Warung Pintar CEO & Co-Founder Agung Bezharie (left) with SIRCLO Group Founder and CEO Brian Marshal
Indonesian e-commerce enabler SIRCLO Group today announced that it has acquired new retail platform Warung Pintar for an undisclosed sum.
Following the acquisition, Warung Pintar will continue to operate as an integrated yet independent entity, as a new retail service under the SIRCLO Group umbrella.
It will offer a comprehensive omnichannel solution for principals or brands, distributors, business players, to end-consumers through its network of warungs (mom-and-pop stores).
At the management level, Brian Marshal will lead as CEO of SIRCLO Group, while Agung Bezharie as the Co-Founder and CEO of Warung Pintar will lead SIRCLO’s new business pillar under ‘New Retail’ services.
In addition to that, Danang Cahyono will take on a new position to lead SIRCLO’s ‘Enterprise Solutions’ pillar and Ferry Tenka will lead SIRCLO’s ‘Entrepreneur Solutions’ pillar.
Also Read: How Warung Pintar builds tech solutions to help warung owners embrace the future
“With more than eight years of experience in the B2B industry for enterprise brands and entrepreneurs, we realise that micro-retail (warung) and mom-and-pop stores also play a crucial role in the retail ecosystem, since they serve as the fulfilment hubs for the society’s daily needs. We need to improve key factors in their operations, such as product availability, the efficiency of the distribution channels, brands’ accessibility to reach partners and end-consumers, as well as its capability in contributing to the national economy. This is what prompted SIRCLO to also focus on the B2B2C business model by collaborating with Warung Pintar in our ecosystem,” said Marshal in a press statement.
SIRCLO Group said that it aimed to focus on three layers of solution pillars: solutions for Enterprises, solutions for Entrepreneurs and SMEs, and the New Retail business model (such as warung).
Through this latest acquisition, the company said that it now has
– A total of more than 150,000 brands served by the company (combined)
– More than 500,000 warung and mom-and-pop stores owners
– A reach of more than 25 million end-consumers
– More than 80 distribution points spread throughout Indonesia
Also Read: The 27 Indonesian startups that have taken the ecosystem to next level this year
Commenting on the acquisition, Bezharie said that the synergy between SIRCLO and Warung Pintar can help brands increase their visibility by penetrating into the warung ecosystem —as the largest distribution channel in Indonesia— so that principals or brands are able to reach more consumers.
He also believes that this move marks a great opportunity for the two entities to bring a wider impact on the retail ecosystem and the Indonesian economy, especially to prepare for constant dynamic changes in the sector.
In February last year, Warung Pintar acquired Bizzy Digital for US$45 million.
—
Ready to meet new startups to invest in? We have more than hundreds of startups ready to connect with potential investors on our platform. Create or claim your Investor profile today and turn on e27 Connect to receive requests and fundraising information from them.
Image Credit: SIRCLO Group
The post SIRCLO Group acquires Warung Pintar to strengthen its omnichannel commerce strategy appeared first on e27.