Despite its huge popularity these days, the e-commerce industry remains a fairly new industry. Having made its entrance into the region at the turn of the millennium, the growth of e-commerce only accelerated in the last decade.
As millennials flock to work in e-commerce companies, we would expect to see an adoption of “Gen Z work ethics”, where gender diversity and job satisfaction are highly valued.
iPrice Group, a regional meta-search website, gathered data and released a report sharing insights into gender diversity and job satisfaction rates of the top three e-commerce companies across Southeast Asia.
Here are the main takeaways:
Gender diversity in top-level roles
Despite increasingly strong rhetoric to have women helm top-level roles within companies, disparity is still present due to inherent bias within the society for females to be family-orientated.
The report found that only 31 per cent of women occupy C-level roles within e-commerce companies in the region. Similarly, 62 per cent of Vice Presidents in Southeast Asia’s top e-commerce companies are men, with only 38 per cent being women.
However, the gap is smaller for Senior Vice President (SVP) roles. Close to half of the top e-commerce SVPs are women while 56 per cent are men.
Also Read: How the tech industry can become friendlier for women
Overall, there is a 60-40 disparity between men and women when it comes to being in positions of power. Given centuries of gender inequality and women taking time off for child-rearing, the disparity isn’t as wide as we may have assumed.
Amongst the surveyed countries, Hong Kong had the highest percentage of women helming top-level positions — where 55 per cent of top-level executives are women. Vietnam and Thailand trail behind Hong Kong at 46 per cent and 44 per cent respectively.
Surprisingly, Singapore has the least women in power in Southeast Asia with only 35 per cent occupying top-level roles.
Image Credit: iPrice Group
Job satisfaction in Southeast Asia’s top e-commerce companies
Overall data suggest many enjoy working in the e-commerce industry of Southeast Asia. More than half of employees in e-commerce companies would recommend it as a workplace to their friends, while e-commerce CEOs have high approval ratings ranging from 66 to 97 per cent.
Indonesians are the most satisfied with the e-commerce industry as a workplace. According to iPrice’s data gathered from Glassdoor, Indonesians give e-commerce companies a 4.3-star rating. Ninety per cent of the surveyed employees would recommend these companies to a friend, with 97 per cent of them approving of their CEOs.
The next most satisfied employees are the Filipinos. They gave their employers a 3.8-star rating, with 76 per cent recommending their companies to friends, and 87 per cent of them approving of their CEOs. This is despite the Philippines recording one of the lowest monthly salaries at US$588, above Vietnam’s US$394.
Despite having the highest monthly salary among the surveyed countries at US$3,116, Singaporeans seem to be the most unsatisfied with working in the top e-commerce companies.
Singaporean participants of Glassdoor only gave an average rating of 3-stars for their e-commerce employers. Fifty-three per cent would recommend their employers to a friend and only 66 per cent of them approve of the CEO.
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Image Credit: iPrice Group
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