Singapore’s cryptocurrency market has progressed beyond niche participation and is becoming an integral part of retail finance, according to a new report.
The report, which surveyed 3,513 active retail investors and members of the wider crypto-curious public in Singapore between 15 and 19 August 2025, found that 61 per cent of respondents reported holding crypto during the survey period. This level of participation indicates that the market has entered a new phase of maturity.
The Pulse of Crypto — Singapore 2025 survey report was jointly published by MoneyHero Limited and Coinbase Global.
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Key findings detail a measured and cautious approach among Singaporean crypto users:
- The average self-reported portfolio allocation to crypto was modest, ranging from six to 12 per cent.
- A strong “HODL bias” persists, with 58 per cent of respondents identifying as “long-term holders,” significantly outweighing the 22 per cent identified as “active traders”. (HODL refers to the practice of holding onto assets despite market volatility.)
- Furthermore, 42 per cent of holders reported being invested for more than two years.
Trust factors dominate exchange selection
The data shows that trust has become the primary factor for users when selecting exchanges, underlining the importance of regulated, onshore platforms for Singapore-based users. Trust ranked highest at 65 per cent, while fees, which traditionally might be expected to drive platform choice, followed at 42 per cent.
While the report confirms expanded participation and cautious allocations, it also highlights vulnerabilities, including education gaps, concerns about volatility, and reliance on social media. The survey found that most respondents learned about cryptocurrency through social media (62 per cent), highlighting accessibility alongside a notable risk of misinformation.
To support responsible development, the report outlines three critical priorities for Singapore’s financial and crypto ecosystem:
- Education: Implement targeted initiatives to close knowledge gaps and reduce reliance on social media, including balanced content on risks, fees, and product features.
- Trust: Platforms must emphasise security, transparency, and compliance with applicable regulations to reinforce consumer confidence.
- Growth: Focus should shift towards inclusive access, diversified participation, and responsible, long-term allocation consistent with individual risk tolerance and regulatory compliance.
MoneyHero Limited operates as a leading tech- and AI-powered personal finance aggregation and comparison platform, as well as a digital insurance brokerage provider, across the Greater Southeast Asia region. Its brand portfolios include SingSaver, Moneymax, and Seedly.
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Coinbase is dedicated to promoting economic freedom by offering a secure platform for interacting with cryptocurrency assets.
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