also Read: Nanu Berks on how blockchain merges art with activism

But obviously things are different now, now that venture capital firms here are starting to understand the space much more after the crypto spring happened in November 2017 (and now we’re in crypto winter as of January 14, 2019).

ERC20 — the catalyst to permissionless token creation

ERC stands for Ethereum Request for Comments. ERC-20 was a significant milestone as it standardized the way how tokens are to be created and the functions that go along with it. When people talk about “ERC-20 tokens”, basically the tokens created are compliant with the ERC-20 requirements. Since then, anyone that knows how to code in solidity can easily create a token, and as of November 19 2018, there are more than 142,200 ERC-20 token contracts.

What is an ICO?

ICO stands for Initial Coin Offering. Relative to other countries, Singapore has quite a progressive stance on it which is very welcomed by the community.

In the traditional sense, when you fundraise, it’s in the form of security, be it equity, note, bonds or some sort of convertibles. All this leads to a “right” in some form of control in one way or another. When you buy bitcoin or ether, you don’t have a right to a share of Bitcoin, or have some sort of control.

You are just buying because you see the value of Bitcoin’s utility, i.e. as a payment system or store of value. You buy ethers (mostly) because you need it to write smart contracts. People say bitcoin is bought for speculation. Yes definitely, so does anything that doesn’t have stability. But the point is this, when you buy a coin or token, you don’t have a say in it whatsoever.

Not only do you not have control, if you want to earn bitcoins, you need to work for it. In this case, you need to mine it where the rewards are distributed via the protocol, proof of work. You don’t have a claim or right to it immediately.

Since you don’t have any right or potential control to it, then how is it fundraising? If this is fundraising, so is Kickstarter. Tokens that provide utility and give no claims and rights, is no different to Kickstarter products that are asking for support.

But because it’s not a security, it does not mean that you don’t need to follow rules. According to the March 2014 announcement by MAS, all virtual currencies are subject to KYC and AML/CFT measures. Hence when you execute your ICO, you need to do all the necessary checks and verifications of the token supporter.

ICOs can have different structures such as:

· Pre-set funding goals and static supply of tokens;
· Dynamic funding goals and static supply of tokens; and
· Dynamic token supply depending on the funding received

What is an STO?

STO stands for Securitized Token Offering. The key difference for an STO (compared to an ICO) is the backing of the offering by something tangible like assets, profits, or revenue of a company. When an STO happens, you are selling some form of right or potential control of the company.

You can also add utility characteristics into it, but as long there is a right, claim or potential control, it falls under the securities and futures act of Singapore (SFA), or that similar in other jurisdictions. And because it falls under SFA, all your activities will need to comply with the rules set by your country (and the countries you’ll be marketing the token in).

In the blockchain community today, there is a lot of discussions in the blockchain space. It’s not actually following the rules to comply with the laws that is the problem, it’s actually trying to list the tokens as the marketplaces and exchanges must have a license before they are allowed to list security tokens.

Not only that, for normal stock listing campaigns, you will usually be doing roadshows around the world. And because the token will be a security token, you’ll need to comply with the local security regulations of each country as well. One word — costly.

Also Read: A quick guide to digital marketing a blockchain project

To cite an example, Securitize recently launched a successful STO for SPiCE VC, a tokenized VC fund where token holders are entitled to the full net revenues of future exits.

My biggest question today for STO issuers, is that from an entrepreneurship angle, if you’re doing this, how different is this from listing on an exchange, in terms of cost? I’m not skeptical (positive in fact), but I’m still studying (personally) the viability of STOs.

The popularity of STO would really depend on how the cost of issuance can be brought down. Currently, the costs are as high and perhaps comparable to an IPO. Besides, STO requires issuers to undertake the issuance process themselves as the financial intermediary is eliminated. This means the issue will have to underwrite the deal themselves through third-party audits as well as to solicit the interest of investors themselves, prepare marketing materials and ensure regulatory and security compliance.

What is a TSO?

TSO is not something new, but now becoming the new talk of the town. TSO stands for Tokenized Security Offering.

TSO stands for Tokenized Security Offering. Tokenization is basically digitalization of existing security or “anything” that may not be under the current definition of security. TSOs are tokenizing “things”, rather than making the token that has the characteristics of a security i.e. STOs. In simple terms, storage and management of an asset are digitally represented by tokens, i.e. TSO is changing the way in which the ownership of the asset is managed.

A lot more regulatory discussions are needed but I am very optimistic about TSOs, relative to TSOs. In terms of progress in the space, TSO makes a lot more sense, as there are many assets in the world that can’t be securitized by mainstream finance, especially in many of the frontier and emerging markets such as Cambodia, Myanmar, many parts of Africa, have a lot of assets that banks will not securitize. This is where TSOs will be useful.

To illustrate how a TSO would function, consider an asset worth US$100,000. If the owner requires US$20,000 quickly, using this asset as collateral to raise funds would take a lot of time and processes. Instead, he can tokenize the asset and transform it into 100,000 tokens and issue this onto a platform that supports smart contracts. This would ensure that the tokens can be traded freely.

The same can be done in the case of livestock (e.g. cow or goat) that has lesser liquidity. Some investors who wish to take exposure to help the farmer where the livestock is valued at US$300, can do so easily if the cow was tokenized and thereby trade in the tokens on an exchange.

Also Read: 10 ways blockchain can help overcome the biggest challenges in commercial leasing

Unlike STOs, TSOs mirrors that of the security, but it does not have the same rights and claims like an STO. TSO can be a great way for fundraising or to raise capital for a company that wants to expand. Moreover, currently, a lot of real estate deals and financial transactions happen between two people. If the asset is tokenized, the underlying asset can be traded on a platform thereby ensuring liquidity for the issuer. For investors and traders, this opens up a gamut of instruments that can be traded on.

In conclusion

ICO is not dead, and STOs have not taken over ICOs. It’s just a very different thing after all, and the intent is different. I hope this article will help you understand the differences between the three. In the Medium article, I have written out a table to tabulate the differences.

Note: This is entrepreneurial opinion and in no sense constitutes as legal advice. Legal advice is important but what is missing in legal advice is understanding the context of why these came about.

I hope this post can demystify some of the opinions and/or facts, or even trigger more debate. I’m not a lawyer, but I have tried to make it as understandable as possible, and possibly some details may not be correct. Whatever it is, please do seek legal advice for your endeavours.

Disclaimer: I’m speaking in the perspective of Singapore, and not of other countries.

This post first appeared on Medium

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Image Credit: Łukasz Stefański

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Mobile-based food order-ahead startup Eatsy secures US$550K from East Ventures

The Singapore-grown startup raises the additional fund for the seed funding round led by East Ventures

Singapore’s Eatsy, the app platform that lets diners order-ahead, pay, and pick-up orders at local eateries and coffee shops, announced today an additional US$550,000 raised in their seed fund led by East Ventures.

East Ventures is joined by angel investors including Goh Yiping, the seasoned startup veteran who was behind MatahariMall and AllDealsAsia.

Eatsy has shared that they will use the investment to accelerate the mobile ordering and payment tech system. The goal is to create a ‘new way of life’ when dining out.

“With the access to new capital, we look forward to further development in technology, product expansion, and acquisition of new talents in 2019. We plan to lead the mobile order-ahead and pick-up space in Singapore” said Shaun Heng, co-founder and CEO of Eatsy.

Also Read: Indonesian tech startup Automo offers not just bike and car rentals, but private jets and Yacht too

Willson Cuaca, Managing Partner of East Ventures, shared his thought on how omni-channel has become an important strategy for SMEs to thrive in the digital era.

“F&B is a market of US$100 billion with annual growth of 2.65 per cent in Southeast Asia, and its potential can expand through the capacity to seamlessly process orders both from walk-in and digital. Eatsy team is best positioned to bring innovation to crack this market,” Cuaca added.

Eatsy was founded with the idea to leverage on existing technology infrastructure to leapfrog the ordering and payment challenges faced by many of SMEs. Eatsy’s technology cuts through all the hassles in ordering, queuing, and processing payment for food.

“Singaporeans are not exactly known for time off, they want to get as much done with what they have got, and mobile order-ahead apps like Eatsy does help diners save more time for more important things in life. Orders are taken and placed before they are on-site, payment is done, and all that’s left is to pick it up within the stipulated timing,” said Heng.

Eatsy has gained momentum in part because mobile order-ahead apps are getting investments left and right.

Heng believes that leveraging online data is the future of F&B business, which is why Eatsy supported their merchants with a streamlined checkout process to enable them to process more customers compared to waiting in line.

Also Read: For food delivery, machines won’t replace humans any time soon

Back in 2017, Eatsy was one of the first companies backed by Enterprise Singapore under the Startup SG Founder grant. It officially launched in January 2018 and has since grown to partner with over 200 merchants and raised a total of US$1 million in funding.

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Indonesian fashion e-commerce site Sale Stock changes its name to Sorabel

Sale Stock is set to officially launch its new identity on February 6, 2019

sale_stock_rebrand

The name Sorabel is a combination of the name Soraya and the French word for beauty

Indonesian fashion e-commerce service began the year 2019 by changing its name to Sorabel, as it entered the fifth year of its operations.

According to an official statement by the company on its blog, the name Sorabel was taken from Soraya and the French word for beauty —belle. The rebranding was meant to strengthen the company’s mission to provide fashion products for its female-majority customers, who are nicknamed “sista.”

The rebranding will soon be followed up by changes in the company’s website and app, including the name and logo on its social media presence. At the moment, users visiting the Sale Stock websites are going to be redirected to Sorabel. Its app on Play Store has also been changed to Sorabel.

Also Read: Entering its third year, Sale Stock is set to reach break-even and make profit

DailySocial has reached out to the Sale Stock team to ask further details about the rebranding. The team stated that the new identity is currently on soft-launching stage, and all team members are working to ensure a smooth transition process.

This new identity will be officially launched on February 6, 2019. The company also stated that during the event, Sorabel will announce its new vision under the new brand identity as well innovation strategy to face a tightening competition among local e-commerce players.

The article Sale Stock Ganti Nama Menjadi Sorabel was written by Randi Eka Yonida in Bahasa Indonesia for DailySocial. English translation and editing by e27.

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Asian online travel agency Zuji ceases operation

Hailed as Asian pioneer in online travel agency, Zuji was launched back in 2002 and now has gone out of business

Zuji, one of the first names to take a plunge in online travel agency business, has ceased operation. It is reported by Skift that Zuji failed to pay debt to airlines and missed out on renewing travel agency licenses in Singapore and Hong Kong, leading to its doom.

Zuji translates to “footprints” in Mandarin, and was in business since 2002. Singapore Tourism Board’s record shows that the company’s license has ceased since January 1, and January 9 according to the Commerce and Economic Development Bureau.

Also Read: Indonesian fashion e-commerce site Sale Stock changes its name to Sorabel

Earlier, it is reported, Zuji’s websites in both markets showed “New site coming soon” message all December. Now, it has returned error message.

There’s no report on the amount the company owed to airlines. A source from the Travel Industry Council in Hong Kong reported that it had received a total of US$32,000 worth of refunds case.

Zuji was a product of 16 Asia Pacific airlines that collaborate to create an online travel agency. The airlines include All Nippon Airways, Cathay Pacific Airways, China Airlines, EVA Airways, Garuda Indonesia, Hong Kong Dragon Airlines, Japan Air System, Japan Airlines, Malaysia Airlines, Northwest Airlines, Philippine Airlines, Qantas Airways, Royal Brunei Airlines, SilkAir, Singapore Airlines and United Airlines – and Travelocity who was owned by Sabre Corporation.

All 16 airlines are said to have invested from US$50 million to US$100 million (2001 figures). At that time, online travel was a boom in Asia and China, and these top airlines tried to find ways to cut distribution costs and bypass travel agencies.

At that time Zuji’s product development plans included what it said to be the “roll-out of a state-of-the-art” air booking engine and tours and packages capability. Scott Blume was the first CEO of the company in January 2003, and was optimistic about Zuji’s chance of leading the industry.

Also Read: Mobile-based food order-ahead startup Eatsy secures US$550K from East Ventures

However, the company ended up being acquired by Travelocity in 2006, sold to Webjet in 2013, who then sold it to Uriel Aviation Holdings in 2016.

The International Air Transport Association gave a confirmation that Zuji has been terminated from its billing and settlement plan, the clearing house for payments between travel agencies and airlines.

Photo by Yeray Sánchez on Unsplash

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What I learned from reading 50 books in a year

Books are the gateway to a world of bountiful knowledge

books

A year ago, I set a challenge for myself to read 50 books in 2018. That is a 10x jump from the average of 5 books I read per year. That bold step stemmed from the cognizance of how little I still knew of the world. At one point, I decided to start using my time seriously to make a meaningful mark in the world. But I knew I won’t be able to do that with the knowledge and mentality I had then. I knew there’s more to life and my potential that are fenced in somewhere. I need to unlock it.

It’s like driving with a broken GPS. You can continue driving faster only to get to the wrong destination sooner. So before I start racing, I decided to first upgrade my GPS. Before I embark on the bumpy transformational journey, I wanted to first equip myself with the right armour for the game called ‘life’. I figured there’s no better way to do that than absorbing the wisdom from people who have dedicated their life into the subjects and do it as many times as possible, from as many experts as possible to completely upgrade my mindset in a year.

Just two days before the end of 2018, I did it. I completed 50 books and diligently posted my takeaways for each book on social media.

Finishing the challenge made me feel badass, but the comments that came from the challenge were even more gratifying. There was a lot of kind encouragements, and many asked about book recommendations, what I’ve learned and tips to do the same. Because of that, I’m dedicating this post to all my friends out there, hoping that the lessons will spark meaningful ideas just they certainly have in my life.

I will break down the rest of the post to 3 sections: summary of lessons from the 50 books that I read, reflection on the impact of finishing the challenge and the strategy that I used to complete the challenge.

Lessons from 50 Books

This is a hard question to answer because I took away a lot of things from different aspects of life. Saying one thing will not do justice to the many things that I have learned. And that’s intended. I put a concerted effort to diversify the books that I read in this challenge. Almost all the books that I read previously were either on self-development or start-ups. In the spirit of widening my horizon, this time I consciously chose to stretch my area of interests to the realms of spirituality, economy, neurobiology and more.

So here goes my attempt to consolidate my learning into bite-sized lessons from the various subjects I dabbled in. For those who asked for book recommendations, I’ve also listed down the top books I drew the lessons from for each category.

Death

When Breath Becomes Air, The Tibetan Book of Living and Dying, The Denial of Death

I’ve come to feel more in touch with the notion of death. Not that I didn’t know or denied I will die one day, but death is just something that was too out of reach and out of touch to surface my conscious mind to make a profound daily presence. Immersing myself in the idea of death centres myself closer to what’s true. In the face of death, people redefine and connect with their authentic self. All the symbols and facades that have been veiling what is true inside of us will fall apart.

Humans have an intrinsic biological fear of death, just like any animals do. Over time, this terror of death evolves into a denial. The yearning to transcend death inevitable progressed into the symbolic system we live in today which serves as a vehicle for heroism. It’s designed for us to earn the feeling of cosmic meaning to our existence. Science, money, romance, goods are the products of our pursuit of externalism. They are man-made means created for us to escape from our terror of death.

All of the above do a good job of distracting us from our flaws and fragility. But the terror doesn’t disappear, they laid low in the back of our head, ready to make their appearance at moments of weakness and solitude. They will haunt us in the form of esteem issues and feeling of imperfection.

The only way to permanently deal with this is practising to look inward instead of constantly numbing our emotions with what we get outward. Looking inward is hard because it requires dealing with pain and insecurities and causes mayhem in the bubble which the society has perfectly constructed for us. That’s why many people, mostly to their ignorance, choose to stay in the external and live an effortless, meaningless existence.

At the moment of death, there are only two things that count: what we have done and the state of mind we are in. The constant practice of looking inward can free ourselves from suffering and self-grasping. It will allow us to assess the level of illusion which we live in in the face of the majesty of the universe. Over time, we’ll grasp that impermanence is the only thing we can hold on to. By letting go of self, we rise from the repression of death. We become fluid to fit ourselves creatively between limitations and possibilities.

Also Read: How apps help seniors with better mobility, safety, and quality of life

We can work in reverse and ask ourselves, what values, connections, and impact do we want to leave behind when death looms? Then align our everyday action with the end game that we strive towards. If we dared to face our demons, embrace our fears and flaws as they are, we will have a fair chance toward liberation and reconnection with our authentic selves. For those who practice and prepare, death will not appear as a defeat but triumph, a moment that marks the most glorious moment of life.

Mindset

Principles, 7 Habits of Highly Effective People, Compound Effect, The Six Pillars of Self Esteem

Think and act from your higher self— that’s the overarching theme I observed in many of the books in this area. It is our natural instinct to react to the first thing that demands our attention. But with the amount of noise that exists today, it is our responsibility to guard what’s truly important to us. A lot of things may appear important but are actually transitory urgent matters in disguise.

Everything always looks bigger up close. What’s happening today always seems like a much bigger deal than it will appear in retrospect. That’s why we need to develop the skill to notice when we’re too drawn into the details and step out to see the bigger picture. When we find ourselves reacting to an urgent matter that repeats itself, resist the temptation to jump into it directly. Look deeper and take the time to diagnose the root cause.

Don’t procrastinate to face the truth because it’s uncomfortable. Create a system that will take care of the issue entirely so we can make time for what’s truly important. There is so much willpower that we have amidst the sea of distractions out there. We can sail through the storm by automating most of our decisions through a series of routine and systems. They will make sure we stay on course with our mission and prevent us from being acted upon by external conditions.

Powerful principles are created through a continuous reflection on meaningful experiences. Meaningful experiences are only attained by pushing our limit. By default, that involves going through pain. There’s no avoiding pain in growth, so embrace it. Develop the muscle reflex to seek after and reflect on pain rather than avoid it. Mental domination is what makes one unstoppable.

The formula is simple but not easy, show up, do the work, follow the principles, every single day. Do something we don’t want to do. Push past laziness and fear. Take full control of our body instead of letting it control us.

Many people underestimate the impact of small everyday decisions. They seem inconsequential at the start but give them time, they will compound into the life quality we get. Nobody intends to break up or become obese.

They result from a series of small poor choices. Inconsistency to our daily commitments bears a lot bigger cost that we thought. It’s not just the loss of tiny immediate result, but also the collapse of the momentum in our progress. Rather than starting and stopping repeatedly, it’s disproportionately more effective to take off once and maintain regular speed along the way.

It’s important to stick to our principles and have the courage to live with integrity, especially when nobody is looking. There’s a feedback loop between our actions and self-esteem. The more that we act consistently toward our values and goals, the more confidence we ingrain in our mind to achieve and become more. Soon, we’ll find joy from being who we are, not in being better than anyone else. We’ll stop proving our worth and start living our possibilities.

Neurobiology

Stealing Fire, Head Strong, Bulletproof Diet, The Rise of Superman

Apart from moulding the right mindset, the vitality of our brain and body plays a big role in determining our life quality. Manifesting our big intention will require our energy and focus to be on top of their game. The good news is, we can have control over our neurobiological levers.

There’s no question that our diet is the foundation of good health. But what not everybody is conscious of is how what we choose to put in our body affects the quality of our days. A lot of the food out there today contains toxins that do our brain big harm. Eating just a little toxin food can trigger a widespread inflammatory response in our body that saps energy away from our brain. As much as possible, avoid the followings: sugar, milk, gluten, MSG, soy sauce, GMO food, alcohol, unsaturated fat or anything fried.

On the other hand, inducing strategic and temporary stress in our body can enhance our mitochondrial functions to fuel our brain with more energy. Mitochondria are the main bacteria in our body responsible for delivering energy and boosting our cognitive performance. Intense exercise, caloric, and oxygen restriction can trigger autophagy — a biological process in which our body repairs or kill dysfunctional mitochondria so we can generate stronger ones that perform better in stressful situations. Additionally, beware of lights. Junk lights like white LED and blue lights from our screens stress our mitochondria. Get natural light or use halogen bulbs as much as possible.

Also Read: For food delivery, machines won’t replace humans any time soon

A layer above the foundation of good energy is Altered State, or as most people refer to as Flow. When we get into a flow state, there’s no more space for our brain to oscillate between the past and future. We’re plunged into the “deep now” where we experience an expansion of self, a prolonged present, and creative breakthroughs. Getting into the zone means giving our slow and limited conscious mind a break and letting our expansive and intuitive subconscious take over.

One of the ingredients to enter Flow is a high-risk environment. It typically has a combination of novelty, unpredictability, and complexity. By that nature, entering Flow requires going through a period of struggle. The mental struggle and physical exhaustion will get worse to a critical point when it suddenly blends in the background and we immerse into the zone. So when facing an insurmountable mental struggle, hang tight a little longer. That could just be a sign that we’re about to enter Flow.

The knowledge in this area gave me a big sense of autonomy over how I want to feel every day. My mindset has shifted from succumbing to “ugh, another off day” to an inquisitive, proactive “what did I eat, what tools can I use to enter Flow”. Instead of treating my mind like an OS, I see it as a UI, with different apps and tools I can deploy to access altered states. Train the mind to see what is really happening so we can liberate ourselves from the limitations of our psychology and take advantage of the levers of our neurobiology.

Cognition

Thinking Fast and slow, Everybody lies, Nudge, Fluent Forever

Our intuition is a lot more unreliable than we think. “Trust your heart” they say. But our heart only has access to the information stored in our head. That’s what intuition really is, a shortcut to our collective memories. Because our decision making power is limited to what we know, our knowledge pool is not a reliable source for making high-stakes decisions. Worse, our mind is heavily bias-prone. Many of our decisions are influenced by subconscious priming from events around us instead of coming authentically from us. It’s not natural but in a lot of situations, we need to train our mind to not immediately follow our instinct and look for the evidence instead.

Having said that, even evidence can mislead when translated wrongly. Don’t mistake correlation with causation. Things are not linear, we need to be cognizant of the many variables involved. Saying people who drink a moderate amount of alcohol have better health is most likely a correlation, not causation. But it could be reverse causation — maybe having good health causes people to drink more moderately. It could also be omitted variable bias —maybe spending more time with friends is what leads to both moderate alcohol consumption and good health. Facts don’t necessarily tell the truth, always question the vehicles that lead to the conclusion.

Humans are susceptible to all sorts of slip-ups in making important decisions. Ironically, the more important a decision is usually the rarer it occurs hence we have the least practice to make the right choice. In that sense, people don’t always know what’s best for themselves and as a result, often don’t make choices that are in their best interests. That is when people who have developed the expertise in the important areas need to step in and nudge the rest into making better decisions while upholding people’s free will.

On the other hand, there are various ways we can intentionally engage our brain to remember things. Our brain forgets because the things we want to remember only engage a few neurons in our head. Neurons that wire together, fire together. So to remember something, deliberately form a connection with the object. Engage various parts of our brain through images, sound, and personal memories. Make it meaningful. Have a dirty mind even — our brain is good at remembering visuals that are violent, sexual, funny or combination of the three.

Starting up

Creativity Inc, Business Mastery, Where Good Ideas Come From, Bold

When thinking of starting up a meaningful project, choose something with mission and vision that is bigger than ourselves. That’s the only thing that will keep us at dark nights when it feels like nothing is working. Resources are never the problems, it’s the question of resourcefulness. Our emotions are our ultimate resource so that’s why it’s critical to have a compelling vision and purpose that serve more than ourselves.

The question is, how do you come up with such a compelling bold idea? Epiphany doesn’t happen with a few neurons firing. The trick is not to sit still and think big thoughts all day. Go out, experience and learn more instead. Make our neural network densely populated to allow many neurons to wire and fire together.

This is what Steve Jobs meant by connecting the dots. A lot of the great innovations out there didn’t begin with a concrete idea from the get-go. They all started from a hunch. An idea is parked at the back of our head, and as we feed our brain with more inputs, at one point all the memories will be released and put into motion to mould into something intricate. The sweet spot between the known and unknown is where originality happens. The key is to be able to hang in there without panicking.

Strong vision follows strong execution and strategic innovation is key in its process. Instead of constantly living in reaction, make the time to notice the opportunities around for making strategic shifts. The reward of executing and thinking differently can be disproportionate. Thinking big like 10x also creates
Flow because Flow follows focus and big risks catch our attention. We no longer have to put the effort to concentrate, flow does the job for us.

Starting anything bold, by nature also means that it will involve many failures so it’s critical to master risk management. Outstanding entrepreneurs are not only good at risk-taking but also risk-mitigating. Uncertainty is part of life’s beauty. Things will constantly change and problems will always come. Acknowledge and embrace uncertainty so we can respond constructively when the surprise comes and most importantly, enjoy the ride.

World

Homo Deus, Why Nations Fail, Guns Germ and Steel, 21 Lessons for The 21st Century, AI Superpower, Doing Good Better

Luck plays a big role in determining the present state of any given country. Those who happened to have access to the prerequisites for food production and inherited a location that allows for ideas to proliferate are mainly the ones who flourish. Five of the richest country in Africa for example, are those located near the river.

European societies were the particular ones who rose to the top of social rank for the same reason. Not denying the array of variables, the one that stirred it all was surprisingly geography. The attributes of their land allowed for the early development of agriculture. As more men were freed from having to hunt, social institutions arose. More food fed more people which allowed for more armies, organization, and inventions. Many first lethal diseases also germinated from domesticated animals. So through years of evolution, Europeans developed substantial resistance to new illness. Diseases have caused more deaths than all wars combined and they became the most effective weapon for Europeans to win wars when they spread it as they were colonizing the native inhabitants.

After independence, the one that set the trajectory for many of the failed nations today is the corrupt elected leaders. They constructed a negative spiral with economic and political institutions that allow narrow elites to extract wealth for their own benefit at the expense of the people in their country. They make a deliberate attempt to impoverish the country. Innovations are curbed and media is silenced in fear of the threat to their power. In order to break the mold, it requires an extraordinary force from a coalition of diverse groups, rather than just a narrow group seeking power who would just replace the existing despot with another.

On the bigger picture and global level, the world is healthier, more prosperous and peaceful than ever. Starvation, plagues, and violence which were the most deadly problems centuries ago are now non-existent in most countries. More people have died from eating too much than too little today.

The three main threats to humankind are now more global and connected: nuclear war, climate change, and technological disruption. At the time where all our actions are interconnected, the greatest crime is no longer just from hatred and greed but even more so from ignorance. In contrary to the rising appeal in regressive nationalists, more than ever we need global cooperation and mindset to solve global problems affecting the entire humanity.

Also Read: How to logically decide when it’s time to pivot

On the side note, I came to learn about how privileged I am. Because of the bubble I live in, I tend to benchmark my life with the millionaires and billionaires portrayed in the media. Little did I know that earning above $52K per year already puts me in the 1% top earners in the entire world. We who live in developed countries are comparatively so rich that the same amount of dollar that benefits us can bring 100x more benefits to many millions of people out there.

With the multitude of impact we can make, in the most human sense, it is only logical that we give back. However, due to our limited resources, our investment needs to be channelled toward causes that improve the most lifespan and quality of life. We shouldn’t get easily drawn to evocative and widely publicized issues. Base our choice off of the scale of the severity instead. GiveWell.org is a good place to scout for such causes to stretch the most impact of the dollar we donate.

Moving to the future, computer algorithms will soon be able to understand us better than we do ourselves. We will rely more and more on them to make many important decisions. Today, a lot of what we understand of the world is oversimplified due to the limitations of the human mind, not the limitation of science. Computers will be able to make complex sense of big data and thus uncover many advancements that we can’t fathom today, hopefully to the benefits of humanity.

The real threat of AI is undisputed inequality. At one point, the majority of the jobs we have will be automated and it will cause widespread social disorder. Most of us attach our identity to our work so when it’s taken away from people, many will find their life purpose threatened. So transitioning to the age of AI, it becomes more crucial for us to break free from the mindset that equates our economic value with our worth as a person. For all AI’s astounding capabilities, the one thing that we need most and only humans can provide is love. It’s far simpler yet more profound than anything AI can ever produce. If we leverage AI’s superintelligence and couple that with humans’ ability to love, we will have a shot at a future filled with economic prosperity and spiritual flourishing.

Spirituality

The Untethered Soul, Beyond Religion, Train Your Mind Change Your Brain, The Surrender Experiment

To me, spirituality is about transcending our earthly self. It’s a state of inner peace and connection to something grander and more cosmic than the fragile self. In that state, we are no longer bound to our conditioning and fight-or-flight instincts. We are free to act from a high level of consciousness.

Being aware of the fog that exists in our head is the first step to rising up in consciousness. We are not our thoughts and emotions. We are simply the observer. Detaching our consciousness from the voice in our head can liberate ourselves from the entrenchment in physical limitations. Because what we experience is a model of reality, we are in control of how the externals translate into our inner experience. We can experience a tremendous space and expansiveness inside us without relying on external conditions.

Mental training like meditation can get us to that state and rewire our emotional circuits to elevate our happiness baseline. Unlike external sources that bring us joy that is only fleeting, disciplined mental exercise can create an enduring physical change in the circuitry of our brain to elicit sustained positive emotions. That’s how we can escape the unending chase for materials and forever alter our sense of well being.

Focusing on ourselves often leads to suffering. Acts of compassion, on the other hand, give us a deep sense of genuine bliss. Universal compassion lies in the simple awareness that every conscious being aspires for happiness and avoids suffering just like us. It’s usually not the first thing that comes to our head, especially when we run into jerks. That’s why it requires practice and discipline. It requires developing a high degree of sensitivity to our energy flow. When we start noticing negative emotion stirring up inside, choose to let our consciousness get drawn into it. Simply be aware of it. Don’t fight it, just observe without judgment, relax and let it fall behind.

Since our true self is so fluid, we shouldn’t be fixated on our desires and wants. Let go of ourselves and open ourselves up to possibilities. It means not forcing things to go our way. Surrender to the flow of life instead. It doesn’t mean to be lazy. It means to serve whatever force unfolding in front of us with all our heart and soul. Life can surprise us in a magical way if we allow ourselves to open fully it.

The outcomes of finishing #50BooksAYear

Reading 50 books from many branches of life has indeed widened my horizon. Obviously reading 50 books is barely enough to turn me into the next Socrates. Knowing these lessons is one thing, but another to apply them or even surface them to your conscious mind every day. Having said that, I definitely notice the subtle shift in my outlook on life. More than ever, I feel a lot more connected to the world, in both intellectual and spiritual level. I understand better about how the world and mind operate. I learn to look at the bigger picture of things. I’ve become more in tunes with what seemed abstract emotions and concepts. There are just a lot more nuances in life that I started peeling and paying attention to. It felt like I’ve peeked into the Narnia door left ajar all this while.

The other noticeable impact from this challenge is the elevated confidence in myself. Obviously completing this challenge is anything but easy. But it’s the fact that I could accomplish what’s not easy that has done so much good to my self-esteem. It’s like telling my stubborn inner voice, “hey if I could accomplish this, I could also accomplish other bigger things in life”.

Also Read: How to turn your Instagram into a money-making machine quickly

In that sense, this lesson doesn’t necessarily apply to just reading. Give yourself any challenges. Something that is outside your comfort but still attainable if you put your mind to it. Start with something small and make sure to finish it to taste the subtle but palpable confidence boost in yourself. Slowly, what seems hard will become the new normal and the sky will be your ceiling.

Beyond myself, I am humbled and touched by all the messages that I received from my friends during this challenge. Many have reached out to me saying that they benefitted from the takeaways. More surprisingly many have said that they were inspired to do the same and a lot of them have started their own reading challenge. Seeing a change in me is definitely good but the feeling of inspiring change in people, especially those close to you is even more profound.

How did I accomplish it?

For those who are embarking on your own reading challenge, here are some tips from what I found useful.

The short answer

Make time. We all have 24 hours a day. If you deduct 7 hours of sleep, 9 hours of working time, 2 hours for logistics, we still have 6 hours to spare. It’s all about allocating and protecting the time. Instead of using willpower to decide to read, turn reading into a habit instead. Block time on your daily schedule and dedicate it to read no matter what. I rigorously followed my routine to read almost every morning and evening. Because it’s ingrained in my subconscious, there’s no need for me to decide, I simply followed the cues and as a result, read a lot I did.

The long answer

Fixing a time to read will already up your chance of success by 80%. However, I also can’t discredit the following factors that have played a pretty significant part along the way.

First, make use of public accountability. Unlike what other people think, I’m actually pretty bad at holding myself accountable. If nobody’s watching, I can easily get swayed and throw in the towel early when things get tough. So I leveraged social media. Remember, high-risk environment gets you in Flow. Announcing my commitments and updating my progress on social media induced a high social risk. For each book I finished, I posted my takeaways online. As more friends saw them and acknowledged this routine, there’s just no turning back for me. I needed to uphold my self-esteem and identity by honoring my words to finish what I promised.

Another important element is tracking. Without consciously knowing where we are in the process, there will be little motivation and urgency to progress. From the time I declared this challenge, I did a consistent weekly and monthly review of my reading progress. I tracked my pacing. Literally calculating how many books I have read, and how many days on average I can take left to finish each of the remaining books.

To be honest, I wasn’t great at this, I was behind my pace since the second quarter and I rushed through 6 books in the last week of December. However, it certainly helped with my confidence by making what seemed lofty and far feel attainable. Instead of seeing the many books left I need to finish until the end of the year, I aim for the one to two books I need to finish for the week. Plus the healthy pressure works like a divine church bell in my head every time I wanted to procrastinate. My inner voice will shout “YOU’RE BEHIND” and the next thing I know, I will have my Kindle sitting on my hands.

Speaking of Kindle, it is absolutely a god-sent for any avid readers. It makes a lot of difference in convenience. When you’re working on a challenging goal, a small resistance and mental excuse are enough to tumble your progress. With Kindle, I can read anytime on the go, especially in the dark and during travels.

The transition between one book to the other also can’t be any more seamless. I don’t have to make any trip to a bookstore. I purchased my e-books from Amazon and they’re instantly transferred to my Kindle. Once I’m done with a book, there is zero transition time for me to hop onto the next one. The last thing I like about Kindle is highlights. For those who think I have super memory when I summarized the books, I don’t. I highlight important ideas while reading on my Kindle, and when I’m done I can view all the highlights in one place and drew the summary from there.

Speed-reading helps. I took lessons to speed-read and it allows me to read three to four words at a time instead of word by word. That means I can read the same amount of content with three times the speed. Of course, I need to balance speed with retention. That’s where reviewing my Kindle’s highlights come in and for more complex reads, I’d take my time.

Also, don’t be afraid to skip some content in your book. Don’t assume that all authors are good at expressing their ideas or all details of the ideas add value to you. Don’t feel obliged to read page by page from start to end of the book. I played by ears. If the book was getting too deep into the details, I moved on to the next chapter. If you’re not reading to become an expert in the field, the big concept and examples of the subject are mostly good enough to draw good wisdom from.

On deciding what to read next, it’s a mixture of both free-flowing and being conscious of the type of books I read. As mentioned, I tried to diversify the content to broaden my views. So if I feel that I’ve read a little too much in a particular area, I’ll mindfully pick a book from a different one. Most often, a book will also have reference to other books on the same topic. So on the flip side, when I felt that I wanted to dig deeper into a subject, I would look into the books referred. I’m also fortunate to be surrounded by friends who are invested in developing themselves. So often when I talked about my challenge or when they saw my book summary, they will recommend a good selection of books to me.

In essence, make time, have an accountability system, remove as much friction as possible and don’t forget to enjoy the process.

What’s next?

Many asked if I’d do the challenge again or even, jokingly, double the number of books I read. For this year, I actually decided to read less.

The habit of vigorous reading will definitely stick with me for a long time if not for forever. But now that I’ve touched the surface of various subjects, I’d like to delve deeper into a few selected topics. While learning is definitely important, I also want to make time to actually doing. I’ll probably still do one book a month but use the spare time to work on other goals in my life.

I learned that knowing something doesn’t necessarily mean that it will translate to anything. Understanding the meaning of death doesn’t mean I’m ready to throw everything away today, crush all my insecurities and become a monk in Tibet. And that’s okay. While I definitely strive to integrate the learnings in my system, I accept that some lessons will stay as a hunch. When the time is right, as I experience more in life, I’m sure the dots will connect and manifest into something profound.

I certainly will carry the momentum and leverage my expanded inner confidence from this challenge to stretch myself further. I don’t know where exactly life will take me or what my next challenge will be. But one thing is certain, I will never stop growing.

This post first appeared on Medium.

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

 

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Does your startup need funding or exposure? Here’s your chance, TOP100 is back for 2019

TOP100 this year is going to be much bigger and more competitive

This year, we’ll be expanding our TOP100 pitching competition to more countries outside of Southeast Asia , which includes Australia, Japan, Russia, and China.

Each year, our team travels to various countries in search of the most promising startups. Shortlisted startups will be invited to pitch their startups to a panel of judges in a private pitching competition and given scores based on the overall evaluation of their ideas, companies, and teams. The top hundred startups with the highest scores will be invited down to our flagship event, Echelon Asia Summit 2019, where they will have the opportunity to get exposure for their ideas, seek funding from investors, and find partners to expand their businesses.

Our Echelon Roadshow will also be taking place on the same day as TOP100. It involves a series of panel discussions, fireside chats and workshops held to educate the public on pressing topics in the startup scene. The results of TOP100 will also be announced during the roadshow, so we urge you to stay and connect with like-minded people and expand your network and opportunities.

Also read: Believe it or not, it is liftoff for #Echelon2019!

The final champion of Top100 will receive attractive prizes and most importantly, exposure and funding for their business, which is the most crucial factor for emerging startups. We will do the work and help to connect you with potential investors in your field.

There have been many success stories from our past TOP100 competitions, with over $120 million raised and over 600 investors involved, mainly from their participation in Echelon Asia Summit, the biggest tech startup conference which will be happening in May in Singapore this year.

So what are you waiting for? This is your chance to mingle with investors, gain publicity for your business, increase your knowledge of the tech startup ecosystem in the region and get the opportunity to partner and work with others!

If you think your idea is capable of making changes, challenge yourself in TOP100 — we trust that there will be nothing but benefits for you and your team.

—-

 

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A quick guide to digital marketing a blockchain project

In an increasingly saturated and noisy space, how do you make your project stand out?

digital_marketing_curve

In a world where everything needs to be marketed blockchain projects are no exception. Today only 19 per cent of consumers are aware of the blockchain. A recent Gartner poll of Chief Information Officers (CIO) states as much as 77 per cent of the CIOs it surveyed indicated that their organization had “no interest in the technology and/or no action planned to investigate or develop it”.

Cryptocurrencies don’t fare much better in terms of adoption and usage. A whopping 87 per cent of those who are aware of Bitcoin have not used it in any way.

These challenges are why one of the most prevalent global trends is shifting from crowdsales that involve masses of small investors to working with funds and venture capital.

Creating buzz is what attracts investors, users and builds community. In this guide you will learn: — How to create highly visible posts and threads on social media networks — How to grab the attention of journalists and bloggers — The top digital marketing tools and services to bring targeted traffic to your posts and website and more.

Here’s the digital marketing secret sauce for your project to take off.

What you need to know before launching your digital marketing campaign

Which digital marketing tactics would make blockchain projects take off?

It may be difficult to get users to adopt your project. Blockchain technology and crypto are still in relative infancy compared to the Internet. But the more the target community knows about your project the more they will appreciate the coming benefits. But there has been a tightening of the “rules of the game”. Facebook, Twitter, IG, Google etc. ban ICO advertising.

Find your audience and target market

If you intend to raise most of the money for your project from private investors through a crowdsale then the community plays a key role.

On the other hand, if the project initially seeks to raise money from funds and institutional investors, then public relations will play a vital role.

Build a reputation in the community (or buy it)

You can engage with the community on platforms like BitcoinTalk with posts, questions and bumps. Additionally purchasing various positions on relevant blockchain-related websites is an effective tactic.

Create cool

Build the expectation that this is a cool project. Generate buzz and hype. What is the problem that you want to solve?

Community partner

Make your reputation trustless with proven value. There are some key elements of value for Altcoins. Speculation, Usage case, Community, Ecosystem, Team, Technology, Security Concerns. What are your elements of value?

Does it make sense to scale all out this out?

Craft a story

Develop a high quality whitepaper that includes your roadmap, tech and team woven into a compelling narrative and story. Make the user an integral part of your product roadmap.

Find a model that sells

For blockchain projects, you have to paint a picture of success that engages and excites your audience. Are you the next Uber, Berskshire Hathaway or Google? Explain this simply.

Also Read: FAQ: Paid-up capital and incorporating in Singapore

Blast your mentions
Get quality mentions of your product in the media, blogosphere and influencers. Then generate backlinks, buzz and hype in related community forums.

Advanced tactics for promotion

Strong press

Sending press releases to a great number of blockchain, crypto and business media. The stronger the media coverage, the more views you can expect to receive.

Thought leader

Choose an interesting topic and talk about it as the founder or leader of your project. Then approach current columnists of major media outlets and offer this content or commentary. In the case of a blockchain project, PR is not needed for traffic, but to build trust in the new company and product.

Court controversy

Can you create controversy by showing how your product disrupts an industry norm or kills a sacred cow? If you can passionately defend your position an audience of loyal followers can be your reward. Think classic themes like “Us against Them”, “David versus Goliath” or “New Innovation takes on Old Inefficiency”.

Top of mind

Keep reminding people about your blockchain project every 2–3 days. Use a mix of locations, techniques and platforms. AMAs on Reddit, bumps in BitcoinTalk, answering questions on Quora and a new release on ProductHunt grab attention.

Tools of the trade

This requires a great deal of effort, so you should plan the promotional campaign in advance
Promotional campaigns require a great deal of effort, so plan in advance.

Airdrops.io

Many crypto companies distribute free coins to their communities to increase their project’s visibility, increase the circulating supply and stimulate trade. These free distributions are commonly known as “airdrops.”

Bountyhive.io

Bounties have become a valuable component of the marketing ecosystem for crypto and blockchain projects. They reward participants with tokens for following specific rules and completing simple social media tasks (joining their Telegram group, reposting on Twitter and such). The “bounty hunters” advance the goals of the ICO or STO.

Reddit

Reddit is a powerful platform for engaging an audience, research and driving traffic. Reddit Insight is an analytics suite for Reddit.com using their public API, combined with real-time data analysis and graphic visualizations of historical data.

Blog on your website

This is a great way to improve page rank, search results and connect with your audience. Blogging is still the most cost effective way to get users and customers to buy your product or service.

LinkedIn profiles

If your team and advisors do not have strong LinkedIn profiles then you’re waving a red flag at your audience. LinkedIn presents an cost-effective way to connect with users, investors and media professionals.

Email marketing

There is a marketing adage, “the money is in the list”. This applies for blockchain projects. Capture email addresses and mobile numbers so that you can build your audience and reach them directly for free.

Github.com

Want an excellent community to reach the tech audience? The GitHub platform can host your open source code for review and collaboration with million of developers from around the world. Git is a revision control system, a tool to manage your source code history. One of the biggest advantages of Git is its branching capabilities.

Popular communities

Here are some popular subreddits for blockchain and crypto communities:

  1. Blockchain – 56, 000 subscribers
  2. Bitcoin – 1,000,000 subscribers
  3. Ethereum trader – 204,000 subscribers
  4. Ethereum – 424,000 subscribers
  5. Cryptocurrency – 787,000 subscribers
  6. Altcoin – 79,000 subscribers
  7. Cryptomarkets – 171,000 subscribers
  8. Crypto ICO -72,400 subscribers
  9. EOS blockchain – 62,000 subscribers
  10. Bitcoin Beginners – 65,100 subscribers
  11. BTC – 237,000 subscribers

How much money should you spend?

What will you be doing for the money you take?

Every blockchain project requires promotion since they want to take money, time or other resources from people. The industry is nascent and competitive. More often than not these ideas and products are still developing. There is no long track record of success in this space and the best marketing can separate winners from losers.

People ask how much should we spend or budget for marketing our blockchain, ICO or STO? The actual number will vary based on your specific situation. We advise that if you have a hard cap of US$10 million then you should spend a minimum ratio of 1 to 10 which equates to US$1 million on marketing. Be sure you consider your timeline, sentiment and the market landscape.

Also Read: How to logically decide when it’s time to pivot

The best teams use all of the marketing and public relations tools. This requires a great deal of effort, so you should plan the promotional campaign well in advance. Typically a minimum of 2–3 months is required for the preparation of announcements, images for social networks, columns and commentaries for the media and blogs.

Strategic marketing plan

Blockchain projects have many different aspects including financial, legal, political, technical and sociological. These very different viewpoints across numerous fields demand an effective digital marketing strategy.

Despite the level of interest in project questions often exist in terms of scalability, security, performance, adoption, utility and decentralization. The cost of effective marketing is increasing. Google, Facebook, and Chinese portals are banning a lot of things. Investors are warier and conversion rates are decreasing.

Summary

Every blockchain project requires promotion because they are developing and lack a final product.

To advance will require a lot of money or support from people internally or externally. How can you communicate to them that you are going to do something with these resources?

By definition, resources are always limited and competing with other potential use cases. Follow the steps indicated above to market your project.

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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How to acquire your first 1,000 loyal users and get them to actively use your product

Marketing done right for a small-scale target audience

Starting a company is never easy. You can have the most innovative ideas that you see the potential of solving real consumer pain points whilst making a profit out of it. You may even know talented and passionate people to join your team and managed to pique the interest of financial backers. But once you mix these all together to create your product, the next step that comes is the hardest part: marketing it and validating it for the market.

When it comes to taking your product off-the-ground, oftentimes is not about you being the first to hit the market; it’s about how you put into your consumers mind how it can make a real and positive difference in their lives.

Tech start-ups today may not be aiming to take the world by storm and may have smaller target audiences, even at 1,000 users. But the lessons that can be learned from such strategies – on discovering the real-world benefits of said product or service; getting to know core target audiences; and understanding what competitors are doing – remain salient and should serve as key guidelines of how marketing, when done right, can help your innovative idea take off.

Step 1: Do a pilot

Meaningful innovation doesn’t just happen in a bubble. That may be so for the development process but when it comes to seeing if it’s useful for others, start-up founders should first gauge their market needs and the gap that is apparent.

But this doesn’t mean that they should go all-in and release their product to the market straight away. Not only would that be a poor utilisation of costs needed to create and distribute the products for the mass market, it can even garner you a reputation of releasing the product before it’s been market-tested and ready.

Therefore, a pilot marketing study in a closed setting should be done – a litmus paper test strategy that many tend to overlook. By preparing a pilot, obtaining data and extrapolating the insights gathered, start-ups can be placed more firmly in control to identify how consumers view the product. The study then helps them determine the most glaring drawbacks and help them improve on the product before releasing it to the world at large.

However, it’s important to note that even biggest companies prefer to not conduct these pilots alone. It’s vital that start-ups work with the enablers present in their ecosystem, and they could include personal networks, the deals made to finance the development of the products used for the study and even platforms to generate the content used for the pilot (i.e. market research agencies such as YouGov or tools such as SurveyMonkey to run research and polls).

Also read: Use these psychology-based marketing principles to attract, convince, and convert more people

Step 2: Identifying product-market fit to get the first 1,000 users

When your product is being eagerly snapped-up by consumers to the point that your supply can’t meet your demand – then you’ve achieved the holy grail of marketing that is the product-market fit. But getting there isn’t easy as many start-ups have failed by burning away their cash before understanding what customers really want. The next step would be finding the cohorts that may give higher life time value compared to the others. This is a valuable data set that goes into your marketing strategy

Having already tested the product at the pilot stage; this part is all about the consumer. The product ideally needs a strong value proposition and therefore be positioned as a solution to underserved need(s). But a company’s products are its babies, so it’s natural to be proud of them if we know it works, but others may not see it that way. It’s therefore crucial to first specify the product’s minimum viable feature set to help ensure that it can create at least some volume and inform you if it’s heading into the right direction.

The next part of this step is market segmentation. The way the product is positioned should not cater to the lowest common denominator of all your intended target audiences. Although different groups may share some similarities, people want to know how a product can help their specific needs ; They may not be interested if they see that the marketing messages have a catch-all nature and aren’t directly geared towards them.

Step 3: Iterate and pump those dollars!

After doing the steps above, often you’re still not ready to push your product out to the real market.

Even if you manage to get all the above right and your hypotheses have been confirmed, you still need to keep repeating the process – continually revising it as you learn, refine and tweak your product’s features to improve upon it until you know it’s fully-ready & get someone to pay for it eventually. B2B2C platform are tricky because the business models may take time to be created.

The process of iteration is something that is taken for granted by founders who are either impatient or have investors breathing down their necks to get their solutions market-ready.

In a tech environment that is being increasingly characterised by the need to introduce disruption, many start-ups are setting themselves up for failure if they keep cutting corners and leave stones unturned when ensuring their product is truly ready for the audiences they are aiming to reach out to.

Also read: Shoot for the moon: Identifying your target audience and developing a superb marketing plan

Conclusion

However, this three-step process is only a guideline. The idea is to get a minimum set of validation to gain confidence to move forward. It will not ensure success as failure can come in many guises and may be external to marketing per se. A good product does not need marketing, it marketing will give growth momentum. But what these steps can help companies with is how to make the use of limited resources more efficient and how to raise the start-up’s confidence before they attempt to take the world by storm. If there is no validation, then it’s probably time to fix the problems or make a pivot.

This may help start-ups who don’t achieve success at first as they are likelier to go home with more money in their pocket to try something else in the future; instead of putting all their eggs in one basket and setting themselves up for unrecoverable ruin.

Lastly, when you are staring at failure, I suggest that you listen to every advice you get, be confident to discard every ‘expert’ opinion but always follow your intuition.

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