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Trump’s tariff bombshell: A US$660 billion shake-up for global trade

The latest developments surrounding US President Donald Trump’s executive order on tariffs, announced on April 3, 2025, are within my expectations. But maybe not for all. This sweeping policy introduces a broader and higher set of tariffs than many analysts had anticipated, sending ripples through global trade networks, financial markets, and even the volatile world of cryptocurrencies.

My perspective on this matter is one of cautious concern tempered by an appreciation for the complexity of its potential outcomes. While the intent behind these tariffs—framed as a move toward economic fairness and a boost for American industry—may resonate with some, the scale and scope of this policy could unleash a cascade of unintended consequences, from inflationary pressures to market instability, that warrant a deeper dive.

Let’s start with the nuts and bolts of the executive order. The policy establishes a universal tariff of 10 per cent on all US imports, a baseline that already signals a significant shift in trade dynamics. But it doesn’t stop there. Country-specific tariffs pile on additional layers of complexity, with China facing a hefty 34 per cent increase, Vietnam a staggering 46 per cent, Taiwan 32 per cent, South Korea 25 per cent, Japan 24 per cent, and India 26 per cent.

Meanwhile, nations like Australia, the UK, and Singapore catch a relative break at the 10 per cent baseline, and Canada and Mexico escape additional reciprocal tariffs entirely—a notable carve-out that suggests a strategic nod to North American trade cohesion.

Exemptions for pharmaceuticals, steel, aluminum, semiconductors, and copper soften the blow for certain sectors, but the closure of China’s de minimis loophole, which now subjects previously exempt goods to a 30 per cent duty (rising to US$25 per item, then US$50 after June 1, 2025), is a game-changer for e-commerce giants like Alibaba, PDD, and Shein. These companies, which have thrived on low-cost shipping to US consumers, now face a steep uphill climb.

The sheer scale of this tariff regime is jaw-dropping. If fully implemented, the effective US tariff rate could climb to around 25 per cent, applied to US$3.3 trillion in annual goods imports. That translates to a tax increase of roughly US$660 billion, or about 2.2 per cent of US GDP. To put that in perspective, this isn’t just a tweak to trade policy—it’s a seismic shift that could reshape the economic landscape.

Estimating its impact isn’t straightforward, but a Federal Reserve model from 2018 offers a starting point: for every 1 percentage point increase in the tariff rate, GDP takes a 0.14 per cent hit, and core PCE prices (a key inflation metric) rise by 0.09 per cent. Applying that to a 16-point hike—accounting for the jump from current levels to the projected effective rate—suggests a GDP reduction of 2.3 per cent and a price increase of 1.4 per cent over the next two to three years.

These numbers, while theoretical, paint a sobering picture of slower growth and rising costs, though the real-world outcome will hinge on a tangle of variables like inflation trends, corporate pricing power, and the US dollar’s trajectory.

From my point of view, the interplay of these factors feels like a high-stakes economic experiment. Inflation, already a lingering concern for households and policymakers, could flare up as import costs climb, squeezing consumers and testing the Federal Reserve’s resolve. The market seems to agree, pricing in expectations of more than three rate cuts as a buffer against potential slowdowns.

Yet, the Fed’s ability to counteract a tariff-driven shock may be limited—rate cuts can’t undo supply chain disruptions or offset the loss of export markets if trading partners retaliate. And retaliation seems all but certain. Trump’s “reciprocal” tariff framework, which pegs duties at half of each country’s respective rates, invites a tit-for-tat escalation. Add in the 25 per cent tariff on foreign-made cars, and you’ve got a recipe for a full-blown trade war that could hammer exporters in places like Japan, South Korea, and Taiwan, while driving up costs for American car buyers.

Also Read: Beyond the announcement: The ripple effects of liberation day on global assets

The financial markets wasted no time reacting. US equity futures tanked, with the S&P 500 shedding over US$2 trillion in value in a matter of hours, reflecting a swift pivot to risk aversion. Cryptocurrencies, often touted as a hedge against traditional market turmoil, didn’t escape the fallout. Bitcoin dropped two per cent, Ethereum and Solana each fell four per cent, and XRP slid three per cent, while Trump’s own meme token took a 10 per cent hit before showing flickers of recovery.

Crypto futures liquidations spiked to US$511.77 million in the past 24 hours, with Bitcoin alone accounting for US$179.71 million of that carnage, per Coinglass data. This wasn’t a crypto-specific event—it was a symptom of broader market jitters. Investors, spooked by the tariff news, pulled back from risk assets across the board, and digital currencies, despite their decentralised allure, got caught in the crossfire.

What’s fascinating—and a bit unnerving—is how this policy blurs the lines between economic strategy and political theater. Trump’s framing of April 2, 2025, as “Liberation Day” and his promise to “make America wealthy again” tap into a populist vein, casting tariffs as a patriotic stand against unfair trade practices. There’s some truth to the grievance—countries like China and Vietnam have long leveraged low-cost exports to flood US markets, often at the expense of domestic manufacturers.

But the solution here feels like swinging a sledgehammer where a scalpel might suffice. A 46 per cent tariff on Vietnam or 34 per cent on China could kneecap their export-driven economies, sure, but it also risks spiking prices for American consumers who’ve grown accustomed to affordable goods. Companies like Nike, which sources half its footwear from Vietnam, saw shares plummet seven per cent in after-hours trading, a stark reminder of the corporate collateral damage.

For investors, this is a moment to tread carefully. Exporters from tariff-hit nations—think Taiwanese chipmakers, Korean automakers, or Japanese tech firms—face a rough road ahead as their US market access narrows. Domestic-oriented US companies, particularly in manufacturing or energy, might see a short-term boost if tariffs spur reshoring, but the broader economic drag could offset those gains.

Gold, dividend stocks, and fixed-income assets look appealing as safe havens amid the uncertainty, though even those could wobble if inflation surges beyond expectations. The crypto market’s reaction, meanwhile, underscores its lingering correlation with equities—Bitcoin’s drop wasn’t about blockchain fundamentals but about macro fears. That said, some analysts speculate that tariff revenues could fund Trump’s rumoured Bitcoin stockpile, a wild-card idea that might buoy crypto sentiment down the line.

Also Read: The future of job market: Dramatic changes and cultural shifts

On the global stage, the ripple effects are already in motion. China’s e-commerce giants are scrambling to adapt to the de minimis clampdown, while South Korea’s acting president ordered emergency support for affected industries. Japan’s Nikkei 225 plunged 4.1 per cent, and Australia’s ASX 200 dipped two per cent, signalling widespread alarm.

The European Union, hit with a 20 per cent tariff, is mulling countermeasures, and smaller players like Cambodia (49 per cent) and Laos (48%) face existential trade challenges. Canada and Mexico’s exemption might strengthen NAFTA ties, but it also highlights the uneven burden this policy places on other allies. The risk of a fragmented global trade system—where nations bypass the US to forge their own alliances, as China, Japan, and South Korea recently hinted—looms large.

My take? This is a bold, brash move that could either ignite a manufacturing renaissance or backfire spectacularly. The US economy’s resilience will be tested—2.3 per cent GDP growth isn’t guaranteed, and a 1.4 per cent price bump could stoke stagflation fears if growth falters. Households, already jittery from prior inflation waves, might freeze spending, while businesses could delay investment amid the uncertainty.

The Fed’s in a bind, too—cutting rates to spur growth risks fanning inflation, but holding steady might deepen a slowdown. For all Trump’s talk of economic independence, the reality is that global supply chains don’t untangle overnight, and the US isn’t immune to the fallout.

As I see it, the next few months will be a crucible. Markets will gyrate, inflation will creep into headlines, and geopolitics will get messier. Investors should brace for volatility, diversify beyond export-heavy bets, and keep an eye on how corporate America adapts.

For the average American, this could mean pricier goods and a tighter budget—hardly the “wealthy again” vision promised. Trump’s tariffs are a gamble with high stakes and hazy odds, and while the intent might be noble, the execution could leave us all grappling with the consequences for years to come.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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2024 in tech: AI’s rise, developer growth, and what’s next

Time does fly when you’re watching the tech world evolve at lightning speed.

But before we dive headfirst into the new year, let’s hit pause and take a moment to reflect on 2024—the trends, the lessons, and, of course, the jaw-dropping stats that shaped the software development landscape.

AI — The Big Thing In 2024 and 2025

AI is making waves

  • Nearly three-quarters of organisations are already reaping the benefits of AI. It’s improving productivity, boosting performance, and generally proving its worth.
  • That said, scaling AI remains a tricky beast. Only one in three organisations have managed to get it running at full capacity (KPMG).

If there were a popularity contest in the world of technology, AI would surely snag the title of “Most Likely to Succeed” for 2024—and it looks like it’s here to stay with that title in 2025! AI is doing wonders by boosting productivity, making our daily tasks smoother, and automating many processes. But, can we really say that AI is entirely beneficial and without any downsides?

  • 76 per cent of tech executives admitted their jobs have undergone a massive transformation over the past two years. With AI and other emerging tech shaking things up, it’s no surprise their roles have taken on new dimensions.

Despite its glow-up, AI is not without its drama.

  • A whopping 78 per cent of organisations are nervous about AI being a “black box”—something mysterious, opaque, and not fully understood.
  • Ethical dilemmas, job losses, and operational upheavals are just a few concerns making 77 per cent of leaders cautious about diving in headfirst.

Also Read: How the gig economy is empowering women in Vietnam

Sure, there are some bumps in the road, but it’s hard to ignore AI’s superstar potential.

Software developers: The power players

It’s official (duh, we know) —developers are the backbone of our tech revolution. As their numbers continue to grow, they play an even more crucial role than ever before.

  • By the end of 2024, the global developer count hit an impressive 28.7 million. That’s a jump of 3.2 million in just four years! The US boasts 4.3 million developers, but Europe isn’t far behind with 5.5 million.
  • Germany takes the European crown with 837,389 developers. The UK isn’t too shabby, either, with 813,500, and France rounds out the top three with 467,454.

Just last year, we saw a fantastic increase in developers in the Asia-Pacific region, and it’s all thanks to the remote work trend. This amazing shift allows international companies to tap into talent from all corners of the world, expanding the developer community beyond Europe and America. How exciting is that?

Asia-Pacific on the rise

  • The software testing market in this region is on fire, projected to grow at a sizzling eight per cent CAGR by 2026.
  • Meanwhile, 80 per cent of top 500 companies now rely on offshore teams, proving that global collaboration is the new normal.

Remote work wins

Love it or hate it, remote work is here to stay. Over half of developers (54 per cent) say they’re more productive working from home. Comfort beats cubicles any day, right?

Let’s get technical — The tools that ruled 2024

Operating systems

  • Linux continues to be the rock-solid favourite, powering everything from Android devices to IoT gadgets. Meanwhile, Windows gained some serious ground, with 51.2 per cent of developers embracing it for their projects last year.

The cloud boom

  • If your company hasn’t jumped on the cloud bandwagon yet, you’re officially behind. An 18 per cent surge in cloud adoption shows that everyone’s realising how much faster (and more profitable) it makes things. In fact, companies using the cloud reported 53 per cent faster revenue growth—not too shabby.

Programming stars

  • It’s official—Python is the cool kid in class. With 70 per cent of machine learning developers choosing it, its popularity isn’t going anywhere.
  • For web development, Node.js (42.65 per cent) and ReactJS (40.58 per cent) were the dream team of 2024, according to Radix.

Vietnam: The rising star in development

If you haven’t considered Vietnam as a go-to destination for software talent, you’re missing out. This country is bursting with young, ambitious developers ready to take on the world.

Also Read: The ultimate guide to succeeding in Vietnam’s startup ecosystem

Youthful talent

  • Vietnam’s developer pool is mostly Gen Z and Millennials, meaning it’s full of energy, creativity, and fresh perspectives.
  • The talent market is maturing fast, with a 1:1 ratio of seasoned pros to fresh faces, making it a balanced mix of experience and innovation.

Tools of choice

  • Vietnamese developers love platforms and libraries that make AI tasks smoother, reflecting their focus on staying ahead of the curve.

Salary snapshot

  • In Ho Chi Minh City, salaries mostly range between US$1,100-US$1,500 (33.3 per cent), with higher tiers (US$1,600+) making up about 32.1 per cent.
  • In Hanoi, the pattern is similar, though slightly more clustered in the US$1,100-US$1,500 bracket (41.11 per cent). Remote work and other cities are adding even more variety to the mix.

It’s not just the stats that are impressive. Vietnam has been catching the attention of big names like Apple, and more recently, NVIDIA, who have chosen the country as a hub for their operations. This marks a clear vote of confidence in Vietnam’s growing reputation as a global tech destination.

Whether you’re looking to hire a few developers for a specific project or build a full-scale offshore team, Vietnam offers the talent, innovation, and cost-effectiveness you need to succeed.

2025 — A new beginning 

As 2025 unfolds, the tech world will continue pushing boundaries, fuelled by advancements in AI, evolving developer tools, and global collaboration. For businesses looking to ride the wave of innovation, tapping into thriving markets like Vietnam could be the game-changer.

Here’s to a year of building, innovating, and maybe—just maybe—debugging a little less.

The FUN thing? Access our full report here.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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AI and cybersecurity: Pillars of Malaysia’s economic growth and regional leadership

Malaysia’s digital economy is undergoing a remarkable transformation, with artificial intelligence (AI) and cybersecurity emerging as central pillars of its economic growth and regional leadership. The nation’s strategic focus on these technologies is not only driving innovation but also positioning it as a key player in the global digital landscape.

The Malaysia Digital Economy Corporation (MDEC) predicts that the digital economy will contribute 25.5 per cent to Malaysia’s GDP by 2025, up from 22.6 per cent in 2022. This growth is fuelled by targeted investments in AI, cybersecurity, and digital infrastructure under the Malaysia Digital Economy Blueprint and Budget 2024. These initiatives are laying the foundation for a future-ready economy that prioritises innovation, inclusivity, and sustainability.

AI: Transforming industries and creating opportunities

Malaysia’s commitment to AI is evident through its MYR 20 million (US$4,500,000) investment in a national AI framework under Budget 2024. This initiative aims to drive research, development, and commercialisation, creating over 500,000 high-value digital jobs by 2030. AI is revolutionising industries such as healthcare, finance, and manufacturing, unlocking new possibilities for innovation and efficiency.

For instance, companies like BrioHR.com are leveraging AI to automate HR practices, streamlining processes, and enhancing productivity. Similarly, Juwai IQI is using AI analytics to transform real estate decision-making, offering data-driven insights that empower businesses and consumers alike. These examples highlight the transformative potential of AI in driving economic growth and improving business outcomes.

However, the rapid adoption of digital technologies also brings challenges, particularly in the realm of cybersecurity. The growing reliance on digital infrastructure has exposed businesses and government entities to escalating cyber threats, including ransomware, data breaches, and phishing attacks. To address these challenges, Malaysia is taking proactive measures to strengthen its cybersecurity framework.

Cybersecurity: Building trust in the digital economy

Cybersecurity is a critical enabler of Malaysia’s digital transformation. The PIKOM Cybersecurity Report 2024 underscores the importance of addressing emerging threats, including quantum-related cybersecurity risks.

Under Budget 2025, RM50 million (US$11,285,400) has been allocated to public universities for AI and cybersecurity research. This includes the establishment of the Malaysian Cryptology Technology and Management Centre, a collaboration between Universiti Putra Malaysia (UPM) and the National Cyber Security Agency (NACSA).

Also Read: Navigating Malaysia’s regulatory landscape: First quarter 2025 insights

These efforts are not just about protecting businesses and consumers—they are about building trust in the digital space. A secure digital environment is essential for attracting foreign investment and fostering confidence among stakeholders. Malaysia’s focus on cybersecurity is a testament to its commitment to creating a resilient and trustworthy digital economy.

Malaysia as a high-tech investment destination

Malaysia’s strategic investments in digital transformation are paying off, as the nation becomes an increasingly attractive destination for high-tech investment. Global giants like Oracle are investing billions in the country, with the recent establishment of a cloud region in Malaysia signalling strong confidence in its digital infrastructure and talent pool.

The tech sector is expected to grow by 8-10 per cent annually by 2025, driven by investments in AI, cybersecurity, and digital infrastructure. This growth is further bolstered by the endorsement of His Majesty Sultan Ibrahim, King of Malaysia, who has commended the government’s efforts to attract foreign investment in the digital and technology sectors. Such support underscores Malaysia’s position as a modern, innovation-driven nation.

Budget 2025: Doubling down on digital transformation

Budget 2025 reaffirms Malaysia’s commitment to digital transformation with significant allocations, including MYR 1.5 billion (US$338,562,000) for digital infrastructure development, MYR 200 million (US$45,140,000) for up-skilling initiatives, and tax incentives for companies investing in AI, cybersecurity, and green technology. These measures align with Malaysia’s ambition to become a high-income, digitally driven nation by 2030.

Also Read: Bridging the digital divide: Addressing Malaysia’s skills gap

The focus on digital infrastructure, such as 5G rollout and broadband expansion, is critical for ensuring widespread connectivity and access to digital services. At the same time, up-skilling initiatives are equipping the workforce with the digital literacy and AI expertise needed to thrive in the digital economy. Tax incentives for green technology investments further highlight Malaysia’s commitment to sustainable growth.

A promising future for Malaysia’s digital economy

Through strategic investments in AI and cybersecurity, Malaysia is unlocking new opportunities in the digital economy. The government’s efforts, combined with private sector innovation, are creating a vibrant ecosystem that drives economic growth and improves quality of life.

Companies like GoFlexEvents.com are at the forefront of this transformation, offering cutting-edge digital solutions for hybrid events that help businesses adapt to the evolving digital landscape. These innovations are not only enhancing business efficiency but also contributing to Malaysia’s reputation as a hub for digital innovation.

Malaysia’s journey toward digital transformation is a testament to the power of strategic vision and collaboration. By embracing AI and cybersecurity, the nation is enhancing its economic competitiveness and setting an example for others to follow. As Malaysia continues to prioritise these technologies, it is well-positioned to achieve its goal of becoming a regional leader in the digital economy, fostering sustainable growth and innovation for years to come.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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The PR advantage: 5 ways businesses can benefit from working with PR agency partners

As businesses navigate an era shaped and influenced by rapid digital transformation and AI, public relations (PR) remains a vital tool for building corporate reputation and trust. This is especially true for small and medium-sized enterprises (SMEs) and scaling startups that are also looking to establish credibility and brand recognition, attract investors, and engage their stakeholders.

AI is transforming PR, but it’s not replacing it

AI is reshaping industries, and PR is no exception. According to industry research, over 70 per cent of PR professionals are already using generative AI tools in their work, including enhancing data analysis, media monitoring, and research. AI-driven tools can help with efficiency, but the heart of PR — strategic thinking, creative campaign planning, pitching and storytelling, and building relationships — still requires human expertise.

For SMEs and scaling startups, this means the challenge is about getting noticed as well as about being heard in an authentic, compelling way. AI can process data, but it can’t develop meaningful media and influencer relationships, navigate complex reputational challenges, or craft narratives that truly resonate with customers and investors.

Why SMEs and scaling startups ought to prioritise PR

For businesses that are growing, whether an established SME expanding into new markets or a startup securing its next funding round, PR is a powerful driver of credibility, differentiation, and influence and building a consistent and trusted brand voice across multiple touchpoints. Something that a few press releases won’t be able to do accomplish.

Also Read: Embracing AI’s promise: Navigating the future of marketing

While some companies choose to manage PR in-house, partnering a PR agency can enhance reach, speeds up results, and ensures resources are used efficiently. Here are five key ways SMEs and scaling startups can truly benefit from working with a PR agency partner:

  • Strategic guidance that aligns with growth goals

Think of a PR agency as a strategic partner that takes on the role of shaping and developing your communication strategy that supports your mid to long-term vision. Whether that’s market expansion, securing Series A funding, becoming an employer of choice to attract, motivate and retain talents or becoming a thought leader in your industry.

  • Content that tells an authentic story

Storytelling comes in a number of formats but how would you know which will resonate better with your range of audiences? That’s where your PR agency partner comes in. From thought leadership articles that shapes perception, hosting your own podcast, creating a series of video-based stories, to social media content that drives engagement, your PR agency partner will help you find the right platforms and channels to tell your story, nuanced in a way that best connects with your key audiences.

  • Time and resource efficiency

For scaling businesses, time is a valuable commodity. Working with a PR agency partner offers an extended focused team resource, thereby freeing up internal teams to focus on core functions like product development, sales, client success and operations. As you scale with a CMO in place, your PR partner can work with them to refine and activate the communications strategies.

  • Long-term relationship building

PR is about nurturing reputations and communicating with the intent of building or enhancing relationships with stakeholders like customers, employees, investors, and industry leaders. Both of these are crucial factors in sustaining business growth.

  • Reputation management

Whether it’s handling negative reviews, market shifts, or unexpected crises, a PR agency partner provides advisory and guidance to protect and strengthen a company’s reputation — crucial asset for any growing business.

Also Read: The growth of business messaging: How it’s improving business performance in Southeast Asia

Partnership is key to communication success

The businesses that will thrive in the AI era are those that blend technology with human intelligence, using data-driven insights while maintaining the authenticity and trust that only real relationships can build. So, if you’re looking to strengthen your brand, gain trust, get recognised and regarded as an industry disruptor, or attracting the right investors, consider these:

  • Is your story reaching the right audience?
  • Are you positioned as an industry leader (or a fast emerging one) or just another name in the crowd?
  • Are you proactively shaping your industry narrative, or are you reacting to it?
  • Are your content and communication efforts aligned with your business growth strategy?
  • Is your company known for its expertise and values, or is it struggling to be recognised?

Having worked in both on the PR agency and client side, I truly believe that with the right PR consultancy, they will function more like a growth partner that is aligned with your corporate goals.  Now is a good time as any to take a proactive approach and have a conversation about how PR can accelerate your growth and position your business for success in 2025 and beyond.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Women call for clearer, impartial financial education sources — Sophia Survey 2024

Sophia, a B2B financial education platform dedicated to empowering women, has unveiled the findings of its Second Annual Women & Financial Education Survey 2024. This year’s survey highlights women’s continued demand for impartial and reliable sources of financial education.

Singapore, 27 November 2024 – Sophia, headquartered in Singapore, has released the results of its second annual survey conducted from June to September 2024. The survey engaged women globally to explore their attitudes towards financial education, as well as the challenges and opportunities they face in money management.

Findings reveal shift towards long-term financial wellbeing

The findings provide crucial insights into women’s financial journeys and underscore the need for targeted educational support. Key takeaways from this year’s survey include:

  • Increased Awareness of Financial Knowledge: An overwhelming 97% of respondents recognised the need for improved financial knowledge, demonstrating a heightened awareness of the importance of financial education in effective money management.

  • Sources of Financial Education: While family and friends remain the primary sources of financial knowledge and advice for 59% of participants, financial media is also significant, with 55% relying on it. Notably, 51% of respondents turn to social media for financial information, reflecting a six-percentage-point increase from last year’s survey.

  • Barriers to Accessing Financial Education: A notable 31% of respondents cited “too much jargon” as a barrier when seeking financial education from institutions, highlighting the need for clearer communication for financial education, products and services.

  • Trust in Financial Education Sources: Impartiality is crucial. 69% of respondents trust third-party providers for their financial education needs, emphasising the demand for unbiased information.

  • Interest in Retirement Planning: A significant 72% expressed a desire to learn more about retirement planning, indicating a growing concern about long-term financial security, which aligns with current demographic trends.

Sophia champions inclusive financial education to empower women globally

Nicole Denholder, co-founder of Sophia, stated, “The results of this survey highlight the significant opportunity to serve women with tailored financial education programmes that empower them to take control of their financial lives. We are committed to bridging the knowledge gap and providing accessible resources that meet women’s unique money management needs.”

Christine Yu, co-founder of Sophia, added, “Our mission is to create inclusive financial wellbeing solutions that enable women to make informed financial decisions and achieve better financial outcomes. This survey not only reveals the challenges women face but also showcases the tremendous potential for growth when they are equipped with the right mindset, tools and knowledge.”

The survey results were presented at a launch event on November 6, 2024, in Singapore, attended by representatives from financial institutions, corporate partners, thought leaders, and advocates for women’s financial empowerment. As Sophia continues to lead in women’s financial education, it remains dedicated to reshaping a more inclusive financial services industry and creating a world where women can thrive financially.

For more information about the survey findings or Sophia’s solution suite, please visit Sophia’s website or contact the team.

About Sophia

Founded by gender finance veterans Christine Yu and Nicole Denholder, Sophia is a pioneering B2B platform providing technology-driven financial wellbeing solutions tailored for women. By partnering with companies to deliver impactful programmes, Sophia enhances engagement with women employees and customers throughout their money management journeys. Sophia aims to make financial decision-making accessible, inspiring, and empowering for women across Asia and beyond. For press inquiries, reach out to Christine Yu, Co-founder at christine.yu@sophiawomen.com.

This article is sponsored by Sophia Women

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Ecosystem Roundup: Amazon, a16z eye TikTok | Maybank backs potential Gojek-Grab deal | Tesla delivery slump


Dear reader,

As TikTok faces a looming April 5 deadline to divest from its Chinese parent company ByteDance or risk a ban in the US, a flurry of high-stakes bids is emerging.

Amazon has reportedly submitted a last-minute offer to acquire the entirety of TikTok, according to The New York Times. However, insiders suggest the bid is not being taken seriously by key stakeholders involved in the deal.

Meanwhile, a more viable bid appears to be taking shape around Oracle, backed by major American investors. The Financial Times reports that venture capital firm Andreessen Horowitz (a16z) is in talks to join the Oracle-led consortium, leveraging its track record in social media investments—including early backing of Facebook and Instagram, as well as a US$400 million investment in Elon Musk’s Twitter acquisition.

In addition to Oracle and a16z, other major players like Blackstone and Susquehanna International Group are reportedly exploring ways to provide capital or participate in bids to keep TikTok under US control.

With President Trump expected to meet officials this week to determine TikTok’s future, the outcome of these competing bids could reshape the social media landscape—and the geopolitical tensions surrounding it.

Sainul,
Editor.


REGIONAL NEWS

Southeast Asian nations, among hardest-hit by Trump tariffs, seek talks
Vietnam, slapped with 46% tariffs, called for talks with Washington in order to reconsider “unfair” US duties | Thai PM said she would pursue negotiations to try to reduce the 37% rate her country faces – far greater than the 11% it had expected.

Maybank sees acquisition of Gojek to be the most favourable scenario for Grab
The research house said in a note that if Grab acquires Gojek, it sees synergy net present value (NPV) of US$2.4B, leading to 10% NPV accretion for Grab while balance sheet cash will still be a strong US$3.2B.

Qualcomm expands AI R&D with acquisition of MovianAI from Vietnam’s Vingroup
The integration of MovianAI’s expertise promises to accelerate Qualcomm’s development of next-generation AI solutions for a wide array of applications.

SG-based early-stage VC fund launches, concludes US$746K angel round
Wild Ventures is an early-stage fund focusing on AI-powered brands | It currently has three internally developed brands: Wild Palace, Poositive Pets, and Future Paper.

Wavemaker Impact launches Nūl with US$500K investment to tackle fashion overproduction
Nūl helps fashion brands transition to zero-waste production by combining agentic AI with data science and ML to improve stock planning, allocation, and replenishment.

FEATURES & INTERVIEWS

“Don’t ‘out-bro’ your male colleagues”: Kickstart’s women leaders on gender diversity in VC
They say female VCs should instead focus on building authentic relationships with startup founders and providing support by sharing experiences, insights, or connections.

‘The future is on-chain’: Nansen CEO on AI, staking, and new growth plans
Nansen CEO Alex Svanevik discusses Robert Leshner’s board appointment, platform evolution, AI integration, staking expansion, and future DeFi innovations.

Decoding roles: A guide to the varied job titles within a VC firm
Understanding the difference between each role in a VC firm enables founders to be more strategic in their networking approach.

INTERNATIONAL NEWS

Tesla records worst deliveries in two years amid Elon Musk backlash
The dip in sales comes as Musk continues leading DOGE, the “advisory body” that has laid off thousands of federal employees | His involvement in the government has not only proven controversial but also unpopular.

Amazon reportedly submits last-minute bid to acquire TikTok
The last-minute bid comes as TikTok faces an April 5 deadline to shed its Chinese ownership or face a ban in the US | President Donald Trump is scheduled to meet with officials to discuss the app’s fate on Wednesday.

A16z said to consider TikTok investment as part of Oracle-led bid
This move comes as TikTok faces a potential ban in the US on April 5, unless it transitions to non-Chinese ownership | The Oracle-led proposal is reportedly one of the leading options under consideration.

Hong Kong IPOs surge as AI hype fuels investor interest
Hong Kong saw 15 IPOs in Q1 2025, raising US$2.27B, its strongest start since 2021 | Six IPOs surpassed US$128.5M, compared to just one last year | Support from Beijing and stock exchange rule changes have encouraged listings.

Crypto markets slide after Trump tariff announcement
Bitcoin fell 5% to US$81,849.63, while ether and solana dropped 7% and 13%, respectively | The broader stock market also declined, with the S&P 500 set for its worst day since September 2022.

Musk’s US$1T federal spending cuts worry tech investors
The proposed cuts could hit companies that rely on government contracts, as the federal government is expected to spend around US$40B on software and cloud services in 2025.

TikTok may face US$553M fine over EU data transfer violations
The penalty from Ireland’s Data Protection Commission stems from the unauthorised transfer of European user data to China, where it was accessed by engineers.

Bitcoin-related startups see 50% surge in pre-seed funding
According to Trammell Venture Partners, from 2021 to 2024, pre-seed deals jumped by 767%, with early-stage bitcoin startups attracting nearly US$1.2B over four years | This surge comes despite a general slowdown in tech venture capital.

Tesla faces decline in China sales as local competitors grow
Tesla’s sales of China-made vehicles dropped by 11.5% in March, with 78,828 cars sold | Local competitors like BYD and Geely outperformed Tesla in growth | BYD’s sales rose by 23%, while Geely saw a 167% increase.

SEMICONDUCTOR

Singapore semiconductor firms eye Malaysian bourse as IPO momentum builds
UMS Holdings and Grand Venture Technology recently received approval to pursue listings on Bursa Malaysia | The move comes as Malaysia’s stock market continues to buck global trends, maintaining strong IPO numbers amid sluggish activity elsewhere.

GlobalFoundries explores merger with Taiwan’s UMC
This is part of a long-shot deal aimed at creating a more resilient manufacturer of older-generation semiconductors | The US chipmaker has a market value of roughly US$20B, while the Taiwanese firm is worth about US$17B.

ARTIFICIAL INTELLIGENCE

Singapore isn’t just watching the AI hardware boom — We’re building it
The island nation’s AI hardware revolution is here: We’re shipping smart glasses with edge AI, real-time data & global SDK integration — no waiting.

How AI is reshaping the future of leadership
In an AI-driven world, leaders who embrace adaptability, ethics, and mentorship can navigate disruption and drive the next wave of innovation.

AI and cybersecurity: Pillars of Malaysia’s economic growth and regional leadership
Malaysia is driving digital growth with AI and cybersecurity investments, aiming for a 25.5% GDP contribution by 2025 and global leadership.

2024 in tech: AI’s rise, developer growth, and what’s next
AI shaped 2024, redefining work and tech; as 2025 begins, global collaboration and innovation continue to accelerate.

Dynamic content in the era of machine learning
With machine learning, each variation is automatically crafted for the individual consumer, catering to unique tastes and interests.

THOUGHT LEADERSHIP

Beyond the announcement: The ripple effects of liberation day on global assets
Trump’s “Liberation Day” tariffs take effect today, shaking global markets as investors brace for economic and trade fallout.

Trump’s tariff bombshell: A US$660B shake-up for global trade
The US President’s sweeping new tariffs reshape global trade, impacting markets, inflation, and key industries with uncertain outcomes.

For Web3 to take off, we need to fix the rigidity problem of smart contracts
The immutable aspect of smart contracts makes it a double-edged sword, if Web3 developers cannot easily patch known vulnerabilities.

Unlikely mentors: What kids can teach you about entrepreneurship
Just like curious kids, you must seek out information, grow new theories, convert theories into actionable ideas, and then execute them | Asking questions and taking a game-based approach to critical thinking will make sure you remain nimble.

Bull-proof, bear-proof: How smart startups win in every market cycle
Startups thrive in bull markets but only the best survive bear cycles—mastering treasury, margins, and strategy ensures long-term success.

Expert tips for crafting an effective pitch deck from a seasoned early-stage investor
Pitch decks are a “teaser” that can help you get on the path of investment. Find out what investors think a good pitch deck should cover.

Pitching from home: How to get investors’ attention in a virtual world
Golden Gate’s Vinnie Lauria shares his quick advice on getting a “yes” to an investor pitching, and making it a home run.

The slow death of financial flexing and the rise of financial fundamentals in the startup world
Below are five common startup accounting mistakes and how founders can avoid them while running their companies.

Key metrics for B2B SaaS companies: How to ensure monitoring success
What are the key metrics to track to ensure the right understanding of your business and the sustained longevity of your SaaS company?

Diverse paths to profits: Exploring exit strategies beyond IPOs and M&A
The pickup in IPOs and M&A deals in the region bodes well for the possibility of high-value exits for investors.

Know thy customer: The only rule for startups looking to build trust on social media
We explore the social media best practices that startups of all types can use as a guide to drive customer engagement and brand recognition.

Why you should start a business in your 40s
Through your many years of work experience, you will have figured out your strengths and been able to use them to your advantage.

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Global markets reel as Trump tariffs slam stocks and Bitcoin prices

On April 4, 2025, the US stock market experienced its worst single-day performance in years, shedding approximately US$2.5 trillion in value as investors fled to safe-haven assets like US Treasuries and gold. The MSCI US index plummeted by 4.9 per cent, with particularly brutal declines in the energy sector, down 7.5 per cent, and information technology, which fell 7.0 per cent.

Meanwhile, defensive sectors like consumer staples, up 0.7 per cent, and utilities, down just 0.6 per cent, managed to weather the storm far better than their cyclical counterparts. This dramatic shift in market sentiment has been fuelled by fears that Trump’s tariffs—the steepest increase in American trade barriers in over a century—could choke economic growth, drive up inflation, and potentially tip the US economy into a recession.

Trump’s latest tariff policy, announced after the market closed yesterday, imposes a blanket 10 per cent tariff on imports from every country in the world, effective April 5. Citing his authority under the International Emergency Economic Powers Act of 1977, the president framed the move as a necessary step to protect American industries and workers. However, economists are sounding the alarm about the near-term consequences. Higher tariffs are widely expected to increase the cost of imported goods, pushing up prices for American consumers already grappling with inflationary pressures.

At the same time, retaliatory measures from trading partners could dampen US exports, further slowing economic activity. Some analysts warn that the combination of higher prices and weaker growth could create a stagflationary environment, while others see a full-blown recession as a real possibility if the tariffs remain in place for an extended period. With markets now laser-focused on Friday’s US jobs report and an upcoming speech by Federal Reserve Chair Jerome Powell, investors are desperate for clues about how policymakers might respond to this escalating crisis.

The bond market has also reacted decisively, with Treasury yields dropping as expectations of Federal Reserve rate cuts grow. The 10-year Treasury yield fell 10.2 basis points to 4.03 per cent, while the 2-year yield slid 17.7 basis points to 3.68 per cent, reflecting heightened recession fears and a flight to safety.

The US dollar index, meanwhile, shed 1.7 per cent, continuing its downward trend as investors reassess the outlook for US growth. Gold, a classic safe-haven asset, held steady at US$3,100 per ounce despite a modest 0.6 per cent dip, buoyed by persistent demand amid the uncertainty.

On the commodities front, Brent crude oil took a significant hit, tumbling 6.4 per cent to US$70 per barrel as traders worried that tariffs would sap global demand growth just as OPEC+ ramps up supply. Asian equities followed Wall Street’s lead, opening sharply lower, and US equity futures suggest stocks will start the day down an additional 0.2 per cent, signalling that the pain may not be over yet.

Also Read: Trump’s tariff bombshell: A US$660 billion shake-up for global trade

The cryptocurrency market has not been immune to this turmoil, with Bitcoin experiencing a sharp decline in tandem with other risk assets. After hitting an intraday high of nearly US$88,000 less than 24 hours ago, Bitcoin plunged to a low of US$81,300—a drop of more than seven per cent—before recovering slightly to trade around US$83,000 as of this writing. The sell-off reflects broader market dynamics, as investors pull back from speculative assets in favour of safer bets.

Ethereum, the second-largest cryptocurrency by market cap, has also struggled. After failing to hold above the US$1,850 level, ETH dipped as low as US$1,751 and is now consolidating below the US$1,820 mark and its 100-hourly simple moving average. Technical indicators suggest resistance near US$1,840, with a bearish trend line forming at US$1,810 on the hourly chart. For Ethereum to mount a meaningful recovery, it would need to break through these levels and push toward US$1,880, but the current market mood makes that a tall order.

In my opinion, Ethereum’s performance is critical to sparking a broader crypto bull market—carries significant weight given its central role in the digital asset ecosystem. Ethereum remains the backbone of decentralised finance (DeFi), powering a vast array of applications from decentralised exchanges (DEXs) to non-fungible tokens (NFTs). Recent data underscores its resilience: in March 2025, Ethereum reclaimed its position as the leading blockchain for DEX trading, overtaking Solana with a trading volume of US$64 billion compared to Solana’s US$52 billion.

Platforms like Uniswap and Curve Finance have driven this surge, reinforcing Ethereum’s dominance even as it grapples with challenges like a historically low ETH burn rate and declining transaction fees following the implementation of EIP-1559. The drop in the burn rate has led to an increase in ETH’s total supply, raising concerns among some investors about inflationary pressures within the network. Yet, Ethereum’s ability to hold its ground amid these headwinds speaks to its enduring strength and adaptability.

Solana’s fading momentum in the DEX space, meanwhile, highlights the shifting tides in the crypto market. The hype around Solana-based meme coins, which fuelled much of its trading volume on platforms like Raydium and Pump.fun, has dissipated, allowing Ethereum to reassert its supremacy.

This resurgence is a testament to Ethereum’s robust infrastructure and developer community, which continue to innovate despite high gas fees and scalability concerns. For a bull market to take hold, Ethereum would indeed need to lead the charge, setting the tone for smaller altcoins and driving renewed investor confidence.

Also Read: Exploring Sri Lanka’s potential as a premier global IT hub

However, the current macroeconomic environment—marked by Trump’s tariffs, a faltering US economy, and a risk-off sentiment—poses a formidable obstacle. If Ethereum can break through its technical resistance levels and capitalise on its DeFi leadership, it could spark the kind of momentum you envision. But for now, the broader market’s woes are keeping a lid on that potential.

Stepping back, the implications of Trump’s tariff measures extend far beyond the immediate market reaction. The US has long prided itself on economic exceptionalism, underpinned by robust growth, a strong dollar, and a dominant position in global trade.

Yet, this latest policy risks unraveling that narrative. Higher tariffs could disrupt supply chains, erode corporate profits, and alienate trading partners at a time when geopolitical tensions are already running high. The flight to haven assets suggests that investors are bracing for a prolonged period of uncertainty, and the upcoming US jobs report will be a critical litmus test.

A weak report could amplify recession fears, prompting the Fed to accelerate rate cuts—a move that might cushion the blow to stocks and crypto but could further weaken the dollar. Powell’s speech will also be pivotal, as markets look for any hint of how the central bank plans to navigate this tariff-induced storm.

In my view, the markets are at a crossroads. The tariff announcement has exposed vulnerabilities in the global economy that were previously masked by optimism about US growth and technological innovation. While defensive assets like gold and Treasuries may offer short-term refuge, the longer-term outlook hinges on how businesses and consumers adapt to higher costs and slower growth.

For risk assets like stocks and cryptocurrencies, the path forward looks treacherous, but opportunities could emerge if the Fed steps in decisively or if the tariffs are scaled back under political pressure. Ethereum’s role as a crypto bellwether adds another layer of intrigue—its ability to rally despite these headwinds could indeed signal a turning point for the digital asset space.

“For now, though, caution reigns supreme, and the world is watching closely as this high-stakes drama unfolds.” — Anndy Lian

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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AI-generated image via ChatGPT (OpenAI).

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Singapore surpasses San Francisco as world’s top hyper-growth startup hub

Singapore has overtaken San Francisco as the city with the highest concentration of rapidly expanding startups for the first time, according to the 2025 Hypergrowth Startup Index released today by HubSpot for Startups.

The annual report, produced in partnership with PitchBook, analyses the top 100 fastest-growing companies and unicorns. The findings indicate a significant evolution in the startup ecosystem, with sustainable business models and strategic partnerships now prioritised over unchecked rapid growth and massive funding rounds.

Also Read: The DeepSeek debate: Opportunity or overhype for startups in ASEAN?

The report reveals a notable shift in investment trends. While monthly deal counts have decreased by 50 per cent from 20,000 in 2021 to 10,000, the average deal size has increased by nearly 43 per cent, rising from US$35 million in 2023 to US$50 million in 2024. This suggests investors place greater emphasis on long-term viability rather than sheer scale.

Asia is becoming a central force in global innovation, with China’s emerging presence in Shanghai and Beijing alongside Singapore’s leading position. While other hubs like London continue demonstrating strong performance, the focus is shifting eastward.

Artificial intelligence (AI) is significantly reshaping the startup landscape, with a particular emphasis on sustainable growth strategies.

Interestingly, traditional sectors are exhibiting surprising strength in growth rates. The energy sector leads with a 37 per cent growth rate, slightly ahead of IT at 36 per cent and B2B companies at 35 per cent. Commercial services companies are also strong performers, with an average growth rate of 30 per cent.

“This data validates what we’ve been seeing across our startup ecosystem. Companies that focus on building strong customer relationships from day one are outperforming those that prioritise rapid scaling above all else,” said Laurence Butler, Head of HubSpot for Startups.

Strategic partnerships are proving to be highly valuable in the current market. Joint ventures are seeing average deal sizes of US$9.9 billion, four times larger than traditional buyout deals. Early-stage venture capital remains robust, accounting for 46 per cent of deals in the fastest-growing segment, with seed-stage deals maintaining stability at approximately 50 per month.

Also Read: Small business, big impact: How AI is democratising entrepreneurship

Exit patterns are also evolving, with mergers and acquisitions dominating at 43 per cent, while initial public offerings (IPOs) represent only 6 per cent of recent exits. However, there was nearly a 50 per cent increase in IPOs between 2023 and 2024, hinting at a potential rebound in public markets.

HubSpot for Startups aims to support the next generation of successful companies by offering discounted software and resources. HubSpot Ventures has also invested in companies like Clay and G2.

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SEA’s startup funding rebounds slightly in March, but y-o-y dip remains steep

Southeast Asia’s tech startup ecosystem witnessed a slight uptick in funding activity in March 2025, with total funding reaching US$99.5 million across 22 rounds.

This figure represents a notable 10.31 per cent increase compared to the previous month, February 2025.

However, the total funding for March 2025 was a steep 82.1 per cent lower than the funding secured in the same month last year.

Also Read: Singapore surpasses San Francisco as world’s top hyper-growth startup hub

According to data compiled by startup intelligence platform Tracxn for March 2025:

  • The region reported 15 seed-stage, six early-stage, and 0ne late-stage rounds.
  • Iterative emerged as the most active venture capital firm in the region, participating in seven rounds, including Seedflex and six others.
  • Other active VCs during the month included 1982 Ventures, TheVentures, and Ignite House.
  • Notable deals included Higala and Filum, each closing one round of funding.

Also Read: Fundraising remains tough in ASEAN despite capital stabilisation: January Capital report

According to a recent report by January Capital, overall funding for ASEAN technology companies began stabilising in the latter half of 2024.

However, the total number of deals completed witnessed a 23 per cent year-on-year decrease, with seed and early-stage funding experiencing the most significant contraction.

A closer examination of funding by stage indicates a growing scarcity of dedicated seed capital. While the seed-stage deal count saw the most significant decline in H2 2024, Series A and B financing stages show signs of stabilisation.

Notably, the amount of capital deployed stabilises, with Series A, B, and C deal values showing either half-on-half or year-on-year improvement in the latter half of 2024. Nevertheless, the seed stage remains the most constrained in terms of capital availability.

Having said that, fundraising remains a paramount challenge for founders in Southeast Asia, with 74 per cent of surveyed founders identifying it as one of their top three hurdles.

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How to kill a startup in one move

The answer is very easy: just get the sales function handed over to someone outside your core teams.

There’s a seductive temptation to outsource the messiest, toughest function in business: sales. It’s not hard to see why. You’re battling product development, raising funds, managing a team, and building infrastructure, so why not hand sales to the “experts” while you focus on what matters, right?

Wrong!

Sales: The heart of your startup

Outsourcing sales in a startup is like outsourcing your soul;  it’s an integral part of your business, your culture, and your lifeblood. You give it away, you lose touch, and you’re left with little control over the single most important metric: growth.

When you’re in the early stages of building a business, your product is a moving target. It’s evolving, iterating, and refining with every user interaction. Sales is the frontline of feedback.

Your core team needs to be embedded in this process to understand customer pain points, needs, and preferences. This isn’t something you want to delegate to someone whose only stake is a paycheck and who has sold only standard easy-to-sell packs of banner inventory. When you outsource, you risk missing the unfiltered, raw insights that lead to better product decisions.

Also Read: How to use the psychology of gamification to grow e-commerce sales

If your team isn’t hearing customer objections, pricing concerns, and product feature requests firsthand, you’re disconnected from reality. That detachment slows progress. Salespeople aren’t just closers; they’re data gatherers who are essential to product development.

The dangers of outsourcing sales too early

Outsourced sales teams thrive on process, repetition, and predictability. But startups, especially in the early stages are messy, full of unknowns and pivots. Your product isn’t standardised yet, your customer base is still being defined, and your positioning is evolving. Outsourced teams excel at selling standardised packages, not fluid concepts that are in the experimental phase.

Outsourcing before you’ve hit a point of inflection, before your product has matured, can result in poor customer experiences and lost opportunities. Sales is more than just pitching; it’s about teaching and evangelising. You need people who know the company inside and out, people who are passionate about the mission, not mercenaries who are just passing through.

Outsourcing can often attract gravy train artists – people who’ve spent their careers selling established products, with clear price tags, to clients who already know what they want. They’re used to hopping on the train after it’s left the station, and they’re not the kind of people you want on your team. You’re in the trenches, grinding it out, and they’re just trying to make a quick buck by riding your coattails.

Startups demand hustlers who are comfortable with uncertainty, people who can roll with the punches and think on their feet. The gravy train artists are uncomfortable with ambiguity and friction; they don’t understand the hard work of creating something from nothing.

Then there are the “advisors” who promise to bring in big deals or land major clients if you just give them a few percentage points of equity. Here’s the truth: if someone is willing to trade their time for a sliver of your company, they’re not betting on your future; they’re hedging their bets on you doing the hard work. These promises are almost always smoke and mirrors. No one will sell your company as effectively as you and your core team will.

Your equity is sacred, and giving it away to anyone who says they can deliver isn’t just dangerous — it’s reckless. Save your equity for those who are in it for the long haul and who actually contribute to your growth in a measurable, tangible way.

Also Read: How to attract the first thousand users to your marketplace

Sales isn’t just another function, it’s a core strategic lever in your business. Handing it off too early is like outsourcing your product development or your culture. At the heart of every great startup is a deep connection between the team and the customer, and sales is the bridge that holds it all together.

Until you hit a point where your product is standardised, your customer base is defined, and you have repeatable, scalable processes in place, sales belong to the founders and the core team. Only then, once the foundation is solid, can you think about bringing in an external team to scale the operation.

Final thoughts

If you’re building a startup and are not hell bent on killing it in the first 12 months, keep sales in-house. Own it. Live it. Breathe it.

Sales is more than closing deals — it’s about learning, adapting, and pushing your company forward. You can’t outsource that. Not until you’ve hit that magical point of inflection where the sales process is so refined that it practically runs itself. You will know when you get there.

Until then, keep it close and beware of those who promise shortcuts, they’re almost always detours.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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Image credit: Canva Pro

This article was first published on September 16, 2024

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