In early-2020, a frequent topic of discussion at my family’s dining table was living sustainably and how we could overcome the hurdles that individuals, communities, and cities faced.

With a teen and a child below the age of ten, my wife and I have been passionate about infusing the right values and behaviours around sustainable living from a young age.

We sought to lead by example– trying our best to make better decisions, whether sorting our trash or setting up a hydroponic urban farm in our balconies.

As we assessed our household’s carbon footprint, there was certainly room for improvement – like using the air conditioner less often – and we definitely made an effort.

Then, like most of the world, our community was hit by COVID-19 last year. Circuit breakers, working from home, home-based schooling, and various restrictions disrupted daily routines.

Our focus on sustainability slipped away as we took care of our loved ones and prayed for vaccines. Cars disappeared from the roads, air travel ground to a halt, tourism vanished, and factory activities slowed down.

Amidst the whirlwind of changes, something amazing happened as well. With us marooned in our homes, the Earth began to heal itself. The air was suddenly (and momentarily) cleaner again. Nature thrived, and our planet seemed almost to take a deep healthy breath.

Also Read: COVID-19, the environment, and the tech ecosystem: what opportunity is available out there for us?

As our attention turned to health and economic recovery, more and more businesses, governments, and societies started to recognise a responsibility that extended beyond just ourselves. We had to bounce back not only stronger but also better – socially and environmentally.

Today, as I reflect on our progress over the past few years, especially amidst the pandemic, I realise that more than ever before, sustainability requires a stewardship mindset.

Every individual, family, and business needs to come together to ensure that our precious resources are cared for and used in ways that create a better tomorrow.

PropertyGuru started at home

While discussions around sustainability have now been around for years, it has remained a complex topic, with many people missing the link between eco-living and home choices. Today, sustainable living can take many forms– environment quality (ventilation, daylight, air quality etc.), energy and water efficiency (less power consumption, generate energy on our own), responsible resource usage (recycle and renewal of resources), and/or commutation (bicycle, access to public transportation, carpool etc.).

Singapore is my home, and the latest trends look promising.

Our latest Consumer Sentiment Study H2 2021 found that 82 per cent of Singaporeans are willing to consider paying more for an environmentally sustainable home. This includes millennials (83 per cent), Generation X (79 per cent) and Baby Boomers (86 per cent), indicating more ecological and socially conscious buyer behaviour across generations.

For these Singaporeans, the top three desired sustainability features in their future home are smart cooling systems (65 per cent), high insulation windows and doors (60 per cent), and solar panels (54 per cent).

It thus comes as no surprise that Singaporeans welcomed the government’s effort in its HDB Green Towns Programme, with 2 in 5 (46 per cent) willing to pay more to live in one.

As Singapore strives to become a smart and green nation, sustainable urban living should take centre stage. It starts right from the home we choose, and how we build and manage it plays a critical role in ensuring our cities and communities are healthy.

To make sustainability a key consideration in today’s consumers’ property search, we have just launched PropertyGuru Green Score, a sustainability rating attributed to condos and HDBs listed on PropertyGuru.

Also Read: How no-code platforms are providing a boost to the real estate industry

The Green Score parameters include the projects’ accessibility to public transport (within 400m), green building rating assessment such as BCA Green Mark certification, and sustainability awards won from ‘PropertyGuru Asia Property Awards’ to help property seekers understand how eco-friendly a project is.

 

When it comes to public transport accessibility, cars, buses, and trains are among the biggest emitters of greenhouse gases, responsible for one-quarter of direct CO₂ emissions globally.

In fact, a car carrying only the driver uses nine times the energy used by a bus and 12 times that a train uses on a per passenger-kilometre travelled basis.

As such, choosing public transport over a private vehicle is the first and easiest step to lower our carbon footprint– and why we chose the number of MRT stations and bus stops within 400m of a project to be a key parameter for PropertyGuru Green Score.

The proximity to public transport reduces our reliance on private modes of transport, and by giving such projects a better Green Score, we encourage consumers to make sustainable choices.

By living near a bus interchange and/or MRT station, not only will you be more encouraged to use the bus and/or train to get around, but you will also walk to it to begin your commute.

On the other hand, construction accounts for over one-third of the world’s energy consumption and nearly 40 per cent of the total CO₂ emissions, urging developers to improve efficiency in their buildings’ design and infrastructure.

Also Read: Southeast Asia is in plastic waste crisis, and these 16 sustainable startups strive to turn things around

Environmental awards like PropertyGuru’s Asia Property Awards and the BCA Green Mark certification recognise such efforts to encourage more property seekers to take such attributes into account in the home buying process.

To check a development’s Green Score, property seekers can visit the project page for condos and HDBs on PropertyGuru.com.sg. The score ranges from 1-5, denoting average, good and excellent sustainability rating of the project.

Becoming the change, we want to see

Green Score is just the start for us. A transition to sustainability permeates the way we live, travel, and eat daily. Sustainable living goes beyond a corporate promise and is a way of life to address climate change.

Internally, we have undertaken a series of ‘GreenGuru’ initiatives motivating our community of over 1,700 Gurus to reduce their carbon footprint. All our offices across Singapore, Malaysia, Vietnam, Thailand and Indonesia have e-waste and recycling bins, and we have replaced single-use plastics with reusable food containers and bags.

Employees also participate in fun green challenges, such as switching to vegetarian lunches and using public transport for a month to reduce individual carbon emissions.

To increase transparency around sustainable living practices, our resources also include green living guides for property seekers in Southeast Asia.

We’re also working with property developers in the region and have seen an increase of 50 per cent in entries of green projects nominated for sustainability awards categories at our PropertyGuru Asia Property Awards.

This means that even when property seekers buy homes as an investment, making a greener choice will likely result in increased demand from renters and future buyers.

Today, we commit to making changes in our own business to meet the goals stated in the Singapore Green Plan 2030 and building a better home for our future generations.

In line with this, we are working on a Greenhouse Gas Emission Audit and Reduction Plan to reduce our greenhouse gas footprint further. The plan goes hand in hand with our Green Travel Policy for business travel decisions to be eco-conscious.

Building  better and greener homes and communities

It is heartening to see that since its soft launch in February 2021, nearly 2 million property seekers have viewed the Green Score.

With all of us spending more time at home, we have re-discovered the importance of sustainable living. In time, I hope this will be a natural way of life, and each of us will place environmental considerations top-of-mind.

Also Read: Life after COVID-19: How and why smart cities need to focus on sustainability

As a parent, a business leader, and a citizen of the world, I am clear on my role in helping build better homes and communities for the future.

Conscious that change starts from me, I have actively worked with my immediate circle of influence to catalyse change. Internally, as a company, we have become more mindful of our responsibility to fuel positive practices in the community we have been a part of over the last fourteen years.

My kids and their peers deserve a planet that is healing itself with the help of each of us who inhabits it. To build this future, we must choose to make better decisions and demand more from ourselves, collectively fighting against climate change.

This change needs to start now – in our mindsets, our behaviours, and our actions.

–

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Tiki raises US$136M in second tranche of Series E
UBS AG invested ~US$40M and Mirae Asset put ~US$27M; Tiki was valued at ~US$740M in the first Series E tranche, which came from investors such as AIA, Taiwan Mobile and Appworks.

Antler closes over US$300M, to provide follow-on capital for its portfolio startups
Backers are Schroders, Vækstfonden, and Phoenix Group; While its primary focus remains pre-seed stage investments, Antler will now start offering its portfolio companies follow-on capital as they grow and scale up to Series C.

InnoVen Capital launches new fund targetting SEA startups
InnoVen SEA Fund has completed its first close of US$50M with InnoVen Capital and will be seeking additional investors to participate in the fund; Its launch follows the recent launch of its US$100 million InnoVen Capital India Fund in September.

RHL Ventures looks to raise US$100M for Hibiscus fund
The VC firm has made the first close at US$50M; Hibiscus targets early-stage startups at Series A and B stages and writes cheques of US$1-5M; It has already invested in Naluri and has 3-4 investments in pipeline.

Draper Startup House Ventures launches new global fund, invests in Singapore’s Ferne Health
It will have an APAC predominance due to Draper Startup House International having Singapore as its HQs; Its reach potential includes 60 countries and 30 industries already represented on the company’s platform.

VE Capital Asia acquires Web Imp, Cashapon, TVP for US$37M to strengthen deeptech capabilities
Web Imp guides businesses in enabling digital transformation through intuitive UX/UI design and reliable web and mobile development; Cashapon acquires and elevates leading brands in the retail e-commerce market using AI and ML technology.

AUM Biosciences bags US$27M Series A to advance its targeted cancer therapies
Investors are Everlife and SPRIM Global Investments; AUM will expedite the clinical development and business growth of oncology therapies, particularly for cancers with a clear genetic marker.

Indonesian hospitality brand Artotel Group raises Series B
Investors are Indies Capital and Benson Capital; Artotel manages several hotels, restaurants, bars, and beach clubs across the country; The company, which focuses on promoting local art and artists, also has runs a branding, event management, and merchandising unit.

iSeller, the ‘Shopify of Indonesia’, nets US$8M to become a super-app for merchants
Investors are Openspace Ventures, AppWorks, Mandiri Capital and Indogen Capital; iSeller claims that it processes 1M+ transactions per month across all channels and serving more than 60K business owners in Indonesia.

ESB, the ‘Toast of Indonesia’, adds US$7.6M to its Series A kitty to develop new AI features
Investors are Alpha JWC, Beenext, Vulcan Capital; ESB is an all-in-one provider of culinary business operations software, connecting restaurants’ front-end, back-end, consumers, and supply chain partners.

ION Mobility lands US$6.8M as it prepares to launch smart e-motorbike in Singapore
Investors are Quest Ventures, TNB Aura, GDP Venture, Monk’s Hill Ventures, Seeds Capital and 500 Southeast Asia; ION Mobility will use the money to set up its manufacturing operations in Singapore and Indonesia.

Singapore venture studio to raise US$5M to invest in SEA startups
Xpdite Capital Partners focuses on seed-stage and pre-series A startups; Its portfolio focuses on travel, food, and health startups like Vietnam-based Innaway, Thailand-based Yindii, and Sri Lanka-based Findmyfare.

Pickupp extends its Series A round to US$20M with fresh capital injection from Reefknot
It will use funds to strengthen its operational efficiency to accommodate the growing use of online-to-offline services in Singapore, HK, Taiwan and Malaysia; It will also add 10+ new satellite warehouses across heartland areas in the city-state within the next six months.

Fefifo raises US$3.1M to double the scale of its pilot co-farms in Malaysia
Investors include RHL Ventures and KB Investment; Fefifo describes itself as a “cloud kitchen for farmers.” It aims to encourage the younger generations to explore agriculture as a career.

Creative Galileo rakes in US$2.5M to grow its fun, interactive learning app for kids
Lead investor is Kalaari Capital; Since its launch, Creative Galileo’s app claims to have clocked 4M+ downloads and over 500K MAUs in SEA, Nepal, Bangladesh, UAE and the US.

F&B and retail-tech solution provider eatcosys raises US$2.4M through ECG platform Fundnel
eatcosys is a platform that serves to further expedite the success journey of F&B and retail operators, supporting the progression of the business throughout; It utilises an interconnected system built on retail and financial technology, incorporating several digital platforms and fintech.

Vietnam’s AI-powered female-focused dating app Fika nets US$1.6M
Investors are Swedish firm VNV Global, Global Founders Capital and Keith Richman’s angel fund 31 Atlantic; Fika understands users’ interests, likes and the kinds of profiles they swipe for and against to create tailored matches, suggestions and recommendations to support long-lasting relationships.

Indonesian online lender’s US$1M lawsuit withdrawn
Japan’s Real Kapital sued UangTeman for alleged default on its loan obligations; However, on October 12, Real Kapital has submitted a letter to the South Jakarta District Court to withdraw its lawsuit against UangTeman; The letter also requests the lawsuit’s removal from the case register.

ThoughtFull banks US$1.1M in seed financing to scale digital mental health support across SEA
Investors are The Hive SEA, Flybridge, and Vulpes Investment Management; ThoughtFull connect users to accredited mental health professionals for daily conversations and personalised best-fit mental healthcare.

Ex-PropertyGuru, Carousell execs’ startup Surer nets US$1M to serve insurance firms in Singapore
Investors are Norway’s Kistefos, Markel Corporation’s insurtech investment arm, and unnamed angel; Surer drives network orchestration and efficient communication to help intermediaries and insurers better serve the end policyholders.

B2B e-commerce platform EI Industrial attracts seed funding from Cocoon Capital, Beenext
EI Industrial provides a SaaS e-procurement and warehouse management system to help manufacturers and construction businesses manage their purchasing processes; It currently focuses on the maintenance, repair and operation and mechanical and electrical supply sectors.

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Image Credit: Tiki

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eatcosys, a provider of F&B and retail tech solutions in Malaysia, has raised RM10 million (US$2.4 million) via the equity crowdfunding platform Fundnel and a concurrent private placement.

Over 90 investors from the retail, financial services and consumer sectors participated.

This round brings the company’s valuation to more than US$24 million.

The funds raised will primarily expand eatcosys’s technological development and strategic investments in the fintech space. This, in turn, will help small retail businesses attract, retain and reward customers through existing platforms such as FoodAdvisor, MyCookingStory, FeedMyGuest, VMO, BoozEat, and Malting Point.

Also Read: How a few up and coming virtual kitchens revitalise the pandemic-hit F&B industry in Malaysia

eatcosys co-founder Tham Lih Chung said: “With the funds raised, we aim to uplift every aspect of the retail industry, from the small independent businesses to large enterprises. As a result of this, we hope to revive other areas of the Malaysian economy as well.”

eatcosys provides an integrated platform that works across three fundamental verticals: platform services, technology-enabled services, and fintech.

The platform utilises an interconnected system built on retail and fintech. It addresses the operational needs of businesses throughout their life cycle. Among these include formatting the framework for web pages, crowdfunding, management for engagement purposes, incubation in terms of development, and other services that fulfil the needs of their clients.

IPO plans

The homegrown retail & fintech solutions provider also has plans for an Initial Public Offering.

“We have a strong mission for supporting the growth of retailers in Malaysia. We want Malaysians to be able to share in our growth and the growth of our country. Crowdfunding is the first step. We have near-term plans for an IPO on the ACE Market, so I hope our fellow Malaysians will support us with this initiative,” said Chung.

Also Read: How cloud kitchen startup COOKHOUSE, started amidst COVID-19, managed to win 35 F&B clients in Malaysia within a year

Headquartered in Singapore, Fundnel has a presence in four countries across Asia Pacific. Since 2016, the platform has facilitated over US$500 million in essential funding for private companies and funds in Southeast Asia from its global network of 15,000 investors.

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This article is part two of a four-part article series on helping SMEs chart the course of digital transformation. We will now understand the journey of transitioning from manual to autonomous processes and getting data to yield.

Like it or not, there are data everywhere, and you are generating, collecting or consuming it either consciously or subconsciously in each living moment.

For example, the average human brain is bombarded with over 11 million bits of information per second. This unconscious phenomenon occurs even without us having an inkling about it.

In the context of a machine, the data points required to monitor or diagnose the health or to predict failure drop dramatically to single-digit or tens. In the context of a process in a process industry, based on the complexity, the data points might go up by order of magnitude.

It is only the frequency at which one needs to collect and assimilate the data that would be much higher when it comes to processes than manufacturing or operating products making the data set humongous.

One of my professors said that laziness is a key virtue that led humanity towards technological advancements that you enjoy today. A few centuries ago, if a human being were dreaming, it would be of making a machine that would take away most of his mechanical or mundane tasks; now, the dream is about completely automating them without any human intervention.

Now that we’ve mostly achieved mechanisation in manufacturing let us see what it takes to reach the completely autonomous level of operation.

A machine will get autonomy only when it can learn to adjust to assigned situations; it has to be flexible. Please note, this is a departure from the automation that we have known, which is rule-based and rigid. So, if we want to make the machine learn by itself, we need to pump in a certain level of intelligence.

Also Read: How Warung Pintar builds tech solutions to help warung owners embrace the future

Intelligence cannot be imaginative in nature but has to be derived from facts relative to the context. If intelligence has to be acquired from facts, we need to tap into a data system. The more the data, the more the failure data and the more learned the machine becomes, and subsequently, the higher the probability of accurate decision.

This is very similar to the difference between an inexperienced and experienced professional who has gone through the ups and downs of life, making better decisions than the former.

Since we are creating that intelligence and pushing it into the machine, we call it Artificial Intelligence, unlike humans who naturally acquire it.

So, if our goal (let’s call TO-BE state) is to have a fully autonomous system – could be a machine or bunch of machines or processes for that matter, we shall start from looking at where we stand or ‘baseline’ (let’s call AS-IS) and the steps that need to be taken to reach the goal. Obviously, we would like to (i) keep the spend* as low as possible and (ii) acquire as robust a system as possible that is scalable, idiot-proof** and future proof.

*Tip: Spend is not only the initial investment. It includes the running costs, unscheduled breakdowns, maintenance, spares, replacements and upgrades, personnel training, etc. (TCO – Total Cost of Ownership).

**Tip: Remember not every person on the shop floor is skilled.

As they say, ‘What is not measured cannot be managed. Similarly, what is not managed, cannot be improved. Hence, it’s important to measure at the beginning of the digitalisation journey.

Tip: the best part of this digital journey is that you would realise a return on investment (RoI) at every stage and can stop or postpone at any stage you want.

Let’s say we are at a stage where we record and collect some of the data manually. Some of them are collected and stored in standalone systems like Excel or ERP, or MRP tools. The first thing we need to do is to find ways to (a) digitalise and (b) automate (as much as possible) the data collection.

Automation of data collection would eliminate costly human errors and free up person-hours which could be put to better use. For example, if you are manually recording the “material in” into the production space from the store, we could (a) digitalise the same by adding simple processes like bar-coding (an inexpensive solution) and (b) channel all material through a single gateway (or a conveyor, if it already exists in your factory) with a bar-code reader (could be the handphone***) which is connected to a central server – this is done for automating the data collection.

Network connectivity between different assets to one centralised or a few servers is necessary to achieve digitalisation.

***Tip: Always look for simpler and robust solutions. Try to use common devices and be software-centric as much as possible to avoid maintenance costs and costs due to unscheduled breakdowns.

Let’s call this the first stage of digitalisation

Once you have the data captured and sent to your server or database, you can visualise or monitor the data and check for the cleanliness and outlier if we set some simple rules. You may check the data in their native formats or get all the relevant data on a dashboard.

Also Read: Digital transformation is now real: How COVID-19 has sparked innovation in tech companies

Let’s call this stage visualisation

In this stage, you find out if a particular machine is down or material is in short supply. If you were to gather the data manually, you might not capture the short supply well in advance, as the manual data compilation takes time.

You might already be saving some money when you reach this stage by plugging in leakages.

In the case of processes, the cost savings could be much more pronounced when we get to this stage.

In this stage, we could go a step further to automate notification of an outlier (something abnormal). This could mean a particular stakeholder getting an email notification about, say, a breakdown or depleting inventory.

Once we have clean data from various sources stored in different silos^^, the next step is to gather them all together, create connections between different data tables through common parameters.

Inexpensive tools such as Monarch do a fabulous job connecting to innumerable data sources, reading them in native formats, collecting and arranging them in tables that could be manipulated for further analyses, which we’ll talk about later.

Let us call this stage data aggregation

Tip: Like it or not, you’ll be collecting different kinds of data on multiple databases which are disconnected from each other.

For example, the payroll data might be residing in simple excel files, while MRP might be in MS SQL, inventory in a proprietary database and POs and invoices in PDFs. Reading the native formats and bringing them all into a unified database is no easy task.

The aggregated data could be used for various diagnoses, including Root Cause Analysis (RCA).  Various what-if scenarios could be simulated to find the appropriate corrective measure. The impact of different parameters on the cost and quality shall be studied through simulations using in-built algorithms.

Some of these advanced analyses could also be used for prognosis or predictive analytics. Using Predictive Analytics, machine breakdowns could be predicted hours and days before the failure. OEE (Overall Equipment Effectiveness) and similar metrics would help understand quality and capacity enhancement possibilities.

Let us call this stage diagnosis and prognosis

We want to tweak the process to get better output and profitability when we know what’s going wrong or what could be better. The advanced autoML algorithm could be taught to self-learn and adjust appropriately to situations.

In some situations, finding a solution might not be that easy, or we would like to try out multiple options and adopt the most optimal one.

If we stop the production from trying out different options, we might have wasted machine-operator cycles. Instead, experimenting on a digital replica (model) of your shop floor might prove to be effective.

Also Read: Cultural transformation and digital transformation go hand-in-hand. Here’s how to get it right

The digital replica is referred to as Digital Twin. The Digital Twin could be either very sophisticated and expensive or simplistic yet functional.  Regardless, deep insights could be obtained, which expensive tryouts won’t be able to provide.

Whichever way we find the solution, the next step is to control or take corrective measures.

Since we have digitalised and interconnected our enterprise, or at least a key part of it, we might as well create a digital interface and remotely control the process or the assets (machines and other equipment).

Nevertheless, remotely controlling all the assets might not be inexpensive. In cases where it is expensive to control remotely, instructions shall be given to the shop floor to effect the change, based on the findings.

If the situation warrants and we have the Digital Twin to simulate and find the optimal solutions, the corrective measures could be applied in near real-time, thus saving costs. With a small incremental effort, a self-learning framework may be set up.

Let us name this stage control and correction

When we reach the stage where we can diagnose, diagnose, find optimal corrective measures, and communicate or control the machine remotely, all it takes is to automate the whole process.

The decision-making framework using AI and ML could take direct action based on the insights obtained from the above steps. At this level, when the system has become self-diagnostic, a self-healing framework could be applied.

This is when the system becomes autonomous.

Below is a quick representation of the above steps:

Stay tuned for the third article in this four-part series. We will dive into digital transformation opportunities across the enterprise and understand the role of data analytics in helping SMEs make better decisions.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Across the globe, businesses and consumers see sustainability buzzwords being used constantly– often too much and in places, they don’t apply. But how does this increased saturation of sustainability messaging affect what consumers want from brands?

We have recently looked at the regional consumer landscape and asked how people really feel about tech brands and their sustainability efforts; are they doing enough, do consumers feel greenwashed and do they actually pay attention to sustainability messaging?

The short answer is yes– consumers really do care about the action behind the message and within the tech space, this is particularly prominent.

However, according to a BBC Sustainability Study that was conducted earlier this year, no major consumer tech brand has been recognised as a leader in the sustainability space despite consumer demand for tech brands to step up.

In fact, 55 per cent of the consumers we asked were not even aware of technology brands’ sustainability portfolios.

According to the study, this signals a huge missed opportunity for consumer tech brands, as over 80 per cent of consumers plan to make a tech purchase within the year, and 84 per cent of consumers indicated that they would purchase from a brand that shows its commitment to sustainable practices.

Not only this, but they would pay more for it– 73 per cent of consumers indicated that they were more ready to buy “green/sustainable” products even if they cost a little bit more.

However, consumers are becoming savvier, more aware and critical of greenwashing, so brands need to demonstrate that they can walk the walk as well as talking the talk.

Also Read: COVID-19, the environment, and the tech ecosystem: what opportunity is available out there for us?

Based on our findings, the top sustainability priorities that APAC consumers want consumer tech brands to focus on include:

• Understanding the need for sustainable efforts towards progress, however, that may look for your industry and business (65 per cent)
• Partnering with suppliers who support sustainable practices (50 per cent)
• Supporting communities that take up sustainable practices (46 per cent)

Furthermore, consumers are prioritising sustainability beyond the single lens of eco-friendly products. The study found that:

• Eighty-two per cent are more careful to avoid purchasing products that potentially have a more harmful impact on the environment
• Sixty-nine per cent feel that companies should reinvest in communities impacted by their businesses. For example, by planting new trees in areas impacted by deforestation, businesses will be protecting the natural resources from the adverse side effects of manufacturing for local communities
• Eighty-three per cent feel that companies should focus on educating their customers on the importance of sustainability

As such, consumer technology players should ensure their products and services truly reduce their impact on the environment and this needs to be evaluated across the entire product range and operations.

For example, many eco-projects by larger oil companies are undermined when you look at the overall environmental impact of the brand across their entire operation.

Sustainability plans should also include reinvestment in local communities, and ensure that operations and manufacturing have an overall positive impact on the communities that support these processes.

For consumer electronics, the manufacturing process typically involves multiple vendors along the entire supply chain, and consumers are now more critical about companies ensuring that their own manufacturing, and their vendors, provide safe working conditions and improve the lives of people in the communities that they operate in.

Lastly, brands should be more proactive in educating customers about sustainability.

As mentioned above, 83 per cent of those surveyed would like brands to invest in educating consumers about the importance of sustainability, and there are so many avenues open to brands to do this including branded content, interviews with national media or sponsorship and advertising campaigns. And brands should be consciously encouraging their consumers to make more eco-friendly choices.

For example, more consumer electronics manufacturers are making it easier for customers to either trade-in or recycle old devices or reduce the amount of e-waste.

Building trust with consumers through responsible actions is critical but businesses need to ensure that they communicate these efforts to their audience in meaningful and effective ways. The first order of business is for a brand to communicate how it embeds sustainability into the core of its business.

Also Read: Life after COVID-19: How and why smart cities need to focus on sustainability

Consumers are alert to and wary of greenwashing and will call it out if they see sustainability messaging as an “add-on” or a one-off CSR initiative. Explaining how a brand embraces sustainability into the heart of its operations creates a positive and desired connection with the consumer.

Consumers also want to see progress and even if businesses are not fully formed with their sustainability action plans, it does not mean that a brand cannot communicate its goals and outline how it will operationalise its plans through tangible targets set to a timeline.

Vague or motherhood statements of sustainability only serve to open a brand up to accusations of greenwashing but by setting and communicating tangible targets or goals, brands demonstrate a real commitment to sustainability.

For example, some brands have communicated clear goals of reducing their carbon emissions by a certain year, and continue to maintain open communication with stakeholders by providing annual updates on their progress, underscoring their long-term commitment to sustainability.

Of course, getting this right takes time and the willingness to navigate the shifting nuances around sustainability. At the BBC, we have been on a steep learning curve, unpacking the complexities and nuances of how to build and tell authentic, credible brand stories on behalf of our advertisers.

We recognise that brands are often at different stages of the sustainability journey and there are challenges, including regulatory policies, that dictate what a brand can and cannot say. This underpins the importance of crafting accurate and tonally sensitive content, all of which is key to building consumer trust and maintaining accountability.

For all brands grappling with these challenges, we cannot emphasise enough the significance of being open and transparent with existing facts as they stand and to build from there.

While consumers are willing to accept that change cannot happen overnight, brands must fundamentally reappraise their holistic messaging framework around their sustainability efforts and initiatives.

It is really important for brands to acknowledge any sustainability shortcomings, as long as there is a commitment to work on changing these in the long run.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

Join our e27 Telegram group, FB community, or like the e27 Facebook page

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Singapore-based smart electric motorbike company ION Mobility today announced the completion of its US$6.8 million seed financing, co-led by Quest Ventures and TNB Aura.

New and returning investors, such as GDP Venture, Monk’s Hill Ventures, Seeds Capital and 500 Durians (now 500 Southeast Asia), participated.

Also Read: ‘Singapore isn’t ready for mass adoption of EVs yet; hybrid may be better for the present’

ION Mobility will use the new money to set up its manufacturing operations in Singapore and Indonesia. The startup is preparing to unveil its first smart e-bike later this year.

“There is a growing sense of excitement and momentum in Southeast Asia around electric motorbikes. They can transform not just the way people move around cities, but also their impact on the environment and the economy,” founder and CEO James Chan said.

“We will accelerate our manufacturing facilities and go-to-market operations across Singapore and Indonesia so that we can better serve our customers upon launch,” he added.

Founded in 2019, ION Mobility aims to become a technology company leading the region’s transition towards a low-carbon economy with consumers’ electric and electric mobility products.

It wants to provide clean alternatives for urban users to alleviate urban air pollution and lead the transition to electric vehicles (EVs) across Southeast Asia, starting with motorbikes.

The plan is to convert the 200-plus million motorcycle users from petrol to electric to drive a sustainable future in Southeast Asia.

Also Read: BlueSG: Is electric car sharing really cheaper than other alternatives like Grab and Uber?

ION Mobility is currently in the process of commissioning its 1,175 square metre EV motorbike and battery pack assembly operations at LaunchPad@ one-north in Singapore by the end of this year. It intends to expand its EV motorbike assembly operations into Jakarta in 2022.

A year ago, the mobility startup received US$3.3 million in seed funding from Monk’s Hill, TNB Aura and Village Global, with participation from 500 Southeast Asia, AngelCentral syndicate, kipleX and Seeds Capital.

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iSeller, a startup providing e-commerce and payment solutions in Indonesia, has announced the completion of a US$8 million pre-Series B financing round co-led by Openspace Ventures and AppWorks.

Local investors, including Mandiri Capital Indonesia and Indogen Capital, also joined.

This investment will enable iSeller to enhance products, technology and infrastructure into a full suite of digital solutions with the vision of becoming a “super-app for merchants”. 

Specifically, the startup intends to “aggressively” expand its e-commerce solutions and offline presence to 50 cities across Indonesia.

Founded in 2017 by Jimmy Petrus, iSeller aims to become the Shopify of Indonesia. A SaaS company, it assists businesses to go digital with an omnichannel solution covering point of sale, inventory management, instant online stores, marketplace integration, and food delivery integration.

iSeller claims that it processes more than a million transactions per month across all channels and serving more than 60,000 business owners in Indonesia.

Also read: Looking abroad: Capturing the e-commerce opportunity in SEA

It is deploying two new products. One, iSeller Go, a smartphone app supporting business owners to conduct transactions and manage their business online. The second is Marketplace Integration, a solution for merchants to sell hassle-free on various marketplaces, such as Tokopedia, Lazada, Shopee, and the Grab ecosystem (GrabFood, GrabExpress.

In the past year, iSeller claims to have achieved a 300 per cent year-on-year increase in the number of onboarded merchants and a corresponding increase in annual revenue. This increase is primarily attributed to the solid growth across e-commerce and payments processing solutions.

The Momentum Works Blooming Ecommerce in Indonesia estimated that the total gross merchandise value by the large marketplaces in Indonesia grew by 91 per cent in 2020 compared to the previous year. It is bolstered by the surging demand of merchants to digitise their businesses during the pandemic. 

In 2019, the share of e-commerce to the total retail market in Indonesia was 8.2 per cent. It is forecast to reach 24.1 per cent by 2022.

iSeller has also integrated social and chat commerce into its solutions and has collaborated with WhatsApp and Facebook.

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Pickupp, an on-demand delivery and tech startup in Southeast Asia, has secured additional investments from Reefknot Investments, a joint venture between Temasek Holdings and Kuehne + Nagel.

This round brings Pickupp’s total capital raised in Series A to approximately US$20 million.

The new capital injection comes more than three months after the startup picked US$15 million in Series A and A+ rounds, led by Taiwan e-commerce giant PChome and Cornerstone Ventures. Swire Properties, Cathay Venture, DRIVE Catalyst, and Jardine Matheson Group and Zipx from Hong Kong also co-invested in that round.

Pickupp will use funds to strengthen its operational efficiency to accommodate the growing use of online-to-offline services in Singapore, Hong Kong, Taiwan and Malaysia.

The money will also enable it to strengthen its dispatch network; the company will add at least ten new satellite warehouses across heartland areas in the city-state within the next six months.

Also Read: Pickupp snags Series A funding to expand last-mile logistics platform in Southeast Asia

The introduction of these new dispatch points coincides with the firm’s push to increase its walker delivery agent pool to improve the efficiency of deliveries during peak traffic hours and decarbonise its operations with sustainable deliveries.

The tech firm also plans to improve technology to enhance the capabilities and cost-savings of its existing products and introduce new services to meet the evolving demand for last-mile deliveries.

Founded in 2016, Pickupp provides “flexible”, tech-driven logistics solutions for businesses of all sizes. Customers can book a delivery anytime without sacrificing speed and cost through highly optimised batching and chaining technology, while real-time GPS tracking provides end-to-end transparency.

Pickupp launched Shop On Pickupp, a one-stop e-commerce platform offering all-rounded payment and tech-enabled delivery solutions for businesses in 2020.

To fulfil the changing delivery needs, Pickupp will be launching its new self-drop off service. It will feature next day deliveries, no minimum order, at affordable rates where small businesses, online marketplace users, and individuals can benefit. Customers can create an order, drop off one’s parcel at any dispatch point, and avail of Pickupp’s next day delivery service with real-time GPS tracking.

Also Read: ​​Hong Kong startup Pickupp raises funding from Alibaba, Spark Ventures, Axis Capital

Pickupp has operations in Hong Kong, Singapore, Malaysia, and Taiwan and provides logistics support to 20,000-plus businesses spanning MNCs, logistics giants, and retail and e-commerce. It has a delivery team of over 100,000 delivery agents across all cities.

“Heavy road traffic and carbon emissions are major challenges for the logistics industry in today’s day and age, and the spike in e-commerce and delivery orders will worsen the conditions if left ignored,” said Lee. “Sustainability is a long-term goal of ours, and we aim to achieve net-zero operations in the years to come. Therefore, we are taking on a unique approach to tackle these challenges by building and improving our walker network,” said Lee Chee Meng, co-COO at Pickupp Singapore.

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Aichi Prefecture with its capital at Nagoya forms the core of the third-largest metropolitan area in Japan and one of the largest in the world. Located in Japan’s Pacific Ocean coast, Aichi is home to the world’s largest automaker, Toyota Motor Corp, along with manufacturing heavyweights such as Fuji Heavy Industries, Mitsubishi, Aisin Steel, Nippon Sharyo, NGK Spark Plugs — all of which have manufacturing plants in the region. 

Aichi Prefecture has been the number one prefecture in Japan for 43 consecutive years in terms of the value of shipments of manufactured goods and the prefecture continues to lead the world in what the Japanese call “monozukuri” (manufacturing). Aichi has been traditionally strong in the automobile, aerospace, steel, and robotics industries.

As technology and startups disrupt conventional industries, Aichi Prefecture continues to challenge itself with passion for future-looking innovation. Aichi Prefecture is known for its love of new knowledge — always looking to explore, create, and disseminate new knowledge to the world. Both historically and in the present day, the prefecture continues to be driven by a mission to produce leaders with new knowledge and innovate to meet the new challenges in building sustainable cities of the future.

The co-creation challenge

The new co-creation challenge programme sponsored by Aichi Prefecture along with Singapore Innovation Ecosystem partners and ICMG as acceleration partners is on the lookout for startups interested in participating in the co-creation challenge. 

The programme will focus on co-creating with select Japanese partners, “new knowledge” on solving three broad challenges for Aichi Prefecture to build on its manufacturing expertise and lead the development of the Smart Sustainable City of the future.

Also read: IES-INCA partners with e27 to support deep tech innovators

Divided into these broad areas, the Aichi Smart Sustainable City Co-Creation challenges are aimed at searching for innovation partners who can help pave the way to a more sustainable and productive future for our cities and communities.

These three categories for entry into the sustainable city co-creation challenge are:

Industrial development in Aichi Prefecture through digital transformation

The aim is to help improve the way we work with solutions that utilise the use of Toyota Industries Corporation’s  Autonomous Mobile Robots “AiR”

In this challenge, the selected partners can co-create through utilising the capabilities of the autonomous mobile robot “AiR” developed by Toyota Industries Corporation. While currently used in the industrial sector, there is a lot of potential to expand the utilisation of AiR.

Startups who have solutions in medical care support, assistance for the elderly or people with disabilities, retail and tourist experience improvement, and more that can utilise AiR in improving public well-being and experience are invited to join the challenge.

Co-creation of a sustainable municipal policy model by diverse players for a declining population

The aim is to develop ideas for building and delivering a sustainable municipal management model in a society with a declining population.

Partner Handa City aims to improve the attractiveness of the city by taking on the challenge to make a structural shift from the current urban model. To replace the old model built on the back of population growth and a high-growth economy, they need a sustainable urban model that is appropriate for the society of the future.

Also read: Blue skies for Malaysia’s drone industry with Aerodyne

Startups who have solutions that could revitalise Handa City centre (events, activities, entertainment), reform how teachers work, offer alternative learning methods for students, improve the productivity of agriculture, make agriculture more attractive and accessible to the younger generations, offer next-generation park management, and other solutions aim to realise the goal of a Smart Sustainable City is encouraged to join the challenge.

Creating a community where everyone thrives throughout their lives with high levels of well-being

The goal is to create  IT-based detection and support for young caregivers to improve the well-being of Aichi Prefecture’s residents.

Partner NGK Spark Plug aims to transform its business portfolio by developing advanced sensing technologies as well as other solutions to aid in improving the well being of Aichi Prefecture’s residents. 

Startups with solutions – whether hardware, software, or others – that could improve elderly care in their homes with the help of technology, record and detect abuse in the home, provide quicker access to emergency assistance, connect young caregivers at an early stage with appropriate support organisations, and more are invited to join the challenge.

Scale up your solutions by joining the Aichi Co-Creation challenges

Startups who are selected would get the chance to work with the organising team in validating your solution’s product fit against an existing market’s opportunities and present to Aichi Prefectural Government for a collaboration opportunity and a chance to expand to Japan.

Join the challenge and get the chance to build and launch your product to a ready market in one of the world’s most advanced economies.

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This article is produced by the e27 team, sponsored by ICMG

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The COVID-19 pandemic has upended the technology industry in ways both good and bad. Which companies will thrive as we begin to put the pandemic behind us?

Surprisingly, the answer is those companies that permanently embrace the changes imposed on them by the pandemic. Tech companies that are hoping for a return to “normal” are going to be disappointed.

This is no time for nostalgia for 2019. The risks and opportunities are too great.

Organisational transformation

Transformation is the key to success in 2022 and beyond.

Yes, the pandemic accelerated digitalisation in businesses of all sorts. But digitalisation is not just about using technology, as IBM pointed out in a report about the future of business earlier this year.

The lowest-impact technologies are simple tools that enable greater efficiency at discrete tasks. Still, technology executives with more vision are going beyond such small steps to embrace solutions that enable the transformation of their entire organisations.

What does this mean in the real world? In the real estate industry, it is the difference between a virtual tour and robust CRM software. The former is just an improved version of property photos. Virtual tours add some functionality, but organisational transformation? No.

On the other hand, adopting the best CRM software, like VaultRE, a top offering from Australia, can completely transform a real estate agency. A good CRM will integrate previously siloed parts of your business, multiplies the value of your data, and frees your team members to focus on the things they most enjoy and that create the most value.

Even technology industry leaders can be myopic when it comes to digitalising their own operations. You might sell the world’s most advanced product in your field but fail to take full advantage of what technology can do for the way you run your business.

Also Read: COVID-19, the environment, and the tech ecosystem: what opportunity is available out there for us?

This is what one insider meant when he described Apple as “Jetsons on the outside and Flintstones on the inside.” Apple’s phones and computers are marvels of innovation, but it was only recently that Apple employees gained the ability to chat with one another on a tool such as Slack or Teams.

E-commerce eats the world

Famously, e-commerce giant Amazon started out selling books. E-commerce today, however, is eating the world. It is not just books or fast food anymore. In the post-pandemic era, all goods and services are moving towards e-commerce or the omnichannel model.

When I say “all goods and services,” I do mean “all.” Whether your business is fashion, architecture, or healthcare, a growing portion of your customers and clients demand the ability to buy and receive your goods or services through digital platforms.

You can embrace this change and thereby improve efficiency, profitability, and scale. Or you can resist it and lose out to competitors.

Exactly how you transition from in-person to omnichannel will depend on your business and your industry. Whatever method you adopt, make sure you focus on the key performance metrics of convenience, customer retention, and fulfilment.

Let’s look at healthcare as an example because it is the industry that most observers expected to be the last to go online. Thanks to the pandemic, the remote delivery of health care is now an everyday reality worldwide.

Consumers now expect to see their doctor or nurse when it’s convenient and safe, whether that means going to the doctor’s office, been visited at home or being served remotely.

Experts believed that patients would not be satisfied with remotely delivered healthcare because they would insist on warm interaction with another human. However, the reality of the healthcare industry is that the quality of the patient experience at healthcare visits is far below what it once was. It turns out that remotely visiting your doctor does not necessarily compromise the quality of the interaction.

Also Read: How technology and healthcare can work together in a post-pandemic world

This is why consumers using virtual visits climbed in the USA from 15 to 28 per cent between 2019 and April 2020. It’s why 80 per cent of consumers who have tried a virtual visit say they are likely to do it again, even after the pandemic makes in-person visits possible.

You may feel there is no way for your business to adopt an omnichannel model like healthcare has. However, if you don’t solve the challenge of this transition, without a doubt, one of your competitors will.

Working remotely

If your doctor can treat you remotely, then surely many of the team members you employ can also do part of their jobs from home.

A Boston Consulting Group survey in the first quarter of 2021 found that nine out of 10 people globally want to work remotely on an ongoing basis at least part of the time.

The surveyors interviewed 209,000 people in 190 countries. They found that relatively few people want to work from home full-time.

The US is the only developed country to be an exception to this rule, with more than one-third of Americans seeking 100 per cent work from home status.

In Asia, only eight per cent of Chinese workers say they would be willing to work from home full time, and China ranks 43rd out of 45 countries on the list of fully remote work preferences. The Philippines has the highest preference for full-time or occasional remote work, with only about three per cent of the population wanting to be in the office full-time after the pandemic.

In Malaysia, two-thirds of respondents would prefer occasional remote work. Almost four out of every five respondents want to work at least part of the time remotely in nearby Singapore.

The preference is not limited to coders and consultants. Still, it is shared by people in professions where working from home has not traditionally been an option, including services, manufacturing and social care.

The lesson for technology businesses that want to thrive after the pandemic is clear. Give your workers the flexibility and autonomy to choose a schedule that lets them work from home at least part of the time.

You may be surprised by the results. According to a recent academic paper, the increase in remote work is expected to boost post-pandemic productivity in the US economy by five per cent.

Also Read: How iStore iSend builds a relationship with potential investors in this pandemic

What role will your physical office play in a world where many of your staff work two or three days a week from home? Rather than simply a warehouse for people, your office can become a space for collaborating and problem-solving.

The experience of messaging app company Slack is indicative. Slack considers the office one tool in their toolkit and suitable for getting specific work done. Their team members might come into the office three times a week with plans to meet with colleagues and brainstorm or collaborate in person.

Organisational transformation, omnichannel delivery and flexible remote working strategies are three strategies that will help nearly every technology company thrive after the pandemic in 2022 and beyond.

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