Belli founder Jeff Pan (extreme left) after winning FutureTravel 2024
Belli, a Singaporean startup building “next-generation” air cargo software for airlines, has won the 2024 FutureTravel Summit Pitch Competition in Barcelona, Spain.
The startup received €330,000 (US$350,000) in grants as part of the competition. In addition, it has won up to US$350,000 in Google Cloud credits, €2,000 worth of Exhibition Booth at the EU-Startups Summit 2025, including three event tickets, and €2.2,000 in one year Guru Plan for Semrush.
Also Read: APX wants to revolutionise logistics in SEA with ‘less-than-truckload’ innovation
Belli was founded by Jeff Pan, formerly Chief Product Officer at AirAsia. He previously led engineering teams for SpaceX, McKinsey, and Booking.
The startup builds air cargo software for airlines, which fly with the bottom of the plane 85 per cent empty. Belli helps airlines manage their end-to-end air cargo operations by replacing their spreadsheets and manual processes with a fast and easy-to-use system.
“Most airlines are stuck using legacy cargo software that was built 20 years ago,” Pan tells e27. “Imagine running a restaurant on pen and paper, and then imagine if you put in a POS that seamlessly handles your accounting, ordering and kitchen orders while also distributing your menu to get you sales from delivery marketplaces (Uber Eats, Grab Food, etc). We do that for airlines for air cargo.”
The firm provides software to the airline on a monthly subscription basis, processes payments in return for a percentage of the transaction and distributes its capacity to marketplaces.
“We’re currently onboarding one new airline customer every month. For now, most of them are small airlines in Southeast Asia, the Middle East, and North America,” he adds.
Belli has previously raised US$500,000 in funding from investors, including Iterative.
Led by Ana Metz, a travel enthusiast with expertise in startups, trend research, and innovation, FutureTravel is a free weekly newsletter for travel professionals that provides insights into the industry’s future. As a sister brand of EU-Startups.com, it actively engages in initiatives and projects focused on travel industry innovations.
The post Singapore’s Belli wins FutureTravel Summit in Barcelona for innovative air cargo solution appeared first on e27.