In an interview with e27, Cosmos Innovation Co-Founder and CTO Joel Li explains that solar panel installation has increased significantly in recent years due to growing levels of commitment to sustainability. However, the silicon used in most mainstream solar cells is quickly reaching its efficiency limit due to technological limitations.

This means that the demand has made it necessary for producers to explore alternative technologies for solar cells that can generate greater amounts of energy.

“The most promising technology in the industry today is perovskite silicon tandem … However, commercialising perovskite silicon tandem solar cells can be challenging. Highly complex optimisation is typically needed across multiple factors during the process development journey, from R&D to mass production,” he says.

Cosmos Innovation is an AI-focused company developing advanced solar technology with the goal of increased efficiency. Their unique approach leverages AI to optimise the last-mile process challenges in commercialising perovskite silicon tandem solar cells.

Their AI platform, Mobius, uses machine learning algorithms to discover the optimal material, process, and architecture combinations for the most efficient solar cells, reducing time and cost compared to traditional trial-and-error methods.

Also Read: What startups need to know about Claims Code, the new rulebook for making credible climate claims

“Since our inception, Cosmos Innovation has built and continuously improved upon Mobius, supported by leading global investors and minds in AI. This has enabled us to massively accelerate the process development journey from lab to mass production for the solar or semiconductor industry, enabling the building of new devices at a fraction of the time and cost it would take using conventional methods,” Li says.

“The effectiveness and viability of Mobius has been demonstrated through our work with leading companies that have achieved outstanding results. We have been able to shorten recipe development timelines by as much as ten times, and significantly improved target performance metrics.”

In 2022, Cosmos Innovation established an AI-centric manufacturing facility dedicated to advanced solar technology. The company said that within a year, it recorded “remarkable” advancements that led to the significant reduction of the R&D process, which typically spans years, to just a few months.

It relies on Google Cloud’s infrastructure for its AI computational, networking, and storage requirements and aims to expand the utilisation of Google Cloud as the business expands.

As a participant in the Google for Startups Accelerator: AI First programme, Li says that the support that the company receives has been “incredible.”

“These industry-leading capabilities and expertise accelerated our development of key features and enhancements for Mobius. The programme team was also prompt in organising mentoring sessions, and the mentors provided insightful advice that helped us fully realize the potential of our ideas.”

Also Read: What is left behind in our conversation on climate change

Beyond the academy

Cosmos Innovation was jointly established by Li and Vijay Chandrasekhar. The two co-founders boast unique academic backgrounds.

Chandrasekhar earned his Ph.D. from Stanford University and BS & MS degrees from Carnegie Mellon University, both supported by scholarships from the Agency for Science, Technology and Research (A*STAR) and the National Research Foundation (NRF).

Before co-founding the company, he led the AI effort at the Institute for Infocomm Research, A*STAR, managing a team of over 150 AI specialists and overseeing a portfolio of more than 50 AI projects across more than 10 domains, with a significant focus on semiconductors. He has also held positions at Google Research and Nokia Research Center.

Li also received his Ph.D., Ph.D. Minor, and M.S. degrees from Stanford University, again under the National Research Foundation (NRF) Scholarship. After graduating from Stanford, he served as Group Head at the Solar Energy Research Institute of Singapore, leading a team in developing commercial solar cell technologies.

Under his leadership, the team developed an award-winning process technology, which was recognised as one of the Top 25 PV Manufacturing Innovations and received strong industry interest.

Li has also served as an AI team lead at A*STAR. In addition to his current role at Cosmos Innovation, he also serves as an Adjunct Assistant Professor at the National University of Singapore (NUS).

Also Read: Investing in climate tech: Why investors should focus on impactful, low-hanging fruits

“Powered by our AI technology, we have achieved a near vertical learning curve for our next-gen solar technology and are rapidly catching up with the leading companies in this space despite having spent a fraction of the time and cost typically required by traditional industry players,” Li says.

“Cosmos Innovation is today among only a few companies in the world with AI process optimisation technology designed for the solar and semiconductor industry, making us a pioneer and leading innovator in the field.”

When asked about the company’s business model, Li explains that the company specialises in cutting-edge solar panel technology aimed at supplying these innovative solutions to both downstream residential and utility-scale companies. Its strategic focus is primarily on businesses offering residential rooftop solar solutions and selected utility-scale customers.

“In our initial stages, we plan to establish a strong presence in the US and Singapore markets. By capitalising on the US’s dominance in the solar energy sector and Singapore’s increasing emphasis on sustainability, as outlined in the Singapore Green Plan 2030, we aim to seize opportunities and contribute to the global transition towards renewable energy,” he says.

For 2025, the company has several big plans.

“Our plan is to start our Series B fundraising and scale up production,” Li closes.

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Image Credit: Cosmos Innovation

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Eklipse, founded by Weihan Liew and Quan Bui, is tackling a significant pain point in the content creation industry—video editing.

According to Liew, creators spend up to 70 per cent of their time on editing, leaving less room for what truly matters: engaging with their audience. To address this, Eklipse has developed a generative AI tool that automates the editing process, drastically reducing the time spent on manual editing by up to 90 per cent.

The AI detects key moments from long-form videos—whether an exciting gaming highlight, a viral reaction, or a polished product demo—and turns them into shareable, professional-quality clips for social media platforms such as TikTok and YouTube within minutes.

“With our technology, creators can produce top-tier content effortlessly, empowering them to grow their audience without breaking the bank,” Liew explains in an email interview with e27.

Liew, a seasoned entrepreneur with a background in AI, media, and gaming, co-founded Eklipse with Quan Bui, who brings expertise in AI development and product engineering.

Also Read: Know thy customer: The only rule for startups looking to build trust on social media

Liew’s prior successes include founding BaBe, an Indonesian mobile news platform that utilised AI for news aggregation, and MainGames, one of Southeast Asia (SEA)’s largest gaming communities.

Together, they share a vision of democratising content creation, allowing creators of all sizes access to world-class editing tools without the hefty price or learning curve, as they continue to push the boundaries of AI-powered content solutions.

The following is an edited excerpt of our conversation with Liew.

What is your product development journey like?

Our journey has been all about empowering content creators to supercharge their growth. We began in the gaming industry, serving creators in Southeast Asia (SEA), but Eklipse quickly caught fire among game streaming communities in the US, with gamers playing titles as diverse as Fortnite, Dead by Daylight, Rocket League, and, more recently, Black Myth Wukong.

Recognising the universal challenges creators face, we expanded beyond gaming into other content verticals like vlogging, tutorials, and e-commerce demos. We evolved from offering just AI highlights to delivering an end-to-end solution where our AI is capable of not only finding the best moments but also editing them with flair, adding relatable memes, eye-catching visuals, captions, and complementary sound effects just like a top-tier video editor would.

Our mission is bold: to make Eklipse the ultimate, affordable alternative to augment the ability and output of human editors and content creators, democratising content creation like never before with the power of gen AI.

Also Read: AI in journalism: Thai media show a 95 per cent adaptation rate despite concerns about overreliance

What are the most important milestones that you made recently?

Surpassing 500,000 registered users in Q3 2024 was a monumental milestone for us, a powerful testament to the value we deliver to creators worldwide. But we did not stop there.

We have processed over 8.3 million hours of content, saving creators an estimated millions of hours of editing time! We have also launched innovative features like real-time AI editing and secured strategic partnerships with leading platforms and influencers, including collaborations with top Twitch streamers and YouTube content creators.

These achievements not only enhance the user experience but also solidify Eklipse’s position as a trailblazer in Generative AI in SEA and beyond.

What is your business model? Who are your users, and how do you acquire them?

We operate on a freemium model because we believe in making powerful AI tools accessible to everyone. Creators can access essential AI-powered video editing features for free, while our premium tiers unlock advanced functionalities like higher resolution outputs, priority processing, no watermarks, and exclusive templates that make their content stand out.

Our users are a vibrant mix of gaming streamers, YouTubers, educators, e-commerce entrepreneurs, and social media influencers across Twitch, YouTube, TikTok, Instagram, and Facebook. We have grown our user base through strategic partnerships, collaborations with top influencers, and targeted marketing campaigns that resonate with creators.

Also Read: 6 effortless ways to grow your small business through social media

Our strong community engagement—through webinars, tutorials, creator spotlights, and interactive forums—alongside word-of-mouth referrals has been a powerhouse for our rapid growth. We’re not just building a user base; we are fostering a global community of passionate creators who uplift and inspire each other.

How does being part of the AI First Singapore programme benefit you?

Being part of the Google for Startups Accelerator: AI First Singapore programme jointly launched by Google Cloud and Enterprise Singapore has been a game-changer for Eklipse.

The program did not just accelerate our development; it propelled us into the future. We gained early access to Google Cloud’s groundbreaking AI technologies, such as the multimodal capabilities of its Gemini 1.5 Flash model on the Vertex AI platform, making us one of the first startups globally to harness these tools.

This has allowed us to elevate our video highlighting and editing capabilities to unprecedented levels, delivering crisper, more dynamic content faster than ever.

Leveraging Google Cloud’s AI-optimised infrastructure, we have slashed our processing times by half, reduced operational costs, and scaled our services to meet growing global demand seamlessly. The mentorship, networking opportunities, and resources provided by the programme have not only accelerated our growth but have positioned Eklipse at the forefront of AI innovation in content creation, opening doors to future collaborations and partnerships.

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Image Credit: Eklipse

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Southeast Asia’s venture capital landscape is dynamic. The region’s diverse markets, young population, and digital adoption make it a fertile ground for innovation and investment.

However, with the ongoing funding winter, geopolitical headwinds, and global economic challenges impacting investment deals, domestic and international investors have been cautious in their approach in 2024. As a result, the overall venture funding raised by startups in the region in the first nine months of 2024 fell 59 per cent to US$2.3 billion. The effect was felt across all investment stages (seed, early, and late stages).

Amidst all these challenges, Southeast Asian-based investors (VCs, PEs, and corporate VCs) continued to invest in startups in the region and globally.

Also Read: SEA’s startup scene sees 59% drop in funding amid economic headwinds

Below is a comprehensive list of top investors based in Southeast Asia who have invested in startups worldwide.

Spartan Group

A blockchain advisory and asset management firm founded by former Goldman Sachs alumni.

Headquarters: Singapore
The number of investments made in 2024: 28
Overall portfolio count: 156
Key focus sectors: Blockchain, high-tech, fintech, gaming, enterprise applications, consumer, energy, financial services, media & entertainment, mobile, and retail.
Key target markets: The US, Singapore, Canada, China, Germany, Australia, Estonia, Guernsey, Indonesia, Japan, Liechtenstein, South Korea, Sweden, Taiwan, Thailand, and the UK.

HashKey Capital

A venture capital firm focused on pre-seed to Series B-stage blockchain projects.

Headquarters: Singapore
The number of investments made in 2024: 26
Overall portfolio count: 73
Key focus sectors: Blockchain, high-tech, fintech, consumer, enterprise applications, gaming, mobile, business services, edutech, enterprise infrastructure, media & entertainment, and semiconductors.
Key target markets: The United States, Singapore, China, the United Kingdom, Canada, the Cayman Islands, Indonesia, and Switzerland.

DWF Labs

A VC fund investing in Web3 technology startups.

Headquarters: Singapore
The number of investments made in 2024: 25
Overall portfolio count: 58
Key focus sectors: Blockchain, high-tech, fintech, enterprise applications, enterprise infrastructure, gaming, consumer, mobile.
Key target markets: The United States, Singapore, the United Kingdom, China, Finland, Germany, India, Switzerland, Canada, France, Sweden, and Thailand.

Temasek Holdings

A PE and VC firm focused on multiple sectors.

Headquarters: Singapore
The number of investments made in 2024: 21
Overall portfolio count: 494
Key focus sectors: High-tech, environment tech, consumer, energy tech, retail, enterprise applications, fintech, food and agriculture tech, life sciences, financial services, auto tech, chemicals and materials tech, enterprise infrastructure, transportation and logistics tech, healthtech, semiconductors, auto, business services, consumer goods, media & entertainment, real estate and construction tech, aerospace, maritime and defence tech, blockchain, edutech, environment, gig economy, healthcare, industrial goods and manufacturing, and insurtech
Key target markets: The United States, India, Singapore, China, the United Kingdom, Germany, Sweden, Australia, France, Indonesia, Israel, the Netherlands, Switzerland, and Taiwan.

Also Read: Singapore startup funding dips 26% in Q3 2024 amid global economic challenges

East Ventures

A venture capital fund focused on early-stage startups.

Headquarters: Singapore and Japan.
The number of investments made in 2024: 20
Overall portfolio count: 443
Key focus sectors: Enterprise applications, high tech, consumer, fintech, financial services, retail, food and agriculture tech, healthtech, consumer goods, edutech, environment tech, food and agriculture, life sciences, auto, auto tech, blockchain, energy, environment, healthcare, real estate and construction, semiconductors, and transportation and logistics tech.
Key target markets: Indonesia, Japan, Singapore, India, Switzerland, the United Kingdom, and Vietnam.

Blockchain Founders Fund

A VC-backed startup studio focused on blockchain startups.

Headquarters: Singapore
The number of investments made in 2024: 19
Overall portfolio count: 130
Key focus sectors: Blockchain, high tech, fintech, enterprise applications, consumer, enterprise infrastructure, media & entertainment, financial services, mobile, auto, business services, gaming, insurtech, and telecom.
Key target markets: The United States, the United Kingdom, Switzerland, Singapore, Australia, Canada, France, Germany, India, the Netherlands, and the United Arab Emirates.

Wavemaker Partners

A VC firm focused on early-stage tech companies.

Headquarters: Singapore and the US
The number of investments made in 2024: 18
Overall portfolio count: 438
Key focus sectors: High tech, consumer, enterprise applications, transportation and logistics tech, fintech, food and agriculture tech, retail, auto tech, energy tech, environment tech, business services, gig economy, travel and hospitality tech, aerospace, maritime and defence tech, enterprise infrastructure, industrial goods and manufacturing, and real estate and construction tech.
Key target markets: Singapore, the Philippines, the United States, New Zealand, Vietnam, India, Indonesia, Australia, Bangladesh, Malaysia, and Pakistan.

Selini Capital

A venture capital fund investment in early-stage startups.

Headquarters: Singapore
The number of investments made in 2024: 17
Overall portfolio count: 19
Key focus sectors: Blockchain, fintech, high tech, consumer, gaming, business services, financial services, and mobile.
Key target markets: The United States, Canada, Japan, Singapore, the United Kingdom, Australia, the British Virgin Islands, the Cayman Islands, China, and Taiwan.

Vertex Ventures

A VC fund focused on multiple sectors.

Headquarters: Singapore
The number of investments made in 2024: 17
Overall portfolio count: 108
Key focus sectors: Enterprise applications, high-tech, consumer, fintech, enterprise infrastructure, retail, financial services, life sciences, auto tech, blockchain, healthtech, transportation and logistics tech, auto, consumer goods, energy tech, environment tech, food and agriculture, food and agriculture tech, gaming, gig economy, industrial goods and manufacturing, media & entertainment, real estate and construction tech, and semiconductors.
Key target markets: India, the United States, Indonesia, Israel, Singapore, Japan, Malaysia, South Korea, and Vietnam.

Also Read: Empowering change: Singapore’s female-led startup success stories

Investible

A VC firm investing in technology companies.

Headquarters: Singapore
The number of investments made in 2024: 15
Overall portfolio count: 131
Key focus sectors: Enterprise Applications, high-tech, consumer, environment tech, chemicals and materials tech, environment, fintech, aerospace, maritime and defence tech, business services, energy, energy tech, food and agriculture tech, healthtech, insurtech, media & entertainment, real estate and construction tech, retail, transportation and logistics tech, and travel and hospitality tech.
Key target markets: Australia, Singapore, and the United States.

Signum Capital

A VC fund focused on blockchain startups.

Headquarters: Singapore
The number of investments made in 2024: 14
Overall portfolio count: 180
Key focus sectors: Blockchain, high tech, fintech, enterprise applications, enterprise infrastructure, consumer, gaming, and mobile.
Key target markets: The United States, Singapore, China, Canada, South Korea, Switzerland, and the United Kingdom.

Saison Capital

A venture capital firm focused on pre-seed to Series B-stage companies.

Headquarters: Singapore
The number of investments made in 2024: 13
Overall portfolio count: 95
Key focus sectors: Fintech, enterprise applications, food and agriculture tech, retail, blockchain technology, consumer, high tech, business services, financial services, transportation and logistics tech, edutech, and gaming.
Key target markets: India, Singapore, the United States, Indonesia, Japan, Vietnam, and the Philippines.

Jungle Ventures

Jungle Ventures is a Singapore-based VC investing in regional and global technology category leaders emerging from Asia.

Headquarters: Singapore
The number of investments made in 2024: 14
Overall portfolio count: Over 50
Key focus sectors: Consumer, B2B, and software
Key target markets: India and Southeast Asia.

SEEDS Capital

A government-backed fund investing in tech startups.

Headquarters: Singapore
The number of investments made in 2024: 12
Overall portfolio count: 124
Key focus sectors: High tech, enterprise applications, transportation and logistics tech, environment tech, food and agriculture tech, consumer, energy tech, aerospace, maritime and defence tech, auto-tech, healthcare, consumer goods, fintech, financial services, food and agriculture, healthtech, industrial goods and manufacturing, life sciences, and real estate and construction tech.
Key target markets: Singapore, Canada, and New Zealand.

ABCDE

A VC fund investing in web3 startups.

Headquarters: Singapore
The number of investments made in 2024: 11
Overall portfolio count: 22
Key focus sectors: Bockchain technology, fintech, high tech, enterprise applications, consumer, business services, gaming, media & entertainment, mobile, and semiconductors.
Key target markets: Singapore, the United States, Cayman Islands, Marshall Islands, Saint Kitts And Nevis, and Switzerland.

Beenext

A venture capital fund focused on early-stage technology startups.

Headquarters: Singapore
The number of investments made in 2024: 11
Overall portfolio count: 245
Key focus sectors: Consumer, enterprise applications, fintech, high tech, food and agriculture tech, retail, environment tech, financial services, transportation and logistics tech, auto tech, auto, business services, chemicals and materials, consumer goods, energy tech, enterprise infrastructure, food and agriculture, gig economy, healthtech, media & entertainment, mining, and travel and hospitality tech.
Key target markets: India, Indonesia, Japan, Singapore, the United States, Bangladesh, and the Philippines.

Comma3 Ventures

A venture capital firm focused on multiple sectors.

Headquarters: Singapore and Taiwan
The number of investments made in 2024: 12
Overall portfolio count: 49
Key focus sectors: Blockchain technology, high tech, fintech, gaming, enterprise applications, enterprise infrastructure, and media & entertainment.
Key target markets: Singapore, the United States, China, Japan, Pakistan, Taiwan, and the United Kingdom.

Play Ventures

A venture capital firm focused on gaming startups.

Headquarters: Singapore
The number of investments made in 2024: 8
Overall portfolio count: 115
Key focus sectors: Gaming, high tech, blockchain technology
enterprise applications, mobile, consumer, fintech, healthcare, retail.
Key target markets: The United States, Finland, Israel, Singapore, Thailand, Turkey, and Vietnam.

Gobi Partners

A VC firm investing in early-stage tech startups

Headquarters: Malaysia
The number of investments made in 2024: 10
Overall portfolio count: 310
Key focus sectors: High tech, enterprise applications, retail, consumer, fintech, auto, auto tech, enterprise infrastructure, financial services, business services, chemicals and materials, energy, gaming, insurtech, and life sciences.
Key target markets: China, Malaysia, Singapore, Philippines, Thailand, Brazil, Indonesia, Pakistan, South Korea, the United Arab Emirates, and the United Kingdom.

NGC

A VC fund focused on blockchain-based startups.

Headquarters: Singapore and China
The number of investments made in 2024: 10
Overall portfolio count: 303
Key focus sectors: Blockchain technology, high tech, fintech, enterprise applications, enterprise infrastructure, gaming, consumer, media & entertainment, and telecom.
Key target markets: The United States, Singapore, the United Kingdom, Australia, Canada, France, Germany, and the Netherlands.

Tenity

An early-stage investor, accelerator and incubator focused on the future of finance.

Headquarters: Singapore and Switzerland
The number of investments made in 2024: 10
Overall portfolio count: 318
Key focus sectors: Fintech, enterprise applications, high tech, environment tech, financial services, enterprise infrastructure, blockchain technology, consumer, mobile, and real estate and construction.
Key target markets: Singapore, the United States, Switzerland, Sweden, China, India, Indonesia, Israel, the Philippines, and Spain.

Genesia Ventures

A VC firm focused on early-stage investments.

The number of investments made in 2024: 10
Overall portfolio count: 145
Key focus sectors: Enterprise applications, high tech, fintech, consumer, aerospace, maritime and defence tech, food and agriculture tech, healthtech, business services, energy, energy tech, enterprise infrastructure, environment, environment tech, financial services, gaming, insurtech, and retail.
Key target markets: Japan, Indonesia, India, Vietnam.

Also Read: AI gold rush: How OpenAI’s Singapore expansion could reshape the startup ecosystem

UOB

A VC firm backed by the United Overseas Bank.

The number of investments made in 2024: 9
Overall portfolio count: 78
Key focus sectors: Blockchain, high tech, fintech, consumer, enterprise applications, financial services, gaming, and mobile.
Key target markets: The United States, China, Indonesia, Singapore, South Korea, and the United Kingdom.

Iterative

A VC fund and accelerator focused on early-stage tech startups.

The number of investments made in 2024: 9
Overall portfolio count: 168
Key focus sectors: Enterprise applications, high tech, consumer, fintech, retail, blockchain technology, transportation and logistics tech, financial services, and real estate and construction.
Key target markets: Singapore, Bangladesh, the United States, Vietnam, Canada, and Indonesia.

AC Ventures

A VC fund investing in tech sectors.

The number of investments made in 2024: 9
Overall portfolio count: 100
Key focus sectors: Consumer, auto tech, high tech, enterprise applications, food and agriculture tech, real estate and construction tech, retail, consumer goods, environment tech, transportation and logistics tech, auto, energy, energy tech, enterprise infrastructure, environment, food and agriculture, gig economy, healthcare, media & entertainment, and travel and hospitality tech.
Key target markets: India, Indonesia, Singapore, Thailand, Bangladesh, Malaysia, and Panama.

JAFCO

A PE and VC fund focused on multiple sectors.

The number of investments made in 2024: 8
Overall portfolio count: 87
Key focus sectors: Business services, enterprise applications, high tech, aerospace maritime and defence tech, fintech, real estate and construction tech, and travel and hospitality.
Key target market: Japan.

Insignia Ventures Partners

A VC firm investing in multiple sectors.

The number of investments made in 2024: 8
Overall portfolio count: 87
Key focus sectors: Fintech, financial services, consumer, enterprise applications, high tech, food and agriculture tech, retail, auto, auto tech, blockchain technology, business services, food and agriculture, healthcare, and real estate and construction tech.
Key target markets: Indonesia, Singapore, Japan, Malaysia, the Philippines, and Thailand.

Singtel Innov8

A venture capital fund backed by Singtel.

The number of investments made in 2024: 7
Overall portfolio count: 106
Key focus sectors: High tech, enterprise applications, enterprise infrastructure, blockchain technology, retail, aerospace maritime and defence tech, auto, auto tech, business services, consumer, fintech, financial services, and healthtech.
Key target markets: The United States, China, Singapore, Australia, Germany, Israel, and Switzerland.

K300 Ventures

A venture capital firm focused on the blockchain sector.

The number of investments made in 2024: 7
Overall portfolio count: 26
Key focus sectors: Blockchain, fintech, high tech, gaming, business services, consumer, and enterprise applications.
Key target markets: Singapore, Vietnam, New Zealand, and Sweden.

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Image Credit: 123RF.
Data credit: Tracxn.

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UK-based measurable.energy, which designs and manufactures AI-powered plug sockets that reduce electricity costs, has secured £4 million (US$5.2 million) in a new investment round.

Vertex Exploratory Fund, a fund under Vertex Holdings (a wholly-owned subsidiary of Temasek), co-led the round along with existing investor and UK-based cleantech VC firm Clean Growth Fund.

Other participants in the round include existing investors Bonheur ASA/Fred Olsen, The RO Group, Vectr7, and Roger Ferguson, a former economic adviser to President Barack Obama and a former Vice-Chair of the US Federal Reserve.

Also Read: On the precipice of energy transition

The investment will accelerate the company’s growth in the UK and international markets ahead of its anticipated Series B fundraising in 2025.

Vertex Exploratory Fund will help measurable.energy expand its presence overseas, particularly in Southeast Asia.

measurable.energy offers a smart plug socket equipped with proprietary hardware and AI-driven software to tackle the significant energy drain from small devices — those appliances that remain plugged in and running even when they’re not in use.

In offices, plug power accounts for up to 40 per cent of total electricity usage and around half of it gets wasted. The startup’s technology aims to tackle this.

Its smart sockets are equipped with sensors and communication technology that automatically identify and monitor the usage patterns of connected devices. They use machine learning to analyse when plug-power devices are idle or inactive. This analysis helps determine usage patterns and when power consumption can be safely turned off.

The smart socket automatically turns off power for devices not in use (and backs them on when they are). This eliminates unnecessary energy consumption without requiring user manual intervention.

By stopping the power flow to inactive devices, measurable. energy’s solution helps users save on their energy bills, reduce overall power consumption, and lower carbon emissions.

measurable.energy’s main business lies within the construction and commercial real estate sectors, with growing demand from the public sector, hospitality, university campuses and NHS hospitals.

Also Read: 5 reasons why energy management is key to individual and organisational success

Shang-Wei Chow, Managing Director (Investment) at Vertex Exploratory Fund said: “The Vertex Exploratory Fund actively seeks out disruptive frontier technologies with climate as one of the core themes in our investment strategy. measurable.energy stood out as one of the most promising startups in the UK in the climate space, offering a low-touch, intuitive, and compliance-ready solution that effectively reduces power waste. The company is at the forefront of providing the tools necessary to drive positive change and the Vertex Exploratory Fund is proud to partner with them on this journey.”

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In the ever-evolving landscape of finance, understanding asset classes is akin to mastering the fundamental building blocks of successful investing. As we navigate through an increasingly complex financial world, where traditional investment vehicles coexist with cutting-edge digital assets, the importance of grasping these core concepts cannot be overstated.

This article serves as your comprehensive guide to asset classes, offering invaluable insights that will empower you to make informed investment decisions and construct a robust, diversified portfolio.

From the steady income streams of bonds to the potential high returns of equities, from the tangible security of real estate to the digital frontier of cryptocurrencies, we’ll explore the multifaceted world of asset classes. We’ll delve into their defining characteristics, examine their roles in modern investment strategies, and uncover how they can work in harmony to help you achieve your financial goals.

Whether you’re a seasoned investor looking to refine your strategy or a newcomer seeking to build a strong foundation for your financial future, this exploration of asset classes will equip you with the knowledge to navigate the markets with confidence. So, let’s embark on this journey of financial discovery, unraveling the intricacies of asset classes and unlocking the secrets to effective diversification in the modern investment landscape.

Understanding asset classes: A guide to effective diversification and modern investment strategies

An asset class refers to a group of financial instruments that share similar characteristics and exhibit comparable behaviour in the marketplace. These instruments are categorised based on their risk-return profiles, regulatory frameworks, and underlying economic drivers. Understanding asset classes is crucial for effective portfolio diversification and risk management.

Defining characteristics of an asset class

• Risk and return profile: Financial instruments within an asset class tend to have similar risk and return characteristics. For instance, stocks are generally considered riskier but offer higher potential returns compared to bonds.
• Regulatory environment: Instruments in the same asset class are often subject to similar laws and regulations. For example, stocks are regulated by securities laws, while real estate investments are governed by property laws.
• Market behaviour: Assets within a class tend to respond similarly to economic and market conditions. This is due to their shared underlying drivers, such as interest rates, inflation, or commodity prices.
• Liquidity: Asset classes can be categorised based on their liquidity, which refers to the ease of buying and selling the instruments. Stocks and bonds are generally more liquid than real estate or alternative investments.

Also Read: Amidst the current crypto chaos, here’s one asset class that is worth your attention

Common asset classes

• Equities (stocks): Equities represent ownership in publicly traded companies. They offer the potential for capital appreciation but are generally considered riskier investments.
• Fixed income (bonds): Bonds are debt instruments issued by governments, corporations, or municipalities. They provide a fixed stream of income (interest payments) and the return of principal upon maturity.
• Cash and cash equivalents: This asset class includes highly liquid investments, such as money market funds, Treasury bills, and bank deposits. They offer low risk but also low returns.
• Real estate: This asset class includes residential, commercial, and industrial properties, as well as real estate investment trusts (REITs). Real estate investments can provide income through rental yields and potential capital appreciation.
• Commodities: Commodities are physical goods, such as precious metals, energy resources, and agricultural products. They can serve as a hedge against inflation and offer diversification benefits.
• Cryptocurrencies and blockchain assets: With the rise of blockchain technology, cryptocurrencies like Bitcoin and Ethereum have emerged as a new asset class. These digital assets operate on decentralised networks and offer potential for capital appreciation but with high volatility and regulatory uncertainty.
• Exchange-traded funds (ETFs): ETFs are offered on multiple asset classes from traditional investments to so-called alternative assets like commodities or currencies.

Diversification across asset classes

Effective portfolio diversification involves allocating investments across different asset classes. This strategy aims to reduce overall portfolio risk by combining assets with low or negative correlations. For example, stocks and bonds often have a negative correlation, meaning that when stock prices fall, bond prices tend to rise, and vice versa. By holding both asset classes, investors can potentially mitigate the impact of market fluctuations on their portfolios.

Asset allocation strategies

Asset allocation strategies involve determining the appropriate mix of asset classes based on an investor’s risk tolerance, investment horizon, and financial goals. Common strategies include:

• Strategic asset allocation: This involves setting a fixed target allocation for each asset class and periodically rebalancing the portfolio to maintain the desired weightings.
• Tactical asset allocation: This approach involves actively adjusting the asset class weightings based on market conditions and economic forecasts.
• Dynamic asset allocation: This strategy employs quantitative models and algorithms to dynamically adjust asset class exposures based on market signals and risk indicators.

By understanding asset classes and implementing effective asset allocation strategies, investors can construct well-diversified portfolios aligned with their investment objectives and risk profiles.

How does blockchain come into play?

Understanding asset classes is fundamental to effective portfolio diversification and risk management. By categorising financial instruments based on their risk-return profiles, regulatory environments, market behaviour, and liquidity, investors can make informed decisions about asset allocation. Traditional asset classes like equities, fixed income, cash and cash equivalents, real estate, and commodities each offer unique benefits and risks, allowing for a tailored investment approach.

Also Read: Institutional players set sights on crypto: What lies ahead?

The emergence of cryptocurrencies and blockchain assets has introduced a new dimension to asset classes. These digital assets, operating on decentralised networks, offer the potential for significant capital appreciation but come with high volatility and regulatory uncertainty. As blockchain technology evolves, it is likely to create new opportunities and challenges within the investment landscape.

Effective diversification across these asset classes can help mitigate risk and enhance returns. By combining assets with low or negative correlations, investors can reduce the impact of market fluctuations on their portfolios. Strategic, tactical, and dynamic asset allocation strategies provide frameworks for determining the appropriate mix of asset classes, aligning with an investor’s risk tolerance, investment horizon, and financial goals.

Redefining fundraising in the digital economy

In a groundbreaking move to redefine fundraising in the digital economy, I coined the terms Initial Asset Offering (IAO) ©, Initial Real World Offering (IRWO), Initial Real World Asset Offering (IRWAO), and Initial Tokenisation Offering (ITO).

These innovative concepts aim to bridge the gap between traditional assets and the blockchain landscape, providing a structured framework for tokenising real-world assets.

The IAO lays the foundation for asset-backed fundraising, while the IRWO emphasises the importance of integrating tangible assets into the digital realm.

The IRWAO expands this idea further by specifically focusing on real-world assets, ensuring they are accessible and tradeable in a decentralised environment.

Finally, the ITO encapsulates the broader vision of tokenisation, enabling a diverse array of assets to be represented on blockchain platforms, fostering transparency and liquidity in markets that were once limited by traditional barriers.

In conclusion

In the dynamic realm of finance, asset classes form the cornerstone of successful investing, offering a framework for diversification and risk management. This article provides a comprehensive guide to asset classes, from traditional vehicles like equities, bonds, and real estate to emerging digital assets such as cryptocurrencies. Each asset class is characterised by its risk-return profile, regulatory environment, market behaviour, and liquidity, which collectively inform investment strategies.

Understanding these asset classes is crucial for constructing a robust portfolio that aligns with financial goals and risk tolerance. Equities promise potential high returns but come with higher risk, while bonds offer steady income streams. Real estate provides tangible security and potential appreciation, whereas commodities act as a hedge against inflation. The rise of blockchain technology has introduced cryptocurrencies, offering new opportunities for capital appreciation despite their volatility and regulatory challenges.

Diversification across asset classes reduces portfolio risk by leveraging low or negative correlations, such as the inverse relationship between stocks and bonds. Asset allocation strategies—strategic, tactical, and dynamic—help investors determine the optimal mix of asset classes based on individual risk tolerance and market conditions.

As blockchain technology continues to evolve, it reshapes the investment landscape, creating both opportunities and challenges. By staying informed and adaptable, investors can effectively navigate this complex financial world, leveraging asset classes to achieve their investment objectives and build resilient portfolios.

Blockchains were originally designed as an alternative financial system to challenge traditional models. However, as time passed, digital assets began to resemble conventional finance, leading the traditional sector to recognise the benefits of this technology. As a result, blockchains are shifting from a competing framework to a crucial part of the existing financial ecosystem.

Traditional assets and blockchain-based digital assets are merging into a unified global financial landscape. This convergence is a natural outcome of ongoing digitisation, with blockchains and other forms of distributed ledger technology (DLT) providing enhanced infrastructure for storing, transacting, and developing financial services for digital assets.

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In today’s rapidly changing business landscape, Environmental, Social, and Governance (ESG) practise have emerged as a powerful framework that extends far beyond environmental concerns. While ESG is often associated with larger firms and global corporations, its significance for small and medium-sized enterprises (SMEs) driving long-term sustainable growth cannot be underestimated.

With the recent announcement of the revised Malaysia Budget 2023 with a strong emphasis on ESG activities, the stage is set for SMEs to embrace ESG and unlock their true potential.

At the recent GoFlex Mingle with Entrepreneurs, “How ESG Factors Drive Business Success”, eminent speakers shared their thoughts on how embracing ESG can encourage economic growth and contribute to a sustainable future.

GoFlex Mingle with Entrepreneurs aims to bring the latest business knowledge to SME owners by providing access to speakers and fostering knowledge exchange among entrepreneurs.

A journey into ESG: More than meets the eye

ESG encompasses a comprehensive range of initiatives that intertwine seamlessly to create a holistic framework. It goes beyond the environment and includes social responsibility and sound governance practices. By integrating these three pillars into their operations, businesses can cultivate resilience, adaptability, and long-term sustainability.

As Ms. Amy Rashina, CEO and Founder of GoFlex Events, points out, ESG is more than just the sum of its parts; it is a fully comprehensive framework where initiatives complement each other, leading to enhanced business outcomes.

Budget 2023: A catalyst for ESG initiatives

The revised Budget for 2023 catalyses ESG initiatives, reflecting the government’s unwavering commitment to sustainable development. Recognising the immense potential of ESG practises, the budget allocates additional funds and incentives for green technology, aiming to accelerate the adoption of ESG across industries.

Also Read: How climate tech companies in Asia measure the impact of their work

Ar. Ahila Ganesan, an ESG professional and Founder of Future Linq, emphasises that the dedicated focus on ESG reflects an understanding that sustainable development is not only an ethical imperative but also a driver of long-term economic growth and competitiveness.

Why ESG matters for SMEs

ESG is often seen as the domain of larger corporations, but SMEs are well-positioned to benefit from its adoption. SMEs play a vital role in driving economic growth and job creation in Malaysia, and they are increasingly recognising the value of embracing ESG practices.

According to a report by Alliance Bank, one in four Malaysian SMEs has already adopted elements of ESG practices, with 80 per cent of ESG adopters acknowledging their value and planning to continue pursuing them. This trend demonstrates that SMEs are keenly aware of the positive impact ESG can have on their businesses, as highlighted by Ms. Pauline Goh, former General Manager of MAREA, Malaysia Recycling Alliance.

Empowering SMEs through ESG: A win-win approach

SMEs have much to gain from embracing ESG practices. By prioritising the environment, they not only align with global sustainability goals but also address the growing expectations of younger generations. This, in turn, enhances their ability to attract and retain top talent.

Furthermore, implementing sustainable measures leads to long-term cost savings, such as reduced power consumption, water usage, paper waste, and travel expenses. In essence, short-term investments in ESG initiatives yield long-term benefits for SMEs.

As Prof. Dr. Reuben Clemens, Conservation Scientist, Biodiversity Specialist and former Deputy Dean at Sunway University, highlights, the social aspects of ESG also provide SMEs with a clear competitive advantage. Embracing diversity and inclusivity within their workforce not only enhances their business outcomes but also fosters a positive work environment.

By meeting the expectations of younger generations through social initiatives, SMEs can improve recruitment efforts and enhance employee retention rates. Dr. Clemens emphasises that companies that prioritise ESG gain a competitive edge and foster customer loyalty by doing the right thing.

Placing innovation and governance at the forefront

Enforcing ESG practises within SMEs is a transformative process that unleashes their true potential. Mr. Georg Chmiel, Executive Chair and Founder of Chmiel Global Advisory highlights that ESG implementation drives profitability for SMEs. By adopting ESG principles, SMEs can also identify and address internal control breakdowns at an early stage, leading to more cost-effective resolutions.

Furthermore, aligning with ESG practices enhances SMEs’ credibility and attractiveness to lenders and investors. When SMEs demonstrate a strong commitment to sustainable and responsible practices, they increase their chances of securing funding and building strong partnerships.

Also Read: How to navigate the investment opportunity in climate tech sector

Chmiel also added that ESG practises also contribute to the stability of SMEs by reducing the risk of insolvencies, enabling early detection of operational challenges, proactive identification of areas for improvement, and strengthening competitiveness.

In conclusion, ESG practises have transcended the realm of larger corporations and are now empowering Malaysia’s SMEs for sustainable growth. The emphasis on ESG in the Malaysian Budget 2023 highlights the government’s commitment to promoting sustainability and creating an environment where businesses can thrive. By embracing ESG, SMEs can enhance their competitiveness, attract investors, improve their financial performance, and contribute to a sustainable and prosperous future for Malaysia.

As Ms. Pauline Goh also aptly pointed out, ESG practises have a positive impact not only on the environment but also extend to other areas such as social responsibility and governance. SMEs that prioritise ESG practices can benefit from improved recruitment efforts, higher employee retention rates, and increased customer loyalty.

Furthermore, ESG practises drive profitability by enabling the early detection of internal control breakdowns and impressing potential funders.

The findings from Alliance Bank reinforce the value of ESG adoption among Malaysian SMEs. With one in four SMEs already embracing elements of ESG practises and 80 per cent of ESG adopters recognising the long-term benefits, it is clear that the momentum for ESG is building. SMEs that proactively integrate ESG into their operations have reported improved profits, cost savings, and enhanced operational efficiency.

ESG practises have become a fully comprehensive framework that goes beyond the environment and holds immense significance for the growth and success of SMEs in Malaysia. The government’s commitment, coupled with the benefits that SMEs can reap from embracing ESG, paves the way for a sustainable and prosperous future.

Continuous education, learning from others, and exchanging ideas will play a crucial role in empowering SMEs to succeed in their ESG journey. By embracing ESG, SMEs can unlock their true potential, contribute to a sustainable Malaysia, and thrive in an evolving business landscape.

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This article was first published on May 30, 2023

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As Korean content continues to captivate global audiences, the Korea Creative Content Agency (KOCCA) is broadening its international footprint with the opening of a new office in Singapore.

This expansion positions KOCCA at the centre of Southeast Asia’s financial and innovation hub. As a result, this will provide unparalleled opportunities for investors, startups and businesses to engage with Korea’s thriving content industry.

KOCCA’s move into Singapore clearly underscores the agency’s commitment to fostering Korean creative content.  Consequently, this will raise its presence and collaborations within the Southeast Asian market. In particular, the agency aims to bridge the gap between the two regions, offering a platform where innovation, creativity, and technology converge.

“For KOCCA and the Korean content industry, Singapore is a key strategic market. Korea’s creative strengths, combined with Singapore’s financial and technological expertise, create a powerful foundation for global expansion,” says KOCCA Regional Director Sang Wook Park. “We look forward to building strong partnerships and enabling Southeast Asian businesses and investors to tap into the immense potential of K-content,” he adds.

Also read: Why Korean investors are getting attracted to Southeast Asia

Korea’s Content Industry: A Global Powerhouse with Expansive Opportunities 

The Korean creative content industry has evolved into a global cultural phenomenon. For  example, K-pop, K-dramas, gaming, and digital media resonate with audiences across the world. Consequently, in 2022, South Korea’s content market ranked as the world’s eighth-largest, boasting a value of US$68 billion and generating US$13.24 billion in exports.

With a growing influence worldwide, Korean content has clearly solidified its place in the global economy. Accordingly, South Korea ranked 10th in Brand Finance’s Nation Brand Index among 193 countries, further highlighting the country’s cultural impact.

As a result of recognising the economic potential of K-content, the Korean government is driving substantial investment into the sector. By 2027, it aims to position Korea among the top four content-exporting nations globally. To achieve this, the government has launched a comprehensive Global Strategy for K-Content. This includes the establishment of a US$444 million K-Content Strategy Fund as part of a broader US$1.28 billion policy initiative.

Moreover, over the next five years, US$2.5 billion will be funnelled into the content industry. US$1.76 billion of this will be specifically allocated to the cultural sector through the Fund of Funds. Further, an additional US$734 million dedicated to the K-Content and Media Strategic Fund. Thus, this financial backing supports both the development of intellectual property (IP) and technological innovations such as AI, immersive content, and virtual reality.

KOCCA’s Strategic Initiatives in Singapore 

With the opening of its Singapore office, KOCCA aims to enhance its efforts in promoting the Korean creative content within Southeast Asia with a focus on Singapore. Evidently, the agency recognizes that Singapore’s reputation as a financial and technological hub positions it as the perfect base for the agency’s regional expansion. Through this office, the agency will launch various initiatives that integrate creative content with technological advancements, support Korean startups entering Singaporean and Southeast Asian markets, foster dynamic partnerships, and provide investors with access to Korea’s thriving content landscape.

In particular, key initiatives lined up for KOCCA’s Singapore office in 2024 include:

• Launchpad: An acceleration program specifically designed to help content tech startups navigate the Singapore market.
• UKNOCK: An IR pitching platform especially dedicated to connecting Korean content creators and IP holders with Southeast Asian investors and businesses.
• Participation in Major Industry Events: The agency will actively participate in key industry events such as the Asia TV Forum and Singapore Week of Innovation and Technology (SWITCH). This will in effect showcase Korean creative content and explore new partnership opportunities.

Also read: KOCCA NIGHT: K-Content Unleashed in Singapore

KOCCA Grand Opening Celebration 

The agency will celebrate its official launch in Singapore with the event “KOCCA NIGHT: K-Content Unleashed in Singapore”. This will take place on the 29th of October at The Executive Centre, Capital Square in Singapore. Presently, the event will introduce the agency’s initiatives to stakeholders and industry leaders. Not only will they showcase 10 of Korea’s most promising content tech startups, but they will also explore how K-Content is shaping the future of entertainment with advanced technologies.

Participating startups are:

• Twigfarm: A content localisation tool that uses AI to overcome language barriers. They will provide multilingual support and SDH subtitles for universal communication.
• PIASpace: A real-time CCTV analysis software. This uses multimodal AI to detect emergencies and anomalies with over 95 per cent accuracy, thus enhancing community safety.
• Muse Blossom: A content technology company offering “Audio Defence.” Specifically, this is an audio watermark solution that securely tracks and verifies audio files through inaudible signatures.
• B4Play: A gaming data platform selling self-constructed game metadata to various industries. In general, this includes TV and automotive manufacturers.
• Video Monster: Operates two platforms: “VideoMonster” for marketing video creation and “ViiV.” The latter generates and supplies user-uploaded travel videos to global travel companies.
• Witz: An automated IP licensing transaction platform. It streamlines the licensing process with standardised contracts and a user-friendly workflow.
• Production GOGEUM: A music distribution platform. In fact, it supports over 3,800 artists globally. Further, it has plans to launch “SOUND POUCH” for fan investment in music rights.
• Braindeck: Provides voice solutions for content companies. This includes voice restoration, creation, and deepfake detection. As a result, this enhances intellectual property value.
• Ninedock: A fintech platform that connects financial institutions with ad agencies. In particular, it utilises a credit scoring system for advertising contracts and invoices.
• Beat Corporation: A food tech company focused on robotic automation and platform development. Specifically, it aims to lead the global market through innovative services and app expansion.

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This article is sponsored by KOCCA.

We can share your story at e27, too. Engage the Southeast Asian tech ecosystem by bringing your story to the world. Visit us here to get started.

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About KOCCA 

The Korea Creative Content Agency (KOCCA) was established in 2009 under the Ministry of Culture, Sports and Tourism to support the growth and global expansion of Korea’s creative content industry. Currently, KOCCA provides support for a wide range of content sectors, including broadcasting, music, gaming, fashion, animation, and tech-driven content, such as VR and AI.

KOCCA operates 25 overseas business centres, helping Korean creators and companies expand their reach in international markets. With its new Singapore office, KOCCA is taking a bold step forward in its mission to lead the global creative content industry and foster meaningful collaborations across borders.

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Singapore-based anti-money laundering solutions provider Tookitaki has secured an undisclosed sum in strategic investment from True Global Ventures (TGV) Opportunity Fund.

This capital will fuel Tookitaki’s expansion across Asia. It aims to deliver anti-financial crime solutions to financial institutions in regions where compliance with anti-money laundering (AML) and fraud prevention regulations is becoming increasingly critical.

Established in 2019, Tookitaki has developed two platforms. The FinCense platform features AML transaction monitoring, customer risk scoring, customer screening, regulatory compliance, case management, and customer due diligence.

Also Read: Thunes picks majority stake in Tookitaki for over US$20M

The AFC Ecosystem platform, on the other hand, brings together industry experts and institutions to continuously update and refine crime detection models, offering unparalleled real-time collective intelligence.

The company claims to have monitored over 10 billion transactions across 100 million consumers among its clients.

Beatrice Lion, General Partner of True Global Ventures, stated: “As regulatory standards tighten and financial crime evolves, Tookitaki’s platforms provide scalable, AI-driven solutions for AML and fraud prevention that will help institutions stay ahead of these challenges.”

In 2022, Singapore-based cross-border payments firm Thunes picked a majority stake in Tookitaki for US$20 million.

True Global Ventures is a global VC firm focusing on technology-driven businesses, particularly in AI, blockchain, and other disruptive industries. The TGV Opportunity Fund invests in late-stage technology companies with the potential to drive transformative change.

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Blockchain technology has often received criticism regarding its relation to environmental sustainability, particularly due to its energy-intensive procedure. To address this, many organisations are working on building more eco-friendly solutions.

In an interview with e27, Bernhard Kronfellner, Partner and Associate Director of Digital Assets, Blockchain, and Metaverse at BCG, explains how blockchain can promote sustainability.

According to him, promoting and incentivising sustainable lifestyles among customers is the way to go.

“The problem with sustainability is the following: You can force corporations to work more sustainably, to produce more sustainably, to write those reports … But you cannot force individuals. You cannot say you must not use these plastic cups when the products are widely available to purchase,” he says on the sidelines of the recent TOKEN2049.

“But what crypto is very good at is incentivising individuals with tokens to do something in a certain direction. So, why not use a token as a loyalty point to incentivise good behaviour?”

Also Read: What startups need to know about Claims Code, the new rulebook for making credible climate claims

Kronfellner gave the example of BCG’s collaboration with VeChain, which resulted in the development of VeBetterDAO, a platform that rewards sustainable actions and aims to redefine how individuals and businesses approach environmental responsibility.

One use case is Mugshot, which allows users to take a picture of their coffee drinks and upload it to earn tokens. The difference is that users must use their own eco-friendly cups instead of the usual plastic cups provided by coffee chains. Using technologies such as AI, the app can verify that the user was actually in a coffee shop and used a reusable cup for their coffee.

This will allow them to earn tokens for their eco-friendly behaviour.

According to Kronfellner, the project gained around 40,000 active users at its beginning, starting with the VeChain community. However, with only organic marketing, it has grown significantly to 500,000 weekly active users.

Blockchain is the way to go

Seeing this use case, one might wonder why blockchain has to be included in this project. If our goal is to incentivise, should the existing loyalty programmes be enough?

There are advantages that the blockchain can offer, starting with the ownership of the token itself.

“It is not a loyalty point in your app which the app itself might disappear,” Kronfellner says. “You really own this token that you earned for your sustainable behaviour. That is why the blockchain is a very good choice.”

Also Read: The climate change and gender equality connection: How to support underfunded women-owned business

However, using blockchain to promote sustainable behaviour comes with its own challenges. One of them is creating a user experience that encourages the expected behaviour, but Kronfellner sees this as a tech-specific challenge.

The bigger one is more of a chicken-egg problem.

“When you are too small [of a company], you cannot go to the big companies [for a potential partnership] because they will need active users [as a proof of concept]. So, what you need to do is start with your own app and your own value proposition, then boost the user number. Partner with Web3 apps to bring in their ecosystem, then you move on to the Web2 players and climb the ladder to say that, now we are big enough to go to the big brands of the world.”

In creating blockchain solutions that promote sustainable behaviour in customers, startups need to consider the X-to-Earn factor.

“X here is the activity that one needs to do to earn the tokens,” Kronfellner says. “It should be something one does daily; Mugshot is a good example as we get our coffee everyday. Repetitive actions are a good X-to-Earn. Something that you only do once in a while does not keep the clients engaged.”

Kronfellner acknowledges that these initiatives will require plenty of marketing, but there is a shortcut in working with big brands and tapping into their existing audiences.

“List potential future partners in mind from the big corporations that you want to work with,” he closes.

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