Supermom, a Singapore-headquartered online platform connecting brands to consumers (mothers, families, and local communities), has raised S$18 million (US$14 million) in a Series B funding round.
Granite Asia led the round and saw participation from returning investors AC Ventures, besides Hearst Ventures.
Also Read: How Southeast Asia’s Supermom retains its Fortune 500 clients
The company will use the funds to invest in AI capabilities and international expansion, enhancing its product offerings and driving innovation. Team expansion is also on the agenda.
The funding comes less than two years after Supermom bagged a Series A round of SGD8 (US$6) million in December 2022 led by Qualgro.
Established by Joan Ong (former MD of Terrapinn), Luke Lim, and Rebecca Koh, Supermom is an AI consumer data platform that uses the power of the mom community to provide learning opportunities and recommendations on products and services. It enables consumers to share insights and user-generated content, fostering connections among like-minded parents. In exchange for their insights and user-generated content, Supermom creates income-earning opportunities for mothers and helps foster connections among like-minded parents.
The startup claims to have built an ecosystem and network of over 10 million parents in Southeast Asia, over 6,000 online communities, and over 250 consumer brands as its clients, including AIA, Kimberly Clark, Abbott Laboratories, Unilever, Mandiri, Indofood, and Wings Group.
Also Read: Parenting platform Supermom closes US$6M Series A led by Qualgro
Supermom has a presence in Indonesia, Malaysia and Vietnam.
Luke Lim, CEO of Supermom, said: “As a company we remain committed to building the largest AI-driven data platform in SEA connecting brands and consumers.”
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