In celebration of International Women’s Day this March, Helen Wong, Managing Partner at AC Ventures (ACV), shares her insights on investing in women-led businesses and ACV’s role in creating a more inclusive entrepreneurial ecosystem.

Why is investing in women-led businesses a smart move?

In dynamic markets such as Indonesia, women entrepreneurs are crucial economic drivers. Investing in them is not just about equity but also about boosting impact and returns. Studies indicate that narrowing the gender gap in business leadership could increase global annual GDP by up to 26 per cent.

Furthermore, women-led companies are 15 per cent more likely to outperform their male-led counterparts, potentially adding US$5.9 trillion to market capitalisation.

Also Read: Indonesia needs more female investors willing to back female founders: Helen Wong of AC Ventures

AC Ventures’s 2024 Impact Report, in collaboration with Deloitte Indonesia, highlights that ACV’s portfolio has sustained over 30,000 jobs, with women leading 40 per cent of them.

What challenges do women entrepreneurs face in securing VC funding?

There is a well-documented funding gap for women entrepreneurs. A report by Boston Consulting Group (BCG), Stellar Women, and AC Ventures, reveals a US$1.7 trillion funding shortfall. Structural barriers, such as limited access to networks, unconscious bias in investment decisions, and a lack of tailored financial support, continue to impede women.

Women entrepreneurs often struggle to align their pitches with investor expectations, which are still largely shaped by male-dominated perspectives.

What steps can be taken to address these challenges?

To bridge this gap, investors should proactively support female entrepreneurs, while ecosystems must offer stronger mentorship, networking, and financial literacy programmes. Integrating a gender-lens investing approach can ensure that women-led businesses receive the necessary resources to thrive.

Could you share examples of female-led startups in ACV’s portfolio and their impact?

AC Ventures supports several impactful women-led businesses across various sectors.

Examples include:

• Acacia (founded by Annu Talreja) uses AI to decarbonise real estate.
• Astro (founded by Marcella Moniaga, Sherlyn Gautama, and Jessica Stephanie Jap) is an on-demand platform for groceries and essentials in Indonesia.
• Rose All Day (founded by Cindy Nyoto Gunawan and Tiffany Danielle) is a top Indonesian beauty brand promoting clean beauty, inclusivity, and sustainability.
• Xendit (co-founded by Tessa Wijaya) is transforming digital payments in Southeast Asia.
• Supermom (co-founded by Joan Ong, Lynn Yeoh, and Rebecca Koh) is reshaping how brands engage with parents across Southeast Asia.

Through initiatives like gender-lens investing and the Invest2Equal (I2E) programme, AC Ventures aims to support more women-led businesses in scaling.

How does AC Ventures champion gender diversity?

AC Ventures integrates gender diversity into its investment strategy and ecosystem initiatives. Half of the senior leadership team are women, ensuring diverse perspectives in decision-making.

We actively support women entrepreneurs through mentorship, ecosystem-building, and strategic partnerships. Collaborations with BCG and Stellar Women have driven research on closing the funding gap for women founders.

Also Read: The great breakup: Why women are leaving tech leadership & what we can do

AC Ventures also shared strategies to increase women’s participation in private capital at the Global Private Capital Association (GPCA) Investor Training.

ACV is engaged in IFC’s We Fund Climate peer learning platform, supporting women-led climate start-ups.

What is your vision for the future of women in entrepreneurship and leadership?

The vision is to create an environment where women entrepreneurs have equal access to funding, mentorship, and opportunities, empowering them to scale their businesses and drive long-term impact. It is crucial to see more women in leadership positions across various sectors.

Closing the funding gap for women-led enterprises is a critical step, and fostering collaboration among investors, corporations, and policymakers is essential to making gender inclusivity a reality.

How has your journey shaped your perspective on gender diversity in the industry?

Having worked in venture capital across Asia, it’s clear how gender diversity impacts decision-making, deal flow, and economic growth. Diversity drives better business outcomes, yet women entrepreneurs still face barriers to accessing funding and networks.

AC Ventures integrates gender diversity into its investment strategy to ensure female founders have the necessary capital, mentorship, and opportunities.

What advice would you give to aspiring women entrepreneurs and investors?

Build a strong network of mentors, peers, and advisors. Seek investors who understand the industry and value diversity. Stay persistent, as success requires resilience and the ability to navigate challenges with confidence.

How can we encourage more women to enter venture capital and leadership roles?

Creating pathways for women in VC and leadership starts with access to education, networks, and opportunities. Firms must be intentional about hiring and promoting women into decision-making roles. Mentorship, industry forums, and partnerships help build a strong pipeline of female investors and leaders. By fostering an inclusive ecosystem, we can empower the next generation of women to shape the future of business and investment.

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For decades, the ride-hailing industry has been male-dominated, with women historically underrepresented as drivers. However, greater workplace flexibility, enhanced safety measures, and evolving passenger expectations are accelerating a shift in the mobility landscape. More women are stepping into the driver’s seat, reshaping industry norms and expanding the definition of financial independence in Malaysia.

According to inDrive’s statistics, women drivers accounted for 21 per cent of total rides in Malaysia in the first quarter of 2024, a figure that continues to grow. More significantly, female drivers experienced a 53 per cent increase in earnings compared to the previous year, underscoring ride-hailing’s viability as an income-generating opportunity. These shifts not only reflect expanding opportunities for women but also signal a broader transformation in workforce inclusivity and mobility trends.

Economic empowerment through ride-hailing

For many women, ride-hailing serves as more than just a job—it’s a pathway to economic empowerment. The ability to set flexible schedules allows drivers to balance career aspirations with caregiving responsibilities, making it an appealing option for single mothers, full-time caregivers, and women managing multiple commitments.

Beyond flexibility, ride-hailing has demonstrated strong earning potential, with some female drivers reporting daily incomes between RM300–RM500. While factors like fuel costs and platform commission structures influence take-home pay, the industry’s growing focus on fair wages and long-term financial sustainability will be crucial in ensuring continued participation from women. Platforms that prioritise driver incentives, equitable earnings, and financial planning tools will be better positioned to support female drivers in the evolving gig economy.

Also Read: Bridging the gender gap in GenAI learning: Strategies to get more women involved

How female drivers are enhancing passenger trust

The rise of female drivers reflects a growing demand for safer, gender-conscious mobility options. Many female passengers feel more at ease with women drivers, particularly for solo or late-night rides, reinforcing trust and confidence in ride-hailing services.

Platforms that prioritise female driver recruitment, real-time tracking, and safety features like emergency response buttons can create a more secure environment for both drivers and passengers. By fostering inclusive policies and support networks, the industry can strengthen passenger trust while encouraging more women to enter and thrive in the ride-hailing sector.

Beyond the driver’s seat: Strengthening gender representation in mobility

Women’s participation in ride-hailing must extend beyond driving to include meaningful representation in policy-making and leadership. Companies that actively elevate women in decision-making roles can drive policies that improve safety, economic equity, and working conditions, ensuring female drivers not only enter the industry but thrive in it.

Sustainable gender inclusivity requires long-term investments, from mentorship programs and financial planning resources to safer work environments and career progression opportunities. As Malaysia’s ride-hailing sector evolves, industry players must take decisive action, establishing inclusive policies, strengthening protections, and fostering leadership pathways for women. By embedding these commitments into the core of mobility services, the sector can create lasting change, shaping a more equitable and forward-thinking future.

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The beauty industry is experiencing a seismic shift, not just in size but in substance. Projected to reach a staggering US$590 billion globally by 2028, with an annual growth rate of six per cent (McKinsey), the beauty market’s growth, particularly within the dynamic region of South Asia Pacific, Middle East, and North Africa (SAPMENA), signals a profound transformation.

This isn’t simply about market expansion; it’s about a fundamental change in consumer expectations driven by a digitally native generation demanding personalised, sustainable, and technologically advanced beauty experiences. This presents a unique opportunity for startups in the Asia with disruptive innovation to drive the next big bang for the future of beauty.

The convergence of beauty and technology has created a compelling investment opportunity. Why? There is immense growth potential in pushing beauty boundaries, with innovations in this industry also serving as a springboard to other consumer sectors.

Nowhere is this more evident than in the rise of hyper-personalisation. No longer a niche trend, it’s becoming the new norm, reshaping every facet of the consumer experience. Consider the power of social commerce, where product discovery and purchase seamlessly integrate within platforms like TikTok and Instagram, driven by influencer recommendations and peer reviews.

Imagine effortlessly trying on makeup and hair colour virtually, eliminating the guesswork with AR technology. Picture personalised skincare routines optimised by AI, analysing your unique skin profile and health factors.

This vision is now a reality thanks to strategic partnerships.  Take L’Oréal’s collaboration and subsequent acquisition of ModiFace for example. ModiFace’s AR-powered virtual try-on technology lets consumers explore countless makeup looks in minutes. Similarly, L’Oréal ’s collaboration with Korean startup NanoEnTek led to Cell BioPrint, an innovative beauty tech that provides a personalised skin assessment in minutes, analysing biological age, aging signs, and responsiveness to ingredients.

As personalised, tech-driven experiences become standard, consumers are quick to abandon brands that fall short of expectations. In fact, 74 per cent would abandon a beauty purchase due to a subpar shopping experience.

The number of connected consumers is also projected to rise substantially, from 5.3 billion in 2023 to 7.5 billion in 2030, representing a significant opportunity for startups to capitalise on evolving digital needs and habits through beauty tech innovation.

Many people look to Silicon Valley for disruptive innovation, but there is a vibrant and rapidly expanding startup ecosystem in SAPMENA with over 40,000 startups. Hubs like Singapore and Southeast is perfectly positioned to unlock this golden opportunity. In Southeast Asia the startup ecosystem continues to be attractive globally, with the sector raising US$4.56 billion in equity funding in 2024.  SAPMENA is where the future of beauty can be written, and startups here hold the pen.

Also Read: How technology can influence the beauty and cosmetics industry

Collaborations fuelling innovation to shape the future of beauty

The SAPMENA beauty market offers immense potential, but scaling across its diverse landscape presents a formidable challenge for startups. Even with a viable concept or product-market fit, the most promising startups may still struggle to successfully navigate the commercial routes.

Deloitte estimates that over 80 per cent of startups fail to transition from emergent to mainstream products or services. Cultural nuances, regulatory complexities, and infrastructural scale are just a handful of examples that hinder broader market penetration, highlighting the crucial role of strategic partnerships.

Partnering with established industry leaders can help startups overcome these barriers, while creating a powerful value exchange. On one hand, industry leaders have the footprint that provides market access, industry expertise, and resources, and on the other, startups offer disruptive thinking, agility, cutting-edge technologies, and emerging niche expertise. This collaboration unlocks mutual growth and can fuel the beauty tech revolution.

This presents significant opportunities and there are multiple avenues for startups in Asia to tap into beauty tech innovation partnerships. Incubators, accelerators, and corporate venture investments are some ways to access the ecosystem. L’Oréal’s Big Bang Beauty Tech Innovation Program is a prime example of this collaborative approach.

Last year, our inaugural SAPMENA edition saw over 1,000 startups from across South Asia Pacific, the Middle East, and North Africa compete for the chance to secure pilot collaborations, mentorship from senior leadership, and the opportunity to unlock L’Oréal’s extensive network and resources, including exposure to our 37 international brands.

The beauty industry is in a constant state of evolution. Consumer preferences are shifting, technology is advancing at an unprecedented pace, and sustainability concerns are coming to the forefront. Startups, with their agility, innovative spirit, and eye on emerging trends, are uniquely positioned to navigate this dynamic landscape and shape the future of beauty.

If you’re a startup ready to disrupt a US$590 billion industry and make your mark, then join the next wave of innovators. More details here.

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Finory, a Malaysian startup providing AI-powered solutions for personal finance and lending assessment, has received investment from 1337 Ventures to broaden its fintech solutions suite.

The transaction details remain undisclosed.

Finory was initially designed to help users organise their financial lives by consolidating credit card and bank statements into a single, unified view. The company currently provides AI-powered solutions like statement parsing, transaction categorisation, and transaction enrichment APIs.

The app allows users to consolidate credit card and bank statements, providing a unified view to help them manage spending, track multiple accounts, and maximise cashback opportunities.

Also Read: How Finory aims to improve financial literacy — one credit card at a time

“Managing multiple accounts and credit cards can be overwhelming for many Malaysians, which is why we created Finory. While our app simplifies personal finance, we saw an opportunity to extend the same technology to empower banks and fintechs. By providing enriched financial data and insights, we are now helping financial institutions streamline lending assessments and better serve their customers,” said co-founder Kee Hui Jiang.

Bikesh Lakhmichand, CEO and founding partner of 1337 Ventures, praised Finory’s ability to innovate and scale, evolving from a personal finance solution to a platform that empowers financial institutions with deeper insights and smarter tools. This expansion into fintech and banking services marks a significant milestone for Finory.

Established in 2012, 1337 Ventures invests in pre-seed and seed-stage startups in Malaysia. The firm has accelerated over 4,000 startups through Leet Academy, using Design Thinking Methodology and Design Sprints.

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In the fast-paced world of technology and startups, successful entrepreneurship demands a unique blend of tenacity, expertise, and strategic thinking. As founders and entrepreneurs, it is imperative to equip ourselves with proven knowledge and actionable insights that set us apart in this dynamic landscape.

This article delves into invaluable strategies and expert advice to help you build a solid foundation, secure funding, execute effective marketing campaigns, and scale your startup. Prepare to embark on a journey of entrepreneurial mastery in the ever-evolving tech sphere.

Begin with a strong market understanding

The bedrock of a thriving startup lies in identifying and validating market needs and problems. Rigorous market research and comprehensive analysis empower entrepreneurs to unearth lucrative opportunities that align with their vision and expertise.

Crafting a meticulous business plan is a strategic compass encompassing crucial elements such as goals, target market, competitive analysis, financial projections, and growth strategies. Just as an architect’s blueprint guides the construction of a masterpiece, a well-crafted business plan paves the way for a successful entrepreneurial journey.

Assemble a dream team

No entrepreneurial endeavour can reach its zenith without a cohesive and talented team. The process begins by handpicking passionate individuals who not only complement the founder’s strengths but also possess the specific expertise required for the venture.

The alchemy of talent, shared vision, and diversity in skills fuels collaboration, innovation, and a relentless pursuit of excellence. Cultivating a positive company culture establishes an environment where team members are motivated and inspired to contribute their best.

Have a clear fundraising strategy

In the nascent stages, bootstrapping becomes a viable strategy for entrepreneurs to maintain control and retain equity. Personal savings, loans, and support from family and friends act as the fuel to ignite their entrepreneurial journey.

Also Read: How business leaders can utilise generative AI in employee communications

However, for startups poised for significant growth, venturing into the realm of securing funding becomes essential. Crafting a compelling pitch deck supported by comprehensive market research and financial projections is pivotal in attracting venture capitalists.

Engaging with specialised investors who have a profound understanding of the industry and showcasing a unique value proposition, untapped market potential, and a scalable business model can elevate the chances of securing crucial capital.

In the quest for financial backing, entrepreneurs should also explore alternative funding sources. Angel investors, crowdfunding platforms, and government grants provide supplementary avenues for entrepreneurs to tap into. Each source possesses its own unique set of requirements and potential benefits. Adapting their approach to align with these funding sources not only expands the opportunities but also diversifies the financial backing, reducing reliance on a single channel.

Be clear about your brand message

In the ever-competitive tech sphere, successful marketing and branding strategies are paramount to stand out from the crowd. Precise and meticulous targeting takes centre stage as entrepreneurs define their ideal customers through the creation of comprehensive buyer personas and meticulous market segmentation. Understanding the needs, pain points, and aspirations of the target audience empowers entrepreneurs to tailor their products or service effectively, optimising their chances of success.

Crafting a compelling brand identity forms the cornerstone of a winning marketing strategy. A diligent investment of time and resources in developing a strong and memorable brand is a non-negotiable step. From a captivating logo to consistent branding across all touchpoints, an effective brand identity resonates deeply with the audience. Apple’s iconic branding, synonymous with simplicity and elegance, stands as a testament to the profound impact a well-crafted brand can have on consumer perception and loyalty.

Harnessing the power of digital marketing

In the digital age, entrepreneurs possess a treasure trove of marketing channels to amplify their reach. Through social media, content marketing, search engine optimisation (SEO), and targeted email campaigns, entrepreneurs can create engaging and relevant content that establishes a strong online presence. The versatility and potential of digital marketing lie in its ability to drive organic traffic, foster customer engagement, and cultivate brand awareness.

Also Read: Dear tech startups, it’s never too early for PR!

Scaling your startup

As entrepreneurs navigate the scaling phase, the ultimate key to success lies in prioritising customer satisfaction and success. By providing exceptional customer service, actively gathering feedback, and continuously iterating and improving their product or service based on customer needs, entrepreneurs forge strong bonds with their customer base. These satisfied customers become brand advocates, spreading positive word-of-mouth referrals and fueling organic growth.

Strategic partnerships are another vital component of scaling a startup. Collaborating with complementary businesses or strategic allies can unlock new markets, expand reach, and provide access to additional resources and expertise. Seek out partnerships that offer mutual benefits, enhancing both parties’ growth trajectories.

Innovation and adaptability are indispensable qualities for entrepreneurs in the tech sphere. The landscape is constantly evolving, and staying ahead of the curve requires a culture of innovation within the organisation. Encourage employees to think creatively, embrace calculated risks, and foster an environment that nurtures and rewards bold ideas.

Conclusion

Mastering entrepreneurship in the tech sphere is an exhilarating and challenging endeavour. By building a strong foundation rooted in market understanding, assembling a stellar team, and securing adequate funding, entrepreneurs can position themselves for success.

As startups scale, prioritising customer success and forging strategic partnerships become the cornerstones of sustainable growth. In the ever-evolving tech sphere, embracing innovation and adaptability ensures that entrepreneurs stay one step ahead.

As you embark on your entrepreneurial journey, remember that perseverance, resilience, and a growth mindset are key attributes of successful founders. Continuously seek knowledge, learn from both successes and failures and surround yourself with mentors and peers who can guide and inspire you.

The path may be challenging, but with the right strategies and a passion for innovation, you can thrive in the exciting world of entrepreneurship and make a lasting impact in the tech sphere.

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This article was first published on May 29, 2023

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Financial stress is a silent productivity killer that affects employees worldwide. According to the VISA Earned Wage Access 2022 survey, 84 per cent of employees experience financial stress, often resulting in borrowing at high-interest rates and reduced productivity.

Employers can now break this cycle with Earned Wage Access (EWA), an innovative solution that provides employees with on-demand access to their earned wages anytime, anywhere. Paywatch is a financial services company that offers EWA in Malaysia and South Korea and is at the forefront of this trend in Asia.

Empowering employees with flexible payroll

EWA, also known as flexible payroll, allows employees to access their earned wages without incurring any interest or fees. The global EWA market is predicted to reach US$20 billion by 2027, and Paywatch is leading the way towards financial inclusivity in Asia.

What sets Paywatch apart from other EWA solutions is that it is the only bank-backed and regulator-approved EWA solution in Asia, which ensures fair pricing and consumer protection. By working with banks, Paywatch provides employees with access to financial services from these institutions.

Also Read: Why earned wage access is the future of pay

Productivity boost for employers

Paywatch is dedicated to creating a sustainable workforce while reducing rehiring fees for employers. By providing EWA, employers can give their employees the financial security they need to be empowered and perform at their best without worrying about their long-term financial health.

Kai Zen Au, Managing Director at Kenny Hills Hospitality Group, said, “If we can remove some of the financial pressures that employees face in their daily lives, it allows them to be more productive and happier at work. Paywatch helps them just be a little bit more happy, mindful, and present at work, which obviously increases productivity.”

The success of Paywatch’s EWA has been proven to improve employee retention rates for both SMEs and MNCs in Malaysia. Businesses have reported reduced turnover rates of up to 75 per cent, resulting in saving over US$500,000 in annual rehiring fees.

Real-life user story: Stand under EWA umbrella

At Paywatch, they understand that life is not always sunshine and rainbows, but EWA acts like an umbrella providing a safety net for employees during tough times.

For Mohd, a lorry driver in Malaysia, Paywatch’s EWA solution came in handy during a family emergency. “There was an emergency to go back to my hometown when my mother-in-law wasn’t well,” he shared. “With Paywatch’s EWA solution, I was able to access my earned wages instantly without having to borrow money from anyone else.”

By providing financial flexibility and stability through EWA, Paywatch is helping employees to manage their finances better, deal with emergencies, and avoid high-interest loans.

More than a financial service

“EWA is more than a financial service; it’s a force for positive change.”

Paywatch’s commitment to providing convenient, accessible financial services has earned them the trust of large brands such as KFC, Pizza Hut, and Lotus’s, as well as growing brands like Kenny Hills Bakers and BilaBila Mart.

Also Read: Malaysian earned wage access startup Paywatch bags US$9M for Philippines, HK expansion

In just two years, Paywatch’s EWA solution has achieved rapid growth, serving more than 200,000 employees globally and processing over US$1,200,000 in monthly wages through its app. Paywatch has set the foundation for its expansion throughout Southeast Asia in 2023, with recent initiatives including a Shariah-Compliant endorsement in Malaysia, a digital partnership with VISA, and bank partnerships in Indonesia and the Philippines.

Looking towards a financially inclusive tomorrow

Paywatch’s commitment to transforming the landscape of employee benefits is positively impacting both employees and employers. With their EWA solutions, Paywatch is not only taking care of the financial health of employees but also creating a sustainable and fulfilled workforce.

As we move towards a future that values employee well-being, Paywatch is leading the way towards a financially inclusive tomorrow.

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This article was first published on June 9, 2023

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For marketing to be more than just a blur of micro-interactions, brands must confront the paradox that speed alone doesn’t guarantee acceptance. If I were starting over, here’s how I’d approach the profession.

Twenty years ago, when I started my career as a brand analyst, marketing moved at a vastly different pace. Back then, a single minute might have sufficed for sending an email, returning a phone call, or preparing the next print campaign. Social media platforms were either nascent or non-existent, and artificial intelligence was little more than an intriguing concept in academic papers. 

Today, that same 60 seconds powers an entire marketing ecosystem — 200 million emails sent worldwide, 700 hours of video uploaded to YouTube. And by the time you’ve finished reading this sentence — one minute — it has all happened again.

AI-driven campaigns now personalise messages in real time, contributing to a digital advertising spend of US$700 billion, which now accounts for 73 per cent of total ad revenue. Programmatic advertising — where machines handle auction-based ad placements — dominates 90 per cent of digital display ads.

This is not just a question of scale; it is also one of speed and sophistication. Short-form video platforms like TikTok, YouTube Shorts, and Instagram Reels claim 70 per cent higher engagement than long-form video, and 73 per cent of Gen Z consumers discover new brands first through social media. 

In many ways, marketing has never been more efficient — content marketing can produce three times more leads than traditional outbound approaches like cold calling, often at 62 per cent lower cost. Yet amid these statistical triumphs, a vital question lingers: does greater efficiency translate to true effectiveness? The short answer is, not always. 

Acceleration vs acceptance

Metrics of digital trust reveal a more complex reality — only 50 per cent of US consumers trust the brands they engage with online. Meanwhile, traditional media still commands significantly higher credibility, with print advertising at 82 per cent trust, television at 80 per cent, direct mail at 76 per cent, and radio at 71 per cent.

Closer to home, the Edelman Trust Barometer highlights a similar divide. Despite the ubiquity of social media in Singapore, concerns over data privacy and misinformation persist, with trust levels hovering at just 37 per cent. In contrast, traditional media enjoys a far stronger standing, with 67 per cent trust — well above the global average of 62 per cent .

Amid the digital cacophony, brand trust has become a rare quality. For marketing to be more than just a flurry of micro-interactions, brands must confront a crucial paradox: acceleration alone does not guarantee acceptance. In fact, to truly thrive in this era of relentless speed, we may need to slow down — to go far, not just fast.

Also Read: Preparing for the unexpected: Succession planning and legal considerations for startup founders

Going further with social intelligence, cultural capital and a builder’s mindset

First, no matter how many data points we analyse or channels we leverage, the most sophisticated campaigns can still fall short without one crucial element: social intelligence. This is the ability to read human contexts, empathise with diverse perspectives, and align technology with real, lived experiences.

Ironically, it is exactly this “slower,” more observant approach — listening before broadcasting, observing before optimising — that builds the trust that technology alone cannot supply.

Secondly, if I could rebuild my circle of competence from the ground-up, I would devote more hours to studying history, economics, and linguistics — disciplines that illuminate how societies evolve and interact. Technology does not exist in a vacuum; it is launched into cultures shaped by centuries of tradition, policy decisions, and linguistic conventions.

By studying the broader context into which a product or campaign enters, marketers can better predict how it will be received or why it might fail to resonate. In a digital race for share of voice, context — not just content — truly is king.

Thirdly, marketers are often told, “We don’t make products; we tell stories.” While that may have been true for an earlier era, the democratisation of digital tools now empowers even non-technical marketers to engage directly in design and engineering fundamentals.

Today’s brand custodians must speak the language of wireframes, user journeys, data dashboards and code repositories, enough to collaborate meaningfully with low-code developers and UX designers. When marketers have a hand at building the brand experience from inception, they can ensure brand storytelling truly remains coherent across platforms.

How to think about your career in marketing 

Given these reflections, how should you approach your own path as an aspiring marketing professional? Here are three general principles that I subscribe to:

• Long-termism over quick wins

When people ask whether investing in team members is “worth it” if they might leave, I always recall the saying: The greater danger is not training them and having them stay. For young professionals entering the marketing industry, the reverse is also true.

The real challenge isn’t just chasing quick wins, seeking immediate gratification, or job-hopping in pursuit of rapid advancement. It’s about building a reputation and carrying yourself in a way that makes you a worthwhile investment—one that employers like me recognise as invaluable.

Also Read: Hiring for your startup: The 5 key attributes of entrepreneur archetypes

• A purpose larger than self

Man’s search for meaning is ultimately a yearning for significance, not just success. True significance comes from being part of something larger than yourself – whether it’s a cause, a purpose, or a mission. Choose an employer not just as a place to work, but as a platform, a giant on whose shoulders you can stand to contribute to something greater.

I was fortunate to lead communications and public affairs for Asia Pacific at Tableau Software (now part of Salesforce) where we helped more people across the region see and understand data. At PSB Academy, Asia’s leading private education group, we championed greater access to quality education for those overlooked by the mainstream system.

Now, at Temus, a homegrown digital services start-up, I’m part of a leadership team building a tech multinational enterprise that Singapore might proudly call our own, one that also creates digital opportunities for locals with no prior IT background through our novel tech career conversion program, Step IT Up Singapore. Recruitment for the program’s next intake starts later this month. Remember that whatever path you choose, anchor yourself to work that matters. 

• Know-who wins

Someone at my parent firm, Temasek Holdings once shared, “Knowledge is great, know-how is better, but know-who is best.” Meritocracy should reward competence, but in reality, relationships extend your professional reach and open new doors. That said, whether it is forging alliances with industry peers or connecting with mentors who have walked your path, recognise that your network is a tangible reflection of your merit – people believe in you enough to partner with you. 

“Compete with the Immortals!”

David Ogilvy, a founding father of modern advertising, famously said, “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

In that spirit, bridging the gap between academia and industry comes down to application — build a portfolio, volunteer for causes that matter to you, and pursue internships that stretch your abilities. Surround yourself with people who challenge you — professors, mentors, colleagues — and as Ogilvy himself put it, “compete with the immortals!”

By approaching a career in marketing with social intelligence, cultural capital, and a builder’s mindset, I hope that you’ll position yourself not just to keep pace with change, but to add to a purposeful profession that effectively shapes it.

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Artificial intelligence (AI) is transforming the banking industry, revolutionising numerous sectors incredibly. ChatGPT, an OpenAI-developed generative pre-trained transformer language model, is one well-known AI technology that has attracted much attention.

ChatGPT and the debate

However, some argue that implementing AI in banking may lead to job losses and decreased personalised customer service. While ChatGPT and other AI technologies bring both opportunities and challenges to the banking industry, it is essential for banks and financial institutions to carefully evaluate their potential impact and effectively incorporate them into their operations and service offerings.

Generative AI, including ChatGPT, has notably contributed to the banking sector, particularly commercial lending. It has revolutionised lending processes by automating certain tasks and enabling faster and simpler lending decisions. However, as with any technological advancement, it also introduces new challenges.

One concern is the increased potential for sophisticated fraud, such as creating phoney images or false information. Large banks have already taken measures to address these concerns by banning the internal use of ChatGPT to ensure data privacy, cybersecurity, and system access.

Moreover, the rise of generative AI has sparked anxiety about replacing human employees in creative and cognitive roles. While AI tools like ChatGPT can significantly streamline processes, it is crucial to recognise that they lack empathy and emotional intelligence, essential for successful deals and customer interactions. Human expertise, experience, and emotional intelligence still play a significant role in credit assessment, loan management, and other crucial banking functions.

ChatGPT in commercial lending: Streamlining processes and driving Efficiency

To fully capitalise on the potential benefits of generative AI in commercial lending, lenders need to address these concerns and find ways to integrate AI tools harmoniously with their human workforce.

Generative AI can serve as a valuable asset in identifying problems early, assessing creditworthiness, detecting fraud, generating products, providing feedback on credit applications, and making financial analysis and forecasting decisions. It is important to view it as an addition to human knowledge, not a replacement.

ChatGPT, specifically designed as a chatbot for fintech, offers tremendous potential for commercial lenders to streamline their processes and enhance customer experiences. ChatGPT can produce responses to user inputs and questions that resemble those of a human by utilising sophisticated machine learning algorithms.

Also Read: Is ChatGPT a great invention or is it being ‘hyped’?

This makes it possible for programs to generate content, translate languages, and respond to inquiries. Clear and concise prompts, providing context, and understanding the model’s limitations are crucial for effectively utilising ChatGPT to its fullest potential. In addition to its language capabilities, ChatGPT can be integrated with other technologies, such as voice assistants and chatbots, to create seamless and personalised customer interactions.

With its ability to continuously learn and adapt to new data, ChatGPT has the potential to revolutionise how businesses interact with their customers. However, companies must prioritise transparency and ethical considerations when implementing AI technologies like ChatGPT.

Ensuring user data is protected, and the model is not perpetuating harmful biases is essential for building customer trust. ChatGPT is a powerful tool for enhancing customer experiences and improving business operations through intelligent automation.

It is important to note that ChatGPT should be part of a larger decision-making process and should not be relied upon solely. Evaluating ChatGPT’s results in the context of other information and expert opinions is necessary to ensure accurate and informed decisions.

Additionally, staying updated on ChatGPT and other AI technologies is crucial, as new use cases and applications may emerge, offering even greater value to users.

The potential benefits of ChatGPT in the financial services industry are substantial. By processing vast amounts of data and providing personalised financial advice and support, AI tools like ChatGPT have the power to revolutionise the banking industry.

It is projected that by 2025, the AI market in banking will exceed US$20 billion. Experts predict that chatbots and AI-powered virtual assistants, like ChatGPT, will significantly impact the expansion of the financial industry. These powerful tools offer customers a personalised and seamless experience while saving financial institutions significant money.

Chatbots and virtual assistants have already become popular features in the banking industry, allowing customers to access information and complete transactions through a simple conversation easily. With AI technology constantly improving, these chatbots will become even more sophisticated, able to handle complex inquiries and offer personalised financial advice.

In addition to improving the customer experience, AI-powered chatbots can help financial institutions reduce costs by automating routine tasks such as account balance inquiries and fraud detection. As the demand for these services continues to grow, we can expect to see more financial institutions adopt AI-powered chatbots and virtual assistants to stay competitive in the market.

With projections showing exponential growth in the AI market for banking, it’s clear that these technologies are here to stay and will continue to shape the industry’s future for years to come.

Some of the key benefits of ChatGPT include personalised customer service, assistance in decision-making, and automation. It can deliver real-time assistance, leading to higher customer satisfaction, lower churn rates, and increased loyalty. Financial advisors and investment managers can leverage ChatGPT to make informed decisions about clients’ portfolios, considering risk tolerance, investment goals, and market trends.

ChatGPT’s automation capabilities can streamline processes such as account opening and onboarding, reducing manual labour and increasing efficiency. The platform’s personalised customer service can enhance the client experience by providing tailored recommendations and solutions to meet individual needs.

With ChatGPT, financial institutions can offer a seamless and modernised approach to wealth management that caters to the demands of today’s digital-savvy consumers. By leveraging cutting-edge technology like artificial intelligence and natural language processing, ChatGPT can help financial advisors and investment managers stay ahead of the curve in an ever-evolving industry.

Also Read: Adapting to automation: Embracing no-code platforms for job security

Ultimately, ChatGPT is poised to revolutionise how financial institutions interact with their clients by providing a comprehensive solution combining automation, personalisation, and informed decision-making.

Addressing concerns and maximising the potential of AI

The applications of ChatGPT in the banking industry are diverse, including customer service, investment advice, portfolio management, risk management, compliance, insurance underwriting, and content generation for marketing and advertising.

By harnessing the power of AI, financial institutions can unlock new possibilities and improve various aspects of their operations. ChatGPT can assist banks in delivering personalised customer service by analysing customer data and providing tailored solutions to their needs.

It can also provide investment advice by analysing market trends and predicting future market movements. Portfolio management can be improved by using ChatGPT to monitor investments and make real-time adjustments based on market changes.

Using AI to recognise potential risks and proactively mitigate them can improve risk management. Using ChatGPT to keep track of regulatory changes and update policies as necessary can ensure compliance.

Insurance underwriting can be streamlined using AI to assess risk factors and determine appropriate coverage levels. Finally, ChatGPT can also generate content for marketing and advertising purposes, helping financial institutions reach their target audience more effectively.

Overall, the applications of ChatGPT in the banking industry are vast, and its potential benefits are significant for both financial institutions and their customers.

It is imperative to acknowledge that ChatGPT and other AI technologies have limitations and challenges. One of the most significant concerns is the possibility of bias in the data and algorithms utilised by ChatGPT, which can result in unfair or inaccurate outcomes.

Addressing this issue requires close monitoring and scrutiny of the training data, ensuring complete transparency and clarity regarding the algorithms and models used, and implementing robust security measures to safeguard against data breaches and other security risks.

At OpenAI, the usage and sharing of ChatGPT’s model are strictly regulated to ensure a helpful, fair, and safe experience for all users. Any content involving hate speech, discrimination, pornography, urging violence or illegal behaviour, or the unauthorised sharing of personal information is forbidden.

Their policies are strictly followed through human oversight of generated content and using filters and algorithms to identify and delete inappropriate content. They assure us they always maintain a positive and secure user environment.

So finally, to sum it all up, ChatGPT and other AI technologies hold immense potential for the banking industry. By effectively integrating generative AI into their processes and systems, banks can enhance efficiency, improve customer experiences, and unlock new growth opportunities.

However, banks and financial institutions must address concerns related to data privacy, cybersecurity, bias, and ethical considerations. AI should be viewed as a complement to human expertise and experience, and banks must find ways to leverage both AI tools and their human workforce harmoniously. By doing so, banks can navigate the evolving landscape of AI and position themselves for success in the digital banking era.

Final thoughts

AI has the potential to revolutionise the banking industry, enabling banks to streamline operations, reduce costs, and improve customer experiences. However, it is important to recognise that AI does not replace human intelligence and judgment. Instead, banks should view AI as a tool to augment their human workforce and enhance their capabilities.

This requires a strategic approach integrating AI into existing processes and workflows while investing in employee training and development programs. By doing so, banks can create a culture of innovation and collaboration that enables them to stay ahead of the curve in an increasingly competitive market.

Ultimately, the key to success in the digital era of banking will be finding the right balance between AI and human expertise, leveraging both to deliver superior value to customers while also driving operational efficiency and growth.

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This article was first published on May 30, 2023

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There’s something about a legacy company that people love to write off.

Too big. Too slow. Too corporate.

But I’ve got a different take.

Old titans?

They don’t just fade away. They adapt.

They evolve. And when they decide to move, they don’t walk, they steamroll.

There’s a tech giant in town, one that spent decades building the infrastructure that powers the world. It dominated enterprise computing. It scaled AI before half of these startups even existed. It watched trends come and go, but now?

Now, it’s watching the next revolution unfold.

And it’s not about to sit this one out.

The future isn’t in servers, it’s in space

It’s in your hands and you can see right through it.

For years, tech has been shifting.

AI isn’t trapped in the cloud anymore.

It’s happening in real-time, on the edge. AI glasses aren’t just a gimmick. They’re about to be the most powerful interface we’ve ever seen. And data? The smartest players aren’t sending it to someone else’s server.

They’re keeping it locked down, running private AI models that no one else can touch.

That’s where this old titan comes in. It’s been quietly assembling something big. Not just another AR headset. Not just another AI chip. But a system. An entire ecosystem where AI, wearables, and real-time geospatial intelligence collide.

This isn’t just about slapping a screen on your face and calling it the future. This is about turning AI glasses into something that actually works for business, security, defense, and the people who need data without Big Tech watching over their shoulder.

The plan: AI-powered wearables, space intelligence, and total control over your data

It starts with edge AI—powerful, local processing that doesn’t rely on the cloud.

It layers in real-time satellite data, feeding critical intelligence straight into the hands (and eyes) of the people who need it most.

The visually impaired.

Also Read: Are retail malls dead? Time for big tech to disrupt landlords at their own game

And it locks it all down with private, enterprise-grade security, so companies aren’t handing over their most valuable asset—their data—to the highest bidder.

Most companies are too busy chasing the next hype cycle. This one is building the future from the ground up.

The big question: Can a legacy titan win in the new world?

There’s an entire generation of tech founders who think history started in 2010. They build their entire business on third-party infrastructure, outsource their core tech, and call themselves pioneers. Meanwhile, the companies they write off?

They’ve been here the whole time. Owning the patents, building the hardware, running the backbone of the internet. And when they decide to move?

It’s not a pivot. It’s a takeover.

So, the next time you hear someone say, “That company is old. They’re not relevant anymore,” pay attention. Because if they’re still around after decades of disruption?

They’re not weak.

They’re patient.

And they’re about to make their next move.

Can you guess who it is?

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In rural Japan, entire neighbourhoods stand frozen in time. Their wooden sidings bear the damage of years of neglect. These abandoned homes, or akiya, are more than vacant structures—they reflect Japan’s architectural heritage, shaped by generations of craftsmanship. Yet, with rural depopulation accelerating and property information scattered across fragmented systems, many of these homes remain overlooked and eventually crumble or are destroyed.

It’s not that there’s no interest in akiya. Foreign buyers are increasingly drawn to Japan’s rural charm and traditional architecture. Property listings on major real estate platforms show a steady rise in inquiries from overseas, with buyers looking for affordable countryside retreats.

Traditional kominka offers craftsmanship and design principles that are rare in modern construction. Features like tatami flooring, shoji screens, and no-nail interlocking wooden beams highlight Japan’s respect for natural materials and spatial harmony. These homes are a tangible link to the country’s history.

Yet, despite their cultural significance, Japanese buyers typically avoid akiya. Many prefer new homes due to cultural attitudes toward used properties. Renovation costs and legal complexities further deter local interest. Additionally, younger generations moving to cities have little incentive to maintain rural homes that they may never live in. As a result, an estimated nine million homes sit empty, with projections that this number could reach 15 million by 2030.

Akiya2.0 recognises that foreign buyers may be a timely spearhead in the movement to stop these properties from falling into disrepair. However, the process of acquiring and restoring akiya is anything but straightforward.

The scale of the technical challenge

Japan’s decentralised property management system creates inconsistencies in how akiya data is stored and shared. The country has 47 prefectures and 1,718 municipalities, each with its own listing process. Some use PDFs, others maintain simple websites, and many rely on completely independent and sometimes “not at all logical” data structures.

Also Read: Lewis Ng replaces Hari V. Krishnan as PropertyGuru CEO

Traditional data aggregation approaches struggle with this fragmentation. Listings exist in multiple formats, requiring customised solutions to extract, standardise, and organise them into a structured framework. Web scraping alone falls short, given the diversity of data sources. The challenge isn’t just technical—it requires understanding how different regions handle property records.

Language barriers further complicate access. Property listings, legal paperwork, and negotiations are conducted almost entirely in Japanese. Translating documents isn’t just about language; it’s about legal nuances and cultural differences that make direct machine translation unreliable.

To address these challenges, Akiya2.0 has developed a legally compliant data acquisition system. Instead of relying on unreliable shortcuts, we’ve engineered specialised crawlers to interface directly with each municipality’s data structures. Our platform also simplifies translation, making traditional homes more accessible.

Early results have been promising. In our first 12 target prefectures, our methods have uncovered a broader range of listings than many established platforms. Many of these properties had been difficult to find through conventional searches. While not every listing is complete, each one adds to a growing pool of restoration opportunities.

Innovation for future impact

Our work extends beyond current listings. We are helping to shape how property technology evolves. The custom algorithms we’ve built to handle multiple listing formats—ranging from PDFs to web tables—are generating a structured reference dataset that can then be parsed by regular filtering routines, or which provide a standardised data set for upcoming AI agents.

Japan’s real estate databases lack standardisation, with irregular update cycles and inconsistent record formats. Our system dynamically adapts, processing updates, removals, and additions while maintaining data integrity. Future plans include integrating municipal data with tax records, ownership logs, and zoning laws. This would enhance transparency, helping buyers assess a property’s status, renovation costs, and legal constraints upfront.

Also Read: Building the future: Up-skilling and empowerment in India’s real estate boom

Beyond transactions, structured datasets have applications in real estate analytics, predictive modelling, and urban planning. By converting analog records into machine-readable formats, we improve vacancy tracking and market analysis. AI-driven models can identify trends in property abandonment, forecast vacancy rates, and optimise revitalisation strategies. Many have asked when such predictive functionality will become available—while not yet fully operational, this goal is very much a work in progress at Akiya2.0.

A mission beyond real estate

Restoring an akiya affects more than just the owner. For buyers, it means acquiring a piece of Japan’s history. For local towns, each revitalised home helps stabilise neighbourhoods and encourages economic activity. On a larger scale, preserving these properties helps maintain Japan’s architectural identity for future generations.

Every restored akiya contributes to broader cultural preservation. While challenges remain, the potential for revitalisation is clear. Communities benefit, and architectural traditions are maintained.

At a time when urbanisation often overshadows tradition, these homes offer a rare intersection of past and future. They demonstrate that connection and community still exist in overlooked places. More importantly, they show how technology can help bridge history with those who will preserve it. Technology isn’t just about innovation—it’s also a tool for ensuring that physical pieces of our past continue to be lived in and cared for.

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