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How to use Gen AI enabled chatbots for workplace safety?

Workplace safety is a rising concern in the present times due to the intensity of work going on around the world and the number of human lives dependent on it. It is a much higher concern in labor intensive sectors such as construction, manufacturing, oil and gas, and mining. These industries are known for being involved in demanding physical tasks where the application of heavy machinery creates a high-risk environment.

Ensuring the well-being of workers in these sectors is not only mandatory compliance with the regulation but also a moral imperative of every stakeholder. Effective safety protocols, advanced technologies, and a culture of vigilance are essential to mitigate risks and prevent accidents.

According to the International Labour Organisation, the per year count of men and women losing their lives to workplace fatalities and diseases stands at 2.6 million. Making it simpler, this leads to around 6000 deaths per day. Whether it is accidents occurring at the work sites or the occupational diseases that they incur, the rate coming out of it is very concerning.

What is the modern-day solution to ensure safety?

Technology! The answer is simple. With the growing scope of technology, it has extended its solutions to make the workplace safer. Generative AI is a tool that is working towards deriving workplace safety, most importantly in high-risk and labour-intensivesector such as construction, manufacturing, oil and gas, and even mining. By using advanced technological solutions based on AI algorithms and models there can be a better solution expected.

One of the applications of Gen AI that has managed to create a significant influence on workplace safety is the development of Chatbots. It has altered the approach of companies to secure their employee well-being and risk management practices.

Five ways to use Gen AI-enabled chatbots for workplace safety

According to Hugo Cheuk, COO, viAct,  “Generative AI can analyse complex datasets from various sources, including historical incident reports and real-time sensor data, to identify and predict risks. This capability enables construction managers to implement timely interventions, thereby preventing accidents and enhancing worker safety.”

Also Read: How AI enhances content creation and sales strategies for live commerce in the Philippines

As rightly pointed out, whether it is a safety officer trying to ensure construction safety or managing an automated incident analysis and reporting in a manufacturing unit, the use of Gen AI can be of good use. The use of AI-powered video analytics in Gen AI-enabled chatbots makes the usage optimum.

Here are five ways where the use of Gen AI-enabled chatbots can be the most effective:

Real-time safety guidance

The best part of Gen AI chatbots is their 24/7 working ability. In contrast to the traditional human monitoring capabilities, these chatbots can provide instant, on-site safety instructions and guidance, ensuring workers have access to accurate safety protocols at all times.

Let’s consider a situation — A worker who is new to a manufacturing unit experiences an equipment malfunction. This can cause hindrance to others at work and there is no time to get back to his supervisor. At this critical point of time, he can ask the chatbot for the correct procedure to handle the malfunction, and receive immediate, precise instructions.

Incident reporting and documentation

The chatbots can be easily integrated with the surveillance system of the worksites. This allows it to take the information from the recorded shreds of evidence and store it in its database. As it is based on large language models (LLMs), these chatbots can hold a much larger quantity of data as compared to a traditional system.

With its storage capabilities, the streamlining of the reporting process for any accidents and even near-misses in the sites becomes easier and more accurate. This process allows the workers to quickly log incidents through conversational interfaces and record them for future requirements.

Personalised safety training

The training sessions provided to the workers are often limited based on the time period and frequency. With AI-driven chatbots, the facility to receive safety briefings as and when desired by the worker gives a good edge. With a Gen AI-enabled chatbot, the training on safety can now be received:

  • Customised based on the situation enquired
  • Personalised based on the profile of the worker
  • Curated in relevance with the previous training performance
  • On the Job training facility
  • Levelled based on the urgency of the situation
  • Obtain Digital Permit-to-Work (PTW)

Example: New employees can receive personalised onboarding safety training through interactive chatbot sessions, ensuring they understand and retain critical information.

Proactive risk assessment

It is one of the main features of having a Gen AI-enabledChatbot. It can retain enough information to detect patterns and present a forecasting scenario. It can analyse data from various sources to predict potential hazards and advise workers on preventive measures.

Also Read: Will China lead the Artificial Intelligence game by 2030?

For instance, the chatbot can alert workers about specific risks based on recent incident trends or environmental conditions along with suggesting the best pre-emptive action to be undertaken. The necessity of PPE compliance in the situation or being aware of vehicle/machinery collisions.

This can be highly effective especially in detecting environmental hazards in crucial working conditions like confined spaces or ensuring drilling rig safety further accurately.

Enhanced communication and support

The role of supervisors can be taken forward by Gen AI chatbots due to their information generating feature. Itensures continuous support by providing answers to safety-related questions, thus reducing the burden on human supervisors and safety officers.

The unavoidable situations that a safety officer needs to undergo can now be managed effectively by using these bots. Workers can ask the chatbot about safety regulations or emergency procedures and receive accurate information instantly, even during off-hours. It can be easily communicated using smart wearables such as smart helmets and vests which can closely monitor the signs shown by the workers.

Conclusion

As we embrace these technologies, the goal is clear: to reduce workplace accidents, ensure compliance with safety regulations, and ultimately, save lives. It is mentioned in a report by McKinsey, that using AI-powered safety monitoring in a sector such as construction can also help to increase productivity levels by 50 per cent.

We envision the future of construction safety, the seamless integration of generative AI and cutting-edge video analytics, combined with the power of large language models, will redefine the landscape, fostering an environment where innovation aligns with safety, setting new standards for industries.

The deployment of AI-driven solutions like chatbots extends the potential of technology to create safer, more efficient, and more productive work environments. By using the power of Gen AI, industries can not only meet but exceed current safety standards, setting a new benchmark for the future.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Businesses explore use cases of AI in creative, sports industries despite feeling “overwhelmed”

Yu Sasamoto of DAZN Japan Investment GK (left)

On the final day of All That Matters 2024 in Singapore on September 18, James Redden, CEO APAC & US of 2CV Research, revealed the results of a survey among marketing professionals about Artificial Intelligence (AI) use in their work.

The adoption of AI among marketers has seen a remarkable surge over the past year. The survey revealed that while only 27 per cent of marketers reported using AI frequently in their work a year ago, that number has now climbed to 65 per cent.

This significant increase underscores the growing reliance on AI tools in marketing, with the majority now leveraging them regularly. According to the survey, marketers are utilising AI for various purposes, with the top four areas being market research, competitive analysis, social media management, and content creation.

This trend will continue as AI becomes more integrated into marketing processes.

The survey also revealed how these marketers feel about the advancement of the technology.

Also Read: Why is a customer-centric digital marketing strategy the way to go?

“With this rate of change comes anxiety, and this was a really interesting finding. Almost three quarters of marketers said, ‘Yes, I am feeling overwhelmed.’ They do not feel sure if they are keeping up. They are not sure if they are still going to have a job in the future,” Redden said.

“Most marketers see the change happening very fast, and this is creating a lot of anxiety, uncertainty amongst the marketing community … But there is also a lot of excitement.”

Using AI to improve fan experience

All That Matters 2024 is a conference that brings together industry professionals from the media, entertainment, and sports industries. The event discussed various relevant issues including the implementations of AI technology across these industries.

The final day of All That Matters 2024 also featured a fireside chat with Yu Sasamoto, CEO Japan and APAC Business Development at DAZN Japan Investment GK.

In discussing about how the company is using AI technology to improve the experience of sports fans using their platform, Sasamoto stresses on the importance of “emotional moments” in sports that are the often the key focus of a sports event itself.

Also Read: FC Barcelona looks to score big in Asia’s sports-tech arena through its innovation hub

“The AI technology helps us collect those moments and maybe connect them to brands,” he explained to moderator Anna Lockwood, Head of Media & Sport at Telstra International.

He gave an example of watching baseball tournament in Japan, which is a wildly popular event. There will be emotional moments during a single tournament such as home runs or even errors, and these moments can potentially be used by brands to connect with their audiences.

“What if we are able to take those moments, automatically implement AI technology on them, then connect those emotions with the brands who want to celebrate the goals or home runs. That would be a fairly innovative way that we can offer the brands to connect with those emotions.”

Sasamoto also shares some details about a new project from DAZN that is coming to alpha stage soon.

“We are trying to build this full funnel experience, and fan zone could be one of the viewing experiences that could appreciate the technology, and again, taking fans emotions is most critical for us to enhance the viewing experience on the platform.”

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🇹🇭The future of Thai startups: Key players shaping the ecosystem

Thailand’s startup landscape is rapidly growing, fuelled by government support, investor interest, and an evolving entrepreneurial ecosystem. The startup ecosystem is diverse, with intense activity in fintech, e-commerce, healthtech, agritech, and travel tech.

Fintech is particularly robust in Thailand due to its cash-heavy economy and the government’s push for digital transformation. Healthtech and agritech have also gained momentum due to the country’s strong agricultural roots and focus on healthcare innovation.

Bangkok is the main startup hub, but Chiang Mai and Phuket are also emerging centres, especially for startups focusing on tourism and agriculture.

The Thai government actively fosters the startup ecosystem through programs such as the Thailand 4.0 initiative. This initiative aims to transform the economy by promoting innovation, creativity, and entrepreneurship. The National Innovation Agency (NIA) also provides funding, mentorship, and resources for early-stage startups.

There is increasing interest from local and international venture capital firms. Thailand has seen a rise in Series A and B funding rounds, with notable exits and a growing number of Southeast Asian unicorns inspiring further investor confidence.

Also Read: Thailand’s tech renaissance: Building bridges to global success

Below we bring you the list of Thailand’s fast-growing startups.

Pomelo

Pomelo Fashion is an internet-first brand offering multi-category fashion products for women. The product catalogue includes apparel, activewear, footwear, and accessories. The company also offers beauty products.

Founding year: 2013
Total funding raised: US$79 million
Investors: Jungle Ventures, Rich Sport Public, PTT, Central Group, Provident Growth, InterVest, Ambient Sound Investments, Lombard Investments, Lyra Ventures, JD.com, Provident Capital Partners, 500 Global, Innoven Capital, Fenox Venture Capital, QueensBridge Venture Partners, START TODAY, Kejora Capital, Coffee Ventures, Cento Ventures, Pegasus Tech Ventures, Iris Capital Partners, ORZON Ventures.

eatigo

eatigo is a mobile-based app that provides restaurant reservation service in Thailand. It enables users to search for restaurants or recommend nearby restaurants. It also provides discounts at restaurants on booking through the app.

Founding year: 2013
Total funding raised: US$25 million
Investors: The Fork Manager, TripAdvisor, Plan B Media, 8i Ventures.

Hungry Hub

An online platform for booking tables at restaurants. It allows users to search for restaurants based on their locations and book tables based on their preferences. The venture also offers food delivery services.

Founding year: 2013
Total funding raised: US$450,000
Investors: Orzon Ventures, ECG-Research, Expara, 500 Global, Digitaraya.

Finnomena

Finnomena is an online investment platform for equities and mutual funds. It offers tools to manage public funds and customise investment strategies. It also provides updates, insights, expertise, and alerts on public market investment.

Founding year: 2016
Total funding raised: US$18.7 million
Investors: Openspace Ventures, Gobi Partners, Premier Advisory Group, Krungsri, Finnovate, BCH Ventures, 500 Global, BCG, Mavcap, RISE.

Salary Hero

It is a cloud-based platform for financial benefits. It offers tools for improving employees’ financial health and productivity, increasing savings, etc.

Founding year: 2021
Total funding raised: US$2.8 million
Investors: Global Founders Capital, MVP, 500 Global, Titan Capital, 1982 Ventures.

PropertyScout

An online listing platform for commercial and residential properties in Thailand. It enables users to find real estate properties through the platform for rental processes. Its features include 3D virtual tours, 3D floor plans, and pictures of the properties.

Also Read: ‘AIS The StartUp’ wins Thai Prime Minister’s award for promoting entrepreneurs

Founding year: 2019
Total funding raised: US$7.8 million
Investors: Altara Ventures, Asymmetry Ventures, AngelCentral, Hustle Fund, Partech Partners,
Iterative, Swiss Founders Fund, CAV Investment Group, Alpha Founders Capital, simple.Capital, TK & Partners.

Zentry

It develops casual games and MMORPGs, powered by a blockchain infrastructure, consumer apps, and captivating IP. It also develops games for PCs and consoles. Its products include radiant, sigma, nexus, and Azul.

Founding year: 2021
Total funding raised: US$146 million
Investors: Binance, Coinbase, Animoca Brands, Pantera Capital, Hashed, DeFiance Capital,
Play Ventures, Alameda Research, Dapper Labs, Skyvision, Coin98, Arche Fund, CatcherVC,
RR2 Capital, Chilli Padi Capital, Lysithea Ventures, Maven Capital, X99 Ventures, AC Capital.

Flash Express

It provides end-to-end delivery solutions for e-commerce logistics companies and integrated service deliveries in Thailand, the Philippines, and Malaysia. It is also a leading firm in the next-day delivery space with nationwide coverage.

Founding year: 2017
Total funding raised: US$997 million
Investors: SCB 10X, Krungsri Finnovate, PTT, eWTP Capital, Chanwanich Company, Durbell,
Banyan Ventures, Cloud Angel Fund.

Spacely AI

Spacely AI is an AI-powered interior design tool that allows architects and designers to experiment with styles and materials quickly, accelerating the conceptualization of designs. With its impressive AI visualisation capabilities, Thailand-based Spacely AI rapidly renders dream spaces, making it a practical solution for interior designers.

Founding year: 2023
Total funding raised: Undisclosed amount.
Investor: SCB 10X.

DRVR

DRVR is a big data analysis firm focused on driving behaviour to improve fleet efficiency and direct costs and deliver improved customer service. It also gathers data important for driving more business and offers solutions for fleet utilization and real-time monitoring.

Founding year: 2014
Total funding raised: US$450,000
Smart Axiata Digital Innovation Fund, K-Startup Grand Challenge, Global Acceleration Academy.

MoneyTable

Moneytable is an online platform for payroll loans that facilitates online finance for workforce personnel and allows employees to explore personal financial options. The platform uses big data and machine learning algorithms to analyse applicants’ credit score information. It also uses blockchain technology to develop smart contracts and smart payments.

Founding year: 2016
Total funding raised: US$1.5 million
Kejora Capital,
K2 Venture Capital.

LINE MAN Wongnai

An online platform in Thailand that offers food ordering and delivery solutions, POS, advertising, and financial services.

Also Read: How 73-year-old Thai Wah works with tech startups to break new ground in noodles production

Founding year: 2020
Total funding raised: US$37,50,00,000
Investors: GIC, LINE Corporation, PTT, BRV Capital Management, Bualuang Ventures, Taiwan Mobile, Beacon VC

Ascend Money

A financial services platform for individuals. Its product includes True Money, an app-based wallet for money transfers and online payments, Ascend Wealth for mutual funds, Ascend Nano for consumer and business loans, and more.

Founding year: 2013
Total funding raised: US$34,50,00,000
Investors: MUFG, Krungsri Finnovate, Bow Wave Capital Management, Charoen Pokphand Group, Ant Group.

aCommerce

An online platform offers end-to-end e-commerce solutions for brands in Thailand. Its services include website development, performance marketing, warehousing, fulfilment, shipping, delivery, and more. The offerings also include multi-channel management, inventory management, logistics management, custom integration, and more. The platform also allows users to manage multiple stores, engagements, and orders.

Founding year: 2013
Total funding raised: US$118.8 million
Investors: Indies Capital Partners, Emerald Media, Blue Sky Alternative Investments,
DKSH, Sinar Mas, January Capital, MDI Ventures, Inspire Ventures, Ardent Capital, Sumitomo,
JL Capital, APD, CyberAgent Capital, NTT Docomo Ventures, Asia Pacific Digital, GMO Venture Partners, Ideosource, Alpha JWC Ventures, Maloekoe Ventures.

Deliveree

Deliveree is an app and web-based platform for booking on-demand cargo transportation services. Users can enter shipping and delivery details and choose among the company’s fleet of various trucks. They can select the service type and receive freight shipping rates.

Founding year: 2015
Total funding raised: US$10,95,00,000
Investors: Gobi Partners, spilventures.com, Inspire Ventures, Genesis Ventures, Asia Summit Capital, Inspire Ventures, PSA unboXed, Ardent Capital, Wavemaker Partners.

Lightnet

Lightnet provides money transfer solutions over blockchain networks. It is a decentralised network enabling cross-border money transfer solutions through cryptocurrencies. It utilises the Velo protocol to facilitate remittance transactions for underbanked banking transactions.

Founding year: 2018
Total funding raised: US$81.2 million
Investors: Raffles, LDA, Seven Bank, Hanwha, UOB, Hopeshine Capital, Uni-President,
Du Capital, Signum Capital, HashKey, Everest Ventures Group, Ausvic Capital.

Sunday Insurance

An AI-based health and property and casualty insurance platform for individuals and businesses. It offers quotes for auto insurance, travel insurance, health insurance, and more. It also offers online claims processing and policy management platforms.

Founding year: 2017
Total funding raised: US$75 million
Investors: Tencent, SCB 10X, Vertex Growth, Vertex Ventures, Quona, Z Venture Capital,
KSK Power Venture, Aflac Ventures, Granite Oak, Line Ventures, Accion, OSK Ventures International Berhad.

Roojai.com

An online distribution platform for auto insurance. It allows users to choose an insurance plan with an auto repair garage. Users are allowed to check the insurance quotes by providing the vehicle details on the platform. Its other services include roadside assistance, repair warranty, refund, and guarantee.

Founding year: 2015
Total funding raised: US$69 million
Investors: HDI Global, IFC, Primary Group.

Amity Corporation

It is a platform as a service for enterprise-grade AI applications and agents in Thailand. Its offerings include enterprise and Generative AI chatbots and pre-built social features for apps and websites. The platform enables users to choose from a prompt library or create custom prompts, train the AI assistant, test it in real-time, and deploy it via webhooks or embed codes.

Founding year: 2012
Total funding raised: US$60 million
Investors: Insight Capital, SMDV, Gobi Partners, AlteriQ Global.

Ookbee

Ookbee is a digital platform that offers books, fiction, newspapers, online courses, audiobooks, and magazines. Customers can buy these products from its platform.

Founding year: 2012
Total funding raised: US$28 million
Investors: Tencent, Sumitomo, Beacon VC, Transcosmos, InVent, Intouch, AIS The StartUP.

Freshket

An online B2B marketplace offering farm products. The product catalogue includes vegetables, fruits, meats, grains, soft drinks, and restaurant supplies.

Founding year: 2016
Total funding raised: US$26.5 million
Investors: PTT, OpenSpace, Betagro Group, ORZON Ventures, Volta Circle, Openspace Ventures, ECG-RESEARCH, 500 Global, RISE.

SleekEV

SLEEK EV is an electric two-wheeler brand that aims to establish electric vehicles (EVs) as the standard rather than the exception in urban mobility. In partnership with financial institutions in Thailand, Sleek EV also provides vehicle financing with no down payment required and a low interest rate.

Founding year: 2019
Total funding raised: US$5.7 million
ORZON Ventures, Krungsri Finnovate, January Capital, and A2D.

APX Logistics

APX is a digital freight consolidator offering shipping, pallet, and warehousing services through its network of logistics partners to power Less-than-Truckload (LTL) cargo services for businesses. It aims to build a connected truck transport network in Thailand and the ASEAN region to improve logistics efficiency while reducing CO2 emissions.

Also Read: Thailand’s APX Logistics nets funding from SBI Ven Capital for Vietnam expansion

Founding year: 2019
Total funding raised: US$2.7 million
Investors: Alpha Founders Capital, Orzon Ventures, SBI Ventures, Asian Development Bank.

Image Credit: 123RF

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Adobe’s APJ Digital Trends Report 2024: The rise of generative AI

Generative Artificial Intelligence (Gen AI) is the buzzword among senior corporate executives across all sectors and regions, especially with the advent of applications like ChatGPT, Gemini, Midjourney, Claude, and GitHub Copilot. As software providers continue to integrate Gen AI features into their products, its significance has skyrocketed. What was once seen as a cutting-edge technological answer has now evolved into a widely used tool, not just in the Asia Pacific but globally.

Reflecting this rapid evolution, Adobe’s APJ Digital Trends Report 2024 delves into how Gen AI is transforming business operations and customer engagement strategies across the Asia-Pacific region. From reshaping digital customer experiences with enhanced personalisation and interactivity to revolutionising content workflows and customer journey management, Gen AI is poised to redefine the digital landscape. Adobe, at the forefront of this transformative shift, is driving innovation and empowering businesses to harness the full potential of Gen AI in their strategies.

The Asia-Pacific region is at the forefront of digital transformation, with businesses increasingly embracing advanced technologies to stay competitive. Adobe’s 2024 APJ Digital Trends Report highlights how Generative AI (Gen AI) is poised to revolutionise business operations and customer engagement strategies across various industries in the region.

Simon Dale, Vice President of Asia at Adobe, emphasises that Gen AI is not just a technological upgrade but a transformative force reshaping digital customer experiences by enhancing personalisation, efficiency, and interactivity. “APJ brands are leveraging Gen AI to meet the increasing content velocity needed for personalisation at scale,” Dale shares. “This emerging technology is set to transform every part of the enterprise, and while brands in the region are well-positioned, they cannot rest on their laurels.”

Transforming digital customer experience with Gen AI

Gen AI is enabling brands to offer personalised experiences that closely match individual customer preferences and behaviours, creating a more engaging and relevant digital journey. Dale explains, “Through Gen AI, businesses can create interactive and dynamic digital experiences, such as personalised email campaigns or customised user interfaces, which keep customers more engaged and connected to the brand.”

The technology is also redefining content workflows by automating the creation of a wide range of content types, from blog posts and social media updates to videos and graphics. This capability significantly reduces the time and cost associated with content production. Moreover, Gen AI’s ability to analyse customer data to predict future behaviours allows businesses to anticipate market needs and tailor their offerings, staying ahead of the competition.

Also Read: Singapore’s AI-powered future: Reshaping industries and economies

Industries set to benefit the most

While Gen AI is set to impact various sectors, certain industries are expected to see extraordinary benefits. In marketing and sales, Gen AI is revolutionising content creation, email marketing, and personalisation strategies, transforming how brands connect with their audiences.

In fact, a recent study conducted by Salesforce found that seven in ten marketers (71 per cent) expect generative AI to help eliminate busy work, allowing them to focus more on strategic tasks. They also predict that generative AI will save them five hours of work per week, which amounts to over a month per year. The public sector is another beneficiary, with government agencies using Gen AI to gain deeper insights into citizen behaviours, leading to more personalised and efficient services.

A notable example of Gen AI’s impact is Adobe’s collaboration with Singapore’s Central Provident Fund Board (CPFB). Adobe’s solutions from the Adobe Experience Cloud suite helped CPFB better understand member needs, enabling tailored communications and services that enhance the citizen experience. “With Adobe’s tools, CPFB developed personalised digital offerings like the CPF retirement income planner, which significantly improved engagement metrics,” Dale notes. The initiative led to a 10% increase in open rates for educational messages and almost doubled the unique viewership of the Yearly Statement of Accounts.

Balancing personalisation with data privacy

As businesses strive to enhance personalisation in their customer interactions, maintaining data privacy and security remains a critical challenge. Dale underscores the importance of a robust data foundation, stating, “Many organisations struggle with data quality issues, where inconsistencies can lead to flawed insights. The challenge of integrating data from disparate sources adds further complexity, compounded by the need to comply with stringent data governance policies.”

Adobe addresses these challenges through the Adobe Experience Platform, which consolidates data from across the enterprise to create a single source of truth. “Our platform not only enhances data quality but also connects an organisation’s data governance infrastructure with the tools used for managing customer experiences,” Dale explains. “This approach ensures that data remains relevant, accessible, and compliant with regulatory requirements.”

Also Read: Embracing AI in Southeast Asia: The strategy for avoiding cost overruns

Future-proofing with Gen AI and beyond

Adobe’s commitment to security and privacy is unwavering, with ongoing efforts to embed security into its products and services through repeatable processes and comprehensive training programmes for development teams. By addressing data management challenges with advanced solutions, Adobe empowers organisations to build strong data foundations that support current needs and pave the way for future innovations in Gen AI and beyond.

As the 2024 APJ Digital Trends Report illustrates, the dawn of Gen AI marks the beginning of a transformative era for businesses in the Asia-Pacific region. With the right strategies and technologies, companies can harness the full potential of Gen AI to redefine customer experiences, streamline operations, and drive sustainable growth.

Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic.

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A decade of evolution: AppsFlyer’s 10 years of elevating mobile marketing in APAC

Over the past decade, the Asia Pacific (APAC) region has become the epicentre of mobile app innovation.

Mobile apps have shifted from ‘nice to have’ to mission-critical pillars of corporate strategy. APAC now accounts for 33 per cent of the global app market value.  It is forecast to grow from approximately US$200 billion in 2022 to an estimated US$750 billion by 2032, representing a CAGR of nearly 14 per cent.

It’s no wonder why mobile is now an essential part of any business strategy in APAC.

APAC continues to stand at the forefront of the mobile app revolution, capturing 64 per cent of all app downloads globally. This, more than anything, proves why APAC is pivotal to the industry’s future. With smartphone penetration predicted to surpass 90 per cent by 2030, mobile apps are slated to bridge the digital divide by drawing in users across both geographical and socio-economic boundaries. However, with every great opportunity comes great challenges.

In specific the astronomic growth of this new technology has fundamentally changed user behaviour for good. The ever-increasing reliance on apps and soaring engagement in this channel reflect a paradigm shift in consumer behaviour. Marketers are now faced with the ongoing task of influencing, measuring, and addressing these rapidly changing patterns.

After a decade of navigating this dynamic landscape, AppsFlyer’s trajectory closely mirrors the region’s rapid expansion. This year marks a monumental milestone for AppsFlyer as we celebrate our tenth anniversary on the ground in APAC, steadfast in our mission to “make marketers in Asia successful.” This special occasion stands as a poignant time of reflection and a chance to consider the invaluable lessons we’ve learned on this monumental journey.

Reflecting on 10 years of growth and innovation 

As the mobile ecosystem flourished, it reshaped the context within which app developers and marketers operate. Success now hinges on delivering apps that are not only functional, but sustain user engagement through fresh content, intuitive experiences, and intelligent personalisation.

Over this time, AppsFlyer emerged as the market leader in marketing measurement in the fast-paced app economy. With the increased complexity of data, we have been at the forefront of the ecosystem—working to eliminate data blind spots and equipping marketers with the insights needed to not only succeed but excel in their business.

Also Read: What AppsFlyer recommends to keep customers coming back to your e-commerce site

Our customers hail from almost every corner of APAC, operating in industry verticals that have had to evolve rapidly in this era of mobile and digital transformation, including gaming, e-commerce, and finance, to name but a few. Likewise, we have had to continuously innovate to provide a product that can meet the incredible demands of such a dynamic market. This is only possible if you stay close to the market, and we do so thanks to a culture of customer obsession.

Privacy and trust — The non-negotiables

The last decade has been defined by significant changes in policies and regulations relating to data and consumer privacy. They have dramatically reshaped the mobile marketing landscape. Picture the uncertainty of collaborating with a marketing measurement provider that may sell or misuse the data of its own customers, maintain conflicts of interest, or operate its own app business themselves. For brands and marketing teams, the importance of choosing highly objective and impartial vendors for their marketing technology cannot be overstated. This choice gives businesses the assurance and vital competitive advantage that is key in maximising the value of their data.

Fundamentally, gaining customer trust is what fuels any business’s success. At AppsFlyer our primary focus is to ensure strict adherence to data privacy principles, increasing consumer trust in the ecosystem and our customer’s businesses.

People — Our biggest asset 

Sure, it may seem cliché, but the exceptional people we’ve worked with each day have truly made this decade-long journey remarkable. Through these years, we’ve nurtured a diverse, relationship-centric community that fills us with immense pride. With nine offices throughout the APAC region, we value and leverage a diverse range of viewpoints to fulfil client needs, resolve challenges, and drive innovation. Our company culture and creed are deeply rooted in respect for diversity in all forms, equity for all demographics, and respect of the individual. 

Also Read: How AppsFlyer helps brands navigate a rapidly evolving market

Looking forward

The recent landscape in marketing has been defined by ever-shifting user privacy considerations, and this is not going to change. We see this as an ‘invariable’ here at AppsFlyer, a dynamic that is here to stay. And rightly so as the ecosystem and regulators learn how to balance tightening privacy requirements with the need to provide a relevant and personalised digital user experience. 

And if privacy has been the defining reality of the last decade, Artificial Intelligence has already staked its claim to dominate the foreseeable future. Again, opportunities and challenges for marketers.

AI has already proven its ability to deliver significant efficiencies automating, improving, and accelerating numerous activities for marketers across advertising, creative production, analytics, personalisation, optimisation, and engagement. The impact of AI and the way it will shape the future of marketing are yet to become clear, but there’s no doubt that marketing as a discipline has changed for good.

Today’s mobile marketing environment is kinetic, brimming with opportunities. Yet, at the same time, substantial challenges exist; data overload, integration complexities, quality control issues, and the necessity to iterate fast, and make quick decisions, while all the time ensuring compliance with privacy and other evolving platform and regulatory policies is very real.

Our role here at AppsFlyer is to help marketers navigate these opportunities and challenges. We have embraced this mission here in APAC for ten years now, and we continue to thrive in our unwavering commitment to the region. We’re excited by the opportunity that the booming app market in APAC presents and we’re busy making the next generation of AI-infused tools to help marketers win!

As we celebrate our tenth anniversary in the APAC region, we are proud of what we have achieved. But here’s the thing (and you knew this was coming) – we’re only one per cent done! The future holds boundless opportunities as the mobile app revolution continues to unfold. We’re ready to tackle the challenges and embrace the dominance of AI. In the infamous words of Peter Drucker, “The best way to predict the future is to create it.” Together, we will make the coming years even more remarkable than the past decade.

Lets go! 

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Camellia Chan: Transforming cybersecurity with hardware-based solutions and and building a global brand

e27 has been nurturing a supportive ecosystem for entrepreneurs since its inception. Our Contributor Programme offers a platform for sharing unique insights.

As part of our ‘Contributor Spotlight’ series, we shine a spotlight on an outstanding contributor and dive into the vastness of their knowledge and expertise.

In this episode, we feature Camellia Chan, Co-Founder and CEO of Flexxon, who oversees the company’s growth, R&D, partnerships, and global expansion. Since founding Flexxon in 2007, she has grown it into an international business with a presence in over 50 cities. Holding over 40 patents, Chan has earned multiple accolades, including being named one of Singapore’s Top 100 Women in Tech in 2023 and winning two projects under the Cybersecurity Agency of Singapore’s Call for Innovation awards.

Thoughts, goals, and journey

Chan spent several years working in electronics MNCs across Asia, acquiring valuable skills, but always felt a desire to pursue a dream with real impact and to take control of his own path. In 2007, she decided to co-found Flexxon with her business partner and good friend, May Chng, who now serves as the company’s COO.

Their vision was straightforward: to leverage their combined expertise to develop products that genuinely addressed customers’ needs, while fostering a company culture of innovation, openness, and fairness, with zero tolerance for office politics. More than 15 years later, Flexxon has expanded its global operations, grown its headcount over 20-fold, and entered the critical field of cybersecurity.

Chan draws from her expertise in hardware-based cybersecurity, with a particular focus on developing next-generation security technologies designed to address critical vulnerabilities in the digital landscape.

“This is highly uncommon because most conversations centre on software solutions,” she remarked. “The most noteworthy development that is paving the way for the new era of cybersecurity is the shift towards integrating hardware-based security solutions to achieve holistic and proactive security. That is what we are doing here at Flexxon, leveraging on the memory medium and patented AI technologies to deliver secure by design hardware that strengthens security by protecting data at the core.”

The driving force

Chan joined the e27 Contributor Programme last year and regularly shares her expertise with the community, focusing primarily on cybersecurity with the latest industry trends.

“Cybersecurity is absolutely essential and we need to keep this conversation going strong, simple and straight to the point,” she said. “I wanted to use my voice to support efforts to educate individuals beyond our industry, ignite a mindset shift and push innovation forwards.”

Also Read: Pierrick Bouffaron: Navigating the frontier of deep tech and entrepreneurship

Advice for budding thought leaders

Chan encourages aspiring thought leaders to build credibility and make an impact by focusing on three core principles:

  • Be authentic: Be true to yourself and your values. If you’re not authentic, people can sense that and you lose the opportunity to connect.
  • Use clear logic: Structure your thoughts clearly and present them logically. Especially with a complex topic like cybersecurity and hardware engineering, we need to be able to break these down to more digestible concepts.
  • Show empathy: Understand your audience’s perspectives and needs. The whole purpose is to connect, educate and help, so it must come from a place of understanding and empathy.

Juggling too many things?

Chan believes that work-life balance varies for everyone, as it is shaped by individual definitions and personal goals.

She said, “For me, my current stage feels balanced because it aligns with my dreams and targets. I start my days early at 5:30 a.m. and am often in discussions with my teams from different parts of the world until 11 p.m. I’m very aware that others might see it as a recipe for burnout, but pursuing my goals is a fulfilling part of my life. Strategies for growth include continuously doing, learning, adjusting, and being open to transformation.”

Also Read: Felicia Theodorus: Staying ahead in the ever-evolving fintech landscape

Staying in the loop

To stay informed and ahead of industry developments, Chan follows a set of practices that help her stay in the loop:

  • Engage with customers to understand their challenges.
  • Participate in discussions with stakeholders for new ideas.
  • Conduct market research to identify trends and solutions.
  • Stay updated with news and industry publications.
  • Attend webinars, conferences, and industry events to learn and network.

Chan remarked, ” Within cybersecurity, I would say to just keep updated with the general news. There are incidents everyday, and you will see it reported on BBC, Bloomberg, the Wall Street Journal, Channel News Asia and so many more. This is the best way to be updated on the landscape.YouTube is also a great resource. But of course, you should read with discretion especially if it’s on social media. Not everyone has the right agenda, or knows what they are talking about.” 

In terms of leadership, Chan highly recommends the book ‘It’s Not the How or the What but the Who’ by Claudio Fernández-Aráoz. She believes the book emphasises the importance of focusing on the right input factors, especially when it comes to people.

“Success is about having the right people and building a strong ecosystem. By surrounding yourself with the right individuals, you create an environment that naturally drives growth and the continuous flow of information,”she concluded. “Never stop learning, don’t restrict yourself, dream big.”

Take a look at her articles here for more information and perspectives on her expertise.

Are you ready to join a vibrant community of entrepreneurs and industry experts? Do you have insights, experiences, and knowledge to share?

Join the e27 Contributor Programme and become a valuable voice in our ecosystem.

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Momos secures US$10M to power customer lifecycle for global brands using AI

(L-R) Momos co-funders Andrew Liu and Sai Alluri

Momos, a Singapore- and California-headquartered AI-powered customer platform for multi-location brands globally, has announced a US$10 million Series A funding round led by 645 Ventures.

Existing investors Alpha Wave Global and Peak XV and new backers Soma Capital, FJ Labs, Taurus Ventures, and Correlation Ventures also participated.

This round brings the startup’s total investment raised to date to US$17 million.

Founded in 2021 by Sai Alluri and Andrew Liu and a team from Uber, Grab, Microsoft, and Intuit, Momos provides a vertical SaaS platform to power the customer lifecycle for thousands of businesses globally and automates everything with AI.

Also Read: Momos rakes in US$6.5M financing to grow its F&B SaaS platform beyond Singapore

The team sensed an opportunity to use AI to help brands manage their customers seamlessly across multiple locations and partnered with OpenAI. Its platform features customer service, customer experience, and marketing solutions to enable brands to drive insights and elevate customer experiences throughout the customer lifecycle.

“Momos’s partners have millions of customers across their brick-and-mortar locations. They have too many touchpoints and before Momos’s AI, it was impossible to manage the m across channels. Momos brings everything in and automates the entire customer lifecycle at each location so our partners can save time and drive more repeat customers,” said co-founder and CEO Sai Alluri.

Momos works with thousands of businesses globally, including Shake Shack, Baskin Robbins and Guzman y Gomez, and is live in 10 countries across North America, APAC, and the Middle East. Its partners range from local brands with a few outlets to multinational businesses with thousands of locations.

“There are millions of brick-and-mortar businesses globally, but existing tools are just not built to solve problems at each location,” said Mendy Yang, Senior Associate at 645 Ventures. “Momos has built this true ‘compound startup’ and is the all-in-one customer platform for multi-location brands.”

In 2021, Momos raised US$6.5 million in a seed funding round co-led by Peak XV and Alpha Wave Incubation.

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Ecosystem Roundup: How Shinhan fell for fake WeWork shares | Momos secures US$10M | Shopee partners with YouTube in SEA

Dear reader,

The complex case of Shinhan Securities’s investment in fake WeWork shares raises significant questions about transparency and accountability in global finance. What began as a seemingly straightforward transaction evolved into a web of fraud allegations, opaque offshore entities, and missing individuals.

At the heart of the case is the failure of due diligence—not just by Shinhan but by multiple parties involved. The use of British Virgin Islands shell companies, nominee directors, and a second escrow agreement all point to the risks posed by a lack of transparency in offshore financial dealings.

While the bank claims to be a victim of a sophisticated scheme, the lawsuit reveals the extent to which basic verification steps were missed. The ongoing legal battle against Benjamin Lee and others highlights the blurred lines between high-stakes financial deals and alleged fraudulent schemes.

This case serves as a reminder of the importance of rigorous due diligence, particularly when offshore entities are involved, and illustrates how high-level financial missteps can spiral into costly legal battles.

Sainul,
Editor.

—-

NEWS & VIEWS

A major Korean bank bought US$14M in WeWork shares. They were fake
In June 2019, Shinhan Securities, the brokerage and investment arm of a South Korean Big Five bank, transferred US$14.2M to Aurora Grand in exchange for WeWork shares; However, it turned out that Aurora did not actually own any WeWork shares.

Investors aware of TransTrack CEO’s guilty verdict before funding
In 2020, CEO Meisesari was found guilty of fraud by an Indonesian court for her actions between 2016 and 2017. The case centres on a software investment deal in which the plaintiff, Rudolf Naibaho, was promised a “significant profit.”

GoTo partners Alibaba to grow digital economy in Indonesia
The collaboration will leverage Alibaba Cloud’s technologies to support GoTo’s extensive ecosystem; GoTo will utilise the services of Alibaba Cloud for a five-year period.

Momos secures US$10M to power customer lifecycle for global brands using AI
The investors include 645 Ventures, Alpha Wave Global, and Peak XV. The Momos platform features various solutions to enable brands to drive insights and elevate customer experiences throughout the customer lifecycle.

MEXC Ventures, Foresight Ventures, Mirana Ventures establish fund
This fund will target promising projects built on the Aptos platform by providing resources for the development of critical Web3 use cases that utilise Aptos’s infrastructure.

Navigating the shifting landscape of Southeast Asian funding: An analysis of H1 2024 trends
The decline in funding and deal flow is a reminder of the regional venture capital landscape’s vulnerability to broader economic trends.

CarbonEthics nets US$2.1M to restore natural ecosystems using tech
Intudo Ventures is the lead investor; CarbonEthics blends environmental impact and commercial impact to restore natural ecosystems, help businesses on their decarbonisation journey, and create new revenue sources.

Wavemaker infuses US$1.6M into NZ’s pre-employment screening startup Checkmate
Wavemaker Partners is the lead investor: The capital will fuel Checkmate’s expansion into Australia, the US, and Southeast Asia, specifically the Philippines.

Amazon taps long-time exec to lead India business as competition intensifies
Samir Kumar has been with the e-commerce giant for 25 years; As the country manager, he will oversee Amazon’s consumer operations in the Middle East, South Africa, and Turkey.

Fintech firms Lightnet, WeLab partner to build Thailand’s virtual bank
They have submitted an application for a Virtual Banking licence with the Bank of Thailand. The consortium aims to empower Thailand’s financial future by revolutionising banking services and delivering an AI-powered intelligent experience.

YouTube, Shopee partner in Southeast Asia e-commerce tie-up
Under the YouTube Shopping tie-up, people will be able to purchase goods viewed on YouTube through links to Shopee; They plan to expand the service to Thailand and in Vietnam in a few weeks.

FEATURES & INTERVIEWS

Re-awakening Sri Lanka’s legacy of innovation: The story of TRACE
With a philosophy centred on nurturing ideas and transforming them into tangible realities, TRACE is building the foundation for a knowledge-driven economy.

Beyond 3PL: BBTruck’s 5PL solution for a smarter, greener global supply chain
CEO Steven Chou said BBTruck plans to enter Southeast Asia, such as Vietnam, Malaysia, Singapore, Thailand, and Indonesia by 2025.

CARDS by Cazh aims to transform school management in Indonesia with integrated solutions
CARDS by Cazh is a comprehensive SaaS platform designed to streamline educational institutions’ operational and academic systems.

Businesses explore use cases of AI in creative, sports industries despite feeling “overwhelmed”
Marketers are utilising AI for various purposes from market research, competitive analysis, social media management to content creation.

KINTO boosts brand engagement and ROI with Omnichat
Omnichat is preparing for a Series B funding round next year to drive its growth, enhance AI capabilities, and expand into new markets.

A new dawn in the post-2G era: How cloud technology can propel the telco industry to new heights
Cloud-based services offer higher margins compared to traditional voice and data plans, positioning telcos for long-term success.

Real-world challenges: How Filipino startups can drive success through innovation and empathy
Identifying societal problems requires startups to have a deep understanding of the pain points of specific communities.

AI-powered recruitment: Revolutionising hiring in Southeast Asia
As AI evolves, we can expect more sophisticated tools that further streamline hiring and uncover hidden talent.

THOUGHT LEADERSHIP

Balancing trust and verification: Navigating the rise of AI
To effectively leverage generative AI while mitigating risks, organisations should equip their teams with appropriate tools and training.

Fostering a thriving workplace with shared values through E&C training
Outdated E&C training leaves companies and their employees vulnerable to lapses, penalties, lawsuits, and blowbacks.

Overcoming the digital divide: Enhancing SME financial operations and digital transformation in APAC
The future of SMEs in Asia hinges on their ability to digitally transform, with ongoing innovation and support from fintech providers.

Bridging the access gap to intermediary technologies could help countries escape the ‘middle income trap’
Even the most successful companies in emerging markets face an access gap to new technologies, keeping them behind competitors.

FROM THE ARCHIVES

7 ways to optimise your product page to attract more sales
Before you start optimising your page, you need to pay attention to your site’s overall performance; For starters, use a web crawler tool to find all pages in a website and analyze them thoroughly from different SEO aspects.

If there is one thing investors are afraid of, it is lack of commitment from founders
Founders and investors are coming to the table from different perspectives; Nevertheless, the first starting point will be to enhance their understanding of each other, with the working assumption that I cannot change him or her.

How to build deep tech startups across borders
For those Singapore-based founders embracing the arduous deep tech path, there is no choice but to build themselves a central position in a deeply interconnected mesh of global players.

Crowdfunding for startups: Where to begin and how to go about it
The bad news is that you won’t get funds for your business from anyone who doesn’t believe in your concept; There are a few typical sources of seed funding that can help you kick-start your business.

Zespri wants to work with agritechs to improve kiwifruit production and distribution
In November, Zespri launched ZAG, the Zespri Innovation Fund, a US$2 million annual fund dedicated to accelerating sustainable innovation.

Indonesian gaming powerhouse Agate unveils strategy to conquer the global arena
Gaming companies provide development services for businesses or create their content, but Agate combines both aspects in its revenue model.

For Indonesia’s 2nd generation unicorns, international expansion is the name of the game
When it comes to producing unicorn startups, Indonesia has done a phenomenal job in a relatively short time.

Balancing revenue, impact remains the top challenges faced by social impact startups
For these social impact startups, cross-party collaboration can be a key to tackling these unique challenges.

Why Liminal sees compliance as the way to go for the crypto industry
Liminal aims to build an efficient and compliant wallet operating system where users can with various digital assets and blockchains securely.

Connectivity, infrastructure are key barriers for fund managers to adopt tokens: Calastone
How can we eliminate this barrier? According to Ross Fox of Calastone, adoption is a key challenge for tokenised investments.

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Lighthub Asset, WeLab partner to form new digital bank in Thailand

Lighthub Asset and WeLab, both fintech platforms in Thailand and across Asia, have jointly submitted an application for a Virtual Banking license to the Bank of Thailand (BOT).

The result of the application is expected to be announced in the first half of 2025.

The consortium plans to introduce AI-powered banking services to enhance Thailand’s financial sector. Drawing on their combined experience, they aim to improve financial inclusion by offering localised digital banking services, focusing on underserved groups such as solopreneurs and Micro, Small, and Medium Enterprises (MSMEs) with unstable income and limited access to financial services.

A large portion of their existing 46 million customers falls within these underserved categories.

Also Read: Unlocking green fintech prosperity in Asia: Navigating the top 4 challenges

Lighthub Asset, co-founded by Chatchaval Jiaravanon and Lightnet Group, serves 46 million customers through a network of 150,000 service channels across sectors such as agriculture, F&B, and e-commerce.

Lightnet Group, licensed by central banks in Asia and Europe, processes over US$10 billion annually and offers global payment solutions, including cross-border transfers and digital wallets in 150 countries. Its key investors include UOB Venture Management, Seven Bank, and Hanwha Investment & Securities.

WeLab, a pan-Asian fintech platform with over 65 million users, has disbursed over US$15 billion in digital loans. It provides various digital financial services, including consumer financing, enterprise technology, and digital banking for savings, payments, loans, and wealth management.

Operating successful virtual banks in Hong Kong (WeLab Bank) and Indonesia (Bank Saqu), WeLab is backed by investors such as CK Hutchison’s TOM Group, Allianz, the World Bank’s IFC, and Khazanah Nasional Berhad.

The consortium employs two key strategies:

  • Access-growth-independence as a value proposition: The focus is on providing underserved segments with access to financial products, starting with credit and AI-based planning tools. Over time, the goal is to support the sustainable growth of wealth for individuals and MSMEs through tailored solutions, ultimately aiming for long-term financial independence and stability.
  • Technology and collaboration to drive innovation: The consortium leverages its fintech expertise, including AI, big data analytics, edge computing, and credit risk technologies, to develop the virtual bank. By connecting a comprehensive financial supply chain, the technology aims to make transactions more affordable, easier to integrate, and compatible with various financial networks and banking infrastructures.

Fundraising or preparing your startup for fundraising? Build your investor network, search from 400+ SEA investors on e27, and get connected or get insights regarding fundraising. Try e27 Pro for free today.

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MEXC Ventures, Foresight Ventures, Mirana Ventures launch fund for Aptos ecosystem expansion

MEXC Ventures, Foresight Ventures, and Mirana Ventures today announced that they have jointly launched a fund to support projects launching in the Aptos ecosystem.

This fund will target promising projects built on the Aptos platform by providing resources for developing critical Web3 use cases that utilise Aptos’ infrastructure, innovations such as Block-STM, and seamless interoperability with key EVM ecosystems.

The fund underscores strong confidence in Aptos’s technological innovations and potential, contributing to the acceleration of ecosystem projects. It reflects the increasing recognition of the potential for protocols, platforms, and decentralised applications (apps) deployed on Aptos.

Tracy Jin, Vice President of MEXC, said in a press statement, “With the upcoming MOVE2 update, Aptos’ tech stack remains innovative, and its low latency and high throughput performances have been battle-tested. The upcoming integration of USDT and the promise of Aptos Ascend will further enhance Aptos DeFi. We look forward to advancing blockchain innovation and promoting a sustainable, scalable future for the industry.”

Also Read: Lighthub Asset, WeLab partner to form new digital bank in Thailand

MEXC Ventures, Foresight Ventures, and Mirana Ventures also announced that they are supporting Aptos Code Collision, the flagship hackathon programme of the Aptos ecosystem.

MEXC Ventures is a comprehensive fund under MEXC Group which supports innovation in the cryptocurrency field via strategic investment, M&A, FOF, and project incubation.

Foresight Ventures is a crypto VC firm with offices in the US and Singapore. Its focus is on crypto investment and incubation. The firm has its own media network that includes TheBlock, Foresight News, BlockTempo, and Coinness.

Mirana Ventures is a global investment fund that provides long-term capital and strategic partnerships to visionary founders and fund managers in the Web3 space. It leverages partnerships with Bybit, Mantle and a broad network of portfolio companies and funds on supporting companies.

Image Credit: © rawpixel, 123RF Free Images

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