We all love our food, especially here in Southeast Asia. We care, not only how our food tastes, but also how it is distributed, sourced and even cultivated. Food has evolved from something we merely eat into a reflection of our values and identity. With issues such as food security, unsustainable farming practices and climate change, impact on crops becoming increasingly severe, solutions to address these issues become critical and with that, provides a large market opportunity to tap into.

The agri-food sector contributes more than 25 per cent of ASEAN’s GDP, denoting its potential to drive economic empowerment. Academic, private, and government-led incubation hubs have established test bed environments to help scale agri-food products toward commercialisation, while large corporations provide strategic and financial support for startups in the space.

Among ASEAN markets, Singapore has become the agri-food innovation hub, leading in regulatory frameworks, ease of doing business, and programmes and incentives to tackle food security needs. Singapore is the largest ecosystem in the region based on both the number of agri-food tech fundraises and funds raised — accounting for 38 per cent of total ASEAN funding. Indonesia comes in second with 71 fundraises and 30 per cent of total funding, followed by Vietnam with 15 fundraises and 12 per cent of total funding.

The agri-food supply chain starts upstream with the provision of inputs and production. This is where companies normally recognised as “agritech startups”, provide services and technology to improve farming efficiency, sustainability and introduce novel farming systems. The next stage is transformation, where innovations focus on new food processing techniques or enhancing ingredient functionality. Some companies opt to create entirely new types of food and beverages, with a well-known example of this being plant-based meats. 

Further downstream to distribution and consumption, solutions centre around transporting/delivering the finished food products to consumers. This can take the form of marketplaces or apps where consumers are able to discover, order and receive food, as well as technology to help businesses become more efficient in preparing and delivering food to their customers.

There is also food safety and traceability technology that covers the entire supply chain that helps sanitise food processing equipment, assess product freshness and increase their shelf-life. After consumption, then comes the question of how to handle surplus food and reduce food waste to further improve efficiency in the supply chain.

The momentum in the agri-food space has facilitated the establishment of a vast array of startups in the space across the entire supply chain. With over 270 agri-food tech startups in Southeast Asia, this ecosystem reflects the region’s dynamic and technology-driven approach to addressing food security, sustainability, and efficiency challenges (Forward Fooding, 2023). This growth is supported by a favourable mix of academic, corporate, and government initiatives, enabling these startups to access the resources needed for commercialisation and scaling. 

However, challenges remain as recent years have seen VC funding slowing; for example, vertical farming economics are challenging and often less appealing than their traditional peers. Alternative protein startups have to offer more than a great consumer ‘green’ brand to rival the traditional meat brands. In agritech, there is an increasing number of ventures, leveraging the model and riding on the success of eFishery.

Sector	Startup Count	Funding since 2013	CAGR 2019-2022	Most funded companies
Agritech	62 (22%)	US$636 million	92%	eFishery (July 2023), Series D of US$235 million
Next-gen food and drinks	70 (25%)	US$352 million	192%	nextGen (Feb 2022), Series A of US$154 million
Food delivery	65 (24%)	US$1.75 billion	81%	Line Man Wongnai (Sept 2022), Series B of US$265 million
Consumer app and service	18 (7%)	US$486 million	-71%	Trax (April 2021), Series E of US$640 million
Restaurant tech	21 (8%)	US$144 million	9%	Rotimatic (April 2018), Series C of US$30 million
Food processing	15 (5%)	US$42 million	11%	Seppure (Feb 2023), Series A of US$12 million
Food safety and traceability	4 (1%)	US$3 million	NA	DiMuto (Sep 2021), Series A of US$2.4 million
Surplus and waste management	21 (8%)	US$331 million	9%	RWDC Industries (Nov 2021), Series B of US$257 million

Source: Forward Fooding (2023)

Also Read: Can alternative proteins help build a more secure and sustainable food system?

By taking a deeper look, we have observed two promising agri-food tech verticals that present significant market potential:

Agritech

Agritech startups have gained prominence, given the need for independent sovereign food security in times of global conflict and an impending EU carbon tax. The problems this space aims to tackle can be broken down to those of farmers and consumers:

Farmers

• Lack the knowledge and support to farm efficiently, resulting in lower yields
• Utilise environmentally unsustainable practices
• Lack access to affordable inputs and profitable markets

Consumers

• Want fresher high-quality produce
• Want more consistent quality
• Want produce to be cultivated in an environmentally sustainable way

Our observations of the SEA agritech space in the past 10 months have revealed a wide variety of interesting innovations in this space to tackle the aforementioned issues:

• Crop monitoring technology: Utilise IoT/satellite/drone technology to monitor farming environment & crop health
• Produce and/or inputs marketplace: Online marketplaces to provide easier access for consumers/businesses to buy their produce or for farmers to buy their inputs
• Sustainable farming methodology and inputs: Implementation of sustainable farming practices & provision of more sustainable inputs which may also include financing
• AI/ML powered data-driven smart farming: Predictive analytics of weather patterns, supply/demand and crop yields for better resource planning and management
• Renewable energy resources: Shifts to more environmentally friendly energy sources for farming processes, such as solar or other renewables. 

That being said, some challenges still remain:

• Limited education and technology skills among smallholder farmers: Smallholder farmers frequently have. limited experience with technology, which can pose challenges in adopting new technologies and modern farming practices.
• Financing default risk: Many startups who provide financing for farmers face a significant default risk due to fraud and lack of a reliable credit scoring mechanism.
• Vulnerability to macroeconomic and environmental factors: Macroeconomic factors such as volatile price of commodities and natural disasters such as typhoons can instantly damage an agricultural business after which it is hard to recover.

Seeing is believing. In our landscaping through Southeast Asia, our team has had the opportunity to see how businesses operate on-site. One aquaculture startup implements proprietary technology to ensure efficiency in fish farming, affording farmers with higher yields hence reducing losses and wastage. Another Indonesian startup focuses on hydroponic indoor farming and implements a proprietary scheduled planting algorithm to maximise crop yields and align supply and demand to reduce wastage. 

Next-gen food and drinks

The growth of Next-gen food and drinks’ is far ahead of any other vertical, mainly driven by Singapore, acting as a catalyst for alternative protein development in recent years.

Also Read: The realities of scaling food tech in today’s resource-strapped world

The problems that these innovations aim to solve centre around changing customer need and culture, mainly:

• Demanding more healthy and novel food options (that still tastes good!)
• Accommodating dietary restrictions such as veganism or lactose intolerance 
• Demanding food that is sourced sustainably with lower carbon footprint

As such we have seen the following innovations within this space:

• Alternative food ingredients: Developing new proteins using alternative materials or fermentation methods, acting as a more sustainable food ingredient

• Alternative ready-to-eat/drink F&B: Creating new food items using alternative materials such as plant-based meat/milk or even insect-based chips

However, there are several key challenges in the agritech space that need to be addressed:

• R&D investment: New ingredients require extensive R&D, which can extend the timeline to commercialisation and demand substantial resources.
• Regulatory approvals: New food ingredients must secure approval from local regulatory authorities, such as the Food & Drug Administration, which can be a lengthy process in certain markets.
• Capital expenditures: Manufacturing and distribution often entail significant capital investment, which may impact the scalability and attractiveness of the venture.
• Product-market fit: Products must align with the taste preferences of local markets to ensure acceptance, avoiding overly novel profiles that may deter consumers.

The Radical team has been deeply engaged with next-gen food and beverage ventures across the region, recently investing in a stealth startup at the forefront of strain engineering and precision fermentation. This innovative company is also advancing downstream processes to produce high-value palm oil derivatives like high-purity oils, fatty alcohols, and fatty acids—all valorised from agricultural waste. Demand for these sustainable, high-quality alternatives is increasing (with interest across Asia, US and Europe), indicating strong potential to disrupt this industry.

Agritech and next-gen food and drinks present a myriad of great opportunities for founders to tap into, and addressing the above challenges can help establish strong differentiation.

These sectors remain relatively nascent but present significant opportunities:

• Food processing: Although capital-intensive, the upcoming EU carbon tax is likely to incentivise large corporations to adopt these solutions, positioning them to benefit from economies of scale.
• Food safety and traceability: Advancements in this area rely on increasingly complex regulatory frameworks, with initiatives like the EU’s digital food passports setting the groundwork.

In closing, agriculture, food, and climate are deeply interconnected. Smart farming practices reduce waste and leverage sustainable inputs, benefiting the environment. Certain crops aid in carbon sequestration, and transitioning to renewable energy can further lower emissions, presenting a strong climate mitigation pathway. Simultaneously, the need for soil resilience and disaster management creates critical opportunities for climate adaptation.

The Radical Fund is seeking business models that are capital-light while delivering a twin strategy of scaled commercial and climate impact. Please reach out to us for feedback or comments to share regarding the agri-food tech industry in Southeast Asia.

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Since its founding in 2009, Rouge Ventures has maintained a consistent focus on investing in innovations that address long-term challenges rather than fleeting trends.

Managing Director Desmond Marshall reflects on this philosophy, noting, “It’s not about one-time fads or tech that no one uses.”

While their core principles remain steadfast, Marshall acknowledges the transformative role of technological advancements in shaping viable solutions. Rouge Ventures was among the first to explore blockchain technology, and early encounters emphasized the importance of discerning genuine innovation from unnecessary complexity.

Rouge Ventures’ investment philosophy extends across diverse industries, supporting both established enterprises and startups. This pragmatic yet forward-thinking approach underscores the venture capital firm’s reputation as a pioneer in recognising transformative opportunities.

One such initiative is the Sustainability Innovations Research Center (SIRC) in Thailand, where Rouge Ventures has converted traditional rice fields into a testing ground for agritech startups. Currently hosting over 60 startups, this platform offers real-world conditions for innovation and access to investors and business clients. By providing this free resource, Rouge Ventures demonstrates its commitment to fostering meaningful advancements while addressing critical global challenges, further solidifying its legacy of impactful investment.

Also Read: Why agritech startups will call for the next e-commerce revolution

In an email interview, Marshall shares insights about the Southeast Asian (SEA) tech startup ecosystem and what is coming up in the industry, particularly the agritech space.

The following is an edited excerpt of the conversation.

What are your thoughts on the current state of the SEA tech startup ecosystem, and how do you see it evolving over the next few years?

It is getting better [with] better education, bigger support by communities and government.

The startups will, of course, have their own niche in SEA, focusing on local needs like farming or tourism. The solutions should be enhanced dramatically in the next few years, but I see now that it is still very premature, even for local markets.

If they needed funding, scalability in terms of size and adaptability needed to be addressed. How each country partners with which organisations is also very critical. SEA is prone to natural disasters, which affect humans and crops. SEA startups in this area could and should stand out with better credibility.

Could you share Rouge Ventures’ strategic plans for SEA in the coming years? Are there specific sectors or markets you are particularly interested in?

Farming, especially for SEA, is an important commerce and export.

Indoor farming does not work; investors are pulling out in droves. We still need horizontal outdoor farming to feed the masses because everyone is wasting food and demanding cheaper prices. This means that climate change, droughts, floods, typhoons, etc., are all big factors that new tech needs to address.

Also Read: Unlocking agritech’s potential: Can Southeast Asia rise to the challenge?

Or else there will be famine or, even worse, riots due to high food prices. That is why we converted our own real rice farm in Thailand into an agritech accelerator, where we allow international agritech startups to come, test, and showcase in a real environment in front of clients and investors.

With the launch of your accelerator, agritech has become a focal point for Rouge Ventures. What motivated this shift towards agritech, and what potential do you see in this sector?

I have always been a supporter of sustainability-related projects, assuming they were not scams. Farming is one of them, but the fact we own a real rice farm means I get to know what is really going on.

Thailand is susceptible to extreme climates these days, from extreme sun to extreme floods and rain, making it impossible to grow full harvests. This means other locations around the world are facing similar issues. And with people demanding cheaper food, we have to ensure that there are enough quantities of produce grown. Tech really needs to be involved, or it cannot sustain itself for long.

The accelerator offers tech startups a unique opportunity to test their innovations in a real-life environment. How has the global tech community received this initiative, and what innovations have you seen emerge from it so far?

We have seen many satellite imagery startups doing farm predictive analytics. Most farmers are clueless about this area, as they rely on local weather reports. AI advancements are speeding this process up and making it more accurate, while at the same time showing how serious climate change is in the SEA area.

Startups are very receptive; how often do you have some venture capitalist telling you they own a real farm and that they could join this community for free and showcase and demo in real life in front of clients and investors?

Not many, if not none, around the world.

Also Read: What can food-agritech startups and SMEs do for business continuity amidst the pandemic?

What trends do you foresee in agritech investment in 2024, especially in the context of SEA? Are there any emerging technologies or startups that you’re particularly excited about?

AI is definitely a game changer in terms of doing analysis. I would see that more tech [are building solutions to] predicting the weather, but more importantly, building new innovations to protect crops from extreme weather.

We are seeing many new developments in fertilisers, soil enhancement, and seed grains, but I do not support these things as much as noninvasive, non-DNA-changing methods.

I look forward to faster farming processes using robotics, such as faster and safer harvesting methods, and certainly any new innovation that shields crops from extreme weather.

What do you believe are the biggest challenges and opportunities for agritech startups in SEA, and how is Rouge Ventures positioned to support them?

Agritech startups face a universal problem in that they position themselves as scientists and work in a lab or office. That is what the vertical farming startups did. You need a real farm to feel the weather, break your back in growing crops, and get your hands dirty.

And no, investors will not fund you millions of dollars just by reading your PowerPoint.

They all need a real farm to track and collect valuable data to improve and showcase to potential clients. Our Agtech Accelerator is doing just that, and the startups can collect valuable Asian data to do analysis. That is critical for any farming business, as SEA is critically dependent on farm produce.

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Image Credit: Rogue Ventures

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Unleashed by Purina, a global pet tech startup accelerator powered by the Purina Accelerator Lab, is hosting on November 27 in Singapore its first-ever meetup for pet tech startups from Asia, Oceania, and Africa (AOA).

Through the Unleashed Pet Tech Meetup, Purina Accelerator Lab’s parent company, Nestlé Purina PetCare AOA, aims to spotlight the region’s immense potential and create a supportive ecosystem for startups. With Asia Pacific’s pet care market ranking third globally, the region is at the forefront of innovative solutions, ranging from online retail platforms for pet food to at-home pet healthcare services.

e27 spoke with Kim Bill, Head of Purina Accelerator Lab, to learn more about the AOA region’s pet tech market.

Excerpts:

According to a Euromonitor International report, AOA’s pet care market is forecast to reach US$29 billion by the end of this year. How do you see pet tech contributing to this growth?

Accurate data is pretty hard to come by, but I believe that most of the pet care market is still in the pet nutrition vertical, which includes main meals, supplements and treats.

Pet tech is becoming increasingly sophisticated, with maturing technologies progressively being adopted by pet parents who would like to take better care of their pets, especially in terms of health. Examples include IoT devices, collars, litter boxes, vet telemedicine, and marketplaces.

Also Read: How telemedicine can revolutionise the veterinary world?

This number probably does not include the pet service segment of the Asian pet market, which raked in an estimated US$41.4 billion in 2020 and was predominantly led by mobile grooming services—that’s more revenue than pet food.

AI, computer vision, and sustainability are emerging trends. Which areas do you believe hold the most transformative potential for pet care?

All innovations are important. Climate change is a pressing global problem, and as the global leader in pet food, we have the responsibility to do our part. We have invested heavily in sourcing more sustainable practices for our operations, factories, resource use, regenerative agriculture, and, of course, packaging.

Machine learning, AI, and computer vision are all emerging technologies that are being harnessed not only on our factory floors, but we are discovering how startups are using these technologies to solve pet owners’ pain points.

Pets cannot talk and tell us if they are in pain or not feeling well. These technologies can give them a voice and help pet owners understand their pets’ conditions through easily accessible apps that provide alerts. They can also help vets in their daily work, helping them to be more efficient and reducing their very high-stress levels.

In a statement, you mentioned the increasing sophistication of AI-powered solutions in the accelerator programme. Can you share specific examples of AI innovations that have stood out?

I’ll provide two examples.

Animoscope, an alumnus of the 2021 batch, develops science-based algorithms to deliver virtual veterinary care. Its services cover remote triage and consultation, preventive medicine and nutrition services. We have incorporated their symptom checker on our Purina France website and will extend this to other countries.

VetChip, from the 2023 cohort, is a smart implantable biosensor animal health monitoring system designed to enable animals to live healthier, happier, and longer lives. VetChip supercharges existing microchips to work just like a Fitbit under the skin, providing animal owners and vets with continuous real-time health insights and alerts, such as temperature, respiration, and heart rate.

How do you think startups in the AOA region differ from those in other regions in terms of their focus or approach to pet care innovation?

Asia pet industry has a few distinct features:

• Pet owners are often first-time pet owners with younger pets.
• Pet owners are tech-savvy and often digital natives.
• Pet ownership is increasing, and owners are willing to spend on their pets.
• The caloric coverage is still very low in many parts of AOA (i.e. pet owners feed balanced and complete meals to their pets that are bought from pet food manufacturers. Many pet owners cook for their pets or feed them from their kitchen).
• Startups are very tech-savvy, particularly in countries like South Korea and China.

Since its inception, how has the Unleashed Accelerator Lab evolved in fostering innovation in pet tech?

We have accelerated 33 startups from all over the world and organised talks (to inspire and impart knowledge to thousands of founders), Pet Tech Meetups in Linz, Paris, Stockholm and now in Singapore. We also sponsor an Unleashed Pet Tech newsletter/ podcast, among many other activities. We also have a Pet Tech Founders Community of about 900 members.

Also Read: Pawprints extends seed round to expand its allergy-friendly pet nutrition biz

We aim to inform, inspire, and facilitate networking and to build the pet tech community of startups and investors. About 45 per cent of our alumni raised funds after graduation. We continue to collaborate with 60 per cent of the alumni at least a year after graduation and have invited three startups to continue in the Unleashed Business Incubator after graduation.

Are there any plans to expand the Unleashed Pet Tech Meetup to other regions?

This is our 4th Pet Tech Meetup. We’ve organised them mainly in Europe- in Linz, Austria, Paris, France, Stockholm, Sweden, and now in Singapore. Our meetups have been welcomed and well-loved because this is a big gap that we are filling. There is a huge demand, and we are proud to be the pioneers in building the pet tech community of startups and investors. We hope that in doing so, we will be able to bring more solutions to pets and their owners to make their parenthood journey enjoyable and seamless.

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Image Credit: 123RF.

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e27 is the leading media tech platform at the heart of Asia’s vibrant startup and tech ecosystems. Its comprehensive coverage of the region’s innovation landscape connects entrepreneurs, investors, and industry leaders through news, resources, and impactful events. Central to its mission is Echelon, Southeast Asia’s premier tech and startup conference. e27 hosts it annually to showcase cutting-edge technologies, foster meaningful connections, and drive growth across the region. Through its media platform and flagship events, e27 continues to empower the region’s entrepreneurial community, serving as a vital bridge between global innovation and Asia’s dynamic markets.

As we prepare for Echelon 2025, we are looking back at some of our partners who demonstrate the collaborative and entrepreneurial spirit e27 stands for. One of our consistent partners is Sendbird. It is a global leader in real-time communication and AI-driven customer engagement solutions. Its robust API-first platform, combined with cutting-edge AI capabilities, has revolutionised how companies interact with their customers. This makes it a natural fit for Echelon’s mission to showcase transformative technologies. Through its involvement, Sendbird contributes to a community that inspires startups and enterprises.

Also read: What SendBird does to scale in Asia –and get it right

e27 and Sendbird: Partners in transforming customer experience

e27 has cemented itself as a powerhouse within the APAC region, leveraging its expansive network to drive meaningful connections across the tech, startup, and innovation ecosystems. With a legacy of fostering collaboration and growth, e27’s platform serves as a critical bridge between startups, investors, and corporates, amplifying opportunities in one of the world’s most dynamic markets. Its reach extends beyond just events, providing year-round support to many organisations who want to bring their message closer to their target audience. For instance, Sendbird partnered with e27 to, “Get Ahead in Digital Transformation.”

On 17 May 2023, industry professionals and innovators gathered for an exclusive webinar hosted by e27. Together, they explored the future of digital transformation and customer experience. Held via Zoom, the session provided attendees with invaluable insights into staying competitive in a rapidly evolving business landscape. The webinar featured expert advice on transforming digital customer conversations into meaningful, lasting relationships. It also showcased actionable strategies for enhancing communication and engagement. The event served as a platform for building connections with like-minded professionals, emphasising collaboration and innovation.

Echelon’s entrepreneurial spirit exemplified by Sendbird

Sendbird is an important member of the Echelon community. Its cutting-edge expertise in real-time communication and AI-driven customer engagement aligns seamlessly with the conference’s focus on innovation and technology. By addressing critical challenges like scalability and personalization in customer interactions, Sendbird exemplifies the forward-thinking spirit that Echelon champions. Its robust, API-first platform empowers startups and enterprises to create adaptive, intelligent communication systems. This makes it a perfect partner for the diverse audience of tech innovators, investors, and corporates at Echelon.

Sendbird’s engagement with e27 significantly helped them build a pipeline of potential startup customers across APAC. This is true particularly for high-growth markets like Singapore, Indonesia, and Thailand. This experience also enabled them to quickly gauge the potential and needs of these key markets. The partnership thus set the stage for deeper engagement and tailored support in the region. Clearly, Sendbird’s emphasis on empowering businesses with scalable and adaptive technology resonates with the entrepreneurial ecosystem fostered at Echelon. Its involvement underscores Echelon’s mission to bridge global innovation with local ecosystems, fostering collaboration and driving Southeast Asia’s tech landscape forward.

Also read: Sendbird reaches unicorn status amidst growing need for mobile communications

e27’s commitment to partners and the community

Looking ahead, Sendbird plans to showcase its AI agent capabilities at prominent industry events, including Shoptalk in Las Vegas in 2025. Additionally, the company is actively seeking opportunities to present its solutions at customer service and AI-focused conferences across the APAC region. Through these initiatives, Sendbird is poised to continue leading the next wave of in-app communication. e27 is always ready to support Sendbird in its initiatives to empower businesses to deliver cutting-edge, connected experiences.

e27 remains committed to empowering partners like Sendbird by providing tailored support that aligns with their strategic goals. Through event partnerships, access to new markets, and enhanced visibility within the APAC startup ecosystem, e27 fosters meaningful collaborations that drive growth and innovation. With its established network and expertise, e27 helps partners navigate the dynamic tech landscape, connect with key stakeholders, and unlock opportunities across borders. For organisations aiming to amplify their impact in the region, e27 offers a clear and proven platform to achieve success.

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This article is produced by the e27 team

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

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Throughout 2024, e27 partnered with Remote to advance its mission of transforming global talent management. As Asia’s premier media platform, e27 connects entrepreneurs, investors, and innovators within the region’s vibrant startup and tech ecosystems. This partnership, particularly through e27’s flagship event Echelon, has allowed Remote to engage with forward-thinking organisations and showcase its cutting-edge HR tech solutions. By leveraging e27’s extensive network and influence, Remote has been able to amplify its mission of expanding access to global talent and empowering businesses with tools to scale internationally.

For Remote, collaborating with e27 has been more than a strategic alignment. In fact, it has been an invaluable opportunity to connect with a diverse ecosystem of startups, corporates, and government institutions. Together, they’ve tapped into a broader community committed to innovation and growth, helping businesses navigate the complexities of international hiring. This partnership exemplifies a shared vision of building an inclusive and flexible global workforce. As a result, it is paving the way for lasting impact in the HR and tech landscapes.

Also read: Empowering brands to build a personalised customer journey with Braze

Achieving success at Echelon: Connecting with key stakeholders

Remote’s involvement in e27’s Echelon event in Singapore early in 2024 marked a significant milestone for the company. The event brought together a dynamic group of stakeholders, including startups, investors, government institutions, SMEs, and corporate leaders. As a result, Remote gained a platform to showcase its HR tech solutions. The feedback from attendees was overwhelmingly positive. Remote’s booth became a hub to learn more about how its tools can simplify international hiring and compliance.

This event proved to be invaluable not only in terms of brand exposure but also in fostering relationships that have already begun to yield new business opportunities. Several interactions at the event have translated into new customers, reinforcing the importance of these industry gatherings in fostering growth and networking. Certainly, collaborating with Remote at such a high-profile event has reinforced the important role of innovation in shaping the future of work. e27 continues to empower the entrepreneurial community in Asia and is already all set for Echelon 2025.

The Remote webinar: Engaging a broader network with HR insights

Building on the success of Echelon, Remote further strengthened its relationship with e27 by hosting a targeted webinar in October. The session featured Jane Lee, Remote’s APAC business lead, alongside industry leaders. e27 designed the keynote speech and panel discussion to provide deep insights into the evolving HR landscape. The panel included Kihoko Tokue of Leave a Nest Singapore, Joanne Caparas of PayMongo, and Le Duy Khanh of Inspius. They examined the rapid transformation in workplace dynamics, particularly as remote work has become more widespread due to the pandemic.

By reaching out to targeted audiences from the tech, finance, and startup communities, e27 was able to secure 133% of the target RSVP. Further, it achieved an attendance rate of more than 50%. The webinar, moderated by e27’s Lyra Reyes, concluded that as remote work becomes foundational, companies should prepare by investing in culture-building, regular alignment, and flexible policies to enhance employee satisfaction and business continuity. The session was well-received, reflecting the interest and demand for in-depth insights in the HR space.

The success of the webinar highlighted the need for more HR thought leadership, and Remote is excited to continue this collaboration with e27 in the future. With plans to host more events and share further insights, Remote aims to engage a broader network of industry professionals, continuing to drive innovation in the HR tech space.

Also read: Data to dollars: Reshaping mobile marketing with Branch and e27

e27’s commitment to partners and the community

The synergy between e27 and Remote is clear—both companies are committed to fostering innovation and growth in the Asia-Pacific region. e27’s platform, with its extensive reach and focus on tech-driven solutions, complements Remote’s comprehensive HR tools. This partnership allows both organisations to empower businesses with the resources they need to navigate the complexities of international expansion. Together, e27 and Remote form a powerful team, helping businesses unlock new opportunities in the global marketplace.

e27 remains committed to empowering partners like Remote by providing tailored support that aligns with their strategic goals. Through event partnerships, access to new markets, and enhanced visibility within the APAC startup ecosystem, e27 fosters meaningful collaborations that drive growth and innovation. With its established network and expertise, e27 helps partners navigate the dynamic tech landscape. For organisations aiming to amplify their impact in the region, e27 offers a clear and proven platform to achieve success.

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This article is produced by the e27 team

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

The post Collaborating for growth: e27 and Remote join forces to drive innovation in HR tech appeared first on e27.

Fundraising investments or taking a loan is a question I often see being asked about on Facebook groups for entrepreneurs or aspiring entrepreneurs.

This article will break down all the pros and cons so that any entrepreneur deciding between the two may make a more informed decision.

Fundraising (equity financing)

Pros:

• No repayment obligations: Investors provide capital in exchange for equity, so there are no monthly repayments or interest.
• Reduced cash flow pressure: With no repayment schedule, companies can reinvest more cash back into growth.
• Access to expertise: Investors may bring valuable expertise, contacts, and guidance.

Cons:

• Ownership dilution: You’ll give up a portion of ownership and control to investors, possibly impacting decision-making.
• Expectations of high returns: Investors typically seek substantial returns, which could pressure the company into fast-tracking growth and sacrificing fundamentals.
• Complex and lengthy process: Fundraising often involves significant time and resources to find the right investors and close deals.
• Equity cost: The potential value of the equity given away may outweigh the cost of a loan in the long term, especially if the business becomes highly profitable.
• Less than one per cent of startups ever receive VC funding.

Taking a loan (debt financing)

Pros:

• Maintained ownership: A loan allows you to raise funds without giving up ownership or control of the business.
• Fixed costs: Loans generally come with fixed payments, making cash flow planning easier.
• Faster process: Loans can be secured relatively quickly (hours to days) compared to equity financing(months).

Cons:

• Repayment obligation: Loans require regular repayments regardless of the business’s cash flow situation.
• Variable interest rates: especially for loans come with variable interest rates, which can lead to unpredictable expenses if rates increase. This can create budgeting challenges and increase overall costs, especially if market rates spike over the loan term (Most business loans in Singapore are fixed terms).
• Reduced profit margins: Interest payments reduce net income, which can directly impact profit margins.

Apart from the above pros and cons for each type of financing, there are also circumstance-specific considerations. This brings me to Stage and Sector.

Also Read: How to fundraise for Series A from a position of strength

Sector

While Equity financing isn’t exclusively available to tech startups, tech companies and other high-growth sectors tend to attract equity investors because of their potential for rapid growth and high returns. Investors are drawn to tech startups due to their scalability and disruptive potential in markets, which can lead to substantial returns which is required to offset the risk of an investment failure.

At times, the question is posed by a traditional business. But if less than 1% of startups ever receive VC funding, your odds are likely even lower. So, factor that in, lest you spend too much time on something where your chances are only slightly better than winning the lottery. That said, I do have friends in traditional businesses who received investment. However, the investors are more like new co-founders or business owners, often playing an active role in steering the business, rather than behaving like an investor.

Stage

The stage of your business is another consideration.

• If you are just starting up, loans may be harder to secure, except for secured loans or personal loans, as your business will not demonstrate to lenders that you have the ability to repay them. If you are a tech startup, note that in recent years, VCs have been expecting much more traction. Successful fundraising are also taking longer according to Carta. Angels could be a better option, except if you are from Singapore. The major angel networks typically invest at the Series A or even Series B stage (but they call themselves angels? SG’s founders need to speak up so things can change!) Platforms like Angel Investment Network where you can list your pitch and get discovered by investors from all over the world could be helpful.
• If you are a revenue-generating startup, both equity and debt financing will be suitable options for you. Even if you are VC-funded, not taking the time to understand and explore how debt financing works means one less tool in your financial toolbox. Taking small loans even when you don’t need them, reflects an established credit history and you as a reliable borrower that will aid you in taking larger loans in the future. It also helps to build relationships with lenders. During Covid 19, many banks prioritised their existing clients first due to the large amount of enquiries received.
• If you are not profitable, but can demonstrate a path to do so and/or high potential, VCs would be suitable. For loans, unless it is a secured or personal loan, depending on your region, you are likely to have to go for non-bank lenders and a higher interest rate may apply.

Disclaimer, I am the founder of Singapore’s first loan marketplace for Singapore borrowers looking for cheaper loans, but we are also fundraising.

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In the fast-paced world of startups, financial modelling is crucial for attracting investors. After nearly nine years in the VC-backed startup scene, I’ve seen firsthand how a solid financial model can make or break your fundraising efforts. Yet many entrepreneurs stumble over common mistakes in their startup financial model, jeopardising their chances of success.

These errors can obscure your business’s true potential and scare off potential backers. Avoiding these traps will help you create a stronger, more realistic financial model that showcases your startup’s growth and scalability.

Let’s dive in and ensure you’re on the path to securing that vital investment.

Importance of detailed monthly projections

Financial forecast

A financial forecast is essential for any startup. It projects future revenues and expenses. Relying solely on annual figures can lead to misleading conclusions. For example, a startup might expect steady growth each month based on yearly data. However, this approach fails to show the real cash flow situation.

Monthly forecasts reveal when cash inflows and outflows occur. This detail is crucial for managing day-to-day operations. A startup may have a strong annual projection but could struggle with liquidity in certain months. Without monthly insights, founders might overlook these issues until it’s too late.

Financial feasibility

Understanding financial feasibility requires detailed projections. Investors often assess whether a startup can sustain itself financially. They look at monthly data to evaluate risk. If a startup shows strong performance in Q4 but weak results in other quarters, it raises red flags.

Investors want to see consistent growth throughout the year. This consistency demonstrates that the business can handle fluctuations in revenue. Monthly projections help startups adjust their strategies based on real-time data. They can identify trends and make informed decisions quickly.

Financial modelling

Effective financial modelling relies on accurate data inputs. Startups must include detailed monthly projections in their models. These projections should cover all aspects of the business, including sales, expenses, and cash flow.

By breaking down annual numbers into monthly segments, startups can spot potential problems early. For instance, if a product launch is planned for June, forecasting sales from May through August provides clarity on expected cash flow changes. This level of detail allows for proactive management rather than reactive measures.

Financial data

Accurate financial data is vital for decision-making. Monthly projections provide a clearer picture of the business’s performance over time. This granularity helps startups track progress against their financial goals.

Investors appreciate when startups present clear and detailed financial data. It shows that the founders understand their business model and market dynamics. Moreover, it builds trust with stakeholders who want assurance of stable returns.

Build growth on sales funnels

Sales funnel basics

Many startups often overlook the importance of a sales funnel in their financial models. They tend to project growth using arbitrary percentages. This method lacks a grounded approach to customer acquisition. Without understanding how to attract and convert customers, these projections can become misleading.

A sales funnel is essential for mapping out the journey of potential customers. It outlines the stages from awareness to purchase. Startups should identify key metrics like customer acquisition costs, conversion rates, and revenue per customer. These metrics provide clarity on how sales efforts translate into actual revenue.

Customer acquisition costs

Understanding customer acquisition costs (CAC) is crucial for startups. This figure represents the total cost incurred to acquire a new customer. Many startups fail to calculate this accurately. They might ignore marketing expenses or sales team salaries in their calculations.

Once CAC is understood, it becomes easier to set realistic sales targets. Startups must ensure that their revenue per customer exceeds CAC over time. This balance is vital for sustainable growth. If the cost to acquire customers is higher than the revenue they generate, profitability will remain out of reach.

Conversion rates matter

Startups should also focus on conversion rates within their sales funnels. A high conversion rate indicates effective marketing and sales strategies. Many startups do not track these rates closely. They may assume that increasing traffic will automatically lead to more sales.

Instead, tracking conversion rates helps identify bottlenecks in the sales process. For example, if many visitors abandon their carts, it signals a need for improvement in the checkout process. By addressing such issues, startups can enhance their overall performance.

Also Read: How to unlock the potential of conversational commerce in Asia Pacific

Revenue per customer

Another critical metric is revenue per customer (RPC). Understanding RPC allows startups to forecast potential earnings accurately. Many startups neglect to analyse this number thoroughly. They might only look at total revenue without considering how many customers contributed to it.

By focusing on RPC, startups can adjust their strategies accordingly. If RPC is low, they may need to rethink pricing or upsell opportunities. This analysis provides insights into maximising revenue from existing customers.

Building credible financials

Startups must build credible financials based on detailed models rather than assumptions. Investors appreciate transparency and accuracy in financial projections. A well-structured financial model that incorporates a solid sales funnel demonstrates a realistic path to growth.

Use activity-driven cost projections

Cost variability

Relying on standard percentage margins to project costs can lead to significant inaccuracies. Costs vary by activity, such as production or customer service. For example, customer service expenses may scale differently than marketing or production costs. Ignoring these differences can result in misleading financial models.

Detailed driver-based costing

Activity-driven costing allows for a more accurate projection of costs. This method focuses on the specific activities that drive expenses. Understanding these drivers helps create a realistic budget. For instance, if a startup expects to grow its customer base, it must account for increased support needs. This ensures that financial model assumptions reflect true operational dynamics.

Financial model accuracy

Accurate financial models are essential for assessing financial performance. Investors look for reliable projections before committing funds. If a model overestimates profit margins due to incorrect cost assumptions, it can deter stage investors. They prefer clear and realistic projections based on actual data.

Realistic profit margins

Building activity-driven cost projections leads to more realistic profit margins. These margins provide insights into how different activities impact overall financial metrics. By analysing each segment, startups can identify areas for improvement or investment. This approach enables better decision-making regarding resource allocation.

Impact on financing activities

Clear and accurate financial models also enhance financing activities. Investors want to see how funds will be utilised effectively. A detailed breakdown of costs shows that the startup understands its operations well. It builds trust with potential investors and improves chances of securing funding.

Performance metrics

Activity-driven projections improve performance metrics tracking. Startups can monitor their actual spending against projected costs. This comparison reveals discrepancies early and allows for adjustments. Keeping track of these metrics is vital for maintaining healthy cash flow.

Example of cost projections

Consider a tech startup that offers software solutions. The company might have varying costs per user for customer support and development teams. By breaking down these costs, it can project future expenses more accurately. If customer support scales up with user growth, this should be reflected in the financial model.

Consider total employee costs

Actual costs

Employee costs extend beyond just salaries. Startups often fail to account for overhead costs. These include CPF contributions, bonuses, and healthcare benefits. Ignoring these expenses can lead to a significant underestimation of total costs. A comprehensive financial summary should reflect all employee-related expenses. This approach gives a clearer view of the startup’s true financial picture.

Team considerations

A startup’s team structure significantly affects its finances. Different roles come with varying cost implications. For example, hiring specialised talent often incurs higher costs than general positions. Startups must assess the long-term impact of their hiring decisions on overall finances.

Also Read: Southeast Asia’s fintech evolution: Embedded finance, CFO Tools, and collaborative infrastructure

Address working capital needs

Importance of working capital

Ignoring working capital needs is a common mistake for startups. This oversight can lead to serious cash flow issues. Startups often face payment delays from clients. Such delays can strain liquidity, especially as the business grows. Founders must understand their financial position and how it impacts operations.

Proper management of working capital helps in planning. It allows businesses to anticipate cash shortages. By analysing accounts receivable timelines, founders can identify potential gaps. Recognising these gaps early can prevent financial crises.

Payment terms and timing

Payment terms with clients significantly affect cash flow. Many startups offer extended payment terms to attract customers. While this strategy may boost sales, it can hurt liquidity. Delayed receivables can create challenges in meeting immediate financial obligations.

Establishing clear payment milestones is essential. Founders should set expectations for when payments are due. This clarity helps in managing cash flow effectively. Investors often look for this level of detail when assessing a startup’s financial management.

Anticipating cash shortages

Anticipating cash shortages is crucial for smooth operations. Startups need to consider their financial needs over time. This includes understanding seasonal fluctuations in revenue. For instance, some businesses may see spikes during holidays while others remain steady year-round.

By forecasting these trends, founders can prepare better. They can allocate resources wisely and avoid sudden cash crunches. Having a plan in place reassures investors about the startup’s stability.

Reassuring investors

Investors pay close attention to a startup’s ability to manage finances. A well-structured financial model that incorporates working capital needs demonstrates foresight. It shows that the founders understand the importance of liquidity.

Presenting this information clearly can build investor confidence. They want assurance that the business can handle growth without compromising its financial resource base. Clear communication about cash flow management strategies is key.

Final remarks

Avoiding common mistakes in your startup financial model is crucial for success. You need to focus on detailed monthly projections, build growth through effective sales funnels, and accurately account for all costs, including employee expenses. Addressing working capital needs ensures you have the cash flow to keep your business running smoothly.

Your financial model can be the backbone of your startup. Don’t let these pitfalls trip you up. Take action now. Review your model, make adjustments, and seek expert advice if needed. Your future depends on it. Get started today, and set yourself up for success!

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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The tech startup mergers and acquisitions (M&A) scene in Southeast Asia over the past decade has been characterised by rapid growth, increasing cross-border activity, and strategic consolidation driven by the region’s thriving digital economy.

According to a report by Google, Temasek, Bain & Company, Southeast Asia’s internet economy grew from US$72 billion in 2018 to US$194 billion in 2022 and is projected to reach US$1 trillion by 2030. The M&A activity grew significantly, with transactions ranging from large-scale unicorn acquisitions to smaller strategic buyouts.

We have compiled Southeast Asia’s leading startup acquisition deals in the past decade below:

Tokopedia

An online marketplace offering multi-category products, such as clothing, beauty products, electronics, food & beverages, books, stationery, and toys.
Country: Indonesia
Acquired by: TikTok
Acquisition price: US$1.5 billion
Year: 2023

Also Read: TikTok to invest US$1.5B for a controlling stake in Tokopedia

BIGO

A video-based social media platform and related services provider involved in live broadcasting, vocal social media, short video platforms, etc.
Country: Singapore
Acquired by: YY
Acquisition price: US$1.45 billion
Year: 2019

Big C

An online platform offering deals and promotions on multi-category products, the company offers deals on various categories of products, such as groceries, beauty, fashion, and toys.
Country: Vietnam
Acquired by: Central Group
Acquisition price: US$1.14 billion
Year: 2016

PropertyGuru

A provider of an online portal to find real estate properties. It provides users with a platform that enables users to specify a location to find a list of relevant registered properties and avail information such as transaction details, neighbourhood insights, and market reports.
Country: Singapore
Acquired by: EQT
Acquisition price: US$1.1 billion
Year: 2024

Lazada

An online marketplace offering multi-category products. The product catalogue includes electronics, home appliances, household goods, toys, sports equipment, beauty, and fashion
Country: Singapore
Acquired by: Alibaba Group
Acquisition price: US$1 billion
Year: 2016

Tesco

An online retail platform offering multi-category grocery products. The product catalogue includes fruits, vegetables, groceries, and beverages.
Country: Malaysia
Acquired by: CP Group
Acquisition price: US$700 million
Year: 2020

OVO

Started as Lippo’s rewards system within its corporate ecosystem, OVO launched e-payments in 2017 and is Indonesia’s leading e-wallet.
Country: Indonesia
Acquired by: Grab
Acquisition price: Not disclosed
Year: 2021

Qoo10

An online marketplace offering multi-category consumer products. The platform provides fashion products, beauty products, home products, grocery products, and much more. It also provides books, albums, and other entertainment products.
Country: Singapore
Acquired by: eBay
Acquisition price: US$573 million
Year: 2018

YouTech

A provider of deals and coupons management platform for retailers. It offers solution such as predictive analytics and budgeting tools, and digital offers with redemption rates.
Country: Malaysia
Acquired by: Inmar
Acquisition price: US$565 million
Year: 2019

Bitkub

A cryptocurrency exchange and trading platform. It allows users to buy and sell Bitcoin, Ethereum, Cardano, Wanchain, and OmiseGO in tokens.
Country: Thailand
Acquired by: Siam Commercial Bank
Acquisition price: US$534.7 million
Year: 2021

TradeFx

An online CFD and forex broker. It provides a trading platform to allow its clients to access the market and offers trading in various financial assets, including stocks, commodities, forex, and indices.
Country: Singapore
Acquired by: Playtech
Acquisition price: US$493 million
Year: 2015

Onwards Media Group

It provides software solutions for video delivery, CDN solutions for receiving and retransmitting, and audio and video from encoder and decoder solutions for videos.
Country: Singapore
Acquired by: Golden Glass
Acquisition price: US$469 million
Year: 2015

iProperty Group

iProperty Group operates property portals and offers advertising solutions to its advertisers in the markets of Singapore, Malaysia, Hong Kong and Indonesia.
Country: Malaysia
Acquired by: REA Group
Acquisition price: US$412 million
Year: 2015

Also Read: 99.co acquires iProperty.com.sg, Rumah123; to assume full control of REA’s Singapore and Indonesian ops

Intrepid Group

A platform offering e-commerce suite solutions for brands. The company offers services across business areas, from omnichannel e-commerce management to digital marketing, insights, and analytics.
Country: Singapore
Acquired by: Ascential
Acquisition price: US$250 million
Year: 2022

iCar Asia

It owns and operates ASEAN’s network of automotive portals across Malaysia, Indonesia, and Thailand.
Country: Malaysia
Acquired by: Carsome
Acquisition price: US$250 million
Year: 2021

Home Credit

It provides in-store financing (direct non-cash loans in retail outlets) to qualified customers looking to purchase consumer durable goods such as home appliances, electronic goods, mobile phones and furniture. It also provides cash loans, credit cards and revolving loans mainly to existing customers who have established their creditworthiness with the company.
Country: Indonesia
Acquired by: Adira Finance, Krungsri, MUFG
Acquisition price: US$219 million
Year: 2023

MediaLink

It is a meeting place for journalists and businesses interested in finding each other. It claims to help businesses, especially SMEs, get more mileage out of their PR spend by pitching to targeted and relevant media lists.
Country: Singapore
Acquired by: Ascential
Acquisition price: US$207 million
Year: 2017

Shopmatic

Shopmatic is a provider of cloud-based shopping cart solutions. The company provides an integrated platform for listing products, along with payments and logistics support. Its other features include marketing tools, CRM, reporting and analytics, and more. Shopmatic also enables e-tailers to sell their products on other online platforms and marketplaces.
Country: Singapore
Acquired by: MatchMove
Acquisition price: US$200 million
Year: 2022

Coins.ph

A mobile wallet that allows users to pay bills, buy loads and send money without any bank account or credit card needed.
Country: The Philippines
Acquired by: Wei Zhou and Joffre Capital
Acquisition price: US$200 million
Year: 2022

CGCX

It develops a decentralised exchange based on blockchain technology. The firm allows users to buy and sell cryptocurrencies on the platform and provides order summary, market information, a vertical trade ladder with click-to-trade capabilities and multiple order types.
Country: Singapore
Acquired by: Majic Wheels Corp
Acquisition price: US$150 million
Year: 2021

Moka

Moka provides mPOS software and hardware solutions for offline retailers. Its mPOS software features order and inventory management, staff management, business intelligence, and analytics.
Country: Indonesia
Acquired by: Gojek
Acquisition price: US$130 million
Year: 2019.

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Image Credit: 123RF.

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From Start-Up to Scale-Up: Building and Scaling for the Philippine Market

The Echelon Philippines 2024 fireside chat titled ‘From Start-Up to Scale-Up: Building and Scaling for the Philippine Market’ explored key strategies and challenges for growing businesses in one of Southeast Asia’s most dynamic markets. Moderated by Joan Yao, Vice President of Investments at Kickstart Ventures, the discussion featured insights from Martin Cu, Partner at 500 Global.

The session highlighted the significance of understanding local consumer behaviour and leveraging market-specific opportunities. The Philippine market, characterised by its consumer-driven nature, demands a deep focus on addressing local needs while navigating regulatory requirements and competitive dynamics.

Also Read: Echelon Philippines 2024: Beryl Li on YGG’s integration of AI and blockchain for the future of work

Scaling challenges, such as managing operations, resources, and market expansion, were central to the conversation. Martin Cu emphasised the importance of operational discipline and strategic capital allocation, sharing examples like Ninja Van and Pickup to illustrate how businesses can scale sustainably without overextending resources.

The role of strategic partnerships with local suppliers, distributors, and other stakeholders was also underscored as a critical growth enabler. Cu further addressed the pitfalls of high early-stage valuations, cautioning against the pressure to meet aggressive growth expectations.

A key takeaway was the necessity for startups to solve localised problems and maintain clear value propositions, both to drive market impact and prepare for eventual exits. By aligning with local market dynamics, startups can successfully transition from early-stage ventures to scalable enterprises. This session offered valuable insights for startups looking to thrive in the Philippines and beyond.

Watch the session video above to learn more about these insights and the strategies shaping the future of entrepreneurship.

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MediSun Energy, a company specialising in advanced osmotic (blue) energy technology, has secured US$8.75 million in Seed financing.

Vynn Capital’s Mobility and Supply Chain fund led the round, which brought the company’s valuation to US$44 million.

Also Read: As the demand for energy soars, climate tech is here to save the day

Saudi Arabia-based MOAJ Holding, Frank Phuan, TNB Aura, and Ciri Ventures also joined.

The funding comprises US$5 million in venture debt and US$3.75 million in equity financing.

MOAJ Holding Co. has also committed to investing up to US$30 million into MediSun’s Saudi Arabia business to form a local joint venture.

This investment will accelerate MediSun’s expansion into the Middle East and North Africah (MENA) region and enhance its research and development capabilities.

MediSun plans to establish two facilities: one dedicated to membrane production and the other for stack production.

MediSun Energy aims to make the planet greener and better through its zero-brine technology, which provides clean energy and contributes to a more sustainable future. Its WEGen technology utilises osmotic power to enhance energy efficiency in water desalination and generate renewable energy.

Dusun Kim, founder and CEO of MediSun, sees this partnership as a major milestone that will enable the company to scale its operations, bring its solutions to new markets, and address critical environmental challenges.

Also Read: Climate conferences won’t save us: How to start taking action all year round (Part 1)

Vynn Capital believes that MediSun’s solutions are crucial in solving water supply chain and scarcity issues while achieving net-zero carbon goals by reducing energy consumption. Victor Chua, Founding & Managing Partner of Vynn Capital, sees the potential of this technology for industries beyond water, such as mobility and industrial sectors, that require innovative energy management solutions.

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