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How Taiwan’s blockchain industry is powering through the downturn

Here’s a high-level view of Taiwan’s blockchain industry

In the first half of 2019, Taiwan’s blockchain industry shook off last year’s steep decline in crypto prices and proceeded to show positive developments. These past few months saw Taiwan’s financial authority, the Financial Supervisory Committee (FSC), release the first draft of security token offering (STO) regulations, while also pledging more resources to further incubate the country’s blockchain capabilities.

Although there weren’t as many new ventures created compared to 2017 and 2018, existing players in Taiwan’s blockchain industry have been resilient. Since we released our first blockchain ecosystem snapshot 6 months ago, only 8 organizations have ceased operations and were taken off the chart.

At the same time, leaders like MaiCoin, BitoEX, and OwlTing have begun diversifying their service offerings and developing new solutions to fast-track user adoption. Meanwhile, the small handful of new additions, including KrytpoGO and Bincentive, are seemingly more attuned to industry pain points, at least compared to their peers.

Proliferation of exchanges

Unsurprisingly, exchanges continue to serve as the most pervasive application serving the blockchain/crypto space. In addition to becoming the first operator in Taiwan to apply for the STO sandbox, MaiCoin Group, which operates MAX exchange, is trying to reshape Taiwan’s capital markets by opening up the country’s first physical storefront to process KYC in person.

Through face-to-face interaction, the group hopes to build up trust and credibility in an industry that’s been ripe with scams, hacks, and privacy breaches.

At the same time, some exchange operators are now leveraging their technical acumen to branch into infrastructure plays. Local exchange BitoEX is now building a blockchain-based system to track and store data relating to any SME’s supply chain finances.

Also Read: Blockchain startup BlockPunk launches tokenised anime film and NFC-enabled art print

Given the immutability of distributed ledger technology, banks can comfortably use the information to facilitate commercial loans or appraise assets without the fear of compromised data. The data can also aid regulators in evaluating companies that want to eventually tokenize their assets and conduct an STO.

These past six months have also seen new exchanges emerge. ACE Exchange, for example, has been attracting its initial crop of users through the allure of initial exchange offerings (IEO), an alternative financing vehicle in which the exchange itself vets, facilitates, and lists a project’s token offering.

Among the many exchanges out there, however, none captured the attention of industry stakeholders more than COBINHOOD. In an almost Netflix drama-like fashion, the homegrown, zero-fee cryptocurrency exchange experienced ongoing internal power struggles and shareholder disputes that eventually led the founder Popo Chen to suspend the local entity and let go all of its staff. COBINHOOD and the affiliated protocol initiative DEXON are now on lockdown while all technical and legal controversies are resolved.

Responding to market demands

Although the number of new projects may have declined compared to previous years, blockchain solutions have certainly become much more tailored to immediate market needs.

For example, since cryptocurrency service providers such as exchanges and wallets have not been subject to strict supervision, the blockchain industry generally lacks infrastructure related to regulatory compliance. KryptoGO is a newly established regtech startup that developed a solution to help banks and regulatory agencies analyze on-chain data to help automate risk control.

Bincentive, on the other hand, fully believes in the future of cryptocurrencies and aims to help traditional investors get a piece of the action. By combining AI, social trading, and smart contracts, the startup has developed a Smart Mirror Trading Platform that essentially allows clients to not only follow, but mirror the trades of vetted crypto traders, who then earn a share of the profits.

Through this platform, Bincentive hopes to bridge digital currencies with traditional financial assets, helping the former to eventually become a recognized alternative investment class in and of itself.

Additionally, OwlTing—an early mover in Taiwan’s startup landscape—officially launched OwlTing Blockchain Services (OBS), a collective offering of blockchain solutions incorporating 6 years of experimentation spanning multiple industries including food traceability, hotel management, travel, and anti-counterfeiting. Last year, the company raised US$10 million from Japanese venture capital firm SBI.

Regulations get more defined

This map was produced by AppWorks in conjunction with local blockchain media Blocktempo. Apart from conducting primary research, we used information from our own respective networks, communities, and investment partners, and pored through local and international news. The map will be updated every half year to adequately capture the sheer pace at which the industry is evolving.

This past June, the FSC released a draft of what may be the “world’s first” set of STO regulations. Under the new provisions, startups can be approved for STOs as early as October this year, but are still held to a relatively short leash.

Those fundraising via security tokens are capped at NT$30 million (~US$1 million). Furthermore, only accredited investors are allowed to invest, with a limit of NT$300,000 (~US$10,000) in any single project. Any startup looking to raise in excess of the set threshold must apply to the regulatory sandbox, just as MaiCoin has.

As applications of cryptocurrencies have started to expand beyond just trading, Taiwanese decision makers will also look to broaden the scope of KYC/AML regulations in the second half of 2019. Moving forward, any projects working in the realm of digital payments and remittances will likely have to apply for a special license in order to operate.

Despite all the cautionary measures, the government has taken several forthright steps to incorporate blockchain into Taiwan’s future. At the opening of the Asia Blockchain Summit in July, Minister of the National Development Council (NDC) Chen Mei-ling announced the agency’s plans to form a blockchain alliance with representatives from industry, academia, and relevant government bodies. The initiative hopes to accelerate the development of Taiwan’s blockchain industry, including everything from strengthening R&D to cultivating talent to fostering global partnerships.

Also Read: 5 Asia-based startups that are making blockchain part of everyday life

The National Development Fund—Taiwan’s sovereign wealth fund—has also reportedly begun investing in blockchain ventures, XREX (an AppWorks portfolio) being the most recent case.

At the same time, other public departments in Taiwan are also beginning to experiment with distributed ledger technology. For example, the Ministry of Justice Investigation Bureau hopes to leverage the immutable nature of the blockchains to optimize the administrative process of issuing national IDs.

Forward-looking optimism

Overall, excitement is resurging within Taiwan’s blockchain industry. Crypto prices are well on their road to recovery, with Bitcoin having now almost topped US$13,000.

The second annual Asia Blockchain Summit in Taipei attracted over 4,000 attendees from around the world and 100 speakers, including Binance’s CZ, TRON’s Justin Sun, and Bitmex’s Arthur Hayes. And two of the largest companies in the world—Facebook and JPMorgan Chase—launched their own blockchain projects, Libra and JPMCoin, surely a positive endorsement by anyone’s standards.

For AppWorks Accelerator, we’ve now facilitated two batches of startups exclusively focusing on blockchain / AI, collectively amounting to 65 startups, 29 of which were working on blockchain/crypto/dapp related projects.

Also Read: Here’s how blockchain can transform the compute resource economy

Entertainment, whether it’s gaming or gambling, seems to have represented the majority of projects that blockchain founders tend to work on, truly speaking to what exactly early adopters are willing to pay for at this stage of the industry—not so unlike the early days of the internet.

Moreover, while Ethereum has traditionally occupied the limelight, we see more and more public chains such as EOS or TRON becoming popular, each offering their own unique value proposition—a trend we expect to continue moving forward.

Disclosure: AppWorks is a fully independent venture capital fund/startup accelerator and is not currently affiliated with any of the companies or organizations mentioned in the article, with the slight exception of BitoEX, which previously went through our equity-free accelerator, and XREX, which we’ve invested in.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

 

 

 

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Today’s top tech news, July 15: Bitcoin drops, Unicorn India Ventures announces 2nd equity fund

In addition to Bitcoin and Unicorn India Ventures, we also have updates from Beowulf and Moneythor

bitcoin_news_drop

Bitcoin drops more than 10 per cent as cryptocurrency scrutiny continues – Reuters

Bitcoin slumped more than 10 per cent over the weekend as fears of cryptocurrency crackdown grew, Reuters reported.

Bitcoin fell 11.1 per cent from Friday to US$9,855 early on Monday. This figure is its lowest since July 2.

The drop is related to mounting scrutiny against Facebook’s upcoming Libra coin, which has been raising concerns from politicians and financial regulators across the world.

The concerns against the cryptocurrency range from consumer protection and privacy to potential systemic risks, given Facebook’s global reach.

Unicorn India Ventures launches second equity fund – Press Release

Mumbai-based venture capital fund Unicorn India Ventures announced the launch of its second equity fund for early stage startups.

The fund size is INR400 crore (US$58 million) and the first close is expected at INR150 crore (US$21 million) by the end-of-year.

It will look to invest in Pre-Series A and Series A funding rounds in sectors such as B2B, SaaS, fintech, healthtech, robotics, gaming, and digital content.

Also Read: eToro aims to make buying Bitcoin as easy as buying an Apple share

Mars Blockchain, Consentium invest in Beowulf – Deal Street Asia

Singapore-developed chat app Consentium and price-stable digital currency Mars Blockchain announced a seven-digit US Dollar investment into Beowulf, a decentralised cloud network for telecommunications, Deal Street Asia reported.

Beowulf is a platform that enables businesses to provide communication features without the typical barriers associated with call centres.

The company recently announced the launch of QUICKOM, a customisable and private QR code-based call service.

Moneythor opens office in Japan – Press Release

Digital banking solutions provider Moneythor today announced the opening of its newest office in Tokyo, Japan.

The Japanese subsidiary has been opened in response to rising needs in the country for digital banking
solutions.

“The Japanese market is going through a major stage of disruption and its renewed focus on digital banking makes it a very exciting market for us. By expanding our global footprint into Japan, we are confident that we can support financial institutions as they move towards digital banking by providing a simple and cost-effective banking channel that will drive online customer engagement,” said Moneythor CEO & Co-Founder Olivier Berthier in a press statement.

The company is headquartered in Singapore and has offices in Paris and London.

Image Credit: Gratisography

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How do you grow your startup? Take some advice from 4 experts in digital marketing

What do Google search, social media and email have in common? Besides being communication platforms, they are tools of digital marketing

We are now entering a new era where things are moving online and millennials depends on them for both work and leisure. We spend 27 hours on online media a week and more than 50% of us stay updated on brands through social media. The internet does wonders, and audiences of all ages are hooked. So, the question is, how do we build attention that subsequently translate to dollars?

We interviewed 4 digital marketing experts on the topic of digital marketing. These wizards will show you the different tried and tested methods to start getting traction for your business through digital platforms. From low cost advertising to startups tips, read on and you will be amazed what these hacks can do for you.

bin teo consulting

1. Bin Teo, Director of Bin Teo Consulting

He’s spent the last five years helping small business owners grow their clientele through digital marketing. More importantly, he helps them cut through the noise by assisting them to clarify which activities would be pivotal in moving the needle forward.

What advice do you have for a startup with a small digital marketing budget to grow quickly?

1. Stop trying to boil the entire ocean.

Unless you have an unlimited marketing budget (startups usually don’t), focus on dialing in on your ideal audience. Make sure you are clear about the pain you’re solving and how you are different from other solutions in the market.

One of my clients runs a commercial legal practice. Initially, their marketing materials were loaded with industry jargons such as liquidation and insolvency. While those were standard industry terms, it did not resonate with their target audience — startups. Therefore I assisted them in re-positioning them as “legal insurance” for startups in case things go wrong. This shift differentiated them from “run of the mill” legal firms where the generic claim was they had superior customer service. The change in messaging on their website design also proved useful in acquiring new qualified customers.

2. Continually test various acquisition channels to see determine which are the most profitable ones.

From there we tested various acquisition channels relevant to startups. For instance, buying advertising space and guest posting on startup news sites. Also using Facebook advertising to target users who followed startup-related pages. Regarding determining the most profitable channels, most companies focus on vanity metric such as the number of ‘clicks,’ ‘Facebook likes’ or ‘Twitter followers.’

Instead, you need to focus on the Cost Per Acquisition (CPA, how much it cost to acquire a customer on average) and the Customer Lifetime Value (CLTV, the total value of a customer on average). If CLTV > CPA, you are generally on the right track.

For one of my previous clients, we used email marketing as a new medium to help them sell more presentation courses and services. It was a no-brainer because of the low cost of using an email software versus the potential revenue they could get in a single sale.

Also read: 10 mistakes digital entrepreneurs commonly make

How do you envision the digital landscape in Singapore changing?

I envision that video marketing is going to be more popular since visitors’ attention spans are decreasing. Facebook ads would start to get more expensive due to market maturity, with more marketers jumping on the bandwagon. Along with findings from the Content Marketing Institute, I predict there will be more focus dedicated to content marketing, conversion rate optimisation, email segmentation and AI-driven chatbots in the coming years. Basically, automation is something that will inevitably hit the digital marketing scene and make it way easier for newbies to get into the space.

ian tay 2. Ian Tay, Founder of Your Idea Crew

Ian runs Your Idea Crew with a team of subject matter experts. They are a full-service web and app development agency that provides a range of services ranging from development, to digital marketing and cyber security.

His clients are small business owners trying to understand how their business are able to leverage on technologies to reap benefits from going digital. His team takes on the consultative role and strategise plans for their clients to execute, from the creation of digital assets to protection in terms of security, to marketing of the digital assets.

He is one of the few digital marketing experts that has success in both consumer (grew a consumer startup from 0 to 10k paying customers.) and B2B space (hit 6 figure revenues within first 3 months.)

What advice do you have for a startup with a small digital marketing budget to grow quickly?

Having a small marketing budget is great as it forces the team to be creative and find proven methods to scale their business. However, before even scaling their business, we need to know who are the target customers and the real buying customers for the startup. It is often in this marketing phase where they find the difference in ideal and real customers are. I would advise that they use this a small budget to first test their ad copies to find test groups of customers to know who and what kind of customers they exactly want and need. With that done they can do a proper profiling of their customers and know where to advertise to get them or their look-alike audience.

For example, if you managed to find out that most of your customers are mothers with children below 2 years old, you would want to place your ads on Youtube Kids channel where they will frequent during meal times.

How do you envision the digital landscape in Singapore changing?

With platforms maturing and changing their algorithms frequently, every company will need a dedicated CMO whose role is to understand how to convert users from digital marketing and get the strategies executed. Companies are just getting around that Digital Marketing is the lifeblood of companies, just like Sales. Therefore, the perception is changing from a “Cost Centre” to a “Revenue Centre”. “Cost Centre” is a term that is used to describe if the departments of a company, like HR or Admin, incur costs but indirectly contribute to revenue. “Revenue Centre” means that the departments that help generates the company’s revenue directly, like Sales or Ecommerce for example.

joel grouphunt

3. Joel Leong, Founder-Consultant at Sidekick Marketing

Joel is founder at Sidekick Marketing where they help brands raise massive amounts of cash in crowdfunding projects through consulting and strategy. They’ve helped clients raise more than $1.5Million in crowdfunding proceeds and provides digital marketing consulting as well. Joel is also CEO at Grouphunt – a marketplace where people can organise their own mass orders.

What advice do you have for a startup with a small digital marketing budget to grow quickly?

Being digital is about communicating your core values and making communication available to your prospects or customers. Businesses can go a step further by lubricating that communication, in other words, making it clear, easy, and personable for their customers to contact them.

We find that most newer businesses trying to get into digital don’t have a good handle on their value propositions. In essence, they assume that the nature of the service is enough to attract new customers. Something as simple as separating benefits from features can set you apart from your competitors.

For example, if you’re selling marketing services, you’ll want to flesh out the inherent benefits of the service. If you’re writing for small businesses, driving more qualified traffic and conversions will be a benefit you want to showcase. It is not always talked about, but effective copywriting can accelerate your business by convincing your audiences online at-scale.

How do you envision the digital landscape in Singapore changing?

I think adopting digital is a natural evolution in the way of doing business. As more and more businesses get digitised, ironically it levels the playing field and it goes back to basic business fundamentals. Are you providing a unique solution to an addressable market, and are you communicating that clearly and taking the right steps to reach the right people?

Take Carousell that basically digitised how people purchase goods from others locally. These communities used to exist on digital forums like Hardwarezone Forums where users would deal with each other with second-hand goods.

At Grouphunt, we’ve also tapped on that progression by allowing people to conduct mass orders at scale rather than posting on forums in a manual fashion.

Think about your current model of selling and adding value – is there a way to digitise it and scale your marketing in a similar fashion?

joseph e alchemist

4. Joseph Ho, Founder of E-Alchemists

Joseph Ho runs a digital marketing agency E-Alchemists based in Singapore. In 2006, he encountered his first experience in digital marketing and eventually specialising in search engine optimisation.

What is ‘digital marketing’ to you?

To me, digital marketing is a data-driven marketing. You market your product/services on the internet and then collect the data from the campaign. Based on the data collected, you improve your next campaign.

For example when you start your paid traffic advertising like Facebook ads. You first create 5 to 10 different ad sets targeting different interest or etc. After you run for 2 to 3 days based on the data collected, delete those ad sets that are not performing and keep those that are performing well.

Repeat this process until you are satisfied with the result and save the winning ad sets and use it for your next campaign.

Also read: AI is set to kill digital marketing, thus marketers need to evolve

If you could recommend one digital marketing hack for a new business to grow fast – what would it be?

You can actually start your local SEO campaign while you are still building your website.

Here is the hack:

  • Register your business address with google my business (google.com/business)
  • Verify it and then use Google my business website function
  • Input the basic information and then start by filling up all the information required on google my business. Add photo, posts and select the correct business category
  • Then start building citations to your website

By doing these few steps, you will have a chance to rank up in the top 3 map listing packs without having your website fully ready.

Anything else to add?

As paid advertising is getting more expensive. Businesses should think of considering building digital traffic assets (aka. reusable traffic) such as Facebook groups, followers on social media and email lists. By building these assets, it allows businesses to recycle the same audience for different platforms.

Well there you go, here are the tips and tricks from the digital marketing experts. We hope that it provided some insights on how you can boost your traction on the internet with the help of these pieces of advice. Let us know in the comments below if you have found it useful!

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This article was first published on e27 on February 28, 2018.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Join our e27 Telegram group here, or our e27 contributor Facebook page here.

Featured Image: 123RF

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SeedPlus, NEXEA invest US$500K in Malaysia’s B2B procurement platform Lapasar.com

Lapasar allows companies to purchase supplies for their businesses via a system that acts very much like a ‘add-to-cart and checkout’ service used in B2C marketplaces

Lapasar Co-founder and CEO Thinesh Kumar

Kuala Lumpur-based Tenderin, the startup behind online B2B procurement platform Lapasar.com, today announced it has secured a new round of investment totalling US$500,000, led by Singapore-based VC firm SeedPlus, wth participation from early-stage investor NEXEA.

Lapasar will use the capital to support product development to further automate ordering and request for quotation (RFQ) processes as well as to support business development activities.

Lapasar was founded in 2016 by Thinesh Kumar (CEO), along with Lakshman Das (COO) and Dannis Raj (Chief Process Officer). The platform allows companies to purchase supplies for their businesses via a system that acts very much like a ‘add-to-cart and checkout’ service used in B2C marketplaces. According to the founders, Lapasar helps corporates save time and cost, and makes it easy for them to buy in bulk.

Lapasar’s corporate clients include Malaysia Airports Holding Berhad (MAHB), Telekom Malaysia, and Tenaga Nasional Berhad.

“Corporations used to spend days before they could place an order for a product but with Lapasar, that task can now be accomplished within a few minutes– making efficiency an essential part of their corporate culture,” said CEO Kumar.

Also Read: I don’t think true-blue text-based digital media companies exist anymore: theAsianparent Founder Roshni Mahtani

“In the past twelve months, Lapasar has been experiencing an impressive transaction growth of over 20 times. Currently, our platform has already a database of over 10,000 suppliers of products and services from all over Malaysia,” he added.

“In Malaysia, to accelerate e-commerce growth, government interventions such as accelerating seller onboarding and adoption of e-procurement have been key focus areas. We hope to work closer with government initiatives to support this with Lapasar,” Kumar went on.
Tiang Lim Foo, Partner at SeedPlus, said: “As companies become more proactive in optimising and managing their supply chains, we expect the sector to grow strongly in the next five to ten years across Malaysia and the wider Southeast Asia region. One of the core tenets that enables growth is greater efficiency and transparency for B2B and enterprise workflows. We think that Thinesh and his team at Lapasar have created a unique platform positioned to leverage growth tailwinds.”

In early 2018, Lapasar raised a pre-seed round of funding from NEXEA. The startup, which currently employs close to 30 people, also received a grant from Cradle in that year.

SeedPlus is a Jungle Ventures-backed VC firm looking to invest in and partner with founders building globally disruptive start-ups across Asia. Some of its investments include Moglix, Homage, CardUp, Evie.ai and CoveIOT.

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Cold calling techniques that really work

Before you pick up that phone, take a look at these inbound marketing tips

cold_calling_technique

My father was a great businessman, entrepreneur, successful CEO and avid reader. I’ve been fortunate enough to inherit his books, and I came across this older one recently: Cold Calling Techniques (That Really Work!)

Have you ever cold-called or do you now? Cold calling can be exhausting and frustrating.

“I wanted to introduce you to my product and see if you had some time to sit down for 15-20 minutes to go through some information.”

Ninety-nine per cent of the time, the prospect is thinking, “Wow, what a waste of time that would be.” Their response: “I think I’m all set for now, thank you for the call though.”

Yikes!

Finding the light

When I started my career, I utilised only outbound sales methods:

  • Cold calling or emailing lists from paid lead services
  • Cold emailing
  • Trade show appearances
  • Walking into someone’s office and knocking on their door to introduce myself

I realised there had to be an easier way to reach my audience. My goal was to “get in front” of the people who needed a product that would solve their problem. Once people knew we existed, they’d find value in the product. I just needed help getting the sales process started! That’s when I started supplementing my sales efforts through inbound marketing.

Following up with inbound marketing leads

In 2011, I convinced my boss at the time to switch to HubSpot (disclosure: our company is a certified partner), adopt an inbound marketing methodology and transform how we relate to prospects and clients. That shift was monumental for the business and for myself as a sales representative. The difference between calling inbound lead versus cold calling an outbound lead was night and day.

Using our marketing software tools, I could see the person I was calling had viewed 17 pages on our site and was interested in specific topics. Conversations were easy. Prospects were interested in learning more. The shift in our marketing and selling strategy was so gratifying, I wanted to help other clients do the same thing.

This is how our growth agency was born and our mission was set: to help other companies increase their website visitors and sales-ready leads.

Also Read: How do you grow your startup? Take some advice from 4 experts in digital marketing

From inbound marketing to inbound sales

Inbound sales mean aligning your sales efforts with the way prospects want to buy. People don’t like being sold to. Prospects want to be shown how a product or service will accomplish their goal(s) or solve their pain point(s).

Pipeline generation and inbound sales tips

In my journey to become an inbound sales expert, I participated in the Hubspot Pipeline Generation Bootcamp program with Dan Tyre. Below are my top 10 inbound sales takeaways from the programme:

  1. Warm calling is crucial. Switching to inbound does not mean you can retire your phone. After you start generating website leads, you need to call each one (multiple times, intermixed with short, helpful emails). You may have to reach out seven to eight times before connecting with the prospect.
  2. Do your pre-call research. Many sales representatives haven’t considered insight for the prospect that will actually help. Review the company website and comb through their social media platforms. Find the prospect on LinkedIn to locate some points to help you build rapport.
  3. Don’t rush the sales process. The goal of this “connect call” is to establish rapport and see if it makes sense to schedule a follow up exploratory call where you’ll discover their goals, challenges, and timelines.
  4. Use pauses to your advantage. Let the inbound lead/prospect do the talking. Once you say your name and what company you’re from, shut your mouth and get comfortable with pauses. It’s easy to visualise but difficult to execute. Pausing is your new secret sauce. Embrace the awkward pause — it puts the prospect in the driver’s seat, which is where they should be.
  5. Practice before picking up the phone. Find a buddy to hold you accountable. Bonus: If you’re like me, you’re competitive and can be motivated by hearing what others are accomplishing.
  6. Embrace the art of the voicemail. Most people are terrible at leaving voicemails. Learn how to leave quality messages. This article is packed with helpful suggestions, especially number three.
  7. Use video voicemails for an effective, less mundane approach. Try the free Soapbox tool by Wistia (disclosure: our company is a certified partner). You can easily produce personalised video voicemails to include in your email.
  8. Listen. The best salespeople aren’t loudmouths that can work a room. The best salespeople are good active listeners.
  9. Between calls, send emails. Your emails should offer relevant, personalised information. The following guides are packed with helpful information you can use in your sales outreach.
  10. Vision boards are underrated. Why are you doing what you do every day? What’s your personal motivation? A vision board can be a collection of family photos, things you love and hobbies with bullet points of what inspires you. Keep this on your desk in plain view.

Also Read: A guide to marketing apps effectively through affiliate marketing

Inbound sales representatives sleep better at night

When someone says they’re “in sales,” we immediately start thinking of ways to get these people to stop calling or emailing us nonstop. This is all thanks to traditional outbound sales representatives who call and email us nonstop while bringing no value to the table.

Flipping this mindset on its head, inbound sales can be thought of as a way of aligning our sales outreach to how the prospect prefers to buy something. This is a more powerful, sustainable position. Hopefully you found these takeaways to be helpful with your own sales outreach efforts. Start practicing these tips and let me know how it goes!

A version of this post originally appeared here.

Stephen Beach is co-founder and CEO of Craft Impact – a growth agency helping B2B companies generate more quality leads from their websites.

The Young Entrepreneur Council (YEC) is an invite-only organisation comprising the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship programme that helps millions of entrepreneurs start and grow businesses.

Image Credit: Alexander Andrews on Unsplash

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The importance of failure: 7 reasons why it makes us better entrepreneurs

Is failure really the mother of success?

Is failure a good or a bad thing in business? Most people may answer that it is a “bad thing” because obviously, no one plans to fail, but sometimes, it takes failure to succeed. In this post, we look at 8 reasons why failure in business isn’t too bad after all.

Helps us appreciate the reality

Without failure, we are likely to become arrogant and think we have full knowledge of the world of business. It may even lead us to lose sight of the value of our customers, suppliers, government authorities, and many other business stakeholders. We can easily feel invincible to the extent that we fail to see the need for advertising, prudence in resource management, and even proper human resource management.

Also Read: How the world’s most successful founders approach failure

When we fail in business, we are able to sit back and reflect on what went wrong and what we can do to improve going forward. It is a strong rallying call back to reality; back to respecting every employee, customer, investor, and any other person or thing that is significant to your business.

It is the best chance of learning from our mistakes

Sometimes failure is the best teacher in the world of business. As much as we look for case studies and learn from other people’s success or failure stories, we still need to make our own mistakes in order to qualify as established entrepreneurs.

And don’t get me wrong: No one should go out looking for failure, but if it comes, then the best thing to do is take it in our stride and move on, better and wiser. Think of a case where your failure came as a result of not acquiring the right legal documents or the right insurance covers for your business. There is a high chance that you will never repeat that mistake ever again.

Prepares us for future downtime

Why did you fail in the first place? Sometimes we fail not because we did something wrong but because of strong external forces that are beyond our control. For example, changes in your niche may happen so fast and throw you off balance, maybe because you don’t have the right tools needed to withstand the changes.

Or maybe the government introduced new business tariffs that significantly hindered your business. Or maybe some politically-motivated decisions were made by those in power and they affected your business negatively. The good thing is that you now know that these things can happen in business and you will, therefore, be better prepared for a rainy day when they hit you next time.

It’s a new dawn

This might sound like a big, fat joke to many but it is true: Failure marks the beginning of a new dawn. It is the perfect time to rebuild and do things right. When you fail, hit the restart button, dust yourself, and move on. What’s more, if you succeed in getting back on your feet after a failure, you will have developed a thick skin, a higher level of courage, and an inner strength that you didn’t have before. You will have tons of doubters to prove wrong and that will make you perform even better this time. This is one chance that only comes once in an entrepreneur’s life.

Teaches us to self-motivate

Being able to motivate yourself when everyone around you is losing patience with you is vital in succeeding in business. After failure, people who hang around you just to get a share of your success will leave and only the ones who truly believe in your ability will remain. And when everyone abandons you, you motivate yourself back and work towards success. In the future, that helps you to work your socks off without caring whether or not someone is watching.

Also Read: Learning from early failures: An inside look at Singaporean startup Outside

Challenges make entrepreneurs strong

With the right entrepreneurial spirit, you definitely see every setback as a challenge, not a failure per se. You probably even have plans B, C, and D in case plan A fails. In that case, failure makes you want to try other plans and approaches. It even helps you discover strengths that you never imagined you had.

It eliminates fear

Sometimes we fail because of our fear of failure. New technology is injected into your niche but your fear of uncertainty prevents you from leveraging it. You get new ideas, but you put them on hold for the fear that they aren’t good enough. Then, out of nowhere, failure strikes! That is the point where you learn that being careful and slow adaptor isn’t always a guarantee that everything will run smoothly. When rebuilding, therefore, you implement ideas without the fear of failure.

Conclusion

After tasting both failure and success, this would be a great time to become a life coach and be helping upcoming entrepreneurs to make the right business decisions. What’s more; you will make another revenue-generating opportunity out of it.

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The angel investor’s cheat sheet to successful portfolio building

Before you evaluate and assess startups for your potential portfolio, keep these in mind

Through my personal experience in AngelCentral over the past couple of months, I observed that the amount of interest in angel investing has been increasing steadily. With the rise of equity crowdfunding platforms and activity among angel networks in this region, many more individuals are keen to explore the possibility of investing in startups as an alternative class. While angel investing should not be seen as an activity purely for making financial gains, I have found the five most fundamental things that new angel investors have to master if they wish to be successful.

1. Generate quality deal flow

No matter how good you might be at evaluating startups or sizing the market, it will be of little use if you do not find quality startups to meet with in the first place. Unless you are blessed to know many people who can bring you potential startup opportunities, it is difficult for you to meet and gain access to quality startups when starting out.

Compared to the stock market where investment opportunities are easily accessible, finding quality startups to invest takes time and effort. You will need to know how to network, position yourself as a value-adding angel investor, get exclusive invites to demo and pitch days, etc. This is why when starting out, many beginners will join angel investment networks to gain access to startups that would have already been curated for them. Overseas platforms like AngelList or OurCrowd are great options for those looking to start their angel investing journey.

2. Pick the right founders

The world of startups and entrepreneurship is complex and chaotic. People can have the best ideas, but executing them well is a whole story. Through your journey as an angel investor, you need to learn how to pick founders who are the most suitable to grow their business in a sustainable and meaningful manner.

Sam Altman, Partner of YCombinator, also believes in finding founders who are not only intelligent to recognise trends and patterns not easily seen by others, but also creative enough to constantly generate ideas for potential solutions to overcome various issues and challenges. Other traits to look at will be a founder’s ability to communicate, execution speed, and their motivation to do what they do.

Also read: Why e27 Academy will turn 2019 into the best year for your startup

3. Invest in only what you understand

Warren Buffet, the legendary value investor who is currently the 3rd richest person in the world, believes that everyone should invest within their “Circle of Competence”. Earlier this month, AngelCentral organised a panel on deep tech investing, and one of the biggest takeaways for investors were that they should always look to understand what they are investing in. It might take some effort, but it is important work for you to do if you wish to be an effective angel investor.

While following more experienced angels through syndicates can be a worthwhile strategy for those who just started out, it is still important to have a good understanding of the market, technology and solution behind the startup that you are investing in. Stories in Silicon Valley such as Theranos and Juicero are stark reminders that even the most “sophisticated” investors can make serious and even silly mistakes at times.

4. Portfolio sizing

One of the key messages we emphasize to participants at AngelCentral’s workshops is that that angel investing is an illiquid and binary activity that is highly risky. This is why we believe that portfolio sizing is something very important that all angel investors should do.

Another general rule of thumb is to invest in about 15-25 companies. However, this presents a huge challenge for many angels, as the minimum cheque size for each startup tends to be about $50K at best. As a rough illustration, following what former founder and angel investor Huang Shao Ning noted in her blog, the cash you need for angel investing should be about 15-20% of your investment portfolio. If you invest in $50K for each of the 20 startups and leave another $50K for 10 follow rounds, your investment portfolio should have about $7.5million for this to make sense, which could seem rather intimidating for the average angel.

This is why one of the key values I see that startup investment syndicates can bring to angel investors, as it helps to effectively bring down the minimum cheque sizes that angels have to invest for each deal.

5. Evaluating and assessing the right companies

My belief is that only when you understand the 4 points above, should you look to start assessing and evaluating startups.

Generally, based on what I have read, most of the assessment frameworks tend to focus on the following: 1) People (as shared above) and execution capability, 2) Potential market opportunity, 3) Strength of solution, and 4) Deal terms.

Conclusion

It is my hope that the angel investing scene in Southeast Asia continues to develop and we see a lot more investors coming into the space. If any of you are keen to find out more and learn about angel investing, check us out at our website here!

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This article was first published on e27 on October 29, 2018.

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

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Photo by Pierre Gui on Unsplash

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How to bulletproof your business against lawsuits

Don’t waste your time and resources fighting lawsuits when you could be focussing on build your startup

A business is a legal entity, and because of that, it will be subject to the laws of the land. It takes a lot to register a business the right way, but it’s imperative to do so. For a savvy con-artist, a legal loophole is the most natural thing in the world to exploit.

It’s all too easy to fall into the trap of doing something because it’s more comfortable, but that only marginally obeys the law. While it might save money in the short term, the long-term impact could be devastating.

Building a business is more than just having a dream and following it. You need to protect the business against anything that could occur, and that means being aware of what legal issues might arise. Bulletproofing a company legally requires that you follow the major pillars of the law.

Ensuring that you’re covered helps to give you peace of mind and makes sure that you can spend more time building the business and less time worrying about potential legal problems.

Incorporation as a tool

Incorporation, as defined by The Business Dictionary, is a method by which an intangible, artificial legal entity called a corporation is produced. The process of incorporation provides a level of abstraction between what belongs to the company and what belongs to the individual, i.e., you.

Also Read: Screwing up IP law is an easy way to doom your startup

You don’t want the company’s actions to affect your private assets and vice versa. Additionally, any transactions regarding the business won’t have any hold on your assets. This separation is essential to protect your property by separating it from what the corporation owns.

Intellectual property considerations

Some businesses deal in the production of new ideas. In many of those businesses, employees are required to sign a Non-Disclosure Agreement as well as an acknowledgment that whatever they produce for the company becomes owned by the corporation. Drafting these agreements is a crucial step to protect the business against competition from its own former employees as well as leveraging its new creations on the open market.

Remaining on the right side of the law

A vast majority of corporations are limited liability companies, meaning that there’s an invisible line between what the company owns and what its shareholders own individually. In most states, corporations must conform to a series of steps to remain “in good standing” with the state. If they don’t fit those steps, that invisible line dissolves, and the owner and shareholders may all face fines on their private assets.

Get the right insurance

Business insurance coverage is one of the most important steps a business owner can take against liabilities. For some businesses, getting the lowest auto insurance is also a concern that registers significantly.

Chron mentions that a single mishap could potentially wipe out all the assets of a particular business, and having insurance guarantees against that mishap. In the case of a natural disaster, insurance may be able to cover the cost of replacing inventory or infrastructure. Insurance can also help a business’ reputation with their clients.

Employee rights and wages

Employee contracts need to be well-crafted to both protect the business and ensure that the employee knows exactly where he or she stands. Forbes advises that contracts allow the company to set boundaries and limitations on expectations.

This is especially important when it comes to dealing with employees since knowing their rights empowers them and allows them to make decisions that can aid their productivity as well as their well-being. Additionally, airtight contracts with employees give the business a solid foundation for future negotiations.

Write down everything

It might seem like overkill, but ensuring that everything is recorded can be essential in proving what a company has done. Having a paper trail can prevent or curtail lawsuits. It is imperative that a company documents every step it takes, regardless of how insignificant that step might seem.

Also Read: The importance of failure: 7 reasons why it makes us better entrepreneurs

Furthermore, having written agreements set out what the company expects and what is likely to happen if the employee or business partner doesn’t live up to the expectations of the contract. It puts all the signatories on the same level, considering what is at stake should the agreement fall through.

Bulletproofing using the law

While there is no guaranteed way to stop people from bringing suits against a company, setting a legal framework in place helps prepare the business for any lawsuits that may come their way. The law exists as both a warning and protection.

Having an experienced legal firm drawing up company documents and contracts is vital to the long-term success of the company. Legal battles should not impact the growth of a business because the company failed to protect itself adequately. The onus is on the business owner to ensure that his or her business can withstand any legal bullets that are fired in their direction.

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Haulio wins PITCH, becoming the first Singapore startup to achieve champion title

Held at Hong Kong’s RISE, PITCH is said to be the world’s largest pitching competition

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Singapore-based logistics startup Haulio announced that it has come up as champion of PITCH at this year’s RISE tech conference in Hong Kong, held from July 8-11.

Often dubbed as the world’s biggest pitching competition, PITCH saw over sixty startups competing over three days.

“As the first Singaporean startup to win PITCH, RISE has been a tremendous opportunity to set Singapore and Haulio on the world stage. It has already opened valuable doors for us to form strategic partnerships in the region,” Haulio CEO and Co-Founder Alvin Ea commented in a press statement.

“Haulio’s win this year further cements that the haulage problem we’re solving is global and real. We’re excited to partner with stakeholders to transform this global problem and bring this space into the digital future,” he continued.

Also Read: In an increasingly complex industry, HAULIO takes on a massive challenge

The company said that since its launch on May 2017, it has been working with industry partners and stakeholders to overcome various industry challenges, with the aim to build a digital and interconnected
haulage industry with greater productivity and operational efficiency.

It has helped to digitalise the movements of over 150,000 TEUs containing 2.5 million tonnes of cargo.

In May 2018, Haulio raised S$1 million (US$736,000) in a seed round investment. The funding round was led by PSA unboXed and included the participation of 500 Startups, NUS Enterprise, and several logistics industry angel investors.

The funding followed an S$75,000 (US$55,000) pre-seed funding from PSA unboXed and 500 Startups.

Haulio is also one of the transportation services that Singapore-based taxi company ComfortDelGro has invested in recently.

Image Credit: Haulio

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How to know if entrepreneurship is right for you

Before you even embark on building out your idea, think about whether this journey is for you

For many business leaders, a life of entrepreneurship is often more of a calling or vocation than it is a job. If you’ve been considering becoming an entrepreneur, the reasons for doing so may be many, but honing in on the right motivations for pursuing a path towards entrepreneurship can and should be a difficult proposition requiring much soul-searching.

The good news is that when entrepreneurship is pursued for the right reasons, it can be one of the most rewarding paths that a person can take in life.

Here are just a few questions to ask yourself to know if entrepreneurship is the right path for you, and why realistically planning for the future is one of the best things that an aspiring entrepreneur can do.

Are you passionate about your product or service?

While the rewards of starting a business are many, the truth is that entrepreneurs work very long hours for very little money in the initial stages of developing a company. Even when a company succeeds, founders need to work hard to ensure that their company will reach its full potential.

Also Read: There’s no such thing as motivation

Fortunately, a passion for one’s work can get entrepreneurs through any road bump that may arise through this process, but without passion or genuine interest in their field, individuals can burn out long before their company gets off the ground. If you’re truly passionate about your business idea, you’ll already be miles ahead of the competition.

Does your product or service have a good likelihood of succeeding?

As any successful business founder will tell you, one of the greatest assets an entrepreneur can have is a realistic plan for success. A realistic business plan will help entrepreneurs acquire funding for their business, it is true, but such a plan will also let individuals know whether their efforts will be worth the time and expense of creating a start-up and entering the marketplace.

To test the waters on an idea, try looking at the current market to see how similar businesses are faring in everything from acquiring clients to creating an IPO.

When you can develop a realistic expectation for how your company will succeed, you’ll be all the stronger when you make a case for funding to your investors, and you’ll feel confident in your ability to meet new challenges head-on.

What truly motivates you to create a company?

Years ago, psychologists developed the notion of “intrinsic” vs. “extrinsic” motivation. In study after study, psychologists found that people who developed a personal sense of satisfaction in their work ended up being far more resilient and successful than peers who derived their self-image from the opinions of others.

To wit, intrinsic motivation is based on a deep sense of personal satisfaction with one’s self and one’s work; extrinsic motivation derives itself from exterior factors such as social pressure or a deep (and often unhealthy) need for accumulating wealth or social status.

Also Read: Why mentorship is critical for startup founders to succeed

When our sense of motivation is based on what we want for ourselves, in other words, we’ll be far more likely to achieve our goals. When we’re pursuing a career path simply because we feel pressure from parents, friends, or society to do so, on the other hand, we’ll experience deep resentment and burnout in the long-term.

For these reasons, a decision to pursue a path of entrepreneurship is a major life step that should not be taken lightly. If you’re passionate and self-directed in your goals and planning, however, pursuing entrepreneurship as a calling may just be the best decision that you can make in life.

Indeed, if you love meeting challenges as they arise and derive a personal sense of satisfaction from developing your ideas and seeing them through, you may just find that life as an entrepreneur suits you perfectly. And that is entrepreneurship done right!

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Image Credit : Marina Gloria Gallud Carbonell

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