Creating content on TikTok or YouTube is considered an exciting profession by Vietnamese youth because of its many followers, comfortable time, and high income.
Ninh Cong Hoang, born in 2000 and just graduated from Foreign Trade University (Hanoi, Vietnam), is a digital content creator on various platforms, such as TikTok with 1.3 million followers, or a YouTube channel with 215,000 subscribers. Hoang said he initially liked drawing short stories but then switched to making videos on TikTok. After six months, he decided to stick with it because it was no longer boring like his previous jobs.
Meanwhile, Thanh Lam, born in 1999, applied for a finance company after graduation. However, the young girl is tired of getting up early every morning, rushing to cross the seven-kilometre road to keep time, and the office environment is restrictive and inflexible.
When a close friend opened a women’s fashion store, she offered to participate in content production for promotion because she knew how to edit and make short videos. Lam’s help helps a friend’s sales channel on Facebook and TikTok quickly become effective. She decided to leave the company, set up her channel, and pursue a career in creating content on social networks.
In mid-October, software company Adobe released its Monetise the Creative Economy report. Surveys conducted in many countries have shown a new trend of Generation Z, those born in 1997. This is the generation called citizens of the digital age because they were born and raised perfectly in the era of Internet development and exposed to new technology from a young age.
33 per cent of individuals surveyed, according to Adobe, worked part-time in content development. 47 per cent of respondents said the sector accounts for more than half of their monthly income, and 77 per cent said they started monetising material on an online platform in the last year.
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The development of social media material, web/game programming, photography, videography, photo/video editing, and other jobs provide significant income. According to Adobe, Gen Z favours the creative economy and encourages the pursuit of non-traditional careers. 49 per cent of 16 to 18-year-old content producers say they would prefer to launch a creative business than attend college.
Tran Thi Thu Phuong, Senior Recruitment Manager of 40HRS, an American recruitment company in Vietnam, said that in recent years, creating content on social networks has become a career trend and a potential playground for creative enthusiasts. Social networks such as Facebook, TikTok, YouTube, and Instagram are bringing more career options to young people.
The difficulty for digital content producers, despite their great salary, is to consistently come up with novel and interesting concepts to draw people. “Creativity is the secret to achievement. Another difficulty young people encounter is producing interesting content quickly enough to keep up with trends. The issue of budgeting is also challenging to resolve,” Phuong commented.
However, the newfound success also inspired many young people to produce offensive videos to boost interaction and view counts. Views, followers, and comments are significant criteria for evaluating a channel’s influence and profitability, according to an insider in the advertising industry. For instance, a Vietnamese TikTok account with over 500,000 followers can earn roughly six million dong for each video.
Young people’s money-making trends on social networks
Social networking platforms like Facebook or Youtube are always the most attractive communication channels with billions of users. It is easy to understand why businesses and advertisers always look to the characters with the most attractive channels to place their ads to reach more viewers. Ninja is such a character. This person has a famous Youtube channel and attracts more views than his favourite player Cristiano Ronaldo.
A new “monetisation era” has been ushered in by the expansion of social networks, enabling users to easily make additional money from their creative contributions. Users can benefit from the chance to generate money on the Internet from anywhere with only a few clicks.
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As a result, young people have been actively utilising the work of creating content and earning money on free platforms like YouTube, Facebook, TikTok, and many more international platforms in recent years.
Nguyen Hong Tu, a student at a pharmacy college in Ho Chi Minh City (born in 2003), makes between 25 and 30 million VND each month from his employment as a TikTok content creator.
Making engaging video content is currently one of the most well-known ways to earn money, and the YouTube Partner Programme is a pioneer in this area. If creators fit the requirements of the Partner Programme, which was established in 2007, they may display advertisements on the video. YouTube is responsible for 55 per cent of ad revenue, with creators keeping the other 45 per cent.
It may be argued that the development of content draws in a growing number of highly skilled workers from around the world and creates tens of billions of dollars in revenue annually. Millions of people are thought to labour in this industry in Vietnam, which annually earns a sizable sum of foreign cash for the nation.
According to data from 2022, there are 20,000 Vietnamese persons using social networking sites for financial gain, earning 1,500 billion VND in foreign currency. Currently, there are eight channels with diamond buttons (more than 10 million subscribers), and there are close to 500 gold-buttoned channels on YouTube from Vietnam.
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