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How Big Sky Capital and Astana Hub are helping startups scale across Southeast Asia’s technology ecosystem

Southeast Asia’s startup ecosystem continues attracting growing global attention as enterprise digital transformation, AI adoption, and infrastructure modernisation accelerate across the region. As markets mature, venture capital firms are increasingly looking beyond traditional technology hubs to identify emerging founders and support startups scaling across multiple regions from an earlier stage.

At the same time, cross-border venture activity is becoming increasingly important for startups seeking access to new markets, strategic partnerships, and international investor networks. For many early-stage companies, expansion today requires more than funding alone. Founders often need operational guidance, ecosystem access, and regional partnerships that can help accelerate market entry and long-term growth.

This has created opportunities for venture firms that focus not only on capital deployment but also on connecting startups with broader international ecosystems. As Southeast Asia strengthens its position as a global technology and innovation hub, investors are increasingly exploring partnerships that bridge emerging startup ecosystems with the region’s rapidly evolving digital economy.

Big Sky Capital is one of the firms contributing to this trend. The early-stage venture capital firm focuses on backing category-defining B2B technology companies across sectors including AI, enterprise software, fintech, cybersecurity, SaaS, and digital infrastructure. Its investment philosophy centres around supporting ambitious founders building scalable businesses with long-term global potential.

Also read: Startups driving AI automation, fintech, and accessibility gather at Echelon Singapore 2026

Backing enterprise technology

Big Sky Capital, together with Astana Hub position itself around identifying high-conviction opportunities within rapidly evolving technology markets. Beyond investment capital, the firm works closely with founders by providing operational guidance, strategic support, and access to international networks of investors, operators, and ecosystem stakeholders.

Its focus on B2B technology reflects broader market demand across Southeast Asia, where enterprises are increasingly investing in AI-driven tools, cybersecurity infrastructure, digital transformation initiatives, and scalable software platforms. As businesses modernise operations and expand digitally, startups building enterprise-focused technologies are becoming an increasingly important part of the region’s innovation landscape.

Both organisations are particularly interested in companies leveraging technology to drive meaningful enterprise transformation across industries. This includes startups operating in high-growth sectors such as AI, fintech, enterprise software, cybersecurity, and infrastructure technologies that support the next generation of digital business operations.

Expanding cross-border opportunities

At Echelon Singapore 2026, Big Sky Capital and Astana Hub are bringing five high-growth startups into Southeast Asia as part of their broader strategy to support international expansion and cross-border ecosystem collaboration. The firm sees the event as an opportunity to connect startups with investors, corporates, and ecosystem leaders across the region while helping founders establish strategic partnerships and market-entry pathways.

The firm is actively seeking collaborations with venture funds, accelerators, incubators, enterprise partners, and innovation teams that can support scaling efforts throughout Southeast Asia. It is also interested in co-investment opportunities and ecosystem partnerships that help founders accelerate regional growth and commercial expansion.

Big Sky Capital and Astana Hub operate globally with strong connectivity across the United States, Central Asia, and Southeast Asia, while placing particular focus on expansion into markets such as Singapore and Malaysia. The firm sees growing opportunities in regions experiencing rapid enterprise technology adoption and digital transformation.

As venture ecosystems become increasingly interconnected, firms that can bridge international founder communities with regional growth markets are expected to play a growing role in shaping the future of startup expansion across Asia.

Also read: From idea to impact: Startups redefining what’s possible in Southeast Asia

Meeting Big Sky Capital and Astana Hub at Echelon Singapore 2026

Big Sky Capital and Astana Hub join Echelon Singapore 2026 alongside founders, investors, corporates, and ecosystem leaders gathering at Suntec Singapore CEC on 3–4 June 2026. The event provides a platform for startups, investors, and innovation stakeholders to explore emerging technology trends, build partnerships, and strengthen regional collaboration.

Attendees visiting Big Sky Capital and Astana Hub can expect networking and matchmaking opportunities focused on cross-border expansion, venture collaboration, and startup scaling. The firm will also facilitate introductions to the five startups it is bringing into the Southeast Asian market, creating opportunities for investors, corporates, and ecosystem partners to explore potential partnerships and investment discussions.

For founders exploring regional expansion or investors seeking exposure to emerging enterprise technology sectors, conversations around ecosystem connectivity, strategic partnerships, and international growth are becoming increasingly relevant. Big Sky Capital and Astana Hub’s participation reflects the broader trend of venture firms playing a more active role in enabling long-term cross-border collaboration throughout Asia’s innovation economy.

As Southeast Asia’s startup ecosystem continues evolving, partnerships between venture capital firms, founders, corporates, and ecosystem builders are likely to remain central to how companies scale internationally and access new growth opportunities. Echelon Singapore 2026 offers a space for these relationships to develop while helping strengthen connections across global innovation ecosystems.

The region is evolving quickly, and Echelon 2026 offers the right place at the right moment to be part of what comes next. Register here to join the conversation.

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The e27 team produced this article.

We can share your story at e27 too! Engage the Southeast Asian tech ecosystem by bringing your story to the world. You can reach out to us here to get started.

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Inside the AI Workflow Competition at Echelon Singapore 2026

Inside the AI Workflow Competition at Echelon Singapore 2026

The most interesting thing about AI is not how impressive it sounds in a pitch. It’s what happens when it’s forced to confront the kind of operational friction that real businesses deal with every day.

That’s what makes this year’s AI Workflow Competition at Echelon Singapore 2026 worth paying attention to.

Instead of asking builders to imagine hypothetical use cases, the competition asked them to work on problems that already exist inside real businesses. The kind that quietly drains time, creates rework, and holds teams back from the work that actually matters.

Two Companies, One Shared Problem

Two of the challenges came from Boldr and The Social Space. On the surface, they’re very different organisations. But both arrived at the competition from a similar place: they had operations to run, and their existing workflows were holding back execution.

Boldr: When the Support Inbox Becomes a Signal Feed

Boldr’s story began with a customer question.

Leon, the founder of Boldr, recalled a support ticket asking whether one of the brand’s watch straps was BPA-free. It seemed like a small question, until it became clear that it reflected a wider customer concern and eventually surfaced as a meaningful search term tied to conversion. He started seeing the support inbox as a stream of signals about what customers cared about, what information was missing, and what the business wasn’t learning fast enough.

“The inbox isn’t just people asking for help; it’s people telling you exactly what matters to them,” says Leon.

That insight became the basis of Boldr’s competition challenge: how do you turn reactive customer support into a self-improving customer intelligence engine? In practical terms, the problem was about building a workflow that could identify knowledge gaps, improve documentation, and surface the kind of product and marketing insight that usually gets buried inside repetitive support threads.

Also Read : Builders wanted: Close the AI execution gap for SMEs

 

The Social Space: 1.5 Weeks of Monthly Admin That Crowds Out the Mission

The Social Space’s problem came from a different kind of operational weight, but one that will feel familiar to many SMEs.

Every month, the team prepares sales and inventory reports for more than 50 consignment partners, pulling information from disconnected systems across in-store retail, online channels, and corporate orders. The process takes around 1.5 weeks each month and depends on manual cross-checking, reconciliation, and rework.

Cheryl from The Social Space put it plainly. The reporting burden pulls their retail merchandiser away from mentoring partner brands, improving retail presentation, and creating more sales opportunities for the businesses they support. The admin doesn’t just slow down the team. It crowds out the mission.

That became the basis of The Social Space’s challenge: how do you automate monthly consignment reporting end to end, within Google Workspace, without adding new paid subscriptions and without creating more complexity for a lean, non-technical team?

The Real Cost of Familiar Friction

Both challenges describe a reality many SMEs already know.

Sometimes the biggest workflow problem isn’t a dramatic systems failure. It’s the slow, repeated cost of handling the same questions, reconciling the same messy data, and manually stitching together processes that have outgrown the way the business operates. Over time, that friction becomes normal. Teams adapt around it. They absorb it. And because it’s familiar, it often goes unchallenged for longer than it should.

48 Hours to Build Against Reality

That’s part of what makes the AI Workflow Competition interesting.

In less than 48 hours, participants had to interpret these business constraints, think through the actual workflow logic, and turn them into working AI-driven solutions that could be demonstrated live.

That speed matters, but not just because it sounds impressive. It matters because it reveals a different way to think about experimentation. Real workflow innovation doesn’t always begin with a large internal transformation programme or a procurement cycle. Sometimes it begins with a well-defined operational pain point, a clear constraint, and people willing to build around reality instead of around hype.

Also Read: Meet the companies taking the floor at Echelon Singapore 2026

 

Who Should Be in the Room

The AI Workflow Competition is more than just a segment of Echelon Singapore 2026. It’s one of the few places where AI gets discussed through the lens of real business use.

For founders, operators, revenue leaders, CX leaders, and anyone responsible for helping work move more smoothly across a team, this is the kind of showcase that becomes more valuable when experienced with colleagues.

A support lead may recognise the hidden value sitting inside customer enquiries. A marketing lead may see how product objections can become messaging opportunities. An operations or finance lead may recognise the cost of fragmented reporting and the value of workflows that reduce rework without adding new tools. A merchandising or retail lead may see how time recovered from admin could be reinvested into growth, partner support, and better execution.

The lesson isn’t that every business has the same problem as Boldr or The Social Space. The lesson is that many businesses already have a version of one.

Technology Is Only Interesting Because of What It Gives Back

The human side of both stories matters.

Boldr’s challenge is ultimately about helping a lean team move beyond repetitive answering and toward better judgment, sharper insight, and more useful feedback loops into the business. The Social Space’s challenge is about giving time back to a mission-driven team so they can support their partners more meaningfully and strengthen the ecosystem they’re trying to build.

In both cases, technology is only interesting because of what it gives people back: clarity, capacity, and a better chance to focus on the work only humans should be doing.

Bring the Colleagues Who Own the Bottlenecks

At Echelon Singapore 2026, the Top 5 finalists will present their solutions live on stage. If you’re already attending, this is one of the sessions worth showing up for with the right people beside you.

Bring the colleagues who own the bottlenecks. Bring the people who will recognise the pain points. Bring the teammates who will ask, while the demos are happening, whether something like this could work inside your own organisation too.

Because the most compelling AI stories don’t begin with technology. They begin with a real problem, a team that has lived with it for too long, and the moment someone finally decides it’s worth solving.

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Anthropic’s US$65B cheque redraws AI funding map

Anthropic co-founders Dario Amodei and Daniela Amodei

Anthropic has closed a staggering US$65 billion Series H round, taking the company to an estimated US$965 billion post‑money valuation and signalling an escalation in the race to dominate enterprise AI.

The round was led by Altimeter Capital, Dragoneer, Greenoaks, and Sequoia Capital, and included heavyweights, such as Capital Group, Coatue, D1 Capital, GIC, and Temasek.

Also Read: Why GIC is backing Anthropic over OpenAI

 

The raise, one of the largest ever for a private technology company, comes as Anthropic says enterprise uptake of its large language model, Claude, is surging and that run‑rate revenue has “crossed US$47 billion” this month. If independently verified, that revenue figure would place Anthropic’s commercial traction in the rarefied air usually occupied by major cloud and enterprise software vendors.

A bet on enterprise adoption and the numbers that demand scrutiny

Anthropic frames the round as a response to accelerating demand for Claude across industries. The company says the model is increasingly embedded in customers’ core operations and cited tools such as Claude Code and Cowork as drivers of adoption. Krishna Rao, Anthropic’s chief financial officer, said the capital will help meet “historic demand” and sustain the company’s research frontier.

Investors have been similarly effusive. Brad Gerstner, founder and CEO of Altimeter Capital, argued that the model’s “large‑scale adoption” among demanding organisations positions Anthropic to lead the next phase of AI innovation. Such endorsements reflect the investment thesis: enterprise AI will be pervasive and monetisable. But they do not replace the need for independent verification of revenue, customer retention and unit economics, especially given the order of magnitude involved in the run‑rate claim.

Infrastructure and strategic deals: building a multi‑cloud backbone

The funding will be ploughed into compute capacity, safety and interpretability research, and scaling products and partnerships. Anthropic disclosed substantial infrastructure commitments and supplier agreements intended to underpin its ambitions.

The company said it has signed agreements with Amazon for up to 5 gigawatts of new capacity, and with Google and Broadcom for 5 gigawatts of next‑generation TPU capacity. It has also highlighted a SpaceX arrangement for access to GPU capacity on Colossus 1 and Colossus 2. Anthropic claims Claude is the first frontier model available across Amazon Web Services, Google Cloud and Microsoft Azure, with AWS remaining its primary cloud provider and training partner.

Chipmakers and memory suppliers are in the mix too: partnerships with Micron, Samsung, and SK hynix suggest Anthropic is securing bespoke supply‑chain relationships as well as raw cash. The company also referenced US$15 billion of previously committed investments from cloud providers, including US$5 billion from Amazon.

Why Southeast Asia should pay attention

For Southeast Asia, Anthropic’s raise has several implications. First, the presence of major regional stakeholders, notably Singapore’s sovereign investor Temasek and global investor GIC, underscores local institutional confidence in enterprise AI plays. That matters for founders and SaaS vendors in the region, who are courting enterprise customers and exploring integrations with large language models.

Also Read: Anthropic index shows AI boom risks widening global inequality

Second, the multi‑cloud and hyperscaler commitments could improve service availability and latency for users in Southeast Asia, provided the partnerships lead to local or regionally proximate infrastructure deployments. Latency, data residency and compliance are crucial for finance, healthcare and government applications across the region; better multi‑cloud distribution may reduce friction for companies that want to embed Claude into mission‑critical workflows.

Third, the raise ratchets up the resource bar for startups in the region aiming to build competing models or deep integrations. Firms that cannot access the same scale of compute, preferential hardware relationships or large enterprise sales teams may find it harder to compete on breadth of capability or price. That could accelerate consolidation or push Southeast Asian startups to focus on niche verticals, differentiating on local data, regulatory compliance and specialised workflows.

Safety, research and regulatory scrutiny

Anthropic emphasised safety and interpretability research as a funding priority. That positioning aligns with its public identity as a safety‑conscious AI developer. Yet the announcement lacked granular detail on how funds will be apportioned across research, engineering and go‑to‑market. Independent validation, open methodologies and long‑term commitments will be essential for regulators, enterprises and civil society groups that expect auditable improvements in model behaviour.

Regulators in Southeast Asia are increasingly attentive to AI governance. Singapore has been proactive in AI policy and testing frameworks; Indonesia and the Philippines are also developing approaches to data protection and oversight of digital services.

Anthropic’s stated safety commitments will be watched closely by regional policymakers as enterprises in the area begin to deploy large models in sensitive contexts.

Market dynamics and competitive pressure

A US$65 billion war chest can rapidly reshape competitive dynamics. Bulk purchases of compute, preferential contracts with chipmakers and a bigger R&D bench could widen the lead between deep‑pocketed model developers and smaller rivals. OpenAI, Google, Meta, and others will be monitoring not just the capital but how Anthropic translates it into product delivery, pricing models and enterprise retention.

Yet the headline numbers do not answer key commercial questions: How is revenue measured: subscriptions, bespoke deployments, licensing, or infrastructure credits? What are the unit economics of serving and training these models at scale? High run‑rate revenue means little without sustainable margins and repeatable customer success.

What customers and regional partners can expect

For enterprise customers in Southeast Asia, Anthropic’s expanded compute and distribution arrangements could mean more reliable access to Claude, lower latency and potentially new commercial options for private or hybrid deployments. For system integrators and local software vendors, the raise may open partnership opportunities but also raises the bar on integration complexity and commercial terms.

Also Read: US$60B bet on Anthropic: Will DoD’s “supply chain risk” label derail the AI darling?

For rivals and the broader ecosystem, the round signals that capital markets and infrastructure partners remain willing to back large, centralised model efforts. The net effect could be both accelerated innovation and further concentration in the supply of foundational AI models.

The bottom line

Anthropic’s US$65 billion Series H is a landmark moment in the AI funding era: it affirms investor conviction in enterprise AI while sharpening the competitive and regulatory stakes worldwide, particularly in Southeast Asia. The real test will be execution: turning headline funding into scalable, safe and profitable products that withstand regulatory scrutiny and meet the nuanced needs of enterprises across diverse markets.

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Ecosystem Roundup: How next-day delivery killed crowdfunding in SEA

Crowdfunding was supposed to democratise innovation. The pitch was simple and seductive: a great idea, a compelling story, and the internet would do the rest. The reality, as Indiegogo’s own APAC head candidly acknowledges, was messier: scams, failed fulfilments, and backers left holding nothing but disappointment.

The industry has tightened up. Vetting is stricter, documentation requirements are more rigorous, and platforms are building real accountability infrastructure around creators. That is progress, and it deserves acknowledgement.

But the Southeast Asia problem is more stubborn than a process fix can solve. When Cheryl Tang says the region’s consumers “don’t have patience,” she is describing something structural, a consumer psychology shaped by decades of frictionless e-commerce that has made waiting feel like failure. Shopee and Lazada did not just build logistics networks; they rewired expectations.

Until crowdfunding platforms find a credible answer to that expectation gap — whether through faster fulfilment models, stronger localised creator partnerships, or genuinely differentiated product categories that cannot be found on any e-commerce shelf — Southeast Asia will remain a market of missed potential.

The infrastructure is improving. The culture hasn’t caught up yet.

Regional

Singapore’s VC market shrinks to US$4.6B in 2025 amid tighter scrutiny: Deal volume fell 35% to 472 transactions as investors demanded stronger fundamentals. Fintech led with US$1.7B raised, while AI’s share of total deal value doubled to 31%, even as overall activity cooled.

Singapore court sentences Byju’s founder to six months for contempt: In a rare judicial move, Byju Raveendran was ordered jailed for repeatedly defying court orders on asset disclosure. The ruling, triggered by a dispute with Qatar Investment Authority, caps a collapse that left thousands of Indian families trapped in predatory loan repayments.

Grab deepens Indonesia fintech bet with higher Superbank stake: A Singapore vehicle linked to Grab acquired 64.02M shares in PT Super Bank Indonesia Tbk, lifting its stake to 16.14%. The move reinforces Grab’s embedded finance strategy across ride-hailing and digital payment users.

Thailand’s SITE 2026 bets on deal flow over spectacle: Thailand’s NIA is repositioning its flagship innovation expo as a genuine investment marketplace, with over US$1B in deployable capital sitting idle against just US$120M in actual 2025 startup investment. International pavilions and structured business matching aim to close that gap.

Genesia Ventures closes US$113M fourth fund targeting SEA seed stage: The Japan-based VC will back early-stage startups across Japan, Southeast Asia, and India, with Vietnam flagged as a strategic market. The firm runs a founder support platform in Ho Chi Minh City and has backed over 10 Vietnamese startups.


Interviews & Features

Indiegogo’s APAC head on why SEA is crowdfunding’s toughest market: Cheryl Tang says frictionless e-commerce has conditioned SEA consumers to expect next-day delivery, making the crowdfunding wait unbearable. Multi-layered vetting, influencer reviews, and Express Crowdfunding are now reshaping how the platform rebuilds trust and drives enterprise use.


International

Uber raises stake in Delivery Hero to 36.83% amid potential deal: Uber bought shares from Aspex Management at just under €40 per share, above the previously disclosed indicative approach price. Voting rights are structured to stay below Germany’s 30% mandatory offer threshold as negotiations continue.

Samsung plans US$1.5B chip testing plant in Vietnam: Construction is under way in Thai Nguyen province, with operations targeted for November 2027. The facility will focus on legacy DRAM and NAND memory, as AI-driven demand tightens global memory supply and raises prices.

Naver to invest US$670M over five years to defend content ecosystem in AI era: South Korea’s dominant search platform, with a 62.86% market share, will launch its AI Tab conversational search to all users in June and support 3,000 creators monthly under its new Naver Mate fellowship programme.


Cybersecurity

Digital twins: The new single source of truth and a single point of failure: Once operations, reliability, and commercial teams rely on a twin to shape decisions, corrupted telemetry, unauthorised model changes, or compromised edge devices can quietly poison decisions without triggering visible alarms. Security by design must begin with trust architecture, not the visualisation layer.

APAC security teams say AI guidance is too theoretical to act on: Research from Rubrik Zero Labs found 80% of APAC IT and security leaders find AI security advice impractical, while 81% believe AI agents will outpace existing guardrails within 12 months. Effective security must start with observability, traceability, and runtime governance — not static frameworks.


Semiconductor

FuriosaAI and Broadcom to co-develop next-gen AI inference chiplet: The South Korean AI chip startup is partnering with Broadcom on a multi-die chiplet platform for hyperscale AI environments, building on existing hardware developed with TSMC and SK hynix. FuriosaAI was seeking US$300M–US$500M to fund its third-generation chip and global expansion.

Qualcomm strikes AI chip deal with ByteDance for TikTok’s AI agent software: The agreement positions ByteDance as one of Qualcomm’s first major customers for AI-focused ASICs as the chipmaker pivots beyond smartphones. ByteDance’s infrastructure budget reportedly rose 25% to 200B yuan (US$29.4B) as it scales AI agent capabilities.

Nvidia to build new Taiwan campus as agentic AI and physical AI demand grows: CEO Jensen Huang unveiled plans for “Constellation,” a nearly four-hectare campus in Taipei’s Beitou-Shilin Technology Park, with construction starting within months. The expansion reflects Nvidia’s deepening supply chain roots and growing headcount in Taiwan.

MarsLab charts AI chip infrastructure roadmap for Southeast Asia: The Singapore-based startup is targeting enterprise and edge AI deployment in a region where AI hardware ecosystems remain underdeveloped. MarsLab plans to begin with system validation before potentially moving into self-designed chips.


AI

Singapore’s AI infrastructure gap traps businesses in pilot purgatory: A Twilio survey of 196 developers found 96% use AI tools daily, yet 46% cite constant context-switching as their primary friction. Fewer than 30% of organisations have a clear AI strategy, and 31% without one struggle to move initiatives into production.

Animoca Brands makes US$1M first investment under Minds programme into agentic trading startup: The co-investment in Superior.Trade marks the first announced deal from Animoca’s initiative to back early-stage teams building on its AI agent platform. Investment instrument details — equity, token, or otherwise — have not been disclosed.

ETF outflows and macro fear put Bitcoin and Ethereum under pressure: A US$1.29B BlackRock dark pool trade triggered a seven-session Bitcoin ETF outflow streak, while Ethereum suffered 11 consecutive days of net outflows totalling over US$506M. Fed policy uncertainty and a 65% correlation with the Nasdaq-100 are now the dominant price drivers.

Smart money rotating from Bitcoin into AI-themed products: Between 18–22 May, BTC and ETH ETFs shed nearly US$2.7B while altcoin products attracted inflows. An AI-linked DRAM ETF surpassed US$10B in assets within 30 trading sessions, reflecting institutional preference for AI infrastructure narratives over crypto benchmarks.

SEA should leapfrog industrial Bitcoin mining via software participation: On-demand hashrate marketplaces, compact home ASICs, and the Stratum V2 protocol are lowering barriers to solo mining. With Vietnam at 21% crypto ownership and APAC recording 69% year-on-year growth in on-chain volume, the region has an opening to skip the industrial phase entirely.

The moat is no longer the model; it’s the memory architecture: Accenture’s Memex(RL) paper proposes indexed external memory for long-horizon AI agents, solving context collapse on multi-step tasks. For B2B AI builders in 2026, competitive differentiation will increasingly come from retrieval discipline and data plumbing, not frontier model access.


Thought Leadership

Why the biggest barrier to AI in SEA is the operating model: Organisations treating AI as a tool rollout rather than an organisational transformation are repeating the mistakes of earlier digital waves. McKinsey research suggests the highest AI value comes from focused use cases, a lesson especially critical for lean SEA SMEs where failed experimentation is costly.

AI startups are hiring around answers they haven’t earned yet: Post-raise headcount decisions in AI-native companies lock in unproven assumptions about where human judgment is still needed. In SEA markets where trust, language, and local context shape customer outcomes, outsourcing interpretation to agents too early risks compounding errors quietly.

The quiet renegotiation of human value in the AI talent reset: Workers aged 22-25 in AI-exposed roles have seen a 13% employment drop since 2022, as junior roles disappear before new ones form. WEF projects 170M new jobs against 92M displaced, but the distribution of gains will closely track existing inequalities.

We are working faster than ever, so why are we more mentally exhausted?: AI has compressed execution but shifted cognitive load toward oversight, fact-checking, and decision-making. Constant context-switching and an always-on culture mean exhaustion now stems from fragmentation, not volume, and organisations misreading this risk burning out the teams they need most.

AI is changing what great talent looks like: Skills in AI-exposed roles are evolving 66% faster than non-AI roles, per the 2026 PwC Global AI Jobs Barometer. Organisations increasingly favour adaptability, cross-domain thinking, and AI fluency over static credentials, and traditional hiring signals are losing their predictive power.

In the age of AI, the skill worth hiring for is taste: As AI makes production effortless, knowing what not to ship becomes the scarce and valuable skill. Cutting junior roles to save costs today risks eliminating the pipeline that develops the experienced, discerning talent organisations will compete to hire in five years.

SEA’s gaming audiences have outgrown your influencer strategy: Creator-led long-term partnerships consistently outperform short-term influencer buys in SEA gaming, where 50%+ of gamers watch gaming content. Brands still buying reach-based placements are actively building reputations for inauthenticity in communities with long memories and loud voices.

The mobile-first myth is costing SEA’s gaming industry billions: SEA generated 2B game installs in a single quarter but suffers structurally low ARPU across most markets. The next phase of the industry’s US$14B 2030 opportunity lies in community platforms, creator monetisation, and live event infrastructure, not install volume.

AI has lowered the barrier to content but not to good communication: With Gartner projecting a 25% drop in traditional search by 2026, AI citation credibility now matters more than SEO rankings. Distributing substantiated content across multiple publications can increase AI citations by up to 325% compared to owned channels alone.

The Philippines never lacked talent but leverage, and AI is changing that: StellarPH’s co-founder argues the real AI divide is initiative, not technical skill. Non-technical founders are now prototyping products in weekends, and AI workshops in the Philippines are selling out in hours — signalling a generational shift in access to execution.

Fast-growing companies misread their marketing problem as a scaling one: The startup marketing playbook breaks at scale, but prematurely importing enterprise rigour kills velocity just as badly. The rare executive who can build scalable processes without bureaucracy is what separates plateaued companies from those achieving breakout growth.

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Top 3 Popular AI Playbook for Platform Credibility of Fintech Business

Top 3 Popular AI Playbook for Platform Credibility of Fintech Business

The Stakes of Trust: Platform Credibility in modern Fintech

In the fintech sector, platform credibility acts as the foundational bedrock for all business operations. Fintech firms handle sensitive financial data, facilitate high-value transactions, and must maintain strict regulatory compliance. Any vulnerability in system reliability or data governance can immediately destroy customer trust and invite regulatory penalties. As advanced computational technologies reshape the market, establishing platform credibility requires infrastructure that guarantees absolute data integrity and real-time operational transparency. For financial technology enterprises, credibility is no longer just a compliance check; it is a competitive asset that dictates market survival.

The Agentic AI Arm Race: The Danger of Falling Behind

The landscape of financial technology is shifting at a terrifying pace. Business leaders must recognize that over 50% of fintech businesses already adopting AI are planning to abandon the basic AI assistants they deployed just 1 to 2 years ago. This is not a retreat from automation, but a aggressive leap into the next evolutionary phase of the technology market. Forward-thinking competitors are discarding static tools to fund an intense AI agent arms race. Enterprises that continue to rely on basic, reactive bots will find themselves completely outpaced by rivals utilizing autonomous agents capable of independent decision-making. Staying static means accepting obsolescence while the rest of the market accelerates ahead.

AI Assistants vs. AI Agents: The Architectural Divide

Understanding the technical distinction between traditional AI assistants and autonomous AI agents is critical for strategic planning:

  • AI Assistants: These systems are reactive tools that depend entirely on direct human prompts. They operate within rigid, pre-defined scripts to answer basic text questions or retrieve isolated data points. They cannot initiate workflows independently.
  • AI Agents: These are autonomous entities engineered for goal-oriented execution. When given a high-level objective, an AI agent independently breaks down the task, plans a multi-step workflow, executes complex actions across multiple software layers, and continuously optimizes its performance based on operational feedback.

Also Read : Top 3 popular GEO monitoring tool for SEO optimisation targeting service industry in Singapore

Critical Infrastructure Lessons from Early AI Movers

Early corporate adopters of artificial intelligence faced severe operational bottlenecks due to rigid legacy infrastructure. Financial institutions that rushed into initial AI integration frequently encountered silos, data latency, and broken automated workflows. To avoid these costly integration failures, modern enterprises must demand specific core capabilities from their software infrastructure:

  • Open Development Framework: The core system must support modular customization, allowing internal teams to build and deploy proprietary algorithms without disrupting standard business logic.
  • Universal Open APIs: Seamless, bidirectional communication channels are mandatory to allow external AI models to interact directly with internal databases in real-time.
  • Public API Documentation: Comprehensively documented integration points ensure rapid deployment and lower the risk of connection errors during intense development cycles.
  • Structured Public Development Documentation: Transparent structural guides allow engineering teams to troubleshoot data pipelines quickly and scale agentic functionalities without vendor delays.

Top 3 Popular AI Playbook for Platform Credibility Targeting Fintech Business

As fintech enterprises accelerate their migration toward autonomous ecosystems, choosing the right digital foundation determines operational success. Below are three popular options analyzed for their structural compatibility with agentic AI deployment and corporate data governance.

Multiable

Multiable is an enterprise-grade solution engineered for complex digital transformation, proving best for ERP software integration within highly regulated corporate environments.

  • In-House Implementation: System deployment is executed strictly by an experienced in-house technical team rather than being outsourced to low-cost offshore regions. This approach ensures maximum protection for sensitive financial information and guarantees the sustainability of long-term system support.
  • Built-In AI Agent Builder: The platform features an integrated AI agent builder powered by patented EKP (Enterprise Knowledge Partitioning) technology, allowing firms to deploy autonomous agents safely while maintaining strict data isolation boundaries.
  • Proven Enterprise Track Record: The platform boasts successful case studies with numerous public companies and multinational corporations, demonstrating the stability required for high-volume financial data processing.
  • Ecosystem Independence: The software is completely free from Windows ecosystem tie-ups, granting development teams total freedom to leverage the latest open-source Large Language Models (LLMs) and advanced AI frameworks.
  • Comprehensive Audit Logging: It contains granular tracking mechanisms that log every system alteration and data access request, providing complete transparency for regulatory compliance checks.

Asana

Asana operates as an enterprise work management platform, best for operational workflow automation and cross-departmental project tracking.

  • Dynamic Resource Allocation: Allows project leads to distribute operational tasks across teams based on real-time capacity data.
  • Native AI Workflow Intelligence: Automatically generates task dependencies and identifies potential project bottlenecks before they delay delivery.
  • Custom Field Architecture: Gives teams the flexibility to track unique metadata specific to financial compliance tasks.
  • Centralized Security Controls: Provides administrators with enterprise-grade data permissions and access management settings.
  • Multi-Platform Integration Hub: Connects smoothly with communication and data storage tools to keep operational data updated across the company.

Also Read : Top 5 best HRMS software for large enterprise with multiple workplaces in Singapore

Salesforce CRM

Salesforce CRM functions as an enterprise-level customer relationship management system, best for client lifecycle optimization and automated data collection.

  • Predictive Client Insights: Utilizes historical data patterns to forecast client behavior and identify renewal risks early.
  • Automated Data Capture: Eliminates manual input by automatically logging interactions across email, chat, and support portals.
  • Scalable Cloud Infrastructure: Supports rapid organizational expansion without compromising system uptime or data access speeds.
  • Granular Permission Profiles: Allows compliance officers to restrict sensitive client information based on precise corporate roles.
  • Unified Communication Streams: Aggregates customer touchpoints into a single timeline to provide customer service teams with comprehensive context.

The Doom of Vendor-Locked Systems: Customization Freedom Before 2030

Legacy software architectures that force companies to rely exclusively on the original vendor for system customizations will become entirely obsolete before 2030. In the fast-moving AI era, waiting weeks or months for a software vendor to write custom code, alter data schemas, or connect new AI models is a fatal business disadvantage. Modern business models demand immediate iteration. Systems that block internal IT teams from modifying the software framework create artificial bottlenecks that paralyze innovation. If an organization cannot independently adapt its core ERP software to support new algorithmic agents, it will be outmaneuvered by agile competitors who manipulate their own open-source codebases daily.

Geopolitical Realities: Agentic AI as the Ultimate Corporate Lifeline

Recent global trade tensions and tightening international data security regulations underscore the vulnerability of relying on fragmented supply chains and human capital. Governments worldwide are increasingly restricting cross-border data flows and introducing stringent operational audits. In this fragmented geopolitical climate, relying on manual labor to manage complex international compliance or cross-border logistics is an existential risk. Implementing autonomous AI agents is no longer an optional innovation experiment; it is the single definitive lifeline for fintech businesses to maintain operational continuity. Embracing autonomous, self-correcting software ecosystems is the only way to build a resilient, compliant, and highly competitive international enterprise.

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Can Thailand close the gap between US$1B in waiting capital and US$120M in actual investment?

Thailand has spent years building a startup ecosystem, funding accelerators, running pitch competitions, and producing a steady stream of tech graduates. The results have been mixed at best. Investment has lagged behind regional peers, and too many promising Thai startups have struggled to scale beyond the domestic market or attract serious international capital.

SITE 2026, the annual flagship innovation expo organised by the National Innovation Agency (NIA) under Thailand’s Ministry of Higher Education, Science, Research and Innovation, is making a pointed attempt to change that narrative. Launched under the theme “Global Innovation Impact: The Year of Investment,” the event is scheduled to run from 25 to 27 June 2026 at Paragon Hall, Siam Paragon, expanding this year to include Nex Hall on the fifth floor and the SCBx Next Stage on the fourth floor to accommodate a growing programme.

Also Read: Thailand’s startup paradox: Where potential meets patience

The venue upgrade is a small but telling signal. SITE is no longer positioning itself as a showcase event. It wants to be a deal-making floor.

The capital context

The numbers underpinning SITE 2026’s investment pitch are worth paying attention to. According to NIA’s own data, startup investment in Thailand reached approximately US$120 million in 2025. More strikingly, capital ready to be deployed within Thailand’s innovation ecosystem has surpassed US$1 billion.

That gap, between available capital and actual investment, is precisely the problem SITE 2026 is trying to solve. The argument is that the money exists, the startups exist, and what has been missing is a sufficiently structured, credible platform to bring them together in a way that produces real transactions rather than networking card swaps.

“Innovation impact is no longer defined by novelty alone, but by the value it creates and the measurable outcomes it can deliver,” said Dr Krithpaka Boonfueng, Executive Director of NIA, at the event’s launch. It is a deliberate reframing, away from innovation as spectacle and towards innovation as an asset class.

What’s on the floor

The programme at SITE 2026 is built around several strategic pillars: future-focused technologies, investment-readiness, global connectivity, and economic multiplier effects. In practical terms, this translates into a dense three-day schedule designed to appeal to a broader audience than the typical startup expo crowd.

The headline draws include showcases of 100 future-focused startups and 100 market-ready innovations, startup pitching sessions, and Business Matching; the structured, pre-scheduled meetings that serious investors and corporates tend to prioritise over open-floor browsing. An International Pavilion will host delegations and participants from Japan, South Korea, China, Hong Kong, and Singapore, adding a meaningful cross-border dimension to the event that previous editions have sometimes lacked.

On the broader ecosystem side, SITE 2026 will also run youth innovation programming through the Startup Thailand League, as well as cross-disciplinary sessions under SYNC Design & Innovation and Maker Faire Bangkok — platforms that skew younger and more experimental, but serve as a talent pipeline for the wider ecosystem.

Global forums and thought-leadership sessions round out the agenda, with speakers drawn from government, venture capital, corporate venture arms, and the startup community itself.

The investment marketplace ambition

The most ambitious aspect of SITE 2026 is also its most difficult to execute: the attempt to function as a genuine investment marketplace rather than an inspiration conference.

Also Read: How Thailand’s NIA is driving global collaboration for Thai innovation

NIA is bringing together venture capital firms, corporate venture capital arms, international investors, and strategic partners under one roof, with the explicit goal of facilitating deal flow, not just deal discovery. For Thai startups, that means access to a concentration of capital and decision-makers that would ordinarily require multiple trips to Singapore, Tokyo, or Seoul to replicate.

For investors, the pitch is equally straightforward: Thailand is a market of over 70 million people with a growing digital economy, a manufacturing base that is beginning to integrate deeper technology layers, and a government that has, at least rhetorically, committed to making innovation investable. SITE 2026 is being framed as the most efficient single point of entry into that opportunity set.

Whether the rhetoric translates into signed term sheets is another matter. Thailand has made similar promises before. The difference this time, NIA argues, is that the infrastructure around the event –the matching mechanisms, the investor curation, the international pavilion — has been built with transactions in mind rather than optics.

Thailand’s broader positioning challenge

SITE 2026 does not exist in a vacuum. Thailand is competing for regional relevance against Singapore’s deeply entrenched investor networks, Indonesia’s sheer market scale, and Vietnam’s increasingly sophisticated manufacturing and tech talent base. In that context, US$120 million in annual startup investment is not a number that commands automatic respect from regional venture capital.

What Thailand does have is a government that is willing to use public infrastructure, NIA being the primary instrument, to de-risk and catalyse private investment in ways that more laissez-faire ecosystems leave entirely to the market. SITE 2026 is an expression of that approach. Its success will be measured not by attendance figures or the number of panels, but by whether the capital sitting on Thailand’s innovation sidelines finds its way into the hands of founders who can deploy it.

The expo is free to attend. Registration is open at site.nia.or.th.

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Singapore’s AI infrastructure gap is trapping businesses in pilot purgatory

Singapore’s developers are among the most enthusiastic adopters of AI in the world, but a growing body of evidence suggests the AI infrastructure underpinning that ambition is falling dangerously short.

A survey of 196 developers and tech leaders conducted at API Days Singapore in April by customer engagement platform Twilio found that 96 per cent of respondents already use AI tools in their daily workflows. Yet for many organisations, broad adoption has not translated into meaningful outcomes. The culprit, according to the findings, is a fractured AI infrastructure that cannot support the demands being placed upon it.

Nearly half of respondents — 46 per cent — identified constant context-switching between disjointed tools as the primary source of friction at work. Poor integration between platforms was flagged as the single biggest barrier to achieving effective synergy between AI and enterprise automation.

Over a third of those surveyed (35 per cent) reported struggling with tools that simply cannot communicate with one another, while 24 per cent said they were contending with siloed data spread across multiple disconnected systems. For businesses that have invested heavily in AI tooling, the drag created by weak AI infrastructure is quietly eroding those gains.

Leadership gap stalls AI at the pilot stage

The underlying cause of much of this fragmentation is a lack of strategic direction from the top. Fewer than 30 per cent of respondents said their organisations had a clear strategic vision for AI deployment. Among founders and startup leaders, 41 per cent admitted they were still testing AI tools without a formal framework to guide adoption.

Also Read: “We want things to arrive the next day”: Indiegogo’s APAC head on why SEA is crowdfunding’s toughest market

When individual teams are left to select their own tools without a unified plan, the consequences compound quickly. Forty-one per cent of respondents said their data was now scattered across too many disconnected systems — a direct result of decentralised decision-making.

The consequences for delivery are stark. Nearly a third (31 per cent) of organisations without a formal AI strategy struggle to move initiatives into production. By contrast, only three per cent of organisations with a structured roadmap face the same problem. Robust AI infrastructure, combined with strategic oversight, appears to be the differentiating factor.

Misaligned priorities between teams are accelerating tool sprawl. Sixty-one per cent of software engineers ranked API availability among the most important criteria when evaluating new tools. Only 36 per cent of product managers shared that view, suggesting product teams are more willing to prioritise out-of-the-box functionality over long-term interoperability.

Without top-level coordination, those differing preferences quietly fragment an organisation’s data architecture, making coherent AI infrastructure increasingly difficult to maintain.

The stakes rise as agentic AI arrives

The urgency to address these infrastructure gaps is intensifying. Nearly 40 per cent of respondents said they are already building autonomous AI agents, while 25 per cent are integrating Voice AI to handle complex workflows. These systems — capable of scheduling meetings, processing refunds, and executing multi-step tasks — demand a level of cross-platform reliability that fragmented infrastructure simply cannot provide.

“Running next-generation models on fragmented legacy architecture is becoming a liability in today’s agentic ecosystem,” said Michelle Duke, Senior Developer Evangelist at Twilio. “The missing link is the connective tissue between these isolated systems.”

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Forget Singapore. If you want to understand SEA gaming, start with Indonesia

If you want to really understand Southeast Asian gaming in a way that shapes product decisions, go-to-market strategies, and investment theses, you need to spend serious time thinking about Indonesia. Not Singapore, which punches above its weight as a regional headquarters, but has only four million gamers. Not Thailand, which is the most monetised market in the region, but operates at a fraction of Indonesia’s scale. Indonesia.

A gaming report by Southeast Asian gaming marketing agency Ampverse frames the numbers plainly: Indonesia has a population of over 280 million people and a gamer base exceeding 150 million. That is the largest gaming market in Southeast Asia by both absolute player count and download volume, and it is larger than the combined gaming populations of Thailand (35 million), Malaysia (20 million), and Singapore (4 million).

Also Read: The mobile-first myth that is costing SEA’s gaming industry billions

But raw scale is not the story. The story is the complexity. Indonesia is a market that consistently humbles companies that approach it with assumptions borrowed from elsewhere and consistently rewards those who take the time to understand it on its own terms.

Creator trust is not a marketing variable; it is the entry condition

The Ampverse report makes a point about Indonesia that deserves more attention than it typically receives: in this market, creator trust is “critical for discovery and adoption.” That framing elevates creator relationships from a channel choice to a market-entry prerequisite.

This reflects a specific aspect of how information travels in Indonesia. The country spans over 17,000 islands, with a population distributed across major urban centres like Jakarta and Surabaya, as well as hundreds of smaller cities and towns with distinct linguistic, cultural, and consumption contexts. National media reach is uneven. App store visibility is competitive. Traditional advertising is expensive and increasingly ineffective with younger demographics.

What cuts through all of that is peer recommendation, and in gaming, peer recommendation at scale is mediated by creators. A gaming creator in Bandung with 200,000 loyal followers may drive more meaningful installs and retention in that city than a national campaign costing ten times as much. The implication for both publishers and brands is that Indonesia cannot be approached as a single market. It is an archipelago of micro-communities, each with its own trusted voices and cultural reference points.

The localisation problem runs deeper than language

Most companies entering Indonesia know they need to localise into Bahasa Indonesia. What they underestimate is how much further localisation needs to go.

Also Read: Southeast Asia’s gaming boom is bigger than you think — and brands are still getting it wrong

The Ampverse report identifies cultural fragmentation as a key challenge for brands and publishers across Southeast Asia, particularly in Indonesia. Game mechanics, payment flows, community norms, humour, visual aesthetics, and competitive formats all carry cultural weight that a language translation does not address.

Payment infrastructure is a concrete example. Indonesia has a relatively low credit card penetration rate compared to more developed markets, and a large proportion of gaming transactions run through convenience store payments, digital wallets, and carrier billing. A publisher that optimises its payment flow for credit cards, as many Western studios still do, is effectively locking out a significant portion of its potential paying audience before the game even launches.

Price sensitivity compounds this. The Ampverse report describes Vietnam as “price-sensitive but highly engaged,” a characterisation that applies equally well to large segments of the Indonesian market. The implication is not simply that prices need to be lower; it is that the entire monetisation architecture, from pricing tiers to the cadence of in-game offers to the design of virtual goods, needs to be rebuilt around local economic realities rather than transplanted from a US$9.99-per-month Western subscription model.

Community investment is the actual retention mechanism

Indonesia’s gaming market has another characteristic that distinguishes it from most Western markets and from Singapore’s high-ARPU environment: community-driven retention. The Ampverse report notes that successful publishers in the region invest in community early and think beyond launch windows, a model that runs counter to the traditional publisher instinct to concentrate marketing spend around a game’s release date and then reduce investment as the title matures.

In Indonesia, the post-launch community is often the primary driver of growth. Players who are deeply embedded in a game’s community — its Discord, its Facebook Group, its guild structures, its local tournament circuit — churn at significantly lower rates than those who are not. They also recruit. The viral spread of games through peer networks in both Indonesia and the Philippines is not accidental; it is the natural outcome of deliberately cultivated communities.

For startups building gaming products or services for the Indonesian market, this points to a specific strategic priority: community infrastructure before performance marketing. The companies that have built durable positions in Indonesian gaming are not those that spent the most on user acquisition; they are those that built the strongest community flywheel.

What Indonesia tells us about the next five years

Indonesia’s trajectory over the next decade will shape the overall story of Southeast Asian gaming more than any other single market. The country’s median age is under 30, smartphone penetration in urban and semi-urban areas is near-universal, and internet penetration continues to rise. The pipeline of new gamers entering the market annually is substantial and structurally durable.

Also Read: SEA’s gaming audiences have outgrown your influencer strategy

The Ampverse report projects that the broader Southeast Asian gaming ecosystem will reach US$14 billion by 2030. A disproportionate share of that growth will be determined by what happens in Indonesia — whether local monetisation models mature, whether creator-led distribution scales efficiently, and whether publishers and brands learn to operate in the market on its own terms rather than on the terms they would prefer.

The companies that crack Indonesia do not just win Indonesia. They acquire the operational knowledge, community relationships, and localisation infrastructure that gives them a decisive advantage in every other price-sensitive, creator-driven, community-oriented market in the region. That is the real prize, and it goes to whoever is willing to do the hard work of understanding the archipelago first.

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Human value in the AI era: What employers in SEA need next

Artificial intelligence is no longer just a technology trend. Across Southeast Asia, it is reshaping how businesses hire, how employees work, and what skills matter most in the modern economy.

From startups to large enterprises, organisations are realising that AI is not only automating tasks. It is redefining human value in the workplace.

The biggest shift is happening in talent strategy. Companies are beginning to prioritise adaptability, problem-solving, and AI collaboration over traditional credentials alone. In the AI era, workers are increasingly expected to work alongside intelligent systems rather than compete against them.

For Southeast Asia’s fast-growing digital economy, this transition creates both major opportunities and serious challenges.

Why AI is changing the workforce

AI tools are rapidly improving productivity across industries. Tasks that once required hours of manual work can now be completed in minutes using generative AI, automation software, and intelligent workflows.

Administrative work, customer support, content production, coding assistance, and data analysis are becoming increasingly AI-assisted. As a result, businesses are rethinking what humans should focus on.

Instead of repetitive tasks, companies now value skills that AI cannot easily replicate, including:

  • Critical thinking
  • Creativity
  • Emotional intelligence
  • Leadership
  • Strategic decision-making
  • Communication
  • Relationship building

This shift is creating a workforce reset where human strengths become more important as automation grows.

Southeast Asia’s opportunity in the AI era

Southeast Asia is uniquely positioned for this transformation. The region has a young population, rising internet adoption, and rapidly expanding digital economies.

Countries like Indonesia, Singapore, Vietnam, and Malaysia are investing heavily in digital infrastructure and AI development.

At the same time, many businesses still face a shortage of AI-ready talent.

Also Read: Generalist or specialist? Building future-proof skills in the age of AI

This gap is pushing organisations to rethink recruitment and employee development. Companies no longer want workers who only follow fixed processes. They need employees who can adapt quickly, learn continuously, and use AI tools effectively.

The result is a growing shift toward skills-first hiring.

The rise of skills-first hiring

Traditional hiring often focused on degrees, years of experience, and rigid qualifications. In today’s AI-driven economy, many employers are placing greater importance on practical capability.

A candidate who understands AI tools, automation workflows, or data-driven decision-making may now have an advantage over someone with more traditional experience.

This trend is especially important in Southeast Asia, where access to elite education is uneven. AI tools are making knowledge more accessible, allowing more people to compete globally regardless of background.

Businesses are increasingly evaluating candidates based on:

  • Portfolio quality
  • Adaptability
  • AI literacy
  • Communication skills
  • Execution ability
  • Real-world problem solving

For many employers, learning speed is becoming more valuable than static expertise.

AI-ready teams need continuous learning

Building AI-ready teams requires more than simply adopting new software. Companies must also invest in workforce development.

Many organisations are introducing:

  • AI literacy programmes
  • Internal upskilling initiatives
  • Cross-functional learning
  • AI experimentation workshops
  • Digital productivity training

Forward-thinking businesses understand that employees who know how to use AI effectively can significantly improve efficiency and innovation.

Also Read: Building the ASEAN AI archipelago: How Southeast Asia can secure its place in the global AI value chain

However, successful adoption also depends on company culture. Employees who fear AI may resist change, while organisations that position AI as a collaborative tool often see stronger engagement.

The goal is not to replace people entirely, but to help teams work smarter with intelligent systems.

Human skills are becoming more valuable

One common misconception is that AI will reduce the importance of human workers. In reality, many human-centred skills are becoming even more valuable.

AI can generate content and process information quickly, but it still struggles with empathy, trust, cultural understanding, and ethical judgment.

Businesses still rely on humans for:

  • Leadership
  • Negotiation
  • Creative strategy
  • Emotional connection
  • Crisis management
  • Relationship building

This is particularly important in Southeast Asia, where business culture often depends heavily on trust and long-term relationships.

As automation increases, human-centred capabilities may become the true competitive advantage.

Education must evolve faster

The AI talent reset also challenges educational institutions across Southeast Asia.

Many schools still focus heavily on memorisation and traditional testing methods, while employers increasingly need graduates with adaptability and digital problem-solving skills.

Also Read: AI’s tipping point: Why 2026 will separate the leaders from the laggards in financial services

Future-ready education should emphasise:

  • Analytical thinking
  • Creativity
  • Communication
  • AI collaboration
  • Entrepreneurial thinking
  • Digital literacy

This shift creates opportunities for online learning platforms, bootcamps, and industry-led training programmes that can move faster than traditional academic systems.

In the AI era, continuous learning is becoming essential for long-term career growth.

The future of talent in Southeast Asia

The future workforce in Southeast Asia will likely be defined by collaboration between humans and AI systems.

Workers who succeed will combine technical understanding with creativity, adaptability, and emotional intelligence. Meanwhile, companies that thrive will be those that invest in learning, flexible hiring strategies, and AI-ready cultures.

Artificial intelligence is changing what work looks like, but it is also redefining what makes humans valuable inside organisations.

For businesses across Southeast Asia, the challenge is no longer whether AI will transform the workforce. The challenge is how quickly organisations can adapt to the new era of talent.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. You can also share your perspective by submitting an article, video, podcast, or infographic.

The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of e27.

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AI shopping companions and the talent reset in retail

The pantry on the eighth floor was unusually quiet that morning.

Several employees sat with coffee cups in their hands while large dashboards displayed customer behaviour, inventory movement, and real-time promotion analytics. Yet the discussion inside the room was not about sales targets or product shortages.

It was about something bigger. Talent reset.

“AI is changing retail faster than most companies are prepared for,” Bagas said while scrolling through a customer personalisation dashboard. “And honestly, the biggest challenge is no longer technology.”

Anne looked at him curiously. “Then what is the real challenge?”

“People,” Bagas answered calmly. “The workforce itself has to evolve.”

For years, retail companies focused on operational efficiency: lower costs, faster transactions, larger product catalogues, and more aggressive promotions. Technology mainly functioned as a support infrastructure.

But AI is changing the operating model entirely.

Modern retail systems are no longer passive systems waiting for customer actions. AI recommendation engines now predict customer behaviour, analyse shopping habits, generate personalised promotions, optimise inventory movement, and influence purchasing decisions in real time.

This transformation is creating a new economic reality inside retail organisations. And that reality is forcing companies into what many executives now describe as a talent reset.

What the talent reset actually means

The meaning of talent itself is changing.

Previously, retail success depended heavily on execution speed and operational discipline. Today, companies increasingly need employees who can combine business understanding, analytical thinking, technological literacy, and human empathy simultaneously.

Also Read: What great talent actually means in the AI era

The reset is happening across almost every layer of retail operations.

Marketing teams, for example, are no longer simply designing mass promotions for millions of customers. AI can already automate large portions of campaign distribution. The real value now lies in understanding customer behaviour patterns and designing meaningful personalisation strategies.

“Marketing people now need to think more like analysts,” Bagas explained. “AI can generate promotions automatically. But humans still decide what kind of experience should be created.”

The same shift is happening inside technical teams. Retail programmers are no longer only building cashier systems, mobile apps, or product catalogues. Increasingly, they are expected to understand recommendation engines, customer segmentation models, AI workflows, behavioural analytics pipelines, and automation architecture.

The role is evolving from software builder into business technology translator. A developer today may need to understand not only APIs and databases, but also why certain recommendation logic increases customer retention or why certain customer flows reduce cart abandonment. Technical skills alone are no longer enough. Business reasoning is becoming equally important.

Operations, inventory, and AI credibility

Operations teams are experiencing another form of pressure.

Inventory management used to focus mainly on stock availability. Now, inventory accuracy directly affects AI credibility. An AI system recommending unavailable products damages customer trust instantly.

Operational precision is no longer just an internal efficiency metric. It has become part of the customer experience itself.

“This is where many companies underestimate AI,” Bagas said. “They think AI alone creates transformation. But AI is only as strong as the operational ecosystem behind it.”

The human layer AI cannot replace

As AI automates repetitive tasks, human value increasingly shifts toward emotional understanding, judgment, communication, negotiation, and trust building.

Customer service teams illustrate this transformation clearly. AI chatbots can answer repetitive questions 24 hours a day. They can process refunds, explain delivery status, and recommend products instantly. But when customers are angry, disappointed, anxious, or emotionally frustrated, humans still matter most.

Also Read: From HR to talent flow: Why workforce management needs a supply chain mindset

“AI can predict what people buy,” Bagas said. “But humans understand why people buy.”

That sentence captured the heart of the entire transformation. Because shopping is rarely purely logical. Sometimes customers buy comfort food after a stressful day. Sometimes parents overspend because they feel guilty toward their children. Sometimes people shop emotionally during moments of uncertainty or loneliness. Human behaviour contains emotional context that AI still struggles to fully understand.

The companies that will win

This is why the future of retail will likely not belong to companies that simply deploy the most AI. It will belong to companies capable of redesigning human roles around AI.

The winners will be organisations that treat AI as a productivity layer while simultaneously investing in workforce adaptation, cross-functional thinking, and human-centred capability development.

Because the true talent reset is not about replacing humans with machines. It is about redefining what makes humans valuable in an AI-driven economy.

As the pantry discussion ended, employees slowly returned to their desks. Dashboards continued updating in real time. Recommendation engines kept learning from customer activity. Personalised promotions kept running automatically across mobile apps and digital channels.

And quietly, without dramatic announcements or headlines, the retail workforce itself was already being rewritten.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. You can also share your perspective by submitting an article, video, podcast, or infographic.

The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of e27.

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