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Industrial IoT startup Sophic Automation set to scale up Industry 4.0 projects in the region

Industrial Internet of Things (IIoT) refers to the use of smart sensors in machines that enhance industrial manufacturing processes. Also known as Industry 4.0 or the industrial internet, IIoT solutions utilize a connected network of intelligent devices that can monitor, collect, exchange and analyze data on a real-time basis to create value and transform business outcomes.

Using industrial IoT platforms, companies can analyse and act on data produced by connected devices to automate and improve how they design, manufacture, and service products. An industrial IoT platform enables us to leverage machine learning and advance artificial intelligence in real-time to bring in smarter manufacturing methods and enhance products.

Operational efficiency and cost optimization are the key drivers of industrial IoT, as it enables use cases such as asset performance management, predictive maintenance, remote service, connected logistics, and smart factories. IIoT can be applied to a range of industries with applications to save time and resources but increasingly also to innovate new service and revenue models.

Also read: Protégé Ventures as a gateway for VCs to invest in the future

IIoT’s primary focus on intelligent manufacturing is suited to heavy and high-tech industries like semiconductor, mining, aviation, oil and gas, defence, energy, but it also has a wide range of applications in sectors such as agriculture, logistics, finance. IIoT has great promise in the government sector to build smart cities and environmental solutions, as well as in healthcare and cross-industry applications such as smart buildings

The global industrial internet of things market size is expected to grow at 22.8 % to reach USD 1.11 trillion by 2028, according to a report by Grand View Research, Inc.

Sophic Automation: a regional powerhouse in Industrial IoT

For the past 14 years, Malaysia’s Sophic Automation has delivered software development, software and hardware integration solutions in the IIoT and Smart Manufacturing space. Employing a team of 100% local talent, their core competencies are in software, mechanical & electrical design. The company delivers industrial IoT solutions based around 4 main solution offerings to clients:

  •       SMARTer worker: digitising traditional workflows
  •       SMARTer machine automation: making machines smarter
  •       SMARTer operations: digitised and remote operations
  •       SMARTer asset: intelligent asset management

Koh, Dim Kuan (DK) and Lee Chee Hoo, founders of Sophic Automation Sdn Bhd (Sophic), started the business in 2007, bringing together decades of experience in leading digital transformation and Industry 4.0 solutions in smart factory and smart city projects.

CEO Dim Kuan says the team culture differentiates Sophic Automation from other software design houses because they continuously develop leaders and promote technopreneurship opportunities internally. “Sophic Automation provides turnkey in customized & hybrid solutions enabling seamless handshake between operational technology (OT) and information technology (IT) which differentiate us from competitors,” says DK. “With our focus on delivering software automation and system integration, we’ve managed to secure business to sustain our team and development,” says DK.

Koh Dim Kuan joined in 2011 as Director, taking charge of the company’s business development activities and operations management. The same year, Sophic secured its first SMARTer worker solution when we were engaged by a multinational semiconductor company to develop a machine monitoring system with mobile application for technicians and engineers to manage production equipment technical issues, and in the same year, Sophic also secured it’s first outsourced product design engineering contract from a multinational electronics company.

Powering Industrial Automation and Building Smart Cities in Malaysia

Sophic is among the top 5 IIoT solutions providers in Malaysia based on revenue and has ambitious expansion plans for the country. They have secured major deals that will play an important part in putting Malaysia on the path to Industry 4.0 transformation. Sophic MSC Sdn Bhd obtained Pioneer status from MSC in May 2012 with Liew Chee Kin joining in 2014 to lead the central region business.

Projects executed by Sophic in Malaysia have ranged from an automated visual inspection packaging equipment solution for a multinational food and beverage manufacturer, to a fully automated chemical compounding system for a glove manufacturer. In 2016, Sophic Automation obtained ISO 9001:2015 certification for smart manufacturing & automated digital solutions.

Also read: Learn the ropes around scaling your startup across borders

They were awarded a business growth fund from Malaysia Technology Development Corporation (MTDC) and secured funding from Multimedia Development Corporation Sdn Bhd (MDEC) under the Digital Malaysia Grow Embedded Systems Industry Project, to develop a Universal Data Bridge and Connectivity Solution. Sophic Automation, has also been awarded “Best Investee Company” by the Malaysia Venture Capital and Private Equity Association in both 2016 and 2018.

Continuing its growth in 2017, Sophic won a smart cities project to enable intelligent video analytics and intelligent operations centre for Penang Island City Council (MBPP). This project entailed the provision of a Command, Control, Collaborate and Cognitive centre for the government sector client. Sophic also set up an intelligent command centre for a semiconductor manufacturer to achieve its lights-off operation objective. Sophic continued to ramp up its smart cities business in 2020 with the design and development of a mobile application, as part of a smart city project, for local state authorities in Malaysia.

Sophic and MaGIC: Partnerships key to accelerating Industry 4.0 in Asia

“As part of our business expansion plan to capture potential demand in the semiconductor and electronics industry in Vietnam, Sophic Vietnam was set up in February 2014 to penetrate into the Vietnam market and provide better services to our customers in the country,” says DK.

“The major gaps we’ve observed from various industries are around getting real-time data from their manufacturing plant,” says DK regarding the challenges Sophic is solving for enterprises adopting IoT. “Data connectivity and IoT has been a key solution we’re providing to address these challenges/problems. As Industry 4.0 is driven by data, data will be key raw digital information to embark on a digital transformation journey,” he points out.

Speaking on the market prospects for IIoT, the Sophic CEO says that thanks to a “strong and active engagement from government policy and agencies who conduct the ground events, as well as funding support to industry, the market awareness in IIoT has been established quite well, but somehow, the adoption rate from industry is not moving fast as expected. Possibly due to an unclear vision of IIoT among small-medium enterprises (SMEs), as well as concern around high investment and operating costs.”

DK is very positive about the growth trajectory of the company: “We’ve been expanding at a compound annual growth rate (CAGR) of 30%+ since 5 years, and staff strength is now over 100 people. With our focus on software technology, the talent pipeline will be our core focus so we can expand our R&D activities. We want to bring to market a cost-effective solution that can serve SMEs. Growth through mergers and acquisitions is another option we’re considering down the road.”

Leveraging local and regional partnerships has been a key strategy, says DK: “We strongly believe in ecosystem partnership to leverage our partners’ strength to ensure win-win business for customer, partner and our team. We’ve been able to fully leverage each other’s strengths to conduct successful marketing collaboration, from leads to winning project bids.”

Also read: Leveraging digital-first CX for customer delight and business growth

MaGIC has provided very good coaching to facilitate our business growth plan. The market promotion initiatives are very important as part of the product commercialization process,” says DK about the benefits of working with MaGIC. “It’s quite natural to expand regionally as part of the business growth process, which is mainly driven by market demand, and we aim to provide better customer services in the region and continuous product improvement. We’ll continue to focus on Vietnam in the near term and China & USA in the mid-term (3-5 years from now) because of strong semiconductor market growth,” says the CEO regarding their plans for regional expansion.

DK hopes their partnership with MaGIC will help create job opportunities at the local level and contribute to Malaysia’s GDP while developing Malaysia’s brand as a technology hub across the region. Sophic’s rapid acceptance in the market was the result of the MaGIC programme he explains: “It has helped us to expedite new product development and market validation by minimizing the customer’s concerns around risks. This paves the way for developing great customer relationships and we can secure a long-term relationship in the client’s overall digital transformation journey.”

“MaGIC’s programme has helped us fast track our new product’s acceptance in the market. MaGIC has worked with us to improve our new customer adoption rate and better predict prospects in the long term. Programmes such as Global Accelerator (GAP) and Global Market-Fit (GMP) are pivotal to our continued regional expansion,” concluded the Sophic CEO.

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This article is produced by the e27 team, sponsored by MaGIC

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Be credible and reliable: Key tips for startup communication in the new normal

communication

The pandemic brought the global economy to a shuddering discomfort and pounded the business landscape. For especially the startups, the last fifteen months or so have been challenging.

Startups in the buildout phase often use equity to grow at a breakneck pace. Their valuations have had a correction, especially the businesses where there were serious question marks over short-term profitability.

Even as revenues took a beating for many during the last five quarters or so, operating costs and debt servicing took a toll on many startups.

Unlike large corporations, startups usually don’t have the luxury of dipping into vast cash reserves, they need to cut costs to escape short-term fluctuations.

In this tough scenario that was witnessed, could they have used communication more effectively to weather the storm and emerge stronger? At a CommsChat session we hosted on LinkedIn, we invited a couple of startup founders, a senior journalist specialising in writing about the ecosystem with a book on India’s most successful startup– Flipkart under his belt; and the founder of a public relations firm to discuss the role of communications for startups in this unprecedented crisis, where the potential waves are keeping the business sentiments in check.

“From the accounts of investors and entrepreneurs, this phase has been mentally challenging and severe on operational activities. But that doesn’t mean the startup ecosystem wouldn’t emerge stronger from this. Some companies have the cash to ride this out.

Digitisation is expected to accelerate and segments such as education technology, content, groceries, and online health services are expected to thrive,” says Mihir Dalal, a journalist with the premium business daily, MINT, and author of Big Billion Startup: The Untold Flipkart Story.

Also Read: Startup Studio Indonesia names the 15 startups shortlisted into its third batch

Speak honestly, don’t obfuscate

A crisis offers the best opportunity to rethink communication and create stories that will create and nurture customer relationships of the future.

Customer engagement during the pandemic is perhaps more important than in the days when the world was normal. Not only do customers appreciate the timely communication and critical updates, but they also value the reassurance of the availability of essential products and services.

For instance, the restaurant industry is one of the many sectors that have been hit badly due to the pandemic. How can startups communicate positively in a manner that inspires confidence among consumers and is of use to them?

“For instance,” says Sachin Pabreja, co-founder and chief innovation officer, Eazydiner, “We redesigned the customer loyalty program to win the confidence back. Dining out is undoubtedly going to change dramatically in the post-COVID world. People are going to be much more conscious about hygiene and safety. We have, therefore, worked on a crowdsourced idea to create a program to bring back people to fine-dining.”

At Zoomcar, a self-drive, car rental startup too, the communication got centred around the issue of hygiene and sanitisation. “We have posted videos of our processes to highlight the efforts taken to build further brand trust. It’s there in our booking process for all consumers to see. We use WHO promoted materials to ensure maximum safety,” says Greg Moran, Co-founder and CEO, Zoomcar.

Besides customer engagement to strengthen relationships, startups also need to adapt and offer information that communities need. By providing empathy and care during the time of crisis, companies can build long-term goodwill.

“Brands usually turn their focus from consumers to the community as the target and need is to reach out to the community that is putting up a fight against the pandemic.

The crisis is the time to make a brand more humane and sensitive so that the customers can feel proud to be associated with the brand”, says Kunal Kishore Sinha, founder, Value 360 Communications.

For Sinha, there are several examples of companies that upped the game when it comes to communication in order to be relevant to the communities they serve. Morris Garages India and Droom Technology sanitised the cars of the police in the country, Mahindra & Mahindra worked with public sector enterprises to bring down the cost of expensive ventilators to shore up the health infrastructure, and Diageo India pledged to produce around 300,000 litres of hand sanitiser at its manufacturing units to keep up with the demand.

According to Dalal of MINT, the best communication strategy for brands in a crisis of this kind would be not to exaggerate the claims of the work they may be doing and cut the waffle out and get to the point as soon as possible. “You can talk about the brand’s uniqueness only if that’s really the case, else you instantly lose credibility; highlight the relevant industry context of the brand, its positioning; figure out what kind of stories the reporter and the publication typically pursue and design pitches accordingly,” he says.

Also Read: How cloud kitchen startup COOKHOUSE, started amidst COVID-19, managed to win 35 F&B clients in Malaysia within a year

For a PR agency, crafting the narrative for a startup offers two extreme challenges. One, the startup may be a genuine innovator that tries to create a category of product or service that doesn’t exist. Two, when a category gets cluttered, the media tends to stay away for the fear of repetition.

“Over the years we have signed up brands that were pioneers of a category. To pitch a category-builder takes a lot of convincing and perseverance. But dealing with an overcrowded category full of ‘me too’ brands is the other extreme. There was a time when over a dozen brands competed in the hyperlocal delivery business. That created fatigue in the media and it became difficult to make the media look at any new player no matter how innovative,” explains Value 360 Communications’ Sinha.

Media and PR agency: Managing expectations

The media values stories that are rich in verifiable data and insights that marry the empirical and anecdotal. Startups that understand this mantra are always likely to score better.

Just as in any other sector, the media too has been ravaged by the pandemic. Newsrooms today find themselves in unchartered territory.

While truth and accuracy are non-negotiable, the pursuit has to be carried out with significantly fewer resources but with ever greater responsibility.

Almost all media organisations have devoted their dwindling resources to the all-important issue of the pandemic. Startups need to be mindful of this and must tailor their communication with the media accordingly.

The most pertinent stories at this time may be about survival in the face of extreme odds, how startups are reimagining their business models to suit the new normal or public partnerships that make a tangible difference in fighting Covid-19.

“Journalists are swamped by press releases and COVID-19 related newsbreaks today. The best option for a startup is to stick to the point and highlight the uniqueness, brand positioning and future plans in the context of COVID-19,” says Dalal.

That is something that even PR practitioners agree with. “Create and invest in building a story that makes the startup relevant today. Understand what the media is interested in and see how you can engage by providing something relevant. For example, the media would start talking about business continuity and what companies are planning to do post lockdown. Does your brand have a story that fits the bill?” asks Sinha.

What do businesses expect from PR firms in these challenging times? “We expect a focus on super tight communication that’s very precise to ensure its relevance for the current customer reality. All brand communication campaigns need to be extremely aware of the current scenario,” says Zoomcar’s Moran.

Content can build the business organically

In times of crisis, the public appetite for information is almost insatiable. This pandemic is all the more unique because being homebound, people are consuming an unprecedented quantity of content. Businesses that create credible content are more likely to win the public’s trust.

blogs, explainer videos, downloadable guides and webinars that involve experts have proved to be effective tools in the targeted outreach to customers during the COVID-19 lockdown.

Also Read: Learn the ropes around scaling your startup across borders

“Brands with a potent content marketing strategy can win the trust of their consumers much faster than it would take with any other form of marketing,” says Sinha.

Every crisis comes with many opportunities. After the 2008 crisis when the traditional economy was grounded, it gave rise to the new economy that was led by technology and digital transformation.

Similarly, the COVID crisis is an opportunity for startups to provide solutions to the current problems that we face as a society. Smart storytelling through owned-media platforms can certainly shift the needle.

“Content marketing is quite critical for our brand given that it’s really an experiential offering at the core. As such, we always focus on user-generated content and really meaningful content that strikes an emotional chord. That resonance is always sought after,” says Moran.

This article was co-written by Ruchika Mehta, Corporate Director, Communications & PR at Apeejay Surrendra Park Hotels

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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How cloud kitchen startup COOKHOUSE, started amidst COVID-19, managed to win 35 F&B clients in Malaysia within a year

COOKHOUSE founder and CEO Huen Su San

While holidaying in Hong Kong a few years ago, Huen Su San chanced upon a Korean food brand. A successful businesswoman, she was already running a restaurant chain back home in Malaysia that had grown to nine outlets in Klang Valley.

Su San thought this Korean brand concept would work well in Malaysia and decided to start it as a side venture.

“I could not have timed it better as the Korean food craze landed in Malaysia shortly after. I saw my first Korean dessert outlet grow to four outlets, followed by a successful introduction of three Korean BBQ brands into Malaysia,” she recounted the story to e27.

Cut to now, Su San’s Beyond Korea Dining Group operates ten restaurant outlets across the four brands and two central kitchens.

Having run a successful F&B business, Su San faced many pain points and challenges, and she was determined to resolve them.

Also Read: Everything from soup to nuts: Meet the 27 ghost kitchen startups in Southeast Asia

“I realised that F&B businesses would stand to gain immensely through a co-sharing kitchen and asset-light model,” she said. “Cloud kitchens are a more efficient way to operate and grow F&B online and delivery sales. This spurred me into action to start building Malaysia’s first shared kitchen in 2019, a few months before the COVID-19 pandemic struck.”

Thus, COOKHOUSE took birth. A cloud kitchen enabler, it rents out fully-equipped ready-to-move-in kitchen facilities to F&B businesses for food production. Started in 2020 at the peak of the pandemic crisis, the company quickly grew to four locations, with another two in the pipeline.

As of now, over 35 different brands are operating within COOKHOUSE’s cloud kitchen facilities.

The firm doesn’t own any in-house food brands at the moment.

To go beyond Klang Valley

Su San started her career in commercial real estate in Singapore before returning to Malaysia to join the construction industry. She learnt the ropes of the local events industry after building Glasshouse at Seputeh, an indoor garden events venue in Kuala Lumpur. Having built strong teams around these businesses, Su San had leeway to pursue the cloud kitchen concept.

“COOKHOUSE can be described as a combination of different concepts amalgamated through my different industry experiences,” Su San remarked.

The dark kitchen venture has plans to expand beyond Klang Valley to other states and urban cities in Malaysia. Su San also hopes to explore international markets such as Jakarta, Singapore and Bangkok in the coming years.

“The online food and food delivery market in Malaysia is still in the early stages, and there’s still plenty of room to grow,” she shared.

While the pandemic has resulted in mushrooming all sorts of cloud kitchens in Malaysia, running cloud kitchens is not easy during the ongoing crisis. “Think about the F&B operators badly hit by the pandemic. They are unlikely to start new ventures in cloud kitchens. To run cloud kitchens with several operators like ours, our team has to coordinate many different moving parts simultaneously and have to balance and address the needs of all of our tenants,” the founder and CEO elaborated.

COOKHOUSE’s revenue comes primarily through the rentals and the services offered. It also generates revenues from the fees from its ordering platform at its hybrid kitchens, along with dine-in services.

The ghost kitchen startup recently partnered with Maybank Islamic to assist micro-and SME food businesses to obtain halal certification. They are working together to offer COOKHOUSE’s F&B partners financial assistance and halal certification through its facilities and cloud kitchens.

A self-funded company, COOKHOUSE has fundraising plans. Su San hopes to find the right investment partners to continue to grow the concept across Malaysia and internationally.

Also Read: How a few up and coming virtual kitchens revitalise the pandemic-hit F&B industry in Malaysia

“We started COOKHOUSE just a year ago but quickly grew to four locations, thanks to the pandemic and the popularity of cloud kitchens. While fundraising plans are in the pipeline, achieving profitability is our main focus,” she said.

With the sector continuously growing, cloud kitchens are here to stay in Malaysia.

“New-age tech has already started to blend into cloud kitchens and food delivery markets with the use of drones to send deliveries, robotic arms in kitchens, and of course the use of cloud computing and big data,” Su San concluded.

Image Credit: COOKHOUSE

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Makmur, Indonesia’s answer to Betterment of the US, scores ‘seven-digit’ seed funding led by Beenext

MAKMUR

Makmur, an Indonesia-based investment app similar to Betterment of the US, has scored a “seven-digit” seed funding led by Beenext, with participation from Jakarta-based investment group Kinesys Group and Singapore-headquartered Trihill Capital.

Quest Ventures’s Partner Yiping Goh, Kopi Kenangan CEO Edward Tirtanata, GajiGesa CEO Vidit Agrawal, and former unicorn executive Andrew Lee also participated. 

According to a press release, Makmur will utilise the capital to add new features and products and scale the team.

Established in 2019 by Sander Parawira, a former Virtu Financial executive and engineer at Facebook, Makmur enables Indonesians to plan their financial goals (emergency fund, retirement fund, and children’s education fund) on a single app.

Also read: Indonesia, Singapore, Vietnam the most attractive fintech hubs in SEA: Study

Users can then reach these goals through long-term investing, regardless of bullish or bearish market condition, with supports of experienced investment professionals based on quantitative research and big data.

Makmur obtained an official license from the Financial Services Authority of Indonesia (OJK) in February 2021. Since then, it claims to have formed partnerships with ten leading investment managers in the country.

The app is available on both Android and iOS, where people can start investing at an initial capital of IDR 10,000 (US$0.7) and no transaction fee. 

With a proprietary dynamic asset allocation technology applied to its goal-based investing and Robo Advisory features, Makmur can generate optimal plans tailored to users’ risk tolerance, investment horizon and prevailing economic conditions.

It also employs optical character recognition and face-recognition technology to offer users a simple and swift account opening experience.

Indonesia’s retail savings and investments market has constantly picked up pace in recent years. The value of the market tripled from US$108 billion in 2008 to US$326 billion in 2018, according to Researchandmarkets’s report. This number is expected to cross the US$400 billion mark in 2022.

On Monday, PINA announced its plan to launch a wealth management and financial planning app in November, following the Indonesian startup’s undisclosed sum in financing from a slew of regional investors.

Earlier in March, Ajaib, an Indonesian online investment platform targeting millennials and first-time investors, also closed its mega US$90 million in one of the largest Series A rounds in Southeast Asia.

Image Credit: MAKMUR

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Base bags pre-Series A for its organic, vegan, halal staple skincare products targeting Indonesian millennials

Base co-founders Yaumi Fauziah Sugiharta (L) and Ratih Permata Sari

Base, a direct-to-consumer beauty and wellness startup in Indonesia, has secured an undisclosed amount of pre-Series A financing led by local early-stage VC firm Skystar Capital.

Existing investors East Ventures and Antler, besides new ones including iSeed Southeast Asia, Pegasus Tech Ventures, and XA Network, also participated.

The new funds will fuel the startup’s tech and overall growth efforts, including distribution, expansion and product development.

Launched in January 2020, Base (not to be confused with Vietnamese SaaS startup Base) caters to Indonesian consumers’ diverse beauty and wellness needs. It claims it offers a fast discovery process and personalised touch of holistic online consultation results on consumers’ profiles to enable an immersive experience.

The one-year-old company offers personalised-recommendation skincare through its smart skin test. It offers organic, vegan, and halal staple skincare products — from cleansers to sunscreen — primarily targeting the Gen-Z and millennial consumers.

Also Read: Social Bella snags US$56M to further expand its beauty-tech biz across SEA

During the pandemic, the company’s annual revenue grew more than 24x in 2021, fuelled by the community affiliate initiative.

Geraldine Oetama, Partner of Skystar Capital, said: “Base utilises technology and data to provide personalised skincare that is effective, paraben-free, and vegan. The growing demand for skincare coupled with Base’s technology and unique, personalised approach makes us very excited to scale Base to the next stage.”

“Base is becoming a safe space for consumers to be more comfortable in their skin, as we champion diversity and offer gender-fluid products like sunscreen that can work for everyone,” said Yaumi Fauziah Sugiharta, co-founder and CEO of Base.

The company recently onboarded Cissylia Stefani-van Leeuwen as its brand director. She has previously held VP Brand roles at Indonesia’s tech-behemoths like Gojek & Tokopedia. Armed with the tech forward-thinking and innovative consumer experiences, Base creates whitespace for an inherently crowded category.

A study by Euromonitor showed that the beauty industry remains resilient towards the pandemic compared to other sectors which have been severely affected. Indonesia’s beauty market is projected to hit US$10 billion by 2025, mainly driven by the fastest-growing categories of personal care (hair care, body care) and skincare, with an annual growth rate of 6%. This robust market opportunity is presenting Base in the right position to scale up its growth.

Image Credit: Base

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Protégé Ventures as a gateway for VCs to invest in the future

Jerald Low, Former Managing Partner of Protégé Ventures, addressing the audience of VCs at the VC Office Hours from the Lee Kuan Yew Global Business Plan Competition in March 2021 / Image Credits: Protégé Ventures

One weekend in the summer of 2004, Jeremy Levine, a venture capitalist at Bessemer Venture Partners, found himself dodging a highly persistent Harvard undergraduate, Eduardo Severin, pitching ‘The Facebook’.

“Kid, haven’t you heard of Friendster? Move on. It’s over!”

Yet, it was that very same summer, Peter Thiel, co-founder of PayPal and a prolific angel investor, backed Facebook at a valuation of $10 million. By April 2005, Facebook’s valuation had ballooned 10- fold to $100 million and Co-Founder Mark Zuckerberg had left Harvard.

What happened there?

Facebook is just one example of a game-changing student venture that has seen an explosion in value in a very short period. Other hugely successful student ventures founded during their time at university include Dropbox ($9 billion valuation at IPO) and Snap Inc. ($29 billion valuation at IPO).

Thus, it is no secret that universities are hotbeds for startups. Despite this, prominent venture capital players could very likely miss out on tremendous student-founded opportunities because they are not sufficiently plugged into the university startup ecosystem — and what could have been their best investments could end up on a list like the Bessemer Anti-Portfolio (yes, you will find Facebook there).

Protégé Ventures occupies a niche spot in the venture capital and student startup ecosystem

With Silicon Valley in the United States recognised as the global centre of technological innovation, universities like Stanford, Harvard, and MIT have tapped on the early adopter advantages that the country has in technology and have collaborated with well-known venture capital funds to invest in student ventures because they recognised the intrinsic value of investing in young talent.

One such example is Dorm Room Fund established by First Round Capital in 2012. Led by student VCs from universities like U Penn, Columbia, and Stanford, the fund has backed more than 300 companies and is one of the most active seed-stage investors in the US. Its portfolio companies have also raised more than $1 billion in follow-on capital from industry-leading investors like Y Combinator and Sequoia Capital, and notable investments include FiscalNote, Zodiac Inc., and Shield AI.

Also read: Learn the ropes around scaling your startup across borders

While we see similar student venture funds ballooning across the US and Europe such as Rough Draft Ventures and Campus Capital, there has been significantly less traction in Southeast Asia.

However, things have begun to change.

Established in 2017 by Singapore Management University’s Institute of Innovation & Entrepreneurship (IIE) and Kairos ASEAN, Protégé Ventures is a nationwide venture capital training programme and student venture fund — the first of its kind in Southeast Asia. To date, Protégé Ventures has trained over 180 students and, in July 2021, it received a record 313 applications from students nationwide; a 20% increase from 2020.

With members from across universities in Singapore, Protégé Ventures is rooted deeply in the university startup ecosystem where students have immediate and direct access to changemakers in their campuses, as well as researches produced in the universities. Through intensive hands-on venture capital training and extensive network-building, the student venture capitalists (VCs) at Protégé Ventures not only learn about the ins and outs of venture capital while still at university, but also serve as a crucial bridge between industry venture capitalists and education stakeholders.

Protégé Ventures student VCs source and evaluate student-led startups across Asia, becoming trailblazers in the region. Where a startup shows potential, the student VCs pen investment cheques, ranging from S$25,000 to S$50,000, to fund the venture’s future.

Identifying promising student-led ventures

Amidst the pandemic in June 2020, Protégé Ventures invested in Intellect, a mental health startup on a mission to help individuals and workforces get timely access to mental wellbeing support. Soon after, Intellect went on to raise a seed round with investors including Insignia Ventures Partners and Carousell Co-Founder, Quek Siu Rui. By September 2021, not only did Intellect join the highly coveted Y Combinator (YC) accelerator that launched startups such as Airbnb, Reddit, and Twitch, they also raised a $2.2million pre-Series A fund co-led by Insignia Ventures Partners, XA Network and YC.

At the heart of the Protégé Ventures’ investment decision-making process lies its mission of ‘for students, by students’. Protégé Ventures is committed to empowering the next generation of founders in Singapore and the region by making at least 80% of their investments in promising startups led by students and recent graduates.

Also read: Leveraging digital-first CX for customer delight and business growth

And Intellect is not alone. 85% of Protégé Ventures’ portfolio companies have also seen follow-on funding such as Lumitics that secured $750,000 in an oversubscribed seed funding round and Rooit which raised $500,000 in 2020.

The unique perspective and advantage that Protégé Ventures has in identifying high-potential startups led by students and recent graduates is clear. Being embedded in the university startup ecosystem, student VCs often find themselves amidst all the action: from getting front row seats at exciting campus startup events to passionately discussing the viability of classroom (and dorm room) ideas, and being the first to participate in user tests.

There is thus little doubt that their insider access to the university startup ecosystem provides the venture capital veterans they collaborate with unparalleled access to the university startup ecosystem.

Building a sustainable VC and entrepreneurial talent pipeline

Besides providing industry VCs with access to the promising ventures of tomorrow, Protégé Ventures plays a unique role as a pipeline programme for future venture capital professionals and entrepreneurial leaders. Singapore’s Ministry of Education has provided funding to support the expansion and scaling of the programme.

In March 2021, Protégé Ventures co-organised the inaugural VC Office Hours from the Lee Kuan Yew Global Business Plan Competition — Southeast Asia’s largest congregation of senior venture capitalists providing pro bono advisory. The event provided the Protégé Ventures student VCs with the rare and exclusive opportunity to shadow leading VCs from the region, where they could learn first-hand what VCs look out for when investing in startups.

Protégé Ventures Masterclass with Paul Santos, Managing Partner of Wavemaker Partners / Image Credits: Protégé Ventures

Crucial to building a sustainable VC talent pipeline is the development of promising and entrepreneurial youth. VCs can play their part by teaching masterclasses, speaking at sharing sessions and mentoring Protégé Ventures’ aspiring VCs through internships.

Jeremy Loh, Co-Founder and Managing Partner of Genesis Alternative Ventures attested to the calibre and drive of Protégé Ventures student VCs he met through masterclasses, the VC Office Hours event, and internships at his firm.

“At Genesis, we are always looking for driven, curious individuals who want to get an in-depth experience interning as an investment analyst. The student VCs at Protege Ventures have already been trained to think, analyse, and work as a professional VC and hence it makes a ton of sense to hire them as interns for our venture debt firm,” shared Loh.

Also read: How to foster mental wellness in the workplace and boost performance

“A Protégé Ventures student VC interned at Genesis and we had a super positive experience with her work attitude, quick thinking on her feet, and never-give-up mindset. We would definitely look to hire our next intern from future Protégé Ventures cohorts,” Loh added.

Student VC Benedict Chong, Managing Partner from Singapore Management University Class of 2021, parlayed his Protégé Ventures training into extended internships with Qualgro Partners.

“Protégé Ventures has been instrumental in my personal growth as a VC by familiarising me with many other facets of the venture capital industry beyond desk analysis. Alongside the tutelage of the amazing Qualgro team, this has emboldened me to stay agile and capture many more possibilities as an entry-level analyst,” he said.

Protégé Ventures student VCs often attend and organise speaker and panel session with regional VCs and founders / Image Credits: Protégé Ventures

Invest in the future with Protégé Ventures

Protégé Ventures is on the lookout for VCs to join its journey to empower young entrepreneurial talent as it grows its programme and enters its fifth year as a fund. As a partner to Protégé Ventures, VCs gain unparalleled access to student founders by leveraging on the student fund’s strong presence in the university startup ecosystem.

VCs can also build a strong talent pipeline of entrepreneurial leaders with Protégé Ventures through the following:

  • Speaking at events and masterclasses to impart their wisdom and play an active role in inspiring the aspiring VCs and entrepreneurs
  • Offering internship opportunities to students to equip them with the necessary mindset and skills to navigate the unknown and disruptive economies of tomorrow
  • Sponsorship in Protégé Ventures to give students an experiential, hands-on learning experience as they deploy real capital into startups

To make your impact on entrepreneurial education, you may reach out to Protégé Ventures at hello@protege.vc.

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This article is produced by the e27 team, sponsored by SMU IIE

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PolicyStreet aims to advance embedded insurance in SEA with its US$6M Series A financing

PolicyStreet founders

PolicyStreet, a Malaysia-based digital insurance platform, has completed its US$6M in Series A financing round, led by Altara Ventures, Auspac (financial advisory service) and Gobi Partners.

Existing investors KK Fund and Spiral Ventures also participated.

With the new capital, the insurtech startup aims to expand into new markets in Southeast Asia. It also plans to double down on its technological capabilities and business efforts.

Also Read: PolicyStreet raises US$1.8M from KK Fund, Spiral Ventures to grow its millennial-centred insurance platform

The company also announced that it has secured in-principle approval for a General Insurance and Reinsurance license from the Malaysian Labuan Financial Services Authority. The license allows PolicyStreet to create and underwrite insurance products.

PolicyStreet was established in 2017 by former insurance and finance professionals Yen Ming Lee, Wilson Beh and Winnie Chua. The firm offers a digital platform to simplify the insurance buying and policy management experience and make them affordable and accessible to consumers and businesses.

Today, the company collaborates with 40 insurance partners.

The firm previously received both Financial Advisory and Islamic Financial Advisory approval from the Central Bank of Malaysia.

The latest funding round follows a series of strategic partnerships PolicyStreet has recently announced. The company is working with digital platforms such as AirAsia Money and Carro (through its subsidiary myTukar) in Malaysia in the auto insurance segment. PolicyStreet also has a partnership with Foodpanda to provide coverage to its delivery partners.

Dave Ng, General Partner at Altara Ventures, said, “We believe in the potential of embedded digital insurance platforms to flip the existing model and put customers in the centre. We have a strong conviction in the PolicyStreet team to bring innovation and advancement in digital insurtech to our region.”

Also Read: Malaysia’s PolicyStreet gets central bank approval for financial advisory

Thomas Tsao, founding partner and chair of Gobi, noted: “PolicyStreet’s ability to quickly identify gaps in the insurance and protection market, as evidenced by its multiple strategic partnerships, has seen it capitalise on accelerating digital adoption. As more services enter the online space, the insurance and protection market will adapt and build new solutions in response.”

In June 2020, PolicyStreet secured US$1.8 million in a Series A investment from KK Fund, Spiral Ventures and others.

Image Credit: PolicyStreet

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Aspire lands US$158M Series B to scale its ‘all-in-one finance OS’ for SMEs across SEA

Aspire CEO Andrea Baronchelli

Singapore-headquartered Aspire, which intends to provide an all-in-one finance operating system (OS) for small and medium businesses (SMEs) in Southeast Asia, has announced an oversubscribed US$158 million Series B fundraise led by an undisclosed global growth equity firm.

DST Global, CE Innovation Fund, B Capital and Fasanara Capital, alongside existing backers Hummingbird Ventures, Mass Mutual Ventures, Picus Capital, and AFG, also participated.

Besides, Taavet Hinrikus (co-founder of Wise), Alexandre Prot and Steve Anavi (co-founders of Qonto), Pierpaolo Barbieri (founder of Uala), Moses Lo (co-founder of Xendit), Hendra Kwik (co-founder of Payfazz), and Gerry Colyer (co-founder of Clara) have also joined the round.

Aspire is looking to double down on existing markets with the new investment while building the foundations to serve growing business clients across Southeast Asia.

Incorporated in January 2018 by Andrea Baronchelli, former EVP and CMO at Lazada, Aspire aims to “reinvent SME banking in Southeast Asia” by serving a new generation of internet businesses with a mobile-first digital account across Thailand, Indonesia, Singapore and Vietnam.

Also Read: Thailand’s Beacon VC invests in Singapore’s neo banking platform Aspire

The startup’s flagship product AspireAccount caters to digital merchants across the region and can be opened online in just a few clicks. It is free and comes with an instant credit limit for daily business expenses, a virtual B2B payment acceptance and other tools to help SMEs manage their cash flow.

As per a press note, Aspire has served over 10,000 businesses across Southeast Asia.

Aspire is a graduate of Y Combinator Winter 2018.

“We see a world dominated by integrated platforms across various business functions such as Salesforce for Sales or Slack for Communication. We believe the same is happening for finance, and we are here to build the operating system for the SouthEast Asia digital economy,” said CEO Baronchelli. “We build value for our customers by saving time, saving money, and boosting their growth.”

In August 2019, Aspire secured US$32.5 million in a Series A round of financing, led by Mass-Mutual Ventures (MMV) Southeast Asia, with participation from Arc Labs and Y Combinator, Hummingbird Ventures, and Picus Capital. This was preceded by a US$9 million seed investment from Insignia Ventures Partners, Mark 2 Capital, and Hummingbird.

Image Credit: Aspire

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Ease Healthcare nets US$1.3M to make it easy for women to access sexual, reproductive healthcare services in SG

Ease co-founders Rio Hoe and Guadalupe Lazaro (R)

Singapore-based women-focused healthcare services startup, Ease Healthcare, has attracted a US$1.3M seed financing round led by Insignia Ventures Partners.

Several high-profile members from the XA Network also joined.

Additionally, Ease Healthcare launched a mobile app that enables users to book doctor appointments and preventive tests on the go, make purchases, and run comprehensive contraception tracking. In addition, it allows users to manage critical sexual and reproductive health indicators through personalised guides and content and engage with the larger community of Ease users through a community forum.

Also Read: Breaking the taboo: Meet the Singapore-based startups that are working to provide access to sexual healthcare

Ease Healthcare will use the funds to introduce new features, expand its team, and continue scaling the reach of its services. A portion of the capital will go into launching its own line of products focused on preventing or improving women’s health conditions, including vaginal infections, premenstrual syndrome (PMS), and urinary tract issues.

Ease Healthcare was founded in 2020 by serial entrepreneur and sexual and reproductive health rights advocate Guadalupe Lazaro and lawyer-turned-entrepreneur Rio Hoe.

Their own experiences inspired the duo as a couple accessing sexual and reproductive healthcare in Singapore. Through market research, the founder-couple identified four main barriers to access sexual and reproductive health services. They were the cost of these services, the inconvenient experience of making appointments, booking tests, and getting prescriptions; the lack of education around this aspect of personal health; and the prevalent stigma of availing these services.

These issues are more prominent in Asia, where health education is not as prevalent. They point towards underserved sexual healthcare and women care market in APAC that is worth US$10 billion this year.

They launched Ease’s initial platform in 2020 to cater to these needs and the pain points they identified in the market. This platform enables consumers to consult with medical professionals, obtain and renew prescriptions conveniently and affordably, get medication discreetly delivered to their doorstep within four hours, and learn more about managing their reproductive health.

Ease Healthcare’s platform works hand-in-hand with its network of clinics, pharmacies, doctors, and laboratories across Singapore. The app now includes and expands beyond these existing features with new services such as contraception and symptom tracking, personalised insights, and a broad range of relevant products available for purchase.

Ease Healthcare claims its community grew 6x over the past year to 20,000 members.

The company regularly shares educational content with its community, ranging from using various contraceptives to early warning signals for infections.

Also Read: How ZaZaZu aims to empower women by starting conversation about sexual wellness

“Our new app brings us a step closer to becoming the go-to platform for all women’s health care needs. It will enable every Ease user to control their health and wellness by significantly reducing the impact of stigma, lack of education, inconvenience, and costs that burden traditional channels. The long-term goal is not just to tackle access to sexual and reproductive healthcare, but address the larger picture of women’s health through a truly comprehensive ecosystem of products and services,” said co-founder Lazaro.

Image Credit: Ease Healthcare

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Ascend Money becomes Thailand’s first fintech unicorn following US$150M funding

Ascend Money Co-President Monsinee Nakapanant

Ascend Money co-president Monsinee Nakapanant

Ascend Money, a Bangkok-headquartered fintech firm providing payment and financial services in Southeast Asia, has secured US$150 million funding at US$1.5 billion.

With this, Ascend Money has become Thailand’s first fintech unicorn.

US-based Bow Wave Capital Management and existing shareholders — Thai conglomerate Charoen Pokphand Group and Ant Group — invested in the round.

The new capital will be used to enlarge the user base of its TrueMoney Wallet and expand its digital financial services, including digital lending, digital investment and cross border remittances across Southeast Asia.

So far, Ascend Money has made inroads into six Southeast Asian countries, including Thailand, Myanmar, Cambodia, Indonesia, the Philippines and Vietnam.

Also Read: Flash Express adds US$150M more to its kitty, becomes Thailand’s first unicorn

Founded in 2013, Ascend Money operates the digital payment and financial service platform TrueMoney, aiming to drive regional financial access and inclusion for those financially excluded and SMEs around the region.

According to the press statement, TrueMoney serves more than 50 million users through its e-wallet application and 88,000 TrueMoney agents.

study by Visa in 2021 showed that 85 per cent of consumers in Southeast Asia had adopted some form of cashless payment solution. While Singapore, Malaysia, and Indonesia are taking the lead, countries such as Vietnam, the Philippines and Thailand are drawing near with an average cashless payment adoption rate of 88 per cent.

Buoyed by these favourable signals, Thailand’s payments segment has witnessed a leapfrog growth. The total transaction value is forecast to increase at a CAGR of 10.94 per cent during 2021-2025, resulting in a projected US$24,127 million by 2025.

Ant Group entered Southeast Asia with its first investment into Ascend Money in 2016.

Ascend Money’s is the second tech company from Thailand to enter the unicorn club. The first is Flash Group, the company behind the leading express delivery service Flash Express in Thailand, which made it to the club with a US$150 million round in June this year.

Image Credit: Ascend Money

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