It is nothing less than a challenge to get your business up and running

Starting your own business is a wonderful feeling, but with it comes great responsibility.

Earning profits is not easy and you need to take help of online channels to solidify your branding, generate leads and an ample number of conversions. This is where digital marketing is so successful.

Here are five super useful digital marketing tips that startups can use to run their business profitably.

1. Publish interactive evergreen content

Evergreen content is a piece of content that always remains relevant. A good example of relevant content is “How do you find the square root of a number?”. A tutorial like this will remain relevant forever.

Also Read: Why Tik Tok is not a real competitor to Instagram

Imagine you are an educational startup and you create a library of useful resources for students having tutorials related to each and every subject or the subject that your business targets. Students can easily register on your site in order to learn more about your company and your chances of conversions are automatically increased.

Only publishing evergreen content won’t give you the maximum returns unless you make it interactive. Interactive content is the one that takes input from the user and changes itself accordingly. This means the content adapts itself automatically according to the needs of the user.

This quiz from Women.com is a great example of interactive content in action.

2. Use SEO to improve your organic visibility

SEO has always remained one of the best channels to improve the organic visibility of your business. The key here is to start early because SEO takes both time and effort to generate results.

Always hire a professional SEO expert who follows the search engine guidelines to optimize and promote your website because an unprofessional person might ruin your chances of ranking high on Google or other search engines.

The Google ranking algorithm is focused on two major factors — content and links as suggested in this SEO guide. The SEO expert will help you to improve the content quality on your site and also help you earn authoritative backlinks.

This way, your business presence will start to improve organically leading to more leads and sales.

3. Educate your customers and avoid overpromotion

You need to plan your marketing strategy according to the behaviours of Gen Z audiences. Gen Z audiences are individuals who are born between 1995 and 2000. They hold around US$44 billion buying power in their hands.

One characteristic feature of Gen Z audience is that they hate promotion. Businesses who over-promote themselves via social media or other digital channels are avoided by Gen Z. Besides, they love businesses who educate them and are able to solve their questions.

Hence, depending on your buying cycle, you need to understand the type of micro-moments that your audiences will go through.

And, once identified, you need to create content that effectively answers each and every question that the user might put up. Mercato does a great job in creating question-based content starting with “How”. In their blog, they post blogs based on question-based searches in order to increase their chances of ranking higher on Google for question-based searches and also to help the user during their micro-moments.

This way, your business would be able to answer the queries of the users and gradually people will start loving your business.

4. Use the help of nano influencers

Influencers are people who have a loyal following. Social media influencers are celebrities or stars who have millions of followers and companies pay them to promote their services on their social media profiles.

Similarly, nano influencers are normal people like us who have just thousands of followers in their social profiles but the impact remains the same. You can tie up with nano influencers and ask them to promote your brand.

Here is a list of 55 influencer marketing platforms to help you find your ideal influencer.

A word-of-mouth recommendation is the best recommendation your business can have. Imagine your business receiving recommendations from a number of nano influencers and people starting to visit your website to inquire about your products or services. It won’t cost you a fortune to tie up with nano influencers because as a startup, you might be having a limited budget.

Influencers can have a huge impact on your business and it can help you improve your branding and conversion efforts.

5. Run contests and giveaways

Freebies, contests, and giveaways have always been one of the best ways to attract the attention of your target audiences. Before running a contest, always plan your goals and what you wish to achieve from the contest.

Also Read: Bridging the gap between Chinese farmers and consumers, with blockchain

Identify KPIs that are easily measurable like the number of people who will sign up for the contest.

The goal of the contest could be to generating traffic to your website or increasing the number of email subscribers.

It is best to define your target market, demographics, geographic location and social media usage of customers because segmentation always helps to deliver the maximum results.

Over to you

Digital marketing is essential for each and every company whether it’s a new business or one that is been in the business for long. You simply can’t avoid it. The sooner you start, the better it is for your business.

Now that you have learned about the various tricks to run your digital marketing campaign, it’s time to get started! Use the above five tips to improve your online presence and generate more leads.

—

Image by kantver

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

The post A consolidation of digital marketing tricks for startups appeared first on e27.

Contrary to popular belief, blockchain isn’t a total gone case

Blockchain technology made its public debut more than a decade back in 2008 when Satoshi Nakamoto published a famous white paper named Bitcoin: A Peer To Peer Electronic Cash System.

The paper termed bitcoin as a “peer-to-peer version of electronic cash” that could potentially replace the traditional currency and lay the foundation of decentralised payments globally.

Things changed dramatically over the next ten years (from 2008 to 2018), including a rapid surge in bitcoin’s value that once touched US$20000 and evolution of many other cryptocurrencies that gained instant popularity among masses.

Today, blockchain may not be as accessible as many experts claimed a couple of years back, but that doesn’t mean it’s a gone case.

The year 2019 has just begun, and it’s expected to bring many reforms that will shape up the future of blockchain industry and take it newer heights.

In this post, I’ve shortlisted some of these blockchain trends that we can expect in 2019.

Introduction of smart contracts

The concept of smart contracts have been in existence for decades, but couldn’t be realised due to many technical hurdles. Now that blockchain technology has gained the necessary momentum, we can finally expect to see smart contracts replacing paper-based contracts soon.

Also Read: Insurtech NTUC Income joins hand with Chinese insurer ZhongAn for Singapore scaleup

Smart contracts are blockchain-based computer protocols intended to help you exchange property, money, shares or anything else in a conflict-free and transparent way without requiring the services of a middleman. These contracts, similar to traditional paper-contracts, come with a set of rules that both the parties must accept to accomplish any transaction.

According to the blockchain expert Lisa Cheng, CEO of EtherParty, the error-free processing and fully secured decentralised nature of smart contracts make them a perfect fit for banking, real estate, healthcare, and government departments.

In 2019, we might witness these industries switching over to smart contracts to add an extra layer of transparency and efficacy to their routine tasks.

The increased number of timestamping-use

Blockchain, unlike the cloud and hardware-based storage system, has a tamper-resistant design that’s almost next to impossible to hack into. This feature makes it a perfect solution to store critical information related to government contracts, business financials, healthcare data, etc. at a particular time.

As the popularity of the blockchain technology grows in 2019, more and more businesses will use it to timestamp their records safely.

Secure enclave will become common

Along with securing digital records and payments, blockchain can also be used to secure hardware.

This year, we are likely to witness many useful blockchain solutions for secure computing, such as hardware-based acceleration of cryptographic techniques and trusted hardware that provides a fully secure execution environment popularly known as a secure enclave.

Also Read: A consolidation of digital marketing tricks for startups

It facilitates users by isolating critical data and code from other programs running on the same computer, ensuring that no security breach ever takes place on business and personal computers regardless of how many third-party programs you run simultaneously.

These are top blockchain trends that are expected to create a buzz this year. Do you think there is any other trend that should be on this list? Let me know your views in the comments section below.

—

Image by bogdanhoda

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

The post What major blockchain trends can we expect this 2019? appeared first on e27.

Co-working spaces are everywhere and thankfully one regular worker gave us access to his deepest darkest thoughts, 

We all know that co-working is exploding in Southeast Asia, but nobody has really dug deep into the minds of the minions,  the plebs, the faceless masses that share desks with strangers, queue up for their morning coffee and stare at one another with a mixture of curiosity, hostility and sexual attraction.

Thankfully, one local co-worker allowed us to peer inside his thoughts (Amazon provided the technology), and we are excited to share it with you. (We were slightly disturbed.)

8am to 10am

“Look at all of these bankers, dressed in suits like suckers. Check out my Hawaiian shirt. This is what freedom tastes like.”

“Oh god, I’m wearing a Hawaiian t-shirt downtown. Nobody is going to take me seriously and jeez look at these looks everyone is giving me. This was a mistake.”

“Free coffee. Free happiness.”

“This coffee is terrible.”

“Actually, you know what, it’s not that bad. I shouldn’t complain so much.”

“It is time to settle down in my spot for the day. Should I chose a spot in the open-aired area and stare at a complete stranger all day? Or, should I battle to the death for a mini-desk — I will get a great spot all day, but will burn bridges along the way. I know! I will take a call booth and open a live-streaming app so people just think I am talking to clients.”

10am-Lunchtime

“Is it too early for beer?…. yeah probably.”

“Is it too late for another coffee?… hell no!”

“That guy across from me has food stuck in his teeth, but I’ve never spoken to him before, do I tell him?”

“I wonder if the lady next to me is judging my decision to watch basketball while I work?”

“Oh! There’s a guy going for the beer. Kudos to you mate for not giving a single &*#*!.

Also Read: Fore Coffee raises an additional US$1M, aims hyper-expansion in Indonesia

“Can I nap yet?”

“If I did nap, I wonder if that would hurt the pitch these salespeople are giving.”

Lunchtime

“Looking forward to walking around the area for a bit!”

“This experience is far too stressful for a break in the day.”

“Oh, I recognise that girl! She is a co-working buddy, but I’ve never actually said hi. Oh my god! She is coming this way! What do I do!? What do I do!? WHAT DO I DO!?”

“Welp, she just walked by and now I feel terrible about myself.”

“I think I am ready to head back to the office, work is less intense than lunchtime.”

Lunchtime-Happy Hour

“I wonder what would happen if I burned that Ping Pong table? I am sure the staff would be angry with me, but the proletariat would obviously support the initiative. Worth it?”

“Suddenly, with all this noise, the Thanos plan doesn’t seem half-bad.”

“Uh oh, my office credit seems to be running out. Should I use it to book that important client meeting? Or should I print my side hustle comic book in full-color to pass around the office?”

“Wow, this comic book is taking a lot longer to print than anticipated.”

“I don’t like that guy. I don’t know why, but I just don’t like the look on his face.”

“Oh wow, he held the door open for me and asked my about my cool shirt. Dang. Time to find a new victim for my arbitrary hatred.”

“5…4…3…2…1….HAPPY HOUR!”

Happy Hour…End of Day

“Is it socially acceptable to just grab beer and then hide in my corner? Actually, looking around, not only is it acceptable, it seems to be the norm.”

“If I drink five beers does that qualify as dinner?”

“Wow, these emails are a lot easier to write…I’m getting in a flow!”

“Oops. Typos all over the place, maybe I’ll save the drafts and spellcheck them tomorrow.”

“That was a tender kiss. That is definitely her boyfriend. Thank goodness I didn’t ask her out…Brain! Get out of the gutter.”

Also Read: Why Tik Tok is not a real competitor to Instagram

“The energy of the space does help me at this time of day. It’s like a little caffeine push before heading home.”

“Oofta, this hour-long commute is feeling daunting. I wonder what would happen if I slept here? I’m sure I am not the first person to have done it. I could hit up H&M at like 6am.”

“Oh wait, the air-conditioning got turned off. There goes that plan.”

“Welp, there goes another day in the books. I think I was fairly productive, my boss hasn’t fired me so that’s a good sign. I think tomorrow will be the day I finally cut back on my coffee intake.” (It won’t).

—

Photo by Jon Tyson on Unsplash

The post The mental anguishes of an average co-worker appeared first on e27.

The Indonesia-based on-demand specialty coffee aims to open 100 more outlets by the end of June 2019

Fore Coffee, Indonesia’s on-demand specialty coffee startup, raises an additional US$1 million in its Series A funding, rounding it up to US$9.5 million recorded in January.

The additional funding is an extended sum from its original US$8.5 million round initially closed that month led by East Ventures, and joined by SMDV, Pavilion Capital, Agaeti Venture Capital, and several angel investors.

With the funding, Fore Coffee said it has already doubled the outlet growth from 19 outlets to 35 outlets across Jakarta within two months.

Fore Coffee also managed to promote its app and recorded more than 500,000 downloads.
Fore Coffee was founded in August 2018 by Robin Boe and Elisa Suteja with the online-to-offline e-commerce approach. Fore Coffee is the brainchild of venture capital firm East Ventures’ hypothesis on new consumption trend in Indonesia and leveraging the convenience and fast lifestyles among Indonesian millennials.

“Data drives customization, which in turn drives new experiences designed for consumers. Coupled with Indonesia-optimized digital infrastructure, consumer product distribution and touch points can develop in a very robust environment,” said Willson Cuaca, Managing Partner of East Ventures.

Also Read: MPA and NUS Enterprise to inject US$479K seed funding to 13 startups

Fore Coffee creates an ordering process on the app and integrates it with existing payment platforms like OVO and Go-Pay. Fore Coffee claims it is able to shorten the time it takes to get a cup of coffee as well as keep costs down, fulfilling the needs to consume coffee at a low cost but in high speed.

“With Fore Coffee, the inconvenience is removed completely, and people can get on with doing other, more productive things – and then the next thing you know, there’s a coffee in your hand, ready to keep you going,” said co-founder and CEO, Robin Boe.

Fore Coffee also highlighted its effects on the lives of coffee farmers with its continuous purchase on coffee-6.5 tonnes each month. The company claims that the number roughly translates to 137 hectares of coffee plantation land area being productively cultivated by 600 farmers in the archipelago each year.

The company said that its platform currently serves 10,000 cups of coffee a day, with 85 per cent of the cups being ordered through the app and delivered to customers.
Since the launch of its mobile app in the second week of December 2018, the startup has grown from serving 19,000 monthly cups of coffee to 300,000 today.

Also Read: Insurtech NTUC Income joins hand with Chinese insurer ZhongAn for Singapore scaleup

Now, Fore Coffee has grown from 90 employees to a staff of 200, half of them baristas. Fore Coffee’s next foray will be the multiplication to 100 outlets by the end of June 2019.
–

Image Credit: Fore Coffee

The post Fore Coffee raises an additional US$1M, aims hyper-expansion in Indonesia appeared first on e27.

When the winds of change blow, some people build walls and others build windmills – Chinese Proverb

While innovation is the key to staying competitive in the industry, this supposed “innovation” is too often only a reorganisation of an existing offer that sometimes fails altogether.

Some would say, well you learn from your failures. But how many organisations today have the stomach for “expensive” failures that may even destroy the business altogether? So, is this then a catch-22?

The world of design offers some lessons for this predicament, but to learn these, businesses need to step away from what they see as the “problems” in their existing offers and take a better look at the surrounding business and consumption environment. They need to consider the lives and journeys of their customers for clues to understand the real reasons underlying these so-called problems.

Sometimes what we see as problems are only symptoms of underlying issues or opportunities in consumer interactions. Perhaps new consumer trends are driving micro changes in consumption, or maybe the product itself is being substituted as part of a broader evolution in the ecosystem.

Think how Uber disrupted the taxi economy or how m-Pesa, a mobile app became a de-facto “bank” or means of money-transfer for the unbanked populations of Kenya.

“Logic will get you from A to B. Imagination will take you everywhere.” –Albert Einstein

Yes, such imagination could take you just about anywhere and could very well involve re-imagining the very foundations of the business.

Many of us know the story of how in the year 2000, Reed Hastings, the founder of a small company called Netflix, flew to Dallas to propose a partnership to Blockbuster CEO John Antioco and his team.

Also Read: RISE Corporate Innovation Accelerator partners startups and corporates in building real-world solutions using artificial intelligence through RISE.AI

The idea was that Netflix would run Blockbuster’s brand online and Antioco’s firm would promote Netflix in its stores. Hastings got laughed out of the room; Blockbuster believed then that the idea was too “niche” to succeed at a large scale.

Fast-forward 20 years, Netflix is now in 120 countries across the world, banks USD 28 billion a year while Blockbuster is bankrupt.

“The definition of insanity is doing the same thing over and over again, but expecting different results” – Albert Einstein

Let’s talk about change, or rather — the lack of it. True, it’s hard to change and this has been an inherent human condition. After all, organisations are run by people, and people are human.

Many organisations therefore remain captive to this inertia of rest/ motion or continuing to do what they have always done. The heuristics of decision-making drive people to form judgements about things, via mental shortcuts that focus on certain parts of a problem but ignoring others.

Organisations too, end up selectively ignoring the parts of problems they don’t fully understand, and these often continue to cloud better judgement in making changes that may seem inconsequential today but perhaps, will address a much larger issue or opportunity tomorrow.

Incidentally, these biases also creep into consumer’s usage habits and ultimately social mores that include customs and manners and shapes their ways of valuing things in the world around them.

So then, how do we break the mould?

It’s easier said than done. We have in our years of experience encountered situations where we have been enthused at the willingness to change, in rooms full of attentive executives who acknowledge the challenges of modern business and the sea of changes digitalisation is causing.

Disappointingly, more than a few of those conversations have been lost in organisational bureaucracy, and the C-suites best efforts are often rendered toothless by vested interests from overpaid executives who have done all they could to protect their “turf” and guard the perceived success of the structures or silos within which they work in organisations.

Fast-forward eight months … Didn’t we completely forget about the customer there?

Enter Design Thinking, and in the words of one of its best-known practitioners, Tim Brown of IDEO:

“Design Thinking is neither art, nor science, nor religion. It is the capacity, ultimately, for integrative thinking”

Also Read: Why online marketplaces have lucrative startup prospects

Now a critic might ask here, “how is this any different from say, ‘out of the box’ thinking or ‘lateral’ thinking?” Ultimately, you are perhaps all correct in a way – Design Thinking as we see it at TheEngage is really just “thinking” under yet another name but without the barriers of having perceived constraints from our environments.

Encouraging design thinking involves understanding consumer trends that are continuously re-setting the expectations of customers. This requires thorough investigations to determine their effects on the business environment and thinking of ways to integrate them into an organisation’s services and products.

The process doesn’t end there as businesses also need to know the most agonising moments along the decision-making journey of customers and exploring how to convert those points of despair into ones of delight.

In other words, implementing a customer-focused perspective that reveals opportunities to create services and products that can empower and satisfy customers is a critical decision. This perspective allows businesses to take insights from the market and the customer journey and turn them into services and products that customers need but make business sense at the same time.

—

About Neel Banerjee

Neel Banerjee has Design Thinking credentials from the DesignSingapore Council. He has also trained as a Level 1 Executive Coach. Neel has trained and enabled organizational audiences in the Retail, Banking and broader entrepreneurial sectors using the Design Thinking methodology. These sessions have extended into program grants such as Capability Development Grant [Government of Singapore]/ roadmaps for builds for new apps or digital platforms.

Are you a key executive or business owner who is done with your share of “big” talk from professors or professional speakers but wish to drive some real change in your ways of doing business?

Want to learn more about how to use Design Thinking to catalyse new business plans that can ultimately make real money for your business? Visit Neel here and #EngageTheEngage

Image by mimagephotography

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

The post Design thinking: A superpower for the challenges of modern businesses appeared first on e27.

Online marketplaces are hot property in the e-commerce sector at present

Besides eBay and Amazon, there are countless examples of highly successful marketplaces out there, spanning a wide range of niches.

The core reason for their popularity from a consumer and seller perspective is fairly clear: they allow sellers to tap into several pools of consumers, who in exchange benefit from more choice.

However, in this article, we will focus on how they are taking the startup scene by storm specifically, and why they’re an attractive and high-potential business model for entrepreneurs looking for their next big idea.

Funding potential

One of the largest challenges a fledgeling startup faces is securing investment. Without significant funding from an angel investor, the vast majority of business ideas will fail to come to fruition.

Also Read: Warung Pintar CEO: How my grandmother inspired our vision for Indonesian mom-and-pop shops

In order to get this funding, entrepreneurs depend on the confidence investors have in their business model. Fortunately, technology investors are taking a strong interest in online marketplaces, indicating the perceived high potential of this type of business.

They are not only easily scalable, but they pose a lower risk than some other models of e-commerce because they tend to be asset-light.

According to The Conversation, there are 5,723 early stage private online marketplaces currently listed on AngelList (leading platform for investing in tech startups), with an average valuation of US$4.5 million – roughly US$25 billion in total.

This considerable value demonstrates how highly investors are coveting online marketplaces, so they’re an enticing prospect for entrepreneurs. As long as the concept and business plan are solid, the opportunities to secure funding are there for the taking.

Healthy competition

The beauty of the marketplace format, from an entrepreneur’s perspective, is that by hosting a multitude of different sellers in one place, the pricing competition is direct and immediate. The consumer can more easily compare prices, thus incentivizing the merchants to reduce their prices.

In theory, this should allow startup marketplaces to attract more customers, who are looking for lower-priced quality goods and increase their revenue through commissions on sales.

Naturally, there are always concerns about the authenticity of products, particularly in the luxury sector, but as an online marketplace, you can play the part of an independent adjudicator. This makes the online marketplace model mutually beneficial for entrepreneurs, sellers, and consumers alike.

Lower overheads

Unlike starting a conventional e-commerce store, online marketplaces do not necessarily require stocking your own products. Some larger sites, such as Amazon, combine selling their own wares and products from external merchants, but it’s advantageous for startups to simply act as the middleman.

One crucial reason for this is that it keeps overhead costs to a minimum – like warehouse space, stock acquisition, and inventory management – or even eliminates them completely, depending on the business plan.

Also Read: Fully integrating AI and healthcare is closer than you think

Although the investment potential of online marketplaces is strong, finding effective ways to cut costs is still a major plus. As a conventional inventory-based e-commerce site, hitting the sweet spot in terms of accurately judging the supply and demand of your products is a constant battle.

This is especially true of perishable goods. Without the need for inventory, online marketplaces are often less expensive to establish and avoid the stock balancing act in the long term.

—

e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

The post Why online marketplaces have lucrative startup prospects appeared first on e27.

Impact Investment Exchange (IIX) is a global organisation dedicated to building a more inclusive world through innovative finance and support for high-impact enterprises

Impact Investment Exchange (IIX), an organisation that aims to provide an innovative approach to finance and enterprise-support for a more inclusive world, announced that it has received US$887,000 (S$1.2 million) from the Australian Government’s Department of Foreign Affairs and Trade (DFAT).

The company said that the fund will be used to develop the ecosystem for gender lens investing in Asia, as well as leveraging it to support the growth of 500 impact enterprises across Asia.

IIX’s program is called Equity@Scale, is funded under DFAT’s Frontier Brokers initiative—which focusses on addressing key weaknesses in the current entrepreneurial ecosystem and moving the capital to enterprises.

The program will also provide impact investing ecosystem players (including investors, foundations, banks, financial service providers, lawyers, corporate partners, and mentors) with the tools and resources to apply a gender-lens to their business approaches, processes, and strategies of engagement.

With the main mission of shifting gendered power dynamics in favor of women entrepreneurs and accelerating the growth of gender-lens investing, Equity@Scale will incentivise enterprises to integrate women throughout their value chain.

Gender lens investing refers to the use of finance to create gender equity by incorporating a gender analysis into investment decisions, with the intention to improve outcomes for women.

Also Read: E-scooter service Neuron Mobility expands to more locations in Kuala Lumpur

“Gender lens investing is a powerful solution to shift deeply embedded dynamics from treating women as victims to valuing them as solution-builders. Through our partnership with DFAT, IIX is taking our work to the next level by enabling everyone to play a role in building inclusive markets,” said Durreen Shahnaz, CEO, and Founder of IIX.

Through Equity@Scale, IIX will support enterprises with three types of capital: human capital in the form of investment readiness training; social capital in the form of access to mentoring and corporate networks; and financial capital in the form of access to investors and private sector equity and debt investments.

IIX claimed that it has been known for its experience in building the impact investing market and driving women’s empowerment across the world.

Shahnaz continue to share that she started IIX with the vision to bring women and underserved communities to the forefront of financial markets.

“I witnessed first-hand how women-led and women-focussed businesses face challenges to growth at every turn and realised that to change this we need to move beyond fragmented solutions and create long-term pathways for change,” said Shahnaz

Also Read: Four Indonesian SaaS startups merge to support SMEs digitisation

Reports said that there are around 30-40 per cent gender wage gap in Asia, and closing this gender gap could generate a 30 per cent increase in the per capita income of the average Asian economy in one generation.

While impact enterprises play a critical role in addressing gender equality and sustainable development issues, they face barriers in accessing resources and capital to grow. This issue is compounded for women-owned businesses across the developing countries, with an estimated 70 per cent of the seven million women-owned SMEs in the formal sector unserved or underserved by financial institutions.

“For nearly a decade IIX has been building these pathways through supporting entrepreneurs with impact assessments, technical assistance, and our ACTS accelerator program; connecting them to investors through our Impact Partners crowdfunding platform; creating financial products such as the Women’s Livelihood Bond that unlock greater private capital and amplify public resources; and sharing our experiences and methodologies with ecosystem players,” Shahnaz added.

IIX’s Equity@Scale program will accelerate conscious investment into women’s empowerment by broadening mainstream definitions of gender lens investing to include those investments which go into companies and initiatives that benefit underserved women (defined as low-income, rural, and minority women) in emerging markets.

IIX’s Women’s Livelihood Bond (WLB1) claims to be the world’s first impact investment products listed on a stock exchange reporting social and financial returns.

IIX has partnered with USAID, DFAT, DBS Bank, Shearman & Sterling LLP, Latham & Watkins LLP, and Cyril Amarchand Mangaldas for the Women’s Livelihood Bond 2 (WLB2) that will open access to over US$100 million of private sector capital to impact one million women across Asia.
–

The post IIX receives US$887K grant from Australian government for gender lens investing appeared first on e27.

The e-scooter sharing service said that it has expanded services in more station in Malaysia

Southeast Asian wide e-scooter service provider Neuron Mobility said that it has added more stations across Kuala Lumpur, Malaysia.

Neuron scooters are now available in Kuala Lumpur’s city centre, including the areas of Masjid Jamek, Lot 10, KLCC, Bukit Nanas, and Berjaya Times Square.

The company does so in a bid to enable “efficient, reliable, and comfortable” short distance, alternative mobility in a form of urban transport in the densest part of Malaysia.

“Malaysia, and Southeast Asia as a whole, are working to reduce congestion and reliance on pollutive vehicles,” said ​Zachary Wang, CEO of Neuron Mobility. “We are proud to help cities integrate this new mode of sustainable mobility into their transport ecosystem.”

After a trial in Cyberjaya, the company felt confident to add more units in its fifth Southeast Asian city.

Also Read: Solidifying Singapore’s standing as a leading global blockchain hub

Neuron’a on-ground team currently stations themselves in the new locations to walk riders through the use of the mobile app, educate them on safety practices, and share local riding laws and regulations to ensure both rider and pedestrian safety

Neuron Mobility is the e-scooter operator that claims to have the largest shared e-scooter fleet in Southeast Asia.

Wang added that the expansion also marks the commitment the company has to ensure that its service would aid in urban transportation in the city with new technologies, partnerships, and education programs for public safety and proper parking of the scooters.

Just in recent months, Neuron Mobility has taken steps to scale across various markets with the upcoming launch of a commercial-grade e-scooter tailored for Southeast Asian infrastructure to serve the region’s most congested cities.
–

The post E-scooter service Neuron Mobility expands to more locations in Kuala Lumpur appeared first on e27.

The company focusses in developing a space debris removal service to secure long-term orbital sustainability with established entities in Singapore, Japan, and the United Kingdom

Astroscale Holdings Inc. (“Astroscale”), the company that provides space debris removal service for long-term orbital sustainability, announced the opening of its new office based in Denver, Colorado (“Astroscale U.S.”), adding a strategic United States base to its entities in Singapore, Japan, and the United Kingdom.

Along with the opening of a new office, Astroscale also secured an additional US$30 million in an extension of its Series D investment round. The investors in this round are INCJ, Ltd., Japan Co-Invest II Limited Partnership (Sumitomo Mitsui Trust Investment Co., Ltd.), Space aSTART 1 Limited Partnership (aSTART Co., Ltd.), Innovation Platform 1 Investment Limited Partnership (UTokyo Innovation Platform Co., Ltd.), and angel investor Joe Hirao.

The additional funding brings the total Series D amount to US$80 million and total capital raised to US$132 million.

“The United States has been active in addressing issues related to space traffic management and the mitigation of orbital debris. An office in the United States will allow us to work closely with policymakers and business leaders to devise a sustainable solution for this global issue,” said Nobu Okada, Founder, and CEO of Astroscale.

Astroscale U.S. will focus on business development and technology growth and will be led by Ron Lopez as Managing Director, bringing over 25 years of government and industry experience in the aerospace sector, including at the United States Air Force and The Boeing Company as well as leading the Defense & Space Asia Pacific sales team at Honeywell Aerospace.

Also Read: IIX receives US$887K grant from Australian government for gender lens investing

The global management team is rounded out by Chris Blackerby, Group Chief Operating Officer, who formerly served at NASA for nearly fifteen years, including as the NASA Attaché for Asia; Ai Makino, Chief Financial and Administrative Officer that has experience leading financial and personnel teams at several global startups; and John Auburn, Chief Commercial Officer, an expert in the aerospace sector, especially within European space industry.
–

The post Space sustainability company Astroscale receives US$30M funding, expands to US appeared first on e27.

Also, Coins.ph collaborates with Western Union for global remittance access in the country, and public transport startup TRON launches operation in Indonesia

Malaysia-based golfing startup Deemples raises US$105K funding [Press Release]

Deemples, an app-based golfing startup, announced yesterday that it has raised US$105,000 funding, rounding up a total of US$270,000 funding it has received.

Deemples said it plans to use the funding solidify their position in their existing market across five Southeast Asian countries, including Malaysia, Singapore, Indonesia, The Philippines, and Brunei.

Furthermore, the company that was launched in 2017 as a platform to help golfers find golf buddies continues to fulfill its mission to make golf “more accessible and breaking the stereotype of elitism surrounding the sport”.

Deemples allows users to find a golf partner to play with and enable them to organise games at preferred locations and time slots. “Golf was the one thing that made me look forward to every weekend. However, it was difficult to find people to play with as my schedule with golf friends didn’t always match. To solve this problem, I decided to build the Deemples Golf App that helps golfers find each other and get on a course for a round, regardless of when and where,” said Deemples Co-Founder and CEO David Wong.jw

Western Union partners with Coins.ph to bring better remittance access to the country [Eji Insight]

Philippine e-wallet provider Coins.ph, that’s recently acquired by Go-Jek, announces its partnership with Western Union to help opening up access for Filipinos to receive international and domestic money transfers directly from Western Union’s global network.

Coins.ph said it will integrate Western Union into its e-wallet app to allow users in the Philippines to receive and hold international money transfers initiated from Western Union’s digital network, and directly deposited into Coins.ph e-wallets.

Also Read: AirTrunk closes US$332M funding, launches data centre in Singapore

“There are many overseas Filipino workers who send money back home regularly and are always looking for additional remittance options,” said Coins.ph co-founder and chief executive Ron Hose in the press statement. “By pairing Coins.ph’s payments technology with Western Union’s expansive global network, we are giving Filipinos a seamless choice to receive money digitally, on the go.”

Together with Moneygram, Western Union will provide support for around 10 million Filipinos working or residing overseas, as announced by the Philippines’ central bank,

TRON launches in Indonesia, provides on-demand public transport service [Deal Street Asia]

TRON, an on-demand public transportation provider, has announced its launch to the Go-Jek and Grab-dominated Indonesia.

The platform is operated by Teknologi Rancang Olah Nusantara in collaboration with global share mobility solutions provider Via. It allows users to request a 15 person shared van in real-time using its mobile app, which then will direct the passengers to a nearby virtual pickup point indicated in the application.

TRON said that its service is similar with public minivans, which used to be the intra-city transportation of choice for many Indonesians, before being slowly replaced by GOJEK and Grab.

The new service will begin with 150 vehicles in the city of Bekasi, on the outskirts of Jakarta.

TRON application will work in affiliation with Digiasia Bios, an Indonesian fintech player with three licensed services with its cashless payment service, KasPro as the payment option for TRON passengers.

Cambodia launches a government-funded business startup centre [Khmer Times]

Techo Startup Centre, a new startup incubation centre located in the Royal University of Phnom Penh, is the latest government initiative to support young entrepreneurs and aid government plans to transform Cambodia into a digital economy.

The facility was officially launched on Monday by Aun Pornmoniroth, Deputy Prime Minister, and Hangchuon Naron, the Minister of Education. It is said to be focussed on skills students need to succeed as tech entrepreneurs in the digital age and to foster the creation of new tech startups and SMEs through a clear support programme.

Also Read: Indonesian recruitment platform Ekrut raises pre-Series A funding round

The centre was built with government funds and covers an area of 6,720 square metres.

“The new Techo Startup Centre is a place where students will be able to carry out internships, do research and have access to mentors. It will connect universities to the labour market and the private sector to prepare ahead of globalisation and the impact of Industrial Revolution 4.0,” said Minister Pornmoniroth.

Coca-Cola Amatil to invest in Indonesia’s startups [The Sydney Morning Herald]

Coca-Cola Amatil (CCA) has showcased its interest in emerging startups in Indonesia and has said that it’s looking to invest in tech companies in the country before the spike it can have triggered by the recent signing of a free-trade deal.

The ASX-listed company based in Australia has launched its venture capital program Amatil X a year ago with US$10 million to invest in companies.

The company will launch a program in Jakarta to extend its search, working with a local startup accelerator to scout out potential investments.

“You’ve just got to look at the size of the population – and a very young population,” said CCA’s group director of partners and growth, Chris Sullivan.
–

The post Today’s top tech news, April 10: Golfing startup Deemples secures US$105K funding appeared first on e27.