Posted on

Europe rises, Asia watches, Bitcoin sideways and gold shines: A world on edge

The recent rebound in risk sentiment and the relief rally in US markets, spurred by the easing of fears surrounding a potential government shutdown. The developments over the past few days paint a fascinating, albeit complex, picture of an interconnected global financial system grappling with uncertainty, inflationary pressures, and shifting geopolitical dynamics.

Let’s dive into the details and unpack what this all means, both for the immediate future and the broader economic landscape.

The S&P 500’s 2.1 per cent surge last Friday was a welcome reprieve after it closed in a technical recession the previous day—a term that, while not officially signalling a full-blown economic downturn, certainly rattled investors. The rally was broad-based, with most sectors finishing in positive territory, reflecting a collective sigh of relief that a government shutdown, which could have paralysed federal operations and dented market confidence, appears to have been averted, at least for now. This kind of market behaviour is classic: when a looming threat dissipates, investors pile back in, eager to capitalise on discounted stocks.

Yet, beneath this optimism lies a more troubling undercurrent—US consumer sentiment has plummeted to its lowest level in over two years. The preliminary March sentiment index dropped to 57.9, a stark indicator that everyday Americans are growing increasingly anxious about the economy. This apprehension isn’t unfounded.

With tariffs looming as a potential disruptor, consumers are bracing for higher prices, a fear underscored by their expectation that inflation will climb to 3.9 per cent annually over the next five to ten years. That’s a significant jump from last month’s 3.5 per cent and the highest long-term inflation expectation in over three decades. It’s hard not to see this as a red flag—when consumers start anticipating sustained price increases, it can become a self-fulfilling prophecy as spending habits shift and businesses adjust accordingly.

Meanwhile, the Federal Reserve finds itself in a delicate balancing act. Despite these inflationary fears and a step-down in economic growth, the Fed is widely expected to hold steady at its Wednesday meeting, signalling patience rather than panic. This isn’t surprising—Fed Chair Jerome Powell has consistently emphasised a data-driven approach, and with inflation still above the two per cent target but not spiraling out of control, a pause makes sense.

However, the bond market tells a slightly different story. The yield on the 10-year US Treasury note ticked up 5 basis points to 4.31 per cent, a subtle but telling sign that investors are demanding higher returns to compensate for perceived risks. It’s a reminder that while equity markets may cheer short-term wins, the fixed-income crowd remains wary of longer-term uncertainties, particularly around fiscal policy and trade disruptions.

Also Read: Web3 marketing explained: What it means for brands, ads, and engagement

Speaking of trade, the commodities market offers another lens into this evolving narrative. Gold, that perennial safe-haven asset, climbed 0.5 per cent to breach the US$3,000-per-ounce mark for the first time—a milestone that speaks volumes about investor unease. With US policy uncertainty intensifying, particularly around tariffs and their potential to upend global supply chains, gold’s ascent feels less like a speculative bubble and more like a rational hedge.

Brent crude, too, edged higher by 0.3 per cent to US$71.61 per barrel, buoyed by the dual forces of tighter supply expectations (thanks to trade war jitters) and OPEC+’s decision to ramp up output. It’s a delicate dance—higher oil prices could stoke inflation further, yet they also reflect a market betting on sustained demand despite economic headwinds.

Across the Atlantic, European equities caught a tailwind from positive political developments in Germany, where Chancellor-in-waiting Friedrich Merz announced a deal with the Green Party on a defense and infrastructure package. This news lifted the EUR/USD pair by 0.3 per cent to 1.0876, suggesting a flicker of confidence in Europe’s economic stability amid its own challenges.

Asia, too, is showing signs of resilience. Equities there regained their footing last Friday and continued to trade higher in early sessions today, March 17, 2025. Investors are laser-focused on China’s upcoming data dump—fixed asset investments, retail sales, industrial production, and home prices—which could provide critical clues about the health of the world’s second-largest economy. Any weakness in these figures could ripple across global markets, especially given China’s role as a manufacturing powerhouse and consumer market. For now, though, the mood in Asia seems cautiously optimistic, mirroring the relief rally in the US.

Also Read: A shifting global landscape: Trade wars, market sentiment, and the rise of crypto amid uncertainty

But let’s pivot to a wildcard in this global financial tapestry: Bitcoin and its contrasting fates in South Korea and the United States. The Bank of Korea (BOK) has firmly rejected the idea of incorporating Bitcoin into its foreign exchange reserves, citing its wild price swings and the hefty transaction costs of converting it to cash.

The BOK’s stance aligns with the International Monetary Fund’s guidelines, which prioritise liquidity and risk management—attributes Bitcoin, with its volatility, struggles to meet. This conservative approach stands in sharp contrast to the US, where President Donald Trump recently signed an executive order establishing a Strategic Bitcoin Reserve.

It’s a bold move, signalling America’s willingness to embrace cryptocurrency as a strategic asset, perhaps as a hedge against dollar weakness or a play to attract blockchain investment. The divergence is striking: South Korea sees Bitcoin as a liability, while the US views it as an opportunity.

Then there’s North Korea, stealthily emerging as a major Bitcoin player through the exploits of the Lazarus Group. Their audacious US$1.4 billion heist from Bybit on February 21, 2025—mostly in Ethereum, later partially converted to Bitcoin—has catapulted the rogue state into the ranks of top government holders, with 13,562 BTC valued at US$1.14 billion.

It’s a chilling reminder of how cybercrime can reshape national wealth, turning digital theft into a treasury-building exercise. This development adds another layer of complexity to Bitcoin’s role in global finance, blurring the lines between legitimate investment and illicit gain.

Bitcoin’s price action itself remains a rollercoaster. I am eyeing a key resistance level at US$86,700, with failure to break through potentially sending it tumbling to US$77,859 or even US$71,011 if selling pressure mounts. Last week’s choppy movements reflect a market caught between bullish enthusiasm and bearish caution.

CryptoQuant analyst Darkfost noted on X that Bitcoin’s open interest hit a record US$33 billion in January, only to see nearly US$10 billion wiped out between February 20 and March 4 amid political uncertainty tied to Trump’s actions. This 90-day futures open interest drop of -14 per cent suggests a market reset, clearing out excess leverage and possibly setting the stage for a more stable recovery. It’s a pattern we’ve seen before—painful liquidations paving the way for cautious growth.

I see a world at a crossroads. The relief rally in US markets is a fleeting victory, a sugar high that masks deeper structural concerns. Consumer sentiment’s nosedive and rising inflation expectations signal a populace bracing for tougher times, potentially exacerbated by tariffs that could jack up costs across the board.

The Fed’s patience is prudent, but it risks being perceived as indecision if inflation accelerates unchecked. Gold’s record highs and oil’s upward creep underscore a flight to safety and supply-side worries, while Europe and Asia’s gains hint at a fragile global recovery that could easily falter. Bitcoin’s tale—shunned by South Korea, embraced by the US, and hoarded by North Korea—epitomises the chaos and opportunity of our digital age.

“For investors, it’s a time to tread carefully, balancing short-term gains against long-term risks. For the rest of us, it’s a front-row seat to a high-stakes economic drama where the next act is anyone’s guess.” — Anndy Lian

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image courtesy of the author.

The post Europe rises, Asia watches, Bitcoin sideways and gold shines: A world on edge appeared first on e27.

Posted on

400+ attendees join TikTok’s Ramadan Ready for SMBs event in Kuala Lumpur

A group of people representing TikTok and e27 on stage in front of the event screen

Kuala Lumpur, Malaysia – 16 January 2025 – Over 400 business owners, marketers, and advertisers gathered at Hotel Maya in Kuala Lumpur for TikTok’s highly anticipated Ramadan Ready for SMBs: Elevate Your Brand’s Story on TikTok event. This exclusive event provided small and medium-sized businesses (SMBs) with the latest strategies and tools to maximize brand presence during the Ramadan season.

Power-packed day of insights at Ramadan Ready for SMBs

The Ramadan Ready for SMBs event was a power-packed day filled with valuable insights from industry-leading experts. TikTok SMB Account Managers Michelle Lau and Eric Chen shared actionable strategies on leveraging TikTok’s innovative ad formats and creative solutions. Attendees gained a deeper understanding of consumer behavior during Ramadan and learned how to craft authentic brand messages that resonate with TikTok’s diverse and engaged audience.

A key highlight of the event was the exclusive insights into how brands can connect authentically with audiences during Ramadan. Experts also shared proven campaign strategies covering all phases of the season—Pre-Ramadan, Ramadan, Hari Raya, and Post-Raya—offering a roadmap for businesses looking to maximize their reach and engagement.

Real-world success stories showcased how brands have effectively leveraged TikTok’s advertising tools to boost awareness, engagement, and sales. The event also featured interactive workshops where attendees learned how to optimize campaign performance and measure success using key performance indicators (KPIs), ensuring they left with practical strategies to enhance their marketing efforts.

A female speaker in the foreground with the seated audience in the background

Also read: From pre-dawn browsing to Eid rush, here is a look into SEA’s Ramadan shopping boom

A deep dive into Ramadan’s cultural significance

A major highlight was the panel discussion featuring experts from Nestlé and Applecrumby, who shared how aligning brand messaging with values such as reflection, generosity, and community can create meaningful connections with audiences. Their insights emphasized how Ramadan is not just a religious period but also a cultural moment that shapes consumer behavior and purchasing decisions.

The panel also addressed the evolving digital landscape and how platforms like TikTok are transforming the way brands engage with consumers during Ramadan. Experts highlighted the growing preference for short-form, visually compelling content that resonates with audiences in an authentic and relatable way. By leveraging creative storytelling, interactive features, and influencer collaborations, brands can capture attention, drive engagement, and foster a sense of community throughout the Ramadan season.

Four speakers on stage posing with certificates

Ramadan Ready for SMBs draws big audience, high engagement

With over 400 attendees actively participating in discussions and workshops, the event provided a dynamic platform for SMBs to network and gain firsthand knowledge from industry experts. Sponsored by Digitor and WORQ, the event underscored TikTok’s commitment to empowering businesses with the right tools to succeed during high-impact seasons like Ramadan. Digitor is a digital marketing solutions provider, while WORQ is a coworking and innovation space designed to support entrepreneurs and businesses.

Beyond the insightful sessions, the event also served as a hub for meaningful collaborations, with attendees exchanging ideas, exploring potential partnerships, and sharing success stories. The high level of engagement demonstrated the growing interest among SMBs in leveraging TikTok’s powerful ecosystem to enhance brand visibility and connect with audiences in a more impactful way. This strong turnout reinforced the importance of digital-first marketing strategies in today’s competitive landscape, particularly during key cultural moments.

An audience taking photos of the stage at the Ramadan Ready for SMBs event

Also read: Audience engagement on TikTok: Greater creative ownership is key to win the platform in 2025

Looking ahead: Making every Ramadan count

The overwhelming response to Ramadan Ready for SMBs highlights the growing interest among businesses to tap into the cultural power of Ramadan through TikTok’s innovative solutions. As brands gear up for their 2025 Ramadan campaigns, the insights shared during the event will serve as a crucial guide in crafting impactful and authentic brand stories.

For those who missed out, stay tuned for more TikTok SMB events coming soon!

This article is produced by the e27 team

We can share your story at e27 too! Engage the Southeast Asian tech ecosystem by bringing your story to the world. Reach out to us here to get started.

Featured Image Credit: TikTok

The post 400+ attendees join TikTok’s Ramadan Ready for SMBs event in Kuala Lumpur appeared first on e27.

Posted on

IdeaSpace names Alwyn Rosel as new Executive Director, succeeding Jay Fajardo

Alwyn Rosel

IdeaSpace, the startup accelerator and early-stage venture investment arm of the MVP Group of companies in the Philippines, has announced the appointment of Alwyn Rosel as its new Executive Director alongside QBO Innovation.

Rosel, a veteran of the startup ecosystem with 13 years of experience, succeeds Jay Fajardo.

Rosel’s appointment, effective immediately, coincides with National Women’s Month. She has served as deputy director at QBO Innovation for the past four years and has held senior roles at AIM-Dado Banatao Incubator, UPSCALE Innovation Hub, and VXI Global.

Additionally, she has in the past worked with e27.

“I take on this challenge and opportunity to serve the startup community. The cornerstone of my work is to sustain the ecosystem so that we help more startups that have immense potential to contribute to the economy and national development,” stated Rosel.

Also Read: 🇵🇭 Mapping the future: 30 most exciting startups in the Philippines

Over the past 13 years, IdeaSpace and QBO have together invested over P300 million (US$5.2 million) in resources and supported over 35 startups. They also incubate over 250 startups and support over 700 organisations. The organisations currently conduct over 100 programmes and capacity-building activities annually.

Jay Fajardo was instrumental in streamlining the organisational structure and sharpening the strategic vision of IdeaSpace and QBO.

During his leadership, he established Ideaspace Ventures. In 2024, Ideaspace Ventures supported seven startups and achieved an average portfolio Multiple on Invested Capital (MOIC) of 1.5X over four years.

Fajardo also strengthened QBO Innovation’s position as a leading startup community builder.

IdeaSpace and QBO continue their commitment to fostering innovation through partnerships, including the Regional Startup Enablers for Ecosystem Development (ReSEED) Program with the Department of Science and Technology (DOST) and collaborations with Smart-PLDT Innovation Generation and the US Embassy in the Philippines.

IdeaSpace was established in 2012 to support Filipino tech entrepreneurship and is backed by major Philippine corporations.

QBO Innovation, created in 2016 through a public-private partnership, focuses on providing a platform for startup collaboration and growth.

The post IdeaSpace names Alwyn Rosel as new Executive Director, succeeding Jay Fajardo appeared first on e27.

Posted on

Are you building a business or just another job?

Many startup founders believe they are building a business. If your business can’t function without you, have you built a business or just another more stressful job?

In this article, I hope to challenge that mindset and explore how to build a business that gives you freedom, no matter what freedom means to you.

The myth of the hardworking founder

Everyone, not just founders, loves to humble brag about how hard we work: long hours, little to no vacations, and constant sacrifices. We know this version of success is not ideal, but we are far from finding an alternative.

The belief that relentless hustle leads to success is deeply rooted in entrepreneurial culture. Social media is sadly filled with stories of sleep-deprived founders working tirelessly, treating exhaustion as a badge of honour.

However, building a business should allow you to choose how you spend your time rather than being trapped by constant hustle and external pressures. Otherwise, all that hard work traps you in a cycle of self-employment where you’re constantly grinding to keep things running, with no clear way to step back or scale.

Why this happens to founders

One of the most common struggles I hear from working with early-stage founders is the feeling that you can’t step back because no one else can do what you do. This belief keeps you stuck in an exhausting loop of working longer hours, taking on every critical task, and constantly putting out fires.

The harder you work, the more the business depends on you, making it impossible to scale or take a break without things falling apart. Instead of creating a sustainable business, you end up building a system that relies entirely on your effort, trapping you in the very situation you want to escape.

Many founders fall into the hustle trap, believing that working harder automatically leads to growth. While dedication is essential, not all hard work translates into high-value work. You might spend too much time on tasks that could be delegated, outsourced, or automated. This behaviour stifles growth and keeps you in a cycle where your presence is crucial for the business to operate smoothly.

Also Read: How to create harmony between work and life as a Founder

Debunking the ‘lifestyle business’ stereotype

Some argue that stepping away from daily operations means building a lifestyle business as if it signals a lack of ambition or a refusal to make something serious. However, many successful, high-growth companies scale precisely because their founders remove themselves from day-to-day execution.

Consider Steve Jobs, Elon Musk, and Jeff Bezos. None of them remained tied to daily operations forever. Instead, exceptional founders focus on vision, leadership, and strategy. The key is designing a business that can function independently of you by building a business with scalable systems, processes, and a capable team.

What freedom looks like for different founders

Freedom isn’t just about working less; it means different things to different people. For some, it’s financial independence. For others, it’s the ability to focus on meaningful problems instead of daily execution. Instead of asking, “How many hours should I work?” ask, “Am I working on things that truly matter to me?”

Successful founders design businesses that allow them to choose how they spend their time. You should prioritise tasks that align with your strengths and passions while delegating or automating the rest.

First steps to escape the founder trap

If you find yourself feeling trapped in your own business, here are three simple steps you can take to regain some of your freedom and enhance your company’s potential:

  • Step one: Identify what’s keeping you stuck

Take a moment to list your daily tasks. Assess which truly require your unique expertise and which could be effectively outsourced, automated, or delegated. Holding on to certain responsibilities out of habit is common, so this reflection can help you pinpoint where to make changes.

  • Step two: Delegate or automate key functions

Start documenting your workflows and training others to take on these responsibilities. Consider investing in automation tools and developing standard operating procedures (SOPs) to streamline operations. You can focus on what truly matters by delegating or automating tasks that don’t need your direct involvement.

  • Step three: Redefine your role as a founder

Evolve your role from execution to strategic leadership. Successful founders prioritise vision, inspire their teams, and make high-impact decisions. By stepping back from daily operations, you empower your team and foster a more resilient organisation, creating exciting new opportunities for growth and success.

Also Read: Governing your startup: What founders can learn from politics and vice versa

Reframing hard work as a choice, not a necessity

Working hard isn’t the problem. Working without freedom is. The best founders build businesses that give them control over how they spend their time. The true goal of entrepreneurship is not just financial success but personal freedom. That doesn’t mean working less—it means being able to work on what excites you rather than getting stuck in operations, empowering you to make choices that align with your goals and values.

What would you change?

I work with founders to help them build businesses that support their lives—not consume them. I’d love to hear your thoughts on whether you’ve struggled with stepping back or scaling operations. What’s one thing you’d change in your business today to make it more independent of you?

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image courtesy: Canva Pro

The post Are you building a business or just another job? appeared first on e27.

Posted on

Space is making it rain—and not just on Mars

If you still think space is all about moon landings and sci-fi dreams, it’s time for a reality check.

Space tech is already fuelling the global economy, and the cash is flowing faster than a rocket launch. From satellite-powered AI to interplanetary cloud computing, this trillion-dollar industry is shaking up everything from finance to climate science.

Why space is the next big business move

Space isn’t just about NASA and billionaires joyriding in zero gravity. It’s now a commercial powerhouse, projected to hit US$1.8 trillion by 2035. The reason? The technology is no longer limited to aerospace. It’s now embedded in everyday industries.

Satellites keep the global economy running, powering everything from stock market trades to Uber rides. AI-driven geospatial intelligence is transforming how we track supply chains, predict disasters, and optimise urban development.

And here’s where it gets interesting. Singapore, a country with zero rocket launch sites, is doubling down on space tech, pouring millions into satellite R&D and forming partnerships with the European Space Agency and India’s IN-SPACe.

Also Read: Big moves in Singapore space finance 2025

Why?

Because they see the writing on the wall. Space is the new Silicon Valley, and the companies investing early are going to clean up.

Where the money’s going: The space gold rush

  • Satellite communications: High-speed internet isn’t just coming from underground cables anymore. Companies like Starlink and Kacific are bringing broadband to the most remote parts of the world, while startups like Transcelestial are pioneering laser-powered data transfer that makes fibre optics look slow.

  • Earth observation and AI: Forget gut instincts, investors and businesses are now making data-driven decisions using AI-powered satellite imagery. Think real-time monitoring of agriculture, real estate, and climate patterns to predict market trends before they happen.

  • The blue carbon economy: Space data is fuelling a US$100 billion boom in carbon credit markets, tracking deforestation, pollution, and climate impact in ways that ground-based systems never could.

  • Deep space data centres: Why keep your cloud storage on Earth when space offers infinite scalability? AI-powered orbital data processing is coming, and it’s set to revolutionise how businesses manage global data.

How to get in before it’s too late

For businesses and investors, this is a once-in-a-generation opportunity. You don’t need to build rockets, you just need to leverage the technology. The easiest way? Partner with space-driven AI startups, invest in satellite data companies, and attend industry events like GSTCE to see where the big deals are happening.

This isn’t the future. It’s happening now. Space is the next trillion-dollar economy, and the only question left is are you in or are you watching from the sidelines?

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image courtesy: Canva Pro

The post Space is making it rain—and not just on Mars appeared first on e27.

Posted on

5 lessons from 5 years in venture capital

After running companies for over a decade, we jumped into venture capital back in 2017 with the launch of our family fund.

Now five years later, we have seen successes and failures, collected valuable data and learned important lessons. Just when we are about to embark on the second half of our 10-year journey, we find it important to write down some notes to reflect on.

I’ve listened to over a thousand founders with their pitches over the years. Doing that instils a lot of patience as we know only a very small per cent of companies will be suitable for us. ‘No’ has become my new favourite word.

It’s (fairly) easy to spot the companies that likely won’t get very far, but it’s extremely difficult to spot the ones that will succeed (given that you even have exposure to them).

That’s the reality of venture capital, and it takes a bit of humility to accept this reality. Once one has taken a humble position, there are a couple of important additional lessons to learn. Let us get into those:

Your influence on companies and their founders is minimal

Most founding teams have been working with each other for a while and will (hopefully) continue to do so. They are in the ‘trenches’ together, and you are not fighting their war with them.

At some point in their journey, they decide to take money from you to continue and fight the battle. And while you can likely add a lot of value during a certain period of time by giving introductions and advice, there will be an expiration date where you need to step back and let founders continue on their journey.

Also Read: The right way of interpreting the corporate venture capital road

Not realising this on time can create a sour relationship, or worse.

Experience matters, and the best companies out there don’t need you

Good and experienced founders know what they want and how to get there. Ask yourself; if this company is great and money can be found in multiple places, why are they asking you what value you can add to their startup?

Fundamentals and valuations need to exist concurrently

I’m well aware that I’m writing this as we are moving into a bear market. However, I would have said the same a few years ago.

In order to succeed as an investor, you need founders that can attract (storytelling) follow-on capital for good valuations while the underlying fundamentals of the company you are investing in are solid. If any of those two components are lacking, it’s unlikely going to be a good investment for you.

Do your own research, as most investors do not operate logically

Investors in your network can have a million reasons for investing in a company. It’s unlikely that any of those reasons have much to do with what you are looking for and what’s good for you.

Be thankful for good referrals and introductions to companies, but don’t just follow others (no matter how well respected they are) and do your own research.

The statistics on success are correct

I wrote about the nine per cent rule a few years ago:

Among the successful companies, nine per cent provide investors with returns of 10 times their investments (‘home run’), compensating for failed investments.

Our data continues to show that this is a correct assumption. Whether they will succeed is entirely up to them. No matter how many board and advisory seats you take on, you are not on the ground and won’t be able to fully grasp the specifics of the company.

Don’t overestimate yourself as an investor. No matter how successful you have been in a previous life before you became a VC, you are a source of money for founders (and if they are good, money can be found anywhere).

So be careful not to waste anybody’s time with your (well-meant) advice. Do throw your fund thesis out of the window and recognise that success all depends on the talent of the founding team. Be grateful if great founders let you invest in them and take you on their journey.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram groupFB community, or like the e27 Facebook page

Image credit: Canva Pro

This article was first published on September 12, 2022

The post 5 lessons from 5 years in venture capital appeared first on e27.

Posted on

AI and metaverse: A look at the collaborative bond of emerging Web3 technologies

The world is moving towards the new age of ‘artificial intelligence’. This age is potentially redefining the roles and impacts of technology on the worldwide population. Artificial intelligence is not just a technology definition or a term, it is a new way of imagining technology’s robust role and a rapid pace of development.

Also, with ‘Web3’ being a global technology phenomenon these days, it is crucial to discover the insights of Web3 technologies and how all the tech experts and economy enthusiasts across the globe are predicting the Web3 industry to be one of the most economically sound industries by the next decade.

Moreover, the trending and debatable questions like — what is metaverse? What is the role of virtual reality? What are the advantages of metaverse? Is metaverse bad for children? Is AI going to take all the jobs? How AI is powering the next digital revolution? And the list goes on.

These questions also need to be answered with the correct glimpses and briefs on the upcoming technologies and their robust development across various realms. In this article, we shall delve to find out how AI and the metaverse are transforming technology and development across the world.

Overview of AI and the metaverse

Artificial Intelligence is a term that defines all the modern technologies and softwares that are efficient and perform most complex technical tasks and majority of the humane tasks in the fastest and the most efficient manner. AI consists of modern technology modules and functions that can streamline the processing of complex tasks and languages, enhancing the functionality of meta-platforms. 

Metaverse on the other hand is nothing but a ‘virtual world’. Metaverse is a term used to define modern software generated virtual environments, virtual games, 3-D spaces, and all other forms of Virtual Reality simulations. 

The collaborative model of AI and the metaverse

The collaboration of AI and the metaverse has brought a collaborative robust module that acts as a prospect. This prospect is reshaping digital landscapes all over the world. This prospect has, on one hand- AI, which is changing the way humans interact with technology , unlocking great potential for the top metaverse companies.

Also Read: How the metaverse opens new opportunities for education

On the other hand, there is metaverse, which is unlocking surreal immersive experiences, and bringing a whole new ‘virtual world’ into existence. AI is raising the metaverse and making the Metaverse more intelligent, responsive, and scalable. From AI-driven virtual avatars to intelligent world-building, companies worldwide are harnessing AI to bring the Metaverse to life. 

How is AI shaping the metaverse

The next aspect which we are going to shed some light upon here is how AI has helped metaverse and other Web3 technologies like AR, VR, and MR in a transformative manner. AI basically paces up the development of these technologies and brings high-end solutions to complex software development modules. 

Artificial Intelligence is a great aid to the Metaverse. Metaverse is the destination of modern 3-D developments, virtual avatars, combination of modern graphics and game developments. Among all these developments and virtual reality simulations, AI is of great help. AI’s quick performance and development assistance plays a great helping role in metaverse task-streams. 

Moreover, AI provides advanced data analysis, consumer data, market insights and more, which helps the top metaverse companies to get assistance in business in tasks like business development, marketing, management, and others.

AI is transforming the Metaverse in several ways. The benefits of AI are integrating into a prospect for the metaverse. Let us look how is AI reshaping the metaverse in various ways:

  • Powering virtual avatars and environments

With the help of AI, the development of virtual avatars and virtual environments become fast, easier, and highly interoperable. Moreover, AI enables hyper-realistic avatars that can learn and evolve over time. 

Industry testimonials: The example of Ready Player Me is one where this platform is developing modern AI-driven virtual avatars with the help of AI. 

  • Enhanced content generation

AI is revolutionising the way content is generated, the way softwares is developed, the way complex virtual environments are brought into existence, and many more such impeccable features. 

Industry testimonials: Emerging startups and platforms such as Promethean AI, DeepSeek, etc have set examples of modern content generation and tools that assist in designing, development and Virtual Reality innovations.

  • Intelligent technical assistance 

AI is helping in developing intelligent bots, non-player characters, elements of virtual worlds, and many such developments that are making the metaverse more engaging and interactive. 

Industry testimonials: Prominent industry case study here is of Inworld AI, a company that is providing solutions of intelligent virtual assistants that can interact and respond naturally, enhancing the user experiences.

  • Enhanced personalisation 

AI-driven software assistance provides developers with better recommendations and solutions, and hence, they are able to customise their features in a far more efficient manner. Moreover AI provides better user analytics, helping you to modify your developments based on user behaviour.

Industry testimonials: Top AI companies like Meta AI and NVIDIA Omniverse are helping create personalised digital environments by leveraging AI modules.

  • Real-time language translation

AI developments are equipped with modern translation tools, providing assistance in features like LLM [language learning models], AI-powered translation tools, and are breaking down language barriers, enabling seamless communication in the Metaverse.

Industry testimonials: The best example here is of Google’s AI and DeepL, which are working towards real-time translations that can make interactions seamless and fast. 

Also Read: How the multi-metaverse can flourish by eradicating virtual boundaries

Leading from the fore front: Companies that are building 

The synergy between AI and the Metaverse is being capitalised by many of the top metaverse companies and emerging Web3 startups. On one hand, the top metaverse companies are bringing big-scale advancements in AI, whereas on the other hand, emerging startups are bringing AI services, B2B solutions, products, and SaaS [software-as-a-service] models.

Here are five industry references that are bringing the latest features in AI and the metaverse. This list includes a few of top metaverse companies as well as prominent AI companies:

  • OpenAI: OpenAI is a prominent name among the top AI companies and is constantly bringing thriving advancements in AI. This company has been a pioneer in the AI market and is pushing the boundaries of development through futuristic models and interoperable features and services.
  • NVIDIA Omniverse: Who doesn’t know the name of NVIDIA, a leader among the top AI companies. NVIDIA is developing AI-powered digital twins and virtual environments through NVIDIA Omniverse. 
  • VYUG Metaverse: VYUG is a new-age metaverse platform, slowly making its mark among the top metaverse companies. VYUG brings the best of Web3 technologies, XR solutions integrate the best of AI, VR, AR, and MR experiences, and much more. VYUG is utilising the benefits of AI and metaverse, and Web3 services to bring innovative solutions for industries.
  • Decentraland: Decentraland is the name that arrives foremost when you think of the top metaverse companies. Decentraland is always one of the first platforms that uses AI advancements and features in its metaverse, like metaverse tokens, social experiences in metaverse, NFTs, virtual real estate, etc. 
  • DeepSeek: DeepSeek is the latest name that has created a huge sensation in the AI industry. DeepSeek has come as an AI platform that is trending the charts. DeepSeek has started off as a competitor to well-known content generation platform ChatGPT, and is soon going to provide all sorts of AI developments and solutions in the future. 

Looking at the future of AI and the metaverse

The future of AI in the Metaverse holds limitless possibilities. Metaverse is leading the game of technology development and new-age interactions. The top metaverse platforms are constantly bringing more and more immersive digital experiences. The capabilities of metaverse are being strengthened with futuristic capabilities of technologies like virtual reality, augmented reality, mixed reality, etc.

The more important thing to focus here is the cross-industry prospect that AI and the metaverse have brought. The collaboration of the top metaverse companies or the top AI companies with the top corporations of mainstream industries has led to a reckoning force that brings every industry together.

Metaverse and XR technology have the potential to serve industries like real estate, corporate, commerce, etc. The industries like entertainment and gaming are already integrating these technologies into their stream and moving forward. 

Hence, it is safe to say that besides the challenges of metaverse and the pessimistic flow around technology, which was always there whenever a technology was introduced, the potential of metaverse to bring a brighter and a highly developed future has been evident.

The thing to keep in mind is that we should put the forces and energies into the right channels. The earlier technologies were often misled and misused for inhumane motives. But for metaverse or for AI, it is important that we channelise them for positive and sustainable results. 

Conclusion 

The end note here takes us to the ultimate prosperous future where technologies like AI and Metaverse will be looked upon as the forces that have the capability of taking the society to uplifted heights. Industries across the globe are investing their time and effort on AI and the metaverse, trying to build an industry and market prospect for multiple industries.

Experts around the globe are expecting the metaverse market to be an economic Tsunami in the upcoming years. Moreover, these technologies will bring a sustainable mode of living, working, and social interactions that shall prove to be a great problem solver for society. 

Therefore, this is the correct time to put your energies, efforts, and investments on the upcoming Web3 technologies and spaces. This is the time to build upon these technologies and bring new prospects of services, innovative projects, solutions for society, job generation, and many more such aspects.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image credit: Canva Pro

The post AI and metaverse: A look at the collaborative bond of emerging Web3 technologies appeared first on e27.

Posted on

Web3 marketing explained: What it means for brands, ads, and engagement

The internet has come a long way—from the early days of basic websites (Web1) to the era of social media and big tech platforms (Web2). Now, we’re entering Web3, a decentralised, blockchain-powered internet that’s changing how brands interact with their audiences.

Unlike previous iterations, Web3 emphasises transparency, ownership, and user empowerment. Brands can no longer rely solely on paid advertisements and data-driven targeting from centralised platforms.

Instead, they must embrace decentralised networks, smart contracts, and community-led engagement to build trust and loyalty. The shift to Web3 marketing is not just a technological change but a fundamental evolution in the way businesses interact with consumers.

Understanding the evolution: Web1 vs Web2 vs Web3

To understand the significance of Web3, it’s essential to look at the evolution of the Internet:

  • Web1 (The static web): This was the first phase of the internet (1990s-early 2000s). Websites were static, offering basic information without interactive features. Users could only consume content without engaging or contributing.
  • Web2 (The social web): Emerging in the mid-2000s, Web2 introduced interactivity, social media, and user-generated content. Platforms like Facebook, YouTube, and Twitter dominated, but power became concentrated in a few tech giants, controlling user data and monetisation.
  • Web3 (The decentralised web): Web3 shifts control away from centralised entities and gives users more ownership through blockchain technology, smart contracts, and decentralised apps (DApps). It enables peer-to-peer transactions, NFT ownership, and community-driven platforms without intermediaries.

What is Web3 marketing?

Web3 is all about putting power back into the hands of users. Instead of relying on centralised platforms like Facebook and Google, Web3 enables direct engagement through blockchain, NFTs, and decentralised communities. As Simon Kingsnorth points out in Marketing in Web 3.0, this shift is creating new ways for brands to build trust and loyalty.

Amanda Cassatt, in Web3 Marketing: A Handbook for the Next Internet Revolution, explains that Web3 marketing isn’t just about technology—it’s about creating meaningful relationships with users who are no longer just customers, but stakeholders in the brand’s ecosystem. 

Web3 marketing makes us rethink how brands connect with their audiences. No longer can brands rely solely on traditional advertising models driven by data from centralised platforms. Instead, Web3 requires businesses to embrace decentralised networks, blockchain technology, and community-led engagement.

Therefore, brands must start to adopt a mindset that focuses on transparency, ownership, and user empowerment. By doing so, they can build stronger, more loyal communities that see themselves as stakeholders in the brand’s success.

Also Read: How the right ecosystem partners can propel Web3 games in the next market cycle

Key aspects of Web3 marketing

  • Tokens and NFTs

One of the most exciting aspects of Web3 is the ability for brands to create tokens and NFTs (non-fungible tokens) as part of their marketing strategies. These digital assets can be used to reward customer engagement, creating next-level loyalty programs. Brands can offer exclusive content, products, or experiences in exchange for token ownership or participation in NFT drops. This model incentivises users to be more engaged and invested in the brand’s ecosystem.

  • Decentralised communities

Web3 isn’t about one-way communication—it’s about building decentralised communities where brands engage in real conversations with their customers. Platforms like Discord, Telegram, and blockchain-based social networks allow brands to connect with their audience directly, without relying on intermediaries. Consumers, in turn, are no longer just customers; they are community members who contribute to shaping the brand’s future.

  • DAOs (Decentralised autonomous organisations)

DAOs are a unique feature of Web3 marketing. In a DAO, brand decisions are made collectively by the community rather than a central authority. This gives customers a direct say in the brand’s direction, from product development to marketing strategies. This participatory approach helps brands build deeper connections with their audience, fostering loyalty and trust.

  • Metaverse and virtual experiences

The Metaverse is an expansive virtual world where users can interact with digital environments and objects. Brands like Nike, Gucci, and Mercedes are already experimenting with virtual stores and NFT collections in the Metaverse, offering immersive and interactive brand experiences. These virtual environments allow brands to showcase products, host events, and create experiences that blend the digital and physical worlds, engaging consumers in entirely new ways.

  • Content Co-Creation and User-Generated Content

Web3 marketing is all about collaboration. Instead of traditional content marketing, brands must embrace user-generated content and community-driven storytelling. By involving users in content creation, brands can foster a sense of ownership and authenticity. This shift allows brands to tap into the creativity and passions of their audience, producing content that resonates on a deeper level.

The future of advertising in Web3

As digital advertising continues to evolve, Web3 is opening up new possibilities for marketers. According to Navigating the Future of Online Advertising with Web3 by Frank Cespedes and Ben Plomion, traditional online advertising models are facing decline due to privacy concerns, rising costs, and ad fatigue. Web3 offers a more transparent, user-centric approach to advertising, enabling brands to connect with consumers in more meaningful ways.

  • Privacy-first advertising: The decline of third-party cookies is pushing Web3 towards a privacy-first approach. With blockchain-based advertising, users have control over their data, allowing them to opt-in and receive relevant ads without compromising their privacy. This transparency can help rebuild consumer trust, which is often eroded by traditional data-driven ad targeting.
  • Reduced ad fraud: Web3’s use of blockchain technology ensures greater transparency in advertising transactions. By recording every ad interaction on a public ledger, brands can reduce ad fraud and verify the legitimacy of engagements, ensuring that their advertising spend is being used effectively.
  • Engagement-driven ads: In Web3, advertising is shifting away from intrusive, disruptive ads towards more engaging, interactive experiences. Brands can offer token incentives, immersive ads within decentralised applications, and virtual product placements in the Metaverse. This approach encourages users to engage with ads in meaningful ways, rather than simply ignoring them.
  • Decentralised ad networks: Rather than relying on platforms like Google, Meta or TikTok Ads, brands can turn to Web3 ad networks that operate on blockchain technology. These networks allow for more accurate targeting, transparency, and verification of engagement, giving brands greater control over their ad campaigns.

Also Read: How AI and blockchain collaborate for a transparent Web3 future

Challenges and opportunities in Web3 marketing

While Web3 presents exciting opportunities, it also comes with its own set of challenges:

  • User adoption and education: Many consumers are still unfamiliar with blockchain technology and decentralised platforms. Educating users about the benefits and mechanics of Web3 will be essential for successful marketing strategies.
  • Regulatory uncertainty: Governments are still working on regulations for blockchain-based assets, advertising, and data privacy. Brands must stay informed about these developments to ensure compliance.
  • Technological complexity: Web3 involves technical concepts like smart contracts, crypto wallets, and blockchain. Brands that are unfamiliar with these tools may face challenges when implementing Web3 marketing strategies.

However, the opportunities are immense:

  • Stronger customer loyalty: By using NFTs, tokens, and DAOs, brands can build a more engaged and loyal community.
  • Increased data transparency: Blockchain’s immutability ensures verifiable, accurate data, reducing ad fraud and providing clearer insights into campaign performance.
  • New revenue streams: Web3 opens up new monetisation channels through virtual goods, NFTs, and tokenised brand interactions.
  • Enhanced personalisation: With Web3’s focus on user control, brands can deliver highly personalised experiences while respecting privacy.

Conclusion

Web3 marketing is more than just a technological shift—it’s a fundamental change in how brands interact with consumers. By embracing decentralised engagement, NFTs, DAOs, and the Metaverse, brands can build trust, loyalty, and deeper connections with their audiences.

While challenges like user adoption and regulatory uncertainty remain, the potential for growth and innovation in Web3 is undeniable. Brands that adapt to this new paradigm will be well-positioned to thrive in the decentralised future of marketing.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

Join us on InstagramFacebookX, and LinkedIn to stay connected.

Image courtesy: Canva Pro

The post Web3 marketing explained: What it means for brands, ads, and engagement appeared first on e27.

Posted on

Elevarm nets US$4.25M to boost smallholder horticulture farmers with AI, sustainable agri-inputs

Elevarm, an Indonesian agritech startup that aims to enhance the yield and income of smallholder horticulture farmers throughout Indonesia, has raised US$4.25 million in pre-Series A financing led by Intudo. Existing investors Insignia Ventures Partners and 500 Global participated.

Founded in 2022, Elevarm specialises in horticulture production and the provision of “high-quality” agricultural inputs, including superior seeds, bio-based fertilisers, and environmentally friendly pest control solutions. A key component of its operations is its in-house research and development (R&D) division, which creates innovative and sustainable agricultural inputs that improve soil health, promote biodiversity and increase crop resilience.

Also Read: The age of the super farmer: How technology is enabling the average farmer

Its seedlings are produced in advanced greenhouses, ensuring stronger and healthier plants for improved and more consistent harvests.

Elevarm employs large-scale farming production standard operation procedures (SOPs) that cover all critical stages of cultivation, from land preparation to harvesting. Its mobile app leverages AI to provide the on-ground team with real-time insights, data-driven recommendations, and precision farming techniques.

This facilitates the adoption of advanced cultivation methods like integrated pest management, efficient irrigation, and optimised planting strategies, aiming to maximise yields while minimising environmental impact.

Elevarm collaborates with over 30 partners, including Indonesia’s Ministry of Agriculture, the Ministry of Cooperatives and SMEs, Institut Teknologi Bandung (ITB), IPB University, Padjadjaran University (UNPAD), Bank BJB, Amartha, Rabo Foundation, Reliance Finance, Transform (Unilever, UK FCDO, and EY), and other governmental and non-governmental organisations, as well as R&D labs.

The startup claims it currently supports over 15,000 farmers across West Java, Central Java, and Yogyakarta.

The funding round will help it expand its range of seedling varieties, offering farmers more options tailored to their specific land and objectives. Secondly, it will invest in the development of new agri-inputs through NextBio, focusing on bio-based fertilisers and pest control solutions to enhance soil health and crop resilience.

Thirdly, the firm plans to launch artificial intelligence (AI)-powered digital tools designed to provide real-time insights, optimise farming practices, automate tasks, and support smarter decision-making for farmers and the firm’s field teams.

Bayu Syerli, co-founder and CEO of Elevarm, stated that access to high-quality seedlings and fertilisers has been a long-standing challenge for smallholder farmers, hindering their ability to maximise yields and achieve profitable harvests. Elevarm is addressing this by making essential high-quality farming inputs accessible, thereby boosting productivity and improving farmer livelihoods.

Also Read: Unlocking agritech’s potential: Can Southeast Asia rise to the challenge?

Khailee Ng, Managing Partner at 500 Global, noted the growing innovation and investment in agriculture due to global food security priorities, highlighting Elevarm’s scalable approach of combining AI with traditional farming knowledge, which has the potential to strengthen food systems and promote sustainable farming globally.

Last May, Elevarm bagged US$2.6 million in a seed funding round led by Insignia Ventures Partners, with participation from 500 Global and eFishery founder and CEO Gibran Huzaifa.

The post Elevarm nets US$4.25M to boost smallholder horticulture farmers with AI, sustainable agri-inputs appeared first on e27.

Posted on

Okapi lands US$2M to expand its zero-upfront solar financing in SEA

Okapi Technologies, a residential solar financing platform based in Malaysia, has closed an up to US$2 million debt facility arranged by Aquila, an IoT-powered sustainable finance company with operations across Vietnam, Singapore, Malaysia, and Indonesia.

The funding will accelerate Okapi’s expansion of solar energy adoption for homeowners and small businesses in Malaysia and the wider Southeast Asian region through innovative financial solutions.

This round comes over a year after Okapi announced its official launch in Malaysia with the closure of a new funding round led by impact investor The Radical Fund. Ninja Van co-founders Lai Chang Wen and Shaun Chong also joined the round.

Okapi’s flagship product, Okapi Solar, offers a “unique” underwriting model and a point-of-sale mobile application. This empowers solar installer-partners to provide zero upfront financing plans for up to ten years, effectively removing significant financial barriers for homeowners seeking to adopt solar power instantly.

Furthermore, Okapi recently launched Okapi Flow, a supply chain financing solution leveraging proprietary data to provide procurement, logistics, and inventory financing for its solar installer partners. This initiative aims to facilitate faster growth and improved access to financial products for small businesses within the solar sector.

Also Read: The Radical Fund, Ninja Van co-founders invest in Malaysian solar financing startup Okapi

To date, the startup has financed over 200 solar power systems and boasts a network of 50 installer partners across Malaysia, the Philippines, and Indonesia.

Lai Zhern Yung, CEO and co-founder of Okapi, stated: “Despite significant cost reductions in small-scale solar installations over the past decade, high upfront investment requirements and supply chain inefficiencies still hinder widespread adoption in Southeast Asia. Aquila’s strong collaboration and alignment with our vision will be invaluable as we continue to bridge the financing gap and accelerate the green transition in the region.”

Stefano Pellegrino, CEO of Aquila, commented: “Okapi’s business model—enabling EPC contractors to offer a leasing model for solar installations—is fuelling rapid growth. Since their expansion depends on their ability to finance EPCs, this partnership aligns perfectly with our financing strategy. Their focused approach to climate technology also enhances credit assessment efficiency, while API integration with solar installation data provides us with confidence in the value of deployed assets.”

The timing of this funding round is strategic, as electricity tariffs in Okapi’s home market of Malaysia are set to rise in the second half of the year. This, coupled with the National Policy on Climate Change 2.0, highlights the Malaysian government’s commitment to a more sustainable low-carbon economy.

The post Okapi lands US$2M to expand its zero-upfront solar financing in SEA appeared first on e27.