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The ‘gold mine’ of food ordering apps in Vietnam

The Vietnamese F&B market has a lot of room for growth in food ordering apps. According to a report, about 46 per cent of businesses have not joined the online sales channel.

According to the F&B market report in Vietnam conducted by iPOS, the size of the food delivery market in Vietnam in 2022 will reach VND 29,900 (US$1.27) billion. This number is three times higher than in 2019 when COVID-19 did not appear.

Research results on the e-commerce industry in the field of F&B also recorded that about 12.23 million people have ordered food through online platforms. The annual growth rate of the number of users reached 17.5 per cent, equivalent to 1.8 million people.

A recent report by research firm Momentum Works also announced that the total spending value (GMV) that Vietnamese people spent on food delivery last year reached US$1.1 billion. Vietnam is also one of the few markets to see growth, while most of the rest shrink in size after the pandemic.

Also Read: How I went from an Android developer to CTO of a Vietnamese e-commerce

It is forecasted that in the coming time, food delivery will continue to account for a significant part of the total sales of household businesses despite the recovery of on-site dining.

Attractive “slice of cake” for applications

By the end of 2022, Vietnam has about 338,600 restaurants/cafés and will continue the steady upward trend with a CAGR of about two per cent in the 2016-2022 period.

Through the survey of more than 2,800 F&B businesses nationwide, only 1,516 units participated in online sales, accounting for 53.5 per cent. In the opposite direction, there are still 46.5 per cent of establishments that do not participate in this sales channel.

Currently, GrabFood and ShopeeFood are the two most popular online sales applications that 29 per cent and 27.8 per cent of businesses choose, respectively. Followed by other popular food ordering apps such as Baemin (18.4 per cent), GoFood (10.5 per cent), Loship (7.7 per cent), beFood (4.4 per cent).

Other sales channels such as hotline or website are still used regularly, reaching 25.4 per cent and 14.6 per cent, respectively. On the other hand, social media channels only 2.9 per cent of establishments are interested and use.

The app lives on promotion

In fact, the trend of using technology applications for food and beverage activities is one of many worries of F&B businesses in the new normal. Besides capital, human resources or operations, changes in customer behaviour always have a great impact on the revenue of the business.

This signal shows that restaurants and eateries have recognised users’ online food ordering habits. To create more revenue, restaurants and eateries must also consider the plan to expand their online sales channels. Not only generating more cash flow but partnering with apps is also a branding solution.

Through a user survey, iPOS said that ShopeeFood is leading the user market share with 58 per cent, followed by GrabFood (48 per cent), Baemin (36 per cent), and Gojek (24 per cent). Meanwhile, Loship and beFood have the same rate of seven per cent. Notably, only 13 per cent of the respondents did not use any food delivery apps.

Over the past few years, the food delivery app market has gradually stabilised after going through a tumultuous start-up period. Up to now, this playground mainly belongs to the applications behind foreign enterprises such as ShopeeFood (Sea Limited), GrabFood (Grab), Baemin (Woowa Brothers), GoFood (Gojek) and some domestic brands such as beFood (be) or Loship.

However, the habit of using the application of users is still “nourished” by discount codes. About 48.5 per cent of respondents decide to order food on an app because of a discount code, while 65.3 per cent consider choosing an app through a promotion policy.

Also Read: The realities of scaling food tech in today’s resource-strapped world

Users also prioritise restaurants with close proximity, palatable dishes/drinks, and based on previous reviews. In addition, some other factors, such as the restaurant’s free delivery, are also interesting to 44 per cent of the respondents.

Even though the F&B market may have challenges, it will continue to grow

Although the economy in 2023 is forecasted to be difficult, most consumers want to spend a lot of money on food. This is an opportunity and potential for both F&B businesses and food ordering applications.

Specifically, 46.27 per cent of consumers expect to stay the same and 30.89 per cent to increase their spending on food and drinks. The rest intend to reduce consumption.

However, Mr. Do Duy Thanh – Director of F&B at Horeca Business School – said that the trend of online sales will develop but only in the short term. Online food delivery applications have passed the time of burning money and will increase the cost of high discounts in the near future to make up for the initial investment budget. Algorithms show on apps, and it’s harder to make room for quality ads or restaurants.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Image credit: Canva Pro

This article was first published on June 5, 2023

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1337 Ventures invests in Vircle to transform financial literacy for kids across SEA

Gokula Krishnan Subramaniam, Founder and CEO of Vircle

1337 Ventures, through its 1337 Accelerator Fund I, announced an investment in Vircle, a Malaysian neo-banking platform focused on transforming financial literacy for children.

“Our core mission has always been to teach kids how to manage money wisely, and this investment enables us to scale our operations and expand our reach,” said Gokula Krishnan Subramaniam, Founder and CEO of Vircle, in a press statement. “With the support of 1337 Ventures & strategic guidance, we are poised to grow across Southeast Asia (SEA), helping millions of children develop critical financial skills.”

Vircle builds a child-safe financial management and pocket money platform that aims to provide parents with an app to manage all their child’s pocket money and financial learning skills at one place, both for in-school and out-of-school spending.

Designed to help children budget, save, and spend responsibly, the platform aims to bank one million children in Malaysia and expand to three million across SEA within five years.

For its school spending pocket, Vircle Club provides children a prepaid Visa card which the company said is the first with parental controls and child safe protection.

Also Read: CARDS raises funding to revolutionise school management in Indonesia’s smaller cities

Vircle also partners with major private and international schools by providing cashless school platforms and has recently partnered with U Mobile to pilot cashless payments in Malaysian public schools.

Launched in January 2022, the 1337 Accelerator Fund I addresses the critical gap in early-stage funding for Malaysian startups.

Managed by 1337 Ventures in collaboration with seasoned investors such as Asgari Stephens and Suresh Thiru (ex-COO of JobStreet), the fund aims to provide early-stage startups with critical capital, mentorship, and strategic support. It runs its signature accelerator programme, Alpha Startups.

1337 Ventures also introduced the 1337 Capital Fund 1 in 2024 to support “high-growth startups that create lasting impact and deliver long-term value across diverse sectors.”

Image Credit: 1337 Ventures

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bolttech announces Series C funding led by Dragon Fund to push for global growth

Insurtech platform bolttech today announced a Series C funding round led by Liquidity and MUFG’s Dragon Fund.

Investors such as Baillie Gifford and Generali (through Lion River, the group’s company dedicated to private equity), among the few, also participated in the funding round that is expected to total more than US$100 million.

Following the company’s Series A and B rounds, this Series C up-round values bolttech at US$2.1 billion.

The investment aims to further enhance its global growth strategy.

According to a press statement, the strategic support of lead investor Dragon Fund, alongside the follow-on investors and the Series C funding, will enable bolttech to continue to enhance its platform’s capabilities.

Also Read: Filipino insurtech startup Hive Health nets US$6.5M led by Gentree, BEENEXT

It will also expand the company’s market presence globally, accelerating its goal of making insurance more tailored, accessible, affordable, and convenient for customers.

Dragon Fund CIO Ridhi Chaudhary will join the company’s Board of Directors following the investment.

Rob Schimek, Group Chief Executive Officer, bolttech, said, “This latest round of funding is an endorsement of our value proposition and marks another significant milestone for bolttech. The funding also demonstrates our relentless pursuit of innovation and excellence as we enable the insurance industry.”

“With this investment from Dragon Fund and our Series C investors, we will continue to revolutionise the future of insurance through our leading technology-enabled ecosystem.”

bolttech currently serves customers in more than 35 markets across Asia, Europe, North America, and Africa.

Before this, the company announced the participation of impact investor LeapFrog Investments with a US$50 million investment.

Image Credit: bolttech

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Earth Venture Capital backs Mojave Energy Systems in US$9.5M Series A funding

Phil Farese, CEO, Mojave Energy Systems

Earth Venture Capital, a global climate tech firm backing deep-tech startups to decarbonise Emerging Asia, announced its participation in Mojave Energy Systems’ US$9.5 million Series A funding round.

The investment, alongside the participation of Fifth Wall, At One Ventures, Myriad Venture Partners, Starshot Capital, and Alumni Ventures Group, raises Mojave’s total funding to US$25.6 million.

In the next phase of innovation, Mojave plans to unveil ArctiDry HP, the first air conditioning system to integrate liquid desiccant technology with a reversible heat pump. This next-generation solution promises zero-carbon heating and cooling, aligning perfectly with Asia’s tightening energy efficiency and environmental regulations.

ArctiDry offers 50 per cent reduction in electricity consumption, enabling precise temperature and humidity control for industries such as healthcare, education, hospitality, and manufacturing with its patented liquid desiccant HVAC system and an ISMRE2 efficiency rating of up to 11 lbs/kWh.

The ArctiDry solution was launched in January 2024 with units manufactured and shipped from Mojave’s Anderson, South Carolina facility.

Mojave is expanding its Sales Partner Network and preparing to scale operations further in 2025.

Also Read: Funding the green transition: Southeast Asia’s climate tech leaders of 2024

Southeast Asia (SEA) faces mounting pressure to transition to sustainable cooling solutions with its rapid urbanisation and economic growth. The region’s HVAC sector is poised for exponential growth, with air conditioning installations projected to rise from 50 million units in 2020 to 300 million by 2040, consuming nearly 30 per cent of building electricity by 2035.

Mojave’s ArctiDry aims to address this challenge head-on by providing a scalable solution to reduce energy consumption and emissions.

“We are grateful for the ongoing support of our investors as we transition into this next phase, focused on accelerated adoption, product line expansion, and new market development,” said Phil Farese, CEO, Mojave.

“This latest round validates our market leadership and proven success in achieving unprecedented levels of energy efficiency with our liquid desiccant DOAS, while delivering the reliability, performance, and ease of operation that customers need.”

Image Credit: Earth Venture Capital

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Swipey gets funding from 1337 Ventures to automate financial process for Malaysian businesses

The Swipey team

Malaysia-based fintech startup Swipey has secured undisclosed funding from 1337 Ventures as part of its broader funding plan.

“With the support we have received from 1337 Ventures, we have been able to advance our platform and continue automating financial processes for Malaysian businesses,” Kalyana ‘Mohan’ Teagarajan, CEO and co-founder of Swipey, said in a press statement.

“This funding has already played a key role in enabling us to empower businesses to manage their finances more efficiently, allowing them to focus on scaling faster. This gives us the momentum needed as we gear towards pre-series A fundraising to build the products our customers need.”

Providing a CFO-in-a-box service, Swipey aims to help digital businesses manage their finances through a Finance Operating Platform that centralises and simplifies.

It enables businesses to spend smarter, reduce costs, and focus on scaling their success through unified banking and Fin-Ops solutions. The platform integrates innovative tools such as a spend management dashboard that provides real-time actionable insights, corporate Visa cards, and digital accounts payable for vendors and other operating expenses.

Also Read: Super app remains primary driver of AI innovation in Asia’s fintech industry: Money20/20

Swipey said it has supported over 2,000 businesses, from Zus, Baskin Robbins, and BFM to Maxis and government agencies such as MyDIGITAL.

Swipey was funded by the 1337 Accelerator Fund I, which aims to bridge the funding gap faced by early-stage startups in Malaysia.

Managed by 1337 Ventures in partnership with seasoned angel investor Asgari Stephens and former JobStreet COO Suresh Thiru, the fund supports innovative solutions across various industries.

This investment comes from Swipey winning MyFintech Week hosted by Bank Negara Malaysia.

In addition to its robust platform, Swipey has also formed strategic collaborations with various government agencies, including Malaysia Debt Ventures Bhd (MDV), a government agency focused on increasing governance and visibility into grants disbursed, further enhancing its service offerings to SMEs.

Image Credit: Swipey

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Ecosystem Roundup: Singapore stands out despite tech funding decline | Funding Societies gets US$25M

Despite a notable contraction in tech funding across Southeast Asia (SEA) in 2024, Singapore has emerged as a beacon of resilience and opportunity.

Tracxn’s annual report highlights the city-state’s commanding presence, accounting for an impressive 67.86 per cent of the region’s total tech funding. This dominance underscores Singapore’s enduring appeal as a hub for innovation and investment, even during challenging periods.

In this climate, local players like Funding Societies continue to shine. The fintech platform recently secured US$25 million to bolster its payments business across SEA, further cementing its position as a critical enabler of SME growth. With over US$4 billion in financing distributed to about 100,000 SMEs, Funding Societies exemplifies how fintech innovation drives meaningful impact.

Meanwhile, sustainability-focused ventures also gained momentum. Earth Venture Capital’s US$9.5 million backing of Mojave Energy Systems showcases a commitment to green tech innovation. Mojave’s upcoming ArctiDry HP, an air conditioning breakthrough blending liquid desiccant technology with a reversible heat pump, reflects the region’s growing emphasis on sustainable solutions.

These milestones remind us that, even in lean times, strategic investments and groundbreaking technologies continue to shape the narrative, reaffirming SEA’s dynamic and resilient tech ecosystem.

Anisa,
Editor

—–

NEWS & VIEWS

Report: Despite significant tech funding decline in 2024, Singapore emerges as standout performer
Singapore secured 67.86 per cent of the region’s total tech funding in 2024, according to Tracxn in their annual report

Funding Societies raises US$25M to further expand payments business in SEA
Funding Societies said it has achieved over US$4 billion in business financing, serving about 100,000 SMEs

1337 Ventures invests in Vircle to transform financial literacy for kids across SEA
Designed to help children spend responsibly, Vircle aims to bank one million children in Malaysia and expand across SEA within five years

bolttech announces Series C funding led by Dragon Fund to push for global growth
bolttech currently serves customers in more than 35 markets across Asia, Europe, North America, and Africa

Earth Venture Capital backs Mojave Energy Systems in US$9.5M Series A funding
Mojave plans to unveil ArctiDry HP, the first air conditioning system to integrate liquid desiccant technology with a reversible heat pump

Swipey gets funding from 1337 Ventures to automate financial process for Malaysian businesses
This investment comes on the back of Swipey winning the MyFintech Week competition hosted by Bank Negara Malaysia

FEATURES & INTERVIEWS

These startups are using AI to help improve the lives of people with disabilities
At AWS re:Invent 2024, these startups exemplify how AI can be leveraged to address challenges marginalised communities face

APAC travellers of 2024: Singapore shows high trust in travel platforms, but deals remain a decisive factor
However, for travel brands aiming to strengthen their presence, the report underscores the importance of going beyond competitive pricing

FROM THE ARCHIVES

Are large Vietnamese tech enterprises ‘indifferent’ when competing with ChatGPT?
Vietnamese startups have been creating comparable chatbot platforms quite actively ever since ChatGPT was created

AI revolution: Balancing human empathy and robotic efficiency in customer service
Striking a balance for an effective blend of AI and human empathy is key in the future of customer service

Is generative AI the game-changer for productivity?
While Generative AI can automate various tasks, it cannot entirely replace human creativity, empathy, and critical thinking

The synergy of AI and DeFi: Shaping the future of finance
DeFi systems are able to adapt to market demands and provide cutting-edge monetary services to more people because they utilise AI

How technology is addressing the manpower crunch in Singapore’s security sector
We need to revamp and focus on the adoption of technology while acknowledging the human aspect of the job that goes hand-in-hand with its use

Building resilience against cyber attacks in ASEAN through data
The foundation for cybersecurity begins with complete visibility over enterprise data and the controls around it

How a data-driven approach can optimise decarbonisation in the built environment
Granular data is key to decarbonising real estate, enabling targeted improvements and optimising ESG goals for greater sustainability

THOUGHT LEADERSHIP

Celebrating community-driven growth: Top 27 contributors of 2024
Here’s a round-up of 27 noteworthy contributors whose insights and expertise stood out in 2024

A recap of e27 Contributor Programme’s noteworthy offerings in 2024
Explore the 2024 journey of the e27 Contributor Programme, highlighting its growth and looking forward to exciting innovations in the coming year

Navigating Asia’s business boom: The quantum leadership advantage
At the dawn of a new era in business, quantum leadership principles provide a compelling path to success in Asia

A modern approach to earning: How staking and restaking are reshaping investment opportunities
Web3 staking and restaking are creating passive income opportunities, promoting decentralisation and network security

Notice periods: Are long goodbyes a sign of inefficiency?
Shorter notice periods reflect efficiency, enable smoother handovers, and boost morale by allowing employees a clean and timely transition

Cooking 2.0: How startups are revolutionising the kitchen
Startups are revolutionising the way we interact with food, blending technology and tradition to create smarter, more sustainable kitchens

Redefining success: What it takes to build a fulfilling career
Redefining success shifts focus from financial metrics and career progression to personal fulfilment, creativity, and growth

Top 5 strategies on how startup founders can drive healthy, rapid growth in an uncertain economy
Startups can still thrive in a volatile market by making smart and sustainable decisions that align with the unique regional context

Navigating Asia’s business boom: The quantum leadership advantage
At the dawn of a new era in business, quantum leadership principles provide a compelling path to success in Asia

Image Credit: Guo Xin Goh on Unsplash

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Funding Societies raises US$25M to further expand payments business in SEA

Kelvin Teo, Co-founder and Group CEO, Funding Societies | Modalku

Digital finance platform Funding Societies | Modalku (Funding Societies) today announced that it has raised US$25 million in equity investment from Japan’s sovereign wealth fund Cool Japan Fund (CJF), marking the fund’s first investment into a fintech company in Southeast Asia (SEA).

The company said it will funnel the investment to deepen its core business in SME financing across its five markets (Singapore, Indonesia, Malaysia, Thailand and Vietnam) whilst further expanding its payments business since embarking on it in 2022.

In a press statement, Funding Societies said it will focus on helping businesses get paid faster through innovative receivables and financing solutions. It will also leverage technology and AI to digitise and automate lending origination processes.

“These initiatives and synergies between payments and lending align with the company’s objectives of achieving growth and profitability.”

The investment also cemented a partnership between Funding Societies and CJF to provide financial services to support Japanese companies.

Also Read: FlyORO soars into green skies with its sustainable aviation fuel blending solutions

President and CEO of Cool Japan Fund, Kenichi Kawasaki, said, “We are excited to be backing Funding Societies through this investment. Their track record of supporting SMEs in SEA places them well in helping Japanese companies overcome challenges when entering new overseas markets – particularly in this region. With the shift of interest from Japanese firms steering towards Southeast Asia, we believe our partnership with Funding Societies through this investment will grow the overseas demand for Japanese products and services, in turn, benefitting Japan’s economy as well as the local SMEs doing business with Japanese companies.”

Annually, Japanese direct investment in the ASEAN region averaged about US$18.6 billion, with approximately 15,000 business establishments set up by Japanese companies in the region, according to data presented at the ASEAN-Japan Commemorative Summit in 2023.

Funding Societies said it has achieved over US$4 billion in business financing, serving about 100,000 SMEs. It has processed an annualised payments gross transactions value (GTV) of over US$1.4 billion since expanding into its payments business in 2022.

Previously, the company raised a strategic equity investment from Maybank and a third annual credit facility from HSBC’s ASEAN Growth Fund, part of an accumulative commitment of over US$100 million credit facility with the bank.

Image Credit: Funding Societies

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These startups are using AI to help improve the lives of people with disabilities

How can we use artificial intelligence (AI) to improve the lives of marginalised communities, particularly people with disabilities? This question was at the forefront during AWS re:Invent 2024 in Las Vegas earlier this month, where innovative solutions for inclusivity were spotlighted.

At the event, e27 witnessed product demonstrations from two global startups dedicated to empowering people with disabilities. The first, Romania-based .lumen, has developed an AI-powered device to enhance mobility for blind individuals.

The second, US-based Sign-Speak, is working to bridge communication gaps for American Sign Language (ASL) speakers. Their AI tool provides live translations, enabling ASL users to interact seamlessly with a broader audience.

These startups exemplify how AI can be leveraged to address challenges marginalised communities face. Through groundbreaking technology, they aim to foster greater independence and inclusion.

Check out their stories to learn more about the transformative potential of AI in creating a more accessible world.

Guide dogs for the AI age

Cornel Amariei, the CEO of Lumen, has embarked on an ambitious journey to transform mobility for visually impaired individuals. Drawing from his personal experiences growing up in a family where everyone but himself had a disability, Amariei sought to leverage cutting-edge technology to fill the longstanding gaps in assistive tools for the visually impaired.

Also Read: What this digital shift means for people with disabilities in SEA

“If you think of visual impairment right now, over 300 million people worldwide are affected, and this number is expected to reach half a billion by 2050,” Amariei stated in an interview with e27.

Yet, the solutions available have remained static for centuries, limited to guide dogs and white canes. “Last year, we spent over US$500 million training just 2,000 guide dogs globally,” he noted.

With only 28,000 guide dogs available worldwide for over 300 million visually impaired individuals, Amariei recognised the need for scalable alternatives.

In 2020, amidst the challenges of the pandemic, Amariei founded .lumen, aiming to bring the sophistication of autonomous driving technology to pedestrian navigation. The result is a wearable device resembling a virtual reality headset.

“It’s a self-driving car for pedestrians,” he explained. The glasses employ AI-powered haptic feedback to guide users, effectively mimicking the functions of a guide dog without requiring internet connectivity. “If a guide dog pulls your hand to direct you, our device pulls your head,” Amariei said, underscoring the innovation’s intuitive design.

.lumen’s development journey has involved over 300,000 hours of research and testing with more than 400 visually impaired individuals. The device is slated for a European launch in early 2024 and will enter the US market by year-end.

Affordability and accessibility are central to .lumen’s strategy. In Europe, many countries offer reimbursement or subsidies for assistive technologies. Amariei highlighted a recent initiative in Romania where the glasses could be free to eligible individuals. “We’re working to ensure that the end user pays little to nothing,” he said.

Also Read: Inclusion matters: How GitHub enhances accessibility for individuals with disabilities

Similar efforts are underway in the US and Japan, where .lumen has partnered with the Toyota Mobility Foundation to bring the product to market.

Amariei emphasised that Lumen’s goal is not to replace guide dogs but to complement them. “We aim to provide the same features as a guide dog to the tens of millions of people who cannot access one,” he said.

Looking ahead, Amariei envisions significant improvements in subsequent device iterations, including reduced size and weight. Reflecting on .lumen’s journey, Amariei described founding the company as the “best and worst decision” of his life.

“Quitting a well-paid corporate job to launch a startup during a pandemic was a gamble, but it’s paying off,” he said. The company’s recent milestone includes becoming the first Romanian startup to join the European Union’s deep tech accelerator programme, coupled with the closure of a substantial investment round.

Connecting ASL speakers to the world

In a panel discussion at AWS re:Invent 2024, Nikolas Kelly, Chief Product Officer of Sign-Speak and a member of the deaf community, demonstrated the groundbreaking potential of his company’s AI-powered sign language interpretation technology.

Using the very tool his team developed, Kelly shared the inspiration and mission behind Sign-Speak, highlighting its dual focus on addressing everyday communication challenges and providing scalable solutions for organisations.

Sign-Speak co-founders (left to right): Nikolas Kelly, Yami Payano, and Nicholas Wilkins

“I had everyday frustrations in my communication that led to miscommunications, breakdowns, and awkward social experiences,” Kelly explained. “So my team got together and started Sign-Speak.”

Also Read: Rayo: Transforming web accessibility worries into confidence for people with disabilities

Sign-Speak’s core innovation is its automated sign language recognition technology, which combines AI-generated avatars with human interpreters. This hybrid approach offers deaf individuals the autonomy to choose between machine-generated translations and human assistance. Kelly emphasised this flexibility as a critical aspect of the platform, particularly in the US, where interpreter shortages persist.

During the presentation, Kelly showcased the platform’s capabilities using a laptop featuring an AI-generated image of a young man, representing his virtual “translator.”

As Kelly communicated in American Sign Language (ASL), the system translated his signs into spoken words in real time, supported by closed captioning for accessibility. “Deafness comes in a spectrum,” Kelly noted, underscoring the platform’s inclusive design.

Sign-Speak’s application extends beyond individual users. The company has developed an API enabling organisations to integrate technology into various industries, from retail to banking. “We wanted to build something for the enterprise level,” Yami Payano, CEO of Sign-Speak, explained at the same event. “In the US market, accessibility is typically provided by organisations, not the deaf consumer.”

Already, the technology is being piloted in settings such as banks and smart TVs, where deaf customers can interact seamlessly with tellers or access digital interfaces. Payano saw this as a step toward broader adoption: “We’ve created B2C products to help deaf consumers get comfortable with the technology at home.”

Image Credit: .lumen, Sign-Speak

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Jetpac looks to change the global eSIM game with an innovative approach

Jetpac CEO Aditya Goyal

The global eSIM market was valued at US$1.22 billion in 2023 and is projected to grow to US$6.29 billion by 2032, indicating a robust compound annual growth rate (Fortune Business Insights).

In Singapore, the eSIM market is experiencing significant growth, driven by the increasing adoption of connected devices and the demand for seamless connectivity. This growth is supported by collaborations among device manufacturers, mobile operators, and eSIM solution providers, all contributing to the dynamic and competitive eSIM industry landscape.

Jetpac Global, launched in November 2022 under digital telco Circles.Life, is a travel eSIM provider. The company claims to have achieved its target of 15 per cent conversion shortly after its inception. Singapore Institute of Technology. As the market expands, the Jetpac looks to be a leading player in the coming years.

We spoke with Aditya Goyal, Jetpac’s CEO, to learn more about its offerings and the competition in the space.

Edited excerpts:

Could you provide a brief history of Jetpac and the inspiration behind launching an eSIM?

One of the key consumer insights we observed post-COVID-19 was that per capita data consumption had increased significantly (almost 2X) due to people engaging much more with social media/games, etc., during COVID-19 days. This created an opportunity for the travel segment, where the cost of data is very high, as international roaming is exorbitant and 10X vs. local data costs easily.

What makes your eSIM unique in a rapidly growing industry, and how does your company differentiate itself from other providers?

Jetpac is a tech solution for customer convenience, and eSIM is part of the overall proposition. Unlike other players, who offer a simple vanilla eSIM, we offer end-to-end travel convenience solutions, including travel eSIM, free lounge access, VPN services, and fast-track passes.

Also Read: Switchless travel: How Truely’s innovative eSIM tech sets it apart from the likes of Airalo

Jetpac uses multi-IMSI technology that allows seamless migration from one country to another, depending on the customer’s location. You don’t have to buy a separate eSIM for each country you go to! This results in Jetpac being able to serve 150+ destinations with one eSIM versus having to download multiple SIM cards or eSIMs for different regions/locations like several other competitors. This enables our customers to use one eSIM and one app to download, purchase, and activate their packs seamlessly wherever they are.

What types of eSIM plans (local, regional, global) do you offer, and what are the most popular among your users? Who are your primary target customers, and how have you seen demand for eSIMs shift over recent years?

Our primary target customers are travellers who travel more than three times a year, are digitally savvy and want to prioritise convenience when they travel. They do not want the hassle of physical SIM cards or even having to purchase multiple eSIMs on the go.

We offer one eSIM that covers all types of packs, from global to local data packs. This unique feature allows our customers to add whatever packs they want from the app at any time without hassle.

How do you determine which regions or countries to cover, and are there regions where your service is especially popular?

There are two main drivers for us to offer a plan: 1) significant demand for those travel corridors and 2) reliable partners who can offer superfast, seamless, and reliable service. We want our customer experience to be top-notch, and thus, this is super important for us before we launch.

eSIM technology is constantly evolving. How is your company incorporating the latest technological advancements into its platform?

We work with multiple partners specialising in telco technology, specifically eSIMs, IoT, etc., and we collaborate with them to bring the latest tech advancements. Our latest launch is a tech called “Geo APN.” One of the key issues is latency problems for eSIMs, which aren’t local. For example, if you bought a Japan pack and the data server is in Europe, then the speed experienced by the customer will be very slow despite the 5G connection.

So, we launched this technology in November 2024. For most of our portfolio markets, Jetpac will automatically pick up the nearest routing location (e.g., Singapore for Japan) and decrease the latency substantially, giving an amazing customer experience!

Can you share any AI or analytics-driven insights used to improve or personalise services for your users?

We currently gather a few analytics-driven insights, such as summarising customer support tickets to better understand customer pain points and then develop product features to improve the overall customer experience. We are also able to detect our customers’ travel patterns based on their purchases and usage, which allows us to provide the best rates for popular destinations to our customers based on the data collected.

How are your eSIM plans priced, and what factors influence the pricing strategy for various regions?

It’s pretty straightforward in our case. Our packs across the regions are priced to meet customer affordability. Even when some market players (e.g., Airalo) charge 20 per cent of the average market price, we are very reluctant to raise our prices to ensure affordability for our customers.

In your view, how does your company’s service compare to other eSIM providers in the market, like Airalo and Holafly, both locally and globally?

Our key differentiation factors are 1) Affordability, 2) end-to-end travel convenience, and 3) award-winning customer service.

Airalo is mostly priced higher than other market players and thus isn’t as affordable as Jetpac. Our pricing is much cheaper for customers overall.

Also Read: Use Airalo eSIM and stay connected wherever you go in the world

Holafly mostly provides an unlimited data plan, wherein a fair usage Policy governs data usage. If data speed is throttled after a certain daily consumption, this may lead to a poor customer experience. The plan may also have limits on device tethering/hotspotting!

Our plans are fixed data plans, and we don’t throttle customers’ data speeds, ever! Plus, you can hotspot as many devices as you want.

We bring award-winning customer service from our parent company, Circles.Life, wherein we are available to our customers via WhatsApp, App chat, Email, etc. Our customers constantly talk about how excellent and empathetic our customer service is, and that sets us apart from our competitors!

How do you see the eSIM landscape evolving over the next few years, and what role does your company plan to play in shaping it?

I expect the following for the eSIM market.

  • Travel eSIM business will continue to grow ~10 per cent every year.
    eSIM and eSIM-enabled handset penetration will grow substantially in the next four to five years.
  • We will see many new travel eSIM players enter the market, and many will go out of business or shut down shop.
  • We expect to see a lot of consolidation and mergers in the travel eSIM space. Specifically, multiple smaller players will be acquired by mid- to large-sized players.

How do you envision the future of eSIM technology impacting travel and connectivity?

Simple. No more physical SIM cards, no more hunting for WiFi spots; the eSIM technology will eventually allow all travellers to feel like they are roaming at home because the strength of the connectivity will be the same, if not better, wherever they go.

Lastly, what is the most exciting trend or challenge in the eSIM industry right now?

For the eSIM industry, I think the IOT space is super exciting, specifically what you can do in M2M (machine-to-machine).

For example, you can set up vending machines in remote areas because they can connect to the Internet via eSIMs and don’t need WiFi anymore. This can fundamentally change distribution POS. The potential and opportunity in IOT are really huge!

The key challenge is the low barrier to entry, which can lead to quality deterioration. Many players need more tech know-how and/or a focus on customer experience and service. This is a cause of grave concern because it can impact customers’ perceptions of eSIMs, which will be very difficult to change. Still, I am very hopeful about the future of the eSIM space, specifically Jetpac!

The post Jetpac looks to change the global eSIM game with an innovative approach appeared first on e27.

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How technology is addressing the manpower crunch in Singapore’s security sector

With Singapore’s security sector facing a long-term manpower crunch, which has been exacerbated by the COVID-19 pandemic, many security officers are feeling blunted with the increasing hours on the job and performing duties beyond the usual scope, such as facilities management.

This is coupled with misconceptions that the security role is merely a watchman’s job traditionally meant for low-skilled workers.

Security Sector Manpower Crunch (NTUC LearningHub Industry Insights Report 2022: Security, Union of Security Employees)

Security Sector Manpower Crunch (NTUC LearningHub Industry Insights Report 2022: Security, Union of Security Employees)

Steve Tan, Executive Secretary at the Union of Security Employees (USE), estimates that there is currently a shortfall of 10,000 to 15,000 security officers in Singapore. With the evolving global concern for safety and terrorism, the demand for security officers has also grown.

This manpower crunch translates to a situation where existing security officers are taking on additional responsibilities to cover the shortfall.

Outcome-based contracts and optimising resources through technology

To discuss potential solutions to the manpower crunch, we take a look at the approach adopted by the industry. There has been a push by the Ministry of Home Affairs (MHA) for organisations to adopt outcome-based contracts (OBC), wherein service buyers are required to specify contract requirements in terms of expected performance levels rather than output levels.

The government has taken the lead on this front by making the adoption of security service OBCs mandatory from May 2020. Compared to the traditional output-based contracts, where fixed amounts of resources such as manpower and equipment that the service provider needs to supply are specified, an outcome-based contract allows providers to propose innovative security solutions that optimise resources to meet desired security outcomes by taking advantage of technology and redesigning work processes.

According to MHA, outcome-based contracts promote cost-effectiveness while reducing reliance on manpower. Given the rise in manpower costs, such contracts are more sustainable for both providers and customers in the long run.

Considering the sustainability of outcome-based contracts, this model presents the opportunity to nurture future ‘security technologists’ to be part of a skilled workforce, thus helping to increase cost efficiency and improve productivity.

As uncovered in NTUC LearningHub’s  (NTUC LHUB’s) Industry Insights report on Security, Singapore’s security sector will be transformed when workers are equipped with the relevant skills to execute cutting-edge technology solutions at buildings and facilities.

The report, which explored the industry landscape and trends in Singapore’s private security sector, is based on in-depth interviews with experts from NTUC LHUB, Union of Security Employees, CBM Security, and Apollo Global Academy.

Leveraging on technology to improve delivery outcomes

In 2018, Cisco conducted the Asia Pacific Security Capabilities Benchmark Study, and it found budget constraints as one of the key attributes leading to the slow adoption of technology.

Also Read: How businesses should navigate the Singapore Budget 2022

Fast forward to today, technological advancements allow security operations to be performed efficiently by integrating them into facilities management while harnessing Artificial Intelligence (AI) and Robotics. To better support building owners and developers in adopting smart infrastructure technologies such as sensors and intelligent building management systems, the government has allocated US$30 million to help them defray costs in adopting these technologies.

Security companies can therefore achieve better outcomes with less manpower, presenting potential opportunities for security officers to upskill and take on more meaningful roles enabled by technology.

Security Landscape Framework (NTUC LearningHub Industry Insights Report 2022: Security, Apollo Global Academy)

Security Landscape Framework (NTUC LearningHub Industry Insights Report 2022: Security, Apollo Global Academy)

With technological tools, security officers can increase accuracy, productivity and efficiency using biometric readers, surveillance robots and smart access cards. In addition to these technological tools, there are also digital solutions to potentially alleviate headcount issues in the security industry.

Facets of Security Technology Management (NTUC LearningHub Industry Insights Report 2022: Security, Apollo Global Academy)

Facets of Security Technology Management (NTUC LearningHub Industry Insights Report 2022: Security, Apollo Global Academy)

To optimise headcount in the manpower-scarce industry, companies can also consider the Security Technology Management system, which integrates AI into operations, allowing security officers to be more productive.

There are four aspects that security officers need to be familiar with, namely:

  • Access control management
  • Alarm system management
  • Robotics and automation application
  • Security surveillance management

Digital skills and critical core skills go hand-in-hand

While technology is here to improve work systems for more efficient deployment of manpower, these solutions also require the support of skilled security officers. This reiterates the importance of upskilling the workforce alongside advancements in technology.

Also Read: Why Singapore’s traditional sectors need a digital makeover

For instance, SkillsFuture Singapore has outlined the Skills Framework for Security to promote skills mastery and lifelong learning as an integral part of the transformation in the security industry. The Framework outlined two broad skills classifications: Technical skills and competencies and critical core skills, that security officers must acquire to perform the various tasks.

The former comprises technical skills and competencies that cover occupation-specific knowledge, such as contract management, incident response, threat observation and robotics and automation application.

The latter comprises transferrable skills that enable individuals to be employable, facilitate their career mobility and enable the acquisition of technical skills. In fact, critical core skills such as digital fluency, problem-solving, adaptability and community are key for security professionals, either if they are branching out through horizontal skills or keeping pace with the changes in technology.

As the security industry in Singapore takes on brave strides in leveraging technology to enhance the delivery of services, there will be lower dependence on manpower to perform manual work such as patrolling and CCTV monitoring.

Instead, there will be more job opportunities arising from the new need for backend support in security technology management. Therefore, security officers must master technology to better meet the demands of this sector, and upskilling is crucial for the industry’s shift toward digital solutions.

Upskilling as the way to thrive in the domain

It is observable that the upskilling of security officers and the adoption of technology solutions are in tandem. In fact, technology does not replace the role of security officers, and critical core skills are still vital for security officers to keep up with technological changes in the industry.

A human element in the security industry is increasingly crucial even as AI capabilities and applications continue to advance. This means that in addition to upskilling to take on more meaningful roles in the advent of new technological solutions, we also need to develop core skills of security officers, such as digital fluency, problem-solving, adaptability and communication.

Security officers who want to thrive in the domain should open up to the concept of reskilling or upskilling. Otherwise, they risk being left behind. Therefore, we need to revamp and focus on the adoption of technology while acknowledging the human aspect of the job that goes hand-in-hand with the use of technology.

With that in mind, NTUC LHUB is dedicated to helping close the skills gap and creating career opportunities to achieve higher productivity in the wake of the manpower crunch. We believe that equipping these officers with the relevant knowledge to increase efficiency and improve productivity for companies through relevant upskilling is the solution.

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This article was first published on September 2, 2022

The post How technology is addressing the manpower crunch in Singapore’s security sector appeared first on e27.