UI/UX design is a constant loop, and you will always need to improve your designs following the same process of research, ideate, craft, test, iterate

When I rewind the clock to when ShopBack first started, truth be told, UI/UX-wise-I was floating around in an abyss of the unknown. Flash-forward to today: I’ve had the chance to build my first website, an app, as well as browser extensions.

As a tribute to my learning journey as a UIUX designer, I wanted to document this for the next time I try something new again. If you’re a designer that’s starting from ground zero, I hope you’ll find this useful!

1. Begin with research

Prior to this, you probably already have an idea about the business, but don’t jump in and design base on assumptions yet. Start by asking: What does the business do? Are there existing competitors in the market? What can we learn from them? Your deeper understanding of the business, market and users becomes a strong foundation for your design.

2. Gather the basic requirements

Understand what the platform goals and objectives are before starting to design. Get your team together to focus on the main objective of the platform. Writing User Stories is a method that we use in ShopBack.

A User Story is a write up that answers questions like: Who will use this functionality? What should we create? How will the users benefit from this? You can sum it up like how Atlassian does: “As a [persona], I [want to], [so that].”. Read more about User Stories from them here.

3. Pen your thoughts down

At the beginning of your project, it’s natural to have a rush of ideas and feel clouded with thoughts. Writing things down on paper helps me to put all my cards out to sort it later. You can follow a mantra my teacher taught me: “Get the idea out of your head so you can move on to better ones”.

Also read: e27 Academy is your Founder’s Retreat with hundreds of other Founders

The thing I usually do involves, sketching out page designs, writing down problems and complexities, noting questions to ask my team.

4. Map out the customer journey

Understanding the customer journey is crucial for knowing what to design. If you jump straight into designing without figuring out the customer journey, your screens will act like isolated pieces, fragmented and uncomfortable.

5. Start in low-fidelity

Low fidelity designs work best in helping the designer and team focus on the core functionality and User Experience (UX) instead of being distracted by other aesthetics like colours or design style.

Here are 3 recommended ways to start in low-fidelity:

a. Wireframes

Wireframing is the fastest way to get a general direction of how your designs are going to look. It’s also a good time to think through the states for the pages and components in your platform. You’ll be surprised how many basic shapes can help one visualise!

Tools I use: Sketch, Draw.io, Balsamiq

b. User experience flow

Designing user flows help everyone in the team to visualise and align on the core experience you’re building. You can do this in image sketches or just text flow charts.

Tools I use: Sketch, Draw.io, Balsamiq

c. Low-fidelity prototype

Pairing it up with a prototype also helps stakeholders and users understand the user flow for your platform. There’s also a unique method called paper prototyping. I personally haven’t tried this one out but psyched to give it a go!

Tools I use: Sketch, Craft, Invision

6. Move to high-fidelity

Once the wireframes have been validated with users and given a go-ahead by all stakeholders, you can start doing your magic. Choosing the design direction requires considerations on branding for colours and style.

Also Read: Why e-commerce companies should go hybrid

Here are 3 recommended ways to move to high-fidelity:

a. Pattern Library

From your wireframes you’ll find repeated components, like buttons or form fields, being used. Instead of drawing the same thing multiple times, build a pattern library to help you plug and play components on the go.

Tools I use: Sketch or InVision’s Design Systems Manager

b. Pages & Components

With a library in hand, it will be faster to make aesthetic decisions for your User Interface (UI). Using your preferred tool, you can start building the visuals for your website in reference to the wireframes you designed.

If this is your first time designing for the needed platform, you should read up more about its basic guidelines. Some of which include: Grids, Responsive Websites, Google’s Material Design guidelines for Android and Apple’s iOS Design for iPhone applications. I’ve also compiled a list of resources that helped me here.

Tools I use: Sketch

c. High-fidelity prototype

This is the clearest method to explain your user experience journey to your users, stakeholders, engineers. Using this prototype gives a feel that is close to your actual intended product experience.

Tools I use: Sketch, Craft, Invision

7. Test & iterate

a. McDonald’s Testing (non-users)

At the start of ShopBack, we did this thing called “McDonald’S Testing” (or occasionally “Starbucks Testing”) where we took our mocks and headed to the nearest place to get strangers to try out our product. This is the best method to get fast feedback from non-users of your platform!

B. Usability interview (existing users)

For designs that are improvements of features, your target audience will be existing users of your platform. At ShopBack we call down our customers for a face-to-face interview to get their help in trying out the new products we’re building to get feedback from an end-user perspective. This is a great way of getting qualitative feedback since you’ll get to observe them from first hand. You can read up more about it here.

8. Prepare to build

Now that your team is confident with the designs, it’s time to hand it to the engineers. In ShopBack we use Zeplin which gives engineers specifications for your designs right to the pixel. Be detailed in documenting your designs so your engineers don’t have to guess your expectations. Save them the hassle, be diligent!

Tools I use: Zeplin

9. Launch and celebrate, then get feedback

Hurray! Your designs are out and into the hands of your user. It’s natural to jump straight into building a backlog for parts of your design you want to improve on, but do remember to take a breather and celebrate with your team on this. You deserve it!

Now that your platform is live with some users on-board, you can start looking into getting feedback from users who have used your platform. Here are some ways we get feedback:

Surveys & cold calls

To get a large number of responses in a short amount of time, cold calls and surveys make the cut. Have a specific list of questions that can be answered simply. You’ll be surprised how many responses you’ll get from the users who are passionate about your product.

User Interviews

Similar to Usability Testing, you’ll get to meet your users face-to-face. Except that the agenda will be focused on understanding how they use the existing platform. You’ll discover the usability problems that fell through the cracks before you launched.

In summary

The UI/UX design process is a constant loop. You will always need to improve your designs following the same process of research, ideate, craft, test, iterate throughout the lifespan of your business!

Also Read: How to leverage data to build a compelling story

Summarising my thought with this: Your next design will always be even better. Don’t be afraid to make the first move. I promise that you will get better at it.

Thank you for staying by to read my thoughts on this topic! If you have any thoughts on this, contact me at samanthadsyl@gmail.com. I’ll be so excited to learn from you.

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Photo by Ion Şipilov on Unsplash

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NeuroTags, which is attached to the product, can be scanned by anyone with a smartphone to get all the information and identify whether or not the item is genuine and authentic

Do you know counterfeit drugs kill around a million people every year?

Nitin Gupta and his friends were watching a documentary on the global counterfeit market. They realised the intensity of the problem when the documentary suggested that around a million patients die every year due to fake drugs alone.  Soon they realised that counterfeiting is a massive problem limited to not just pharma, but across all sectors.

“The steady rise in the growth of counterfeit products has created a negative impact on the world market. Apart from having tremendous business potential, India stands as a major market for counterfeit products. From toothpaste to aspirin to high-end handbag, this problem is spread across all sectors/industries like pharma, retail, and FMCG,” Gupta tells e27.

 “The problem arises when companies don’t have a mechanism to track down this market, collect consumer data, and are unable to keep an eye on distribution network. This leads to billions of dollars of loss every year. If we can save even one per cent of these lives, it would be a great achievement. We hope to achieve this objective with NeuroTags,” he adds.

NeuroTags, owned and operated by Pune- and US-based TezMinds, was developed in 2017 by Gupta (CEO and CTO), Yogesh Miharia (CSO), and Abhishek Agarwal (COO) — all have worked in the hard-core tech and startup sector.

As the name suggests, NeuroTags is a tag that aims to help businesses eliminate the counterfeits of their products from the market, thereby preventing the revenue loss. It helps businesses collect consumers’ real-time behaviour data from the offline world, which in turn help them in constituting informed business strategies.

Also Read: There is growth in counterfeit luxury goods, but blockchain tech can help brands fight back

“When we did a thorough research of the market, we found that most of the solutions in the market, such as holograms, RFID, QR codes etc. are ineffective and are easy to copy. These solutions do not help end consumers in verifying the genuineness of the item in any effective way. We thought if we could utilise the smartphone as a device to verify the authenticity, it would be of a huge for the consumer,” he says.

NeuroTags provides algorithmically-coupled tags — open and protected. The open tag is visible on the product. It can be scanned by anyone (read consumer) with a smartphone to get all the information of the product and an indication of authenticity with a certain probability.

Once a product is purchased, the buyer gets the access to the protected tag, which is protected by a scratch layer kept inside the product seal. After scanning the protected tag, the user gets the authenticity information with certainty. Also, the user can avail warranty, loyalty and referral points after scanning this tag.

The tags are connected, monitored and protected by algorithms and Artificial Intelligence on the server in such a way that, if anyone tries to replicate the tags, it gets caught and the copied product gets invalidated.

“NeuroTags is a unique solution to fight the counterfeit problem in a very effective and economical way. Our technology is capable of getting moulded and be used by any sector/industry in the market. We have identified sectors such as pharma, manufacturing, retail, and FMCG, which are in need of this technology,” he shares.

Being a large and cost-sensitive market, India is witnessing a huge inflow of cheaper counterfeit products into the country. According to the Authentication Solution Providers’ Association, the Indian counterfeit market is worth INR 40,000 crore (US$5.69 billion). Globally, it is US$1.6 trillion problem which is expected to reach US$4.2 trillion by 2022.

Initially, Gupta shares, it was difficult to convince companies about the benefits, as nothing of the product of this kind was available before. But now when they see their competitors and other companies benefiting from NeuroTags, they come on-board quickly (as companies don’t have to change anything in their current manufacturing or supply chain process).

To date, the startup has bagged several SME customers as well as a large enterprise. “We are already working with some of the key companies in India. We are also in talks with some of the top brands and are setting our bases in strategic geographies across the globe. We are in the right market and at the right time, providing the right services.

A bootstrapped company so far, Gupta and team are exploring the strategic partnership for early-stage funding with some of the investors.

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Does tech have a hierarchy of needs?

If tech consumers had their own Maslow’s hierarchy of needs, internet access would form the bottom rung, and financial-technology would be the one above it.

You need to be able to connect to the world wide web and leverage this access to store value. The next natural progression once these basic needs are met is investment technology: Once you have extended financial inclusion, you don’t want it just sitting there idly, losing value against your country’s monetary inflation. You want it to grow, which is why the next generation of investment technology platforms is so crucial to the future of economic enablement in Southeast Asia.

Investment tech in Southeast Asia can grow by taking a page book from Fintech, which grew heavily in the region due to heavy localisation. Mobile money provider Coins.ph, for example, made it easy for consumers to “top up” their digital wallets by integrating with the terminals widely available at 7-11 convenience stores in the country.

Also Read: Ninja Van and Grab join forces for intercity parcel delivery service

By making the cash-in process hyper-local and at a staple of fast, Filipino life, Coins.ph made mobile money easy for the average Filipino.

In the same way that mobile money providers like Coins.ph have simplified digital payments through aggressive localisation, so, too, should investment tech.

Unlike mobile money which is simplified through convenience and ease of use, investment tech is simplified through education. Investment solutions, in short, must reduce the cognitive load it takes to make smart financial investments. The days of having to master complex trading philosophies, pour over endless charts, and dig into obscure analysis should be over.

Investment must go local. It must go mainstream.

The rise of investment-tech in Southeast Asia

There are industry-specific platforms in Southeast Asia that are making it easier for formerly non-investors to invest.

One example is i-Grow from Indonesia, which is designed to bridge the gap between farmers and investors. Interested individuals can invest in select farmers via i-Grow and net a return as high as 9 to 13 per cent in as little as half a year. Investors can then view the progress of crops via the company’s mobile app.

It’s the cliche win-win business made true through platform thinking: Farmers get the capital they need to grow their business, and investors on the other end get an easy way to invest money.

Even international platforms are getting in on the action. Social trading platform eToro is now active in Southeast Asia, especially the Philippines, where it recently had two major events for local investors. Founded in the United States in 2007 around the start of Web 2.0, eToro is arguably built from the ground up with non-investors in mind.

Apart from bringing a social element to trading — allowing new and veteran traders alike to learn from one another through sharing strategies and investment picks — the platform also boasts of a trademarked Copytrader feature.

eToro’s Copytrader feature seems tailor-made for the Philippines, which features a rising middle class with significant disposable income but little idea on how to invest it wisely. Users can evaluate investors according to their risk score, track record, portfolio composition, and other key factors.

If a user finds an investor that he likes, he can then “copy” his account, and his portfolio will mirror that person’s future investments. The feature, in other words, reduces the often prohibitively difficult task of investing down to intelligent emulation that any proactive new investor can do.

Also Read: AI becoming a viable way to bridge the gap in the doctor-patient ratio: mfine CEO Prasad Kompalli

Platforms like i-Grow and eToro are the future of Southeast Asia. They move people in the region beyond just mobile money and propels them toward smart money, where their capital works on their behalf and empowers wealth creation.

Adoption of these platforms, then, does not matter only for the company’s founders, employees, and other stakeholders, but to Southeast Asia as a whole. We can even refer to their popularity as a kind of measuring stick for the region’s economic success.

The “investment” in investment-tech may very well refer to both those made by individual users, but also to the investment we collectively make into overall wealth creation for Southeast Asia.

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BP Network is a female social network that has been active in the social influencer space in Indonesia for more than two years

Hip acquires Indonesia’s female influencer network BP Network [press release]

Hiip, a social influencer platform in Vietnam and Thailand, has announced its expansion into Indonesia by acquiring BP Network, a female influencer network.

BP Network has been active in the social influencer space in Indonesia for more than two years.

Shintaries Nijerinda, Co-founder and CEO of BP Network, said: “After the merger, BP Network will rebrand to Hiip Indonesia and become part of this highly successful regional company. This will give our customers and influencers access to Hiip’s proprietary AI technology and international cross-market opportunities. We are very excited with the journey ahead.”

Also Read: Vnet Capital leads Series A financing in Vietnam’s social influencer platform Hiip

Phi Nguyen, Co-founder and CEO of Hiip Asia, added: “We are very pleased to work with BP Network, the largest female influencer network in Indonesia, to provide full access to our AI technology-based platform and support them with regional management experience. Also, Hiip Indonesia will expand our influencer marketing offering in almost all categories, segments and social networks. Our hope is to give more values to the existing local influencer ecosystem and provide more opportunities for influencers to connect with both international as well as important local brands.”

MaGIC’s global accelerator programme is back [press release]

Malaysian Global Innovation & Creativity Centre (MaGIC) is accepting applications for the third cohort of MaGIC’s signature Global Accelerator Programme (GAP) which will be open until 10 May 2019.

Back for its third year now, GAP is looking to handpick 30 startups from across the globe to participate in the four-month long programme to run out of the MaGIC Campus in Cyberjaya, Malaysia. GAP equips local and global startups, keen on expanding in Southeast Asia, with the necessary skills, tools and network to be investment-ready in four months.

GAP provides selected entrepreneurs with a head start to break into the Southeast Asian market, a region that is often touted as the world’s next consumer powerhouse.

During the programme, MaGIC will be equipping participants with benefits worth over USD500,000 from various programme benefit partners including Amazon Web Services, HubSpot, Usability Hub and many others; industry-specific training, an opportunity to learn from world-class technical and business mentors; a stronger route-to-market focus with extensive corporate support, and partnerships in place with private sector champions such as DiGi, Maybank, Media Prima and Allianz Malaysia as well as a co-working space, accommodation, monthly stipend, a 6-month professional visitor pass and marketing allowance.

Essence launches Essence Global Ventures supported by the Singapore’ EDB [Reuters]

Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the launch of Essence Global Ventures (EGV).

Based in Singapore, EGV is the first innovation, research and development hub for Essence in Asia Pacific, with a vision to advance the agency’s product proposition to be the global market leader in predictive, intuitive and growth-driven business solutions for its clients.

The hub is supported by the Singapore Economic Development Board (EDB). EGV will develop and incubate industry-leading marketing technology products that use predictive data signals and automation to improve business performance, customer experience and brand governance. These solutions will be commercialised and deployed across 106 markets via Essence’s offices worldwide. An executive council, comprising senior global and regional leaders from Essence, will oversee the strategic direction and delivery of EGV’s research and development.

EGV’s strategic initiatives will include talent development programmes to grow and support Singapore’s next generation of industry leaders through professional development and training programmes in high-demand fields, including data science, advanced analytics, data and product engineering, creative technology, user experience design, and data integrity and privacy.

Tesla’s Musk ‘sees merit’ in capital raise [Reuters]

Tesla CEO Elon Musk suggested on Wednesday a capital raise could be imminent, as the electric vehicle maker lost $700 million in the first quarter and predicted a return to profit in the third.

Also Read: Golden Equator Group of Singapore raises US$18M led by Taizo Son

Tesla plans to resolve logistics issues with global vehicle deliveries after weathering a challenging few months, also marked by staff layoffs and a public spat between Musk and US financial regulators.

Shares of Tesla, which are down 22 per cent this year, were about flat after the results, which came more than an hour after they were expected.

Musk is still battling to convince investors that demand for the Model 3, the sedan hoped to propel Tesla to sustainable profit, is “insanely” high, and that it can be delivered efficiently and swiftly to customers around the world. Lower deliveries had added to worries over Tesla’s cash situation and increased speculation a capital raise was coming soon.

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Image Credit: Hip

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Constant upheaval is never good for a harmonious environment

Keeping a hold on staff is one of the biggest problems businesses in Singapore face. Research across Asia last year revealed that 46 per cent of the country’s employees expected to leave their jobs within 12 months, the highest predicted turnover across the continent.

As demand for talent grows, the balance of power has changed from the employer to job-seekers in recent years. This means that investing in your workforce can give you a real advantage in developing and maintaining a successful business operation.

Constant upheaval is never good for a harmonious environment, which is why there is such a big global drive to improve employee engagement. Happy staff are more productive, and constant recruitment costs money. It’s a win-win for any organisation.

A recently released study of technology professionals revealed that 38 per cent of employees expected to leave their current job in the coming year, which is a costly and often unnecessary expense, especially for those businesses still in their infancy. Of those who were bracing themselves for a move, 43 per cent admitted they were dissatisfied with their career progression, and 42 per cent revealed they were unhappy with the training and development opportunities on offer to them.

Developing a strategy

When almost half of the employees leaving a job blame the progression options available to them, creating clear development pathways should become a critical part of your company’s strategy going forward.
Even if you have highly qualified members of staff, do you need further investment in their development?

The answer is yes.

Talented individuals will almost always be looking to improve themselves, and a company that encourages and facilitates this will be highly valued as an employer.

In an age where your company will have a greater digital footprint for potential candidates, the importance of a reputation for fostering personal development cannot be underestimated.

It’s important that this plan is focused. Make sure that your training is relevant to the job role, rather than a scattergun approach with day courses that offer little value to the employee. If you are in doubt, speak with departments specifically before committing funds towards training.

If it’s irrelevant to them and done for the sake of ticking a box, it could actually be counter-productive and you may end up with low morale due to the backlog of work created by being away from the office.

Getting better hires

With better personal development available, you can sell your training package to candidates during the hiring process. Make sure you present it as a benefit, as that’s what the best employees see it as. They want to better themselves, and supporting and funding their development will make you stand out.

Employers in Singapore are facing a struggle to attract high potential candidates to the country, as well as keeping that talent, so being able to demonstrate a clear commitment to staff training will help you buck this trend, rather than contributing towards it.

Ultimately, there are many factors that will affect your staff’s morale. Remuneration will always figure prominently, but as a start-up, your resources will be finite. You can’t necessarily compete with larger companies in terms of pay, so it’s important to think about how you can outmanoeuvre them.

Looking at employee reviews of companies online provides a fascinating insight into how a workforce value their own development path. Criticism is often levelled at larger companies about how poor their training is, and how little room there is for progression, so start-ups have a great opportunity to raise that bar and mark themselves out against bigger businesses in the war for the best talent.

Also Read: South Korean media company invests in streaming service iflix

Focusing on your employees’ training and allowing them to develop won’t just make them happier, but it’ll make them more productive, which makes them more valuable to you. Most importantly, though, when they know that you are willing to support them while they improve themselves, they’re also more likely to stay with you in the long term.

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In its most basic sense, an IEO is a crowdfunding campaign whereby the onus is on the exchange to run most of the sale

In the current market climate, with BTC going up to $5500~ in April, it’s worth taking stock of some real numbers and how exchanges are leveraging on them for that coveted billion or unicorn status.

This is obviously not meant to be investment advice, I give better in person investment advice to accredited investors, that I can assure you.

Initial exchange offerings, otherwise known as IEOs, are the latest talk of town. In its most basic sense, an IEO is a crowdfunding campaign whereby the onus is on the exchange to run most of the sale.

While the model is not new, projects such as Top Network on Huobi Prime has attracted even a food delivery staff to open up his laptop at work to grab a coveted allocation.

With IEOs on Binance selling out in minutes and each user only getting a small allocation, is this really worth it?

Peeling back the covers, different stakeholders perceive the value of IEOs differently.

For projects

It is a great mechanism for fund raising up to US$10 million. The awareness and combined push with exchanges help projects get noticed by a larger user base, often existing exchange users.

After the conclusion of the IEO, project tokens will be open for trading nearly immediately on the exchange. This grants more predictability to the process and projects need not negotiate with each exchange after their own token offering.

The time that projects save can perhaps be put forth to other work such as development and partnerships.

For users

Should they manage to get an allocation in the sale, speculators should have high hopes of doing well on the token. Because the projects are curated and fast-tracked to listing, they can also expect faster liquidity and more attention from other parties.

Terms are also spelt out more transparently and they need not worry too much about others getting a better price than them — except the private sale or seed round investors of course. Some users employ automation to help them get their hands on some allocation.

For exchanges

IEO provides an increase in projects that want to get out there for a raise. This provides a great additional revenue stream for listing fees and value added services.

Should users know that they are offering a great IEO, there is incentive for them to be more active users and thus increasing their site engagement. Trading volumes for their exchange and whichever token they require to be used for purchase will increase as well. As many exchange have their own exchange tokens, this will be beneficial to exchange token holders.

There were many IEOs that were completed this year. Starting with BitTorrent token on Binance, many exchanges have started jumping onboard the IEO train.

Most of the main Asian-affiliated exchanges like OKEx, Huobi, Coineal, Bibox have jumped into the fray in response to the three projects conducted on Binance Launchpad.

Of the conducted IEOs, while the majority of them have hit their funding targets, there are many that have not. This tends to be projects with much less awareness on exchanges with relatively lower user traction.

They also could be projects that have not raised sufficient private sale investment prior to the IEO.

While some of the projects have raised previous rounds, there is also a readjustment to pre-sale investor lock ups that comes as terms with certain IEO listings.

Some of the upcoming projects are Matic Network on Binance Launchpad, DREP on Gate.io, Duo Network on Bitmax and Ocean Protocol on Bittrex.

The accepted contribution are usually a mix of USDT or exchange platform tokens. the models of contribution have also evolved from first-come, first-served to a ballot model.

Since it is an exchange promotional activity, the exchanges have the right to set the rules of engagement and users have to evaluate for themselves if it’s worth the effort.

Despite many of the tokens receiving huge interest and multiplying in dollar value by up to 10 times from the IEO price, we can see that trading volumes and prices decline after the initial listing.

Overall prices and attention trail down for most of these projects over the following span of 30–60 days after their IEO. The snapshot is taken of the first few well known projects conducted on Binance Launchpad, Huobi Prime, OKEx Jumpstart and Bittrex.

In the past 90 days, while Bitcoin prices have gone up by close to 30 per cent, the exchange tokens of the top exchanges with IEO platform offerings have received a huge boost.

Many of them are trading at a 90-day all-time-high with BNB even hitting its historical all-time-high. The increase in price of exchange tokens appear to be correlated with the announcement of various events such as IEOs on the platforms.

The combined market capitalization of these exchange tokens are over US$3 billion.

After the rise and fall of ICOs, alternative forms of fundraising have emerged in the blockchains space — and now you are up to date on Initial Exchange Offering strategy.

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Photo by Dmitry Moraine on Unsplash

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Also, Singtel and Go-Jek partners to offer more perks, and Curlec partners with HelloGold to launch new gold investment option

Luckin Coffee files for U.S. IPO, continues its ambition taking on Starbucks [Bloomberg]

Chinese coffee chain startup Luckin Coffee Inc. has filed for U.S. initial public offering and seeks to list on the Nasdaq under the code name LK.

The Beijing-based startup has revealed its plan to raise around US$300 million in the IPO since February. Just last week, the ‘more affordable coffee’ secured US$150 million from BlackRock and other investors at a valuation of US$2.9 billion.

Luckin Coffee first came in scene in June 2017 and has expanded into 2,370 stores in 28 Chinese cities, with Singapore sovereign wealth fund GIC Pte and China International Capital Corp as its backers.

Singtel and Go-Jek join forces, offer more privileges to its users [Press Release]

Go-Jek and Singtel have signed a Memorandum of Understanding (MoU) on a strategic partnership that seeks to offer a variety of benefits to their respective customers and driver- partners. From May 2019, both companies will cross-market their offerings, which comprise mobile, ride-hailing, and lifestyle.

Go-Jek driver-partners who subscribe to a Singtel Combo plan will enjoy data-free usage when using their Go-Jek app, allowing them to save up to 2GB of mobile data a month. As for Singtel’s customers, they can enjoy Singtel’s latest all-digital mobile plan, GOMO (Get Out More Often), will each receive Go-Jek ride-hailing credits worth US$3.68, which can be activated using a unique code.

Also Read: Japanese, Malaysian HRtech company Grooves raises US$3M in funding

The partnership is a part of Go-Jek’s mission to lower the operating costs for its driver-partners and provide them with better earnings stability. It also marks the newest benefit under GoalBetter, Go-Jek’s dedicated benefits programme for driver-partners in Singapore, which currently features insurance, medical teleconsultation, and fuel rebates.

Curlec partners HelloGold to make direct debit payment accessible [Press Release]

Curlec, the recurring payment platform with Direct Debit solutions based in Malaysia, has announced a partnership with HelloGold, fellow Malaysian mobile gold savings platform. Both companies join forces to launch a new SmartSaver Programme.

Through the said program, HelloGold integrated Curlec’s Direct Debit solution to automate their customers’ monthly investments to increase investment efficiency and let customers set their desired savings goal to generate longer-term returns.

Both startups are part of the Supercharger Accelerator Program that drives the development of fintechs in Asia and around the world.

“The partnership with HelloGold is an affirmation of our ongoing commitment to revolutionise the way businesses and consumers approach financial services. The importance of having sufficient savings within a tough economic environment is a key driver as to why HelloGold with Curlec’s Direct Debit payment solution will help Malaysians to easily save gold via a secure and disciplined manner,” said Zac Liew, Co-founder and CEO of Curlec.

AI sales assistant Saleswhale secures US$5.3M funding [e27]

Saleswhale, AI-based sales assistant platform, announced today that it has secured a US$5.3 million Series A funding led by Monk’s Hill Ventures., joined by Monk’s Hill Ventures are GREE Ventures, Wavemaker Partners, and Y Combinator.

The company said that it will use the funding to scale and expand its teams in engineering, customer service, sales, and marketing.

The Singapore-based company targets mid-market and large enterprises. Using its proprietary AI technology, Saleswhale describes its service as supporting sales and marketing teams by automating the lead engagement and qualification processes.

Also Read: South Korean media company invests in streaming service iflix

“We believe that AI assistants will become ubiquitous in the near future for global enterprises, as C-suites recognise that automation is essential to scaling. Chief Marketing Officers and Directors today need a scalable and cost-efficient solution that delivers a return on investment, bridges the sales-marketing gap, and supports sales teams in qualifying genuine buyers,” said Saleswhale CEO and Co-Founder Gabriel Lim.
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The company’s funding round was led by Vickers Venture Partners

Chooch.AI, training platform that uses artificial intelligence (AI) for visual recognition, announced that it has raised a US$2.8 million seed round led by Singapore-based venture capital firm focussed on early-stage investments in Asia and beyond Vickers Venture Partners. The round also includes funding from angel investors.

The company said that it plans to use the fund for market reach expansion and hiring additional engineers to grow the team.

Chooch targets enterprise market with its technology for a visual recognition training platform.

“Chooch’s technology, with its focus on AI training and flexible integrations, means that it can be positioned to be an end-to-end, deep learning visual AI solution, and an alternative visual solution to Google Vision or Amazon Rekognition,” said Vickers Venture Partners Chairman Dr. Finian Tan.

Chooch claimed that it can be a visual expert in any field, from aircraft engine parts to types of human faces, to counting cancer cells as well as in media, e-commerce, security, and medical industries.

Also Read: Lifetrack Medical Systems raises US$5.2M in Series A to bring radiology to remote areas

When a user presents Chooch with images or videos that contain perceptions learned by its neural networks, Chooch works by returning the metadata such as a person’s identity or model of a helicopter through object recognition and facial recognition.

By matching data in its neural network perception library acquired with machine learning, Chooch can be trained to identify features in any media, such as web-based video or images on mobile phones, live drone feeds, and medical imagery. Its API is compatible with a photo or video content from any source such as live streams, apps, web, robots, or drones.

Chooch said that it provides a full suite of computer vision services, from data to predictions. The ROI is immediate because of the increased speed of tagging images for media, e-commerce, and security companies

“We seek to make machine learning for computer vision easy to use and implement at scale to provide competitive advantages to companies who need to implement Visual AI into their processes,” said Emrah Gultekin, CEO of Chooch AI.

Some examples of what Chooch can do include facial recognition training in real time that its clients claimed as helping them to “increase revenue by five times for video advertising and reduce costs by 80 times for tagging of visual data like photojournalism”.
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Lifetrack Medical Systems runs a platform that enable rapid transmission, aggregation, and access of medical images from multiple sites

Singapore-headquartered healthtech startup Lifetrack Medical Systems today announced that it has raised a US$5.2 million Series A funding round led by UOB Venture Management (UOBVM) through its Asia Impact Investment Fund (AIIF).

Global tech giant Philips and existing investor Kickstart Ventures also participated in the funding round.

The startup plans to use the funding to support its international growth and build on its LifeSys medical imaging platform, which enables rapid transmission, aggregation, and access of medical images from multiple sites, including remote rural areas.

It aims to solve the problem of access to medical facility in remote rural areas, particularly radiology, by using off-the-shelf consumer hardware and consumer DSL or 4G.

Traditional radiology software (RIS/PACS) requires expensive server hardware, workstations, and high-speed bandwidth, constraining access to diagnostic imaging in less developed countries.

Also Read: Philippine medtech startup secures Kickstart Ventures funding

Lifestrack Medical Systems CEO and Founder Eric Schulze, MD, PhD, is a practicing radiologist and member of the American Board of Radiology.

In 2003, he co-founded one of the first teleradiology companies in the US, 24/7 Radiology. The company has exited in 2011 to Alliance Imaging.

Schulze then founded Lifetrack Medical Systems shortly after to “completely rethink how radiology software could be architected from the ground up.”

“We started this journey with medical imaging in emerging markets such as the Philippines where needs are greatest, resources are scarcest, and demand for high-quality affordable healthcare is growing because of the rapidly expanding middle class. Our new investors embrace that vision and mission, and we’re excited to move into this next phase with them as our partners,” he explained in a press statement.

Their platform is currently being used in over 10 countries in Asia, North America, Europe, and Africa.

Also Read: ASEAN Rice Bowl Startup Awards 2017 unveils 89 regional finalists

For lead investor UOBVM, the investment into Lifestrack Medical Systems was made through its Asia Impact Investment Fund (AIIF).

With Credit Suisse as its impact advisory partner, the fund aims to support growth companies in Southeast Asia and China that address key social challenges and improve lives in low income communities.

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Image Credit: Owen Beard on Unsplash

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The Indonesia-based fitness app raises an undisclosed amount of seed funding led by Gobi Agung

Fitness studio and classes booking startup DOOgether announced that it has raised an undisclosed amount in a seed funding round led by Gobi Agung, as told by DealStreetAsia. Joining in the round are Everhaus, Prasetia Dwidharma, and Cana Asia.

DOOgether said that it plans to use the fresh capital to expand DOOgether’s merchant partnership, work further on its mobile app, and add more professional talents into its growing team.

“We plan to extend our merchant partner to at least 500 sports facilities and accommodate other healthy lifestyle choices into our platform to serve the healthy lifestyle community in Indonesia,” said DOOgether CEO Fauzan Gani.

DOOgether was founded in 2016, and it claims to have partnered with over 200 fitness centre and/or sports facilities with its ‘Exercise Without Limit’ mission across Greater Jakarta, Bandung, and Bali per March 2019. DOOgether allows its consumer to book fitness centre or any other sports facilities within 30 seconds via apps.

Back in its early operation, the company received angel investments by MAHAKA Group Chairman Erick Thohir. Last year, Digiasia Bios founder Alexander Rusli also invested in the company.

Also Read: Grab introduces 4 new services to its core app in Singapore

Its newest lead investor, Gobi Agung, is an Indonesia-focussed fund launched by Shanghai and Kuala Lumpur-based venture capital firm Gobi Partners in 2018. It brought in US$10-million fund to target early-stage startups in Indonesia.

Gobi Agung said it plans to invest up to US$1 million per deal.

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Image Credit: DOOgether

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