Indonesian dental wellness startup KLAR Smile announced that it has achieved a 40 per cent compound monthly growth rate for its “smile care line” from April 2023 to March 2024.

In a press statement, the company said that revenue as of May 2024 soared 10x higher than its level at its last funding round in 2022 when it secured a US$4.55 million Pre-Series A funding round co-led by AC Ventures and East Ventures.

KLAR Smile also announced the launch of its aligner treatment and new smile care product line: KLAR Signature, made with premium, best-in-class material for patients seeking ultimate comfort, and KLAR Aligner, designed for value-conscious patients who still desire high-quality treatment.

“The market for smile care is the next big trend after skincare in Indonesia, representing a blue ocean opportunity,” says Ellen Pranata, Founder and CEO of KLAR Smile.

“At KLAR, we celebrate a revolution in smile care, where innovation meets delight. Our relentless focus on delivering gentle solutions and infusing joy into at-home routines has resonated with consumers, driving our growth. This and upcoming product launches reflect our commitment to innovation and our ability to meet the evolving needs of our customers. We are excited to continue driving the smile care industry forward.”

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Founded during the peak of the COVID-19 pandemic in 2020, KLAR Smile began by offering tailor-made clear aligners to correct teeth misalignments without needing conventional metal braces, resulting in a shorter treatment period overall.

To date, KLAR Smile has been trusted by over 1,000 dentists across 32 cities in Indonesia. It says it has transformed more than 6,500 Indonesian smiles and has a patient satisfaction rate of 92 per cent.

Its expansion strategy includes diversifying its product line to cater to different market segments. The company is introducing a more affordable line of clear aligners alongside its high-end products, aiming to make high-quality smile care solutions accessible to a wider audience and further solidify its market leadership.

Beyond skin deep

KLAR Smile is an example of a startup in the beauty and wellness field that regional venture capital firms have been investing in. As the Indonesian middle class continues to grow, so does the demand for non-essential products and services in the beauty and wellness industries. Beyond skincare and haircare, dental care is also included in this segment.

Ken Research predicts the Indonesian dental services market will generate revenues worth US$4 billion by 2026, driven by rising dental consciousness throughout society, growing demand in the dental aesthetics industry, a changing tech landscape, and higher insurance coverage across the country.

Also Read: Dental startup Zenyum secures US$13.6M in Series A funding, making personalised dental products accessible

“Beyond skincare, Indonesian consumers are increasingly focusing on other aspects of beauty, including hair care, body care, and notably, smile care. We’ve observed significant traction in the oral care sector with innovative products, such as those from our portfolio company KLAR. Their purple teeth whitening booster and whitening masks have garnered considerable popularity,” said Madeline Rantung, Investment, AC Ventures.

According to her, this trend means a “broader shift” in Indonesian consumers today as they go beyond the traditional skincare range to something more holistic, including dental care.

KLAR Smile is set to introduce a new range of products in the near future: KLAR Remineral, KLAR ColorPop Electric Toothbrush in vibrant colors, and KLAR Kids Electric Toothbrush.

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Image Credit: KLAR Smile

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