Eklipse, founded by Weihan Liew and Quan Bui, is tackling a significant pain point in the content creation industry—video editing.
According to Liew, creators spend up to 70 per cent of their time on editing, leaving less room for what truly matters: engaging with their audience. To address this, Eklipse has developed a generative AI tool that automates the editing process, drastically reducing the time spent on manual editing by up to 90 per cent.
The AI detects key moments from long-form videos—whether an exciting gaming highlight, a viral reaction, or a polished product demo—and turns them into shareable, professional-quality clips for social media platforms such as TikTok and YouTube within minutes.
“With our technology, creators can produce top-tier content effortlessly, empowering them to grow their audience without breaking the bank,” Liew explains in an email interview with e27.
Liew, a seasoned entrepreneur with a background in AI, media, and gaming, co-founded Eklipse with Quan Bui, who brings expertise in AI development and product engineering.
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Liew’s prior successes include founding BaBe, an Indonesian mobile news platform that utilised AI for news aggregation, and MainGames, one of Southeast Asia (SEA)’s largest gaming communities.
Together, they share a vision of democratising content creation, allowing creators of all sizes access to world-class editing tools without the hefty price or learning curve, as they continue to push the boundaries of AI-powered content solutions.
The following is an edited excerpt of our conversation with Liew.
What is your product development journey like?
Our journey has been all about empowering content creators to supercharge their growth. We began in the gaming industry, serving creators in Southeast Asia (SEA), but Eklipse quickly caught fire among game streaming communities in the US, with gamers playing titles as diverse as Fortnite, Dead by Daylight, Rocket League, and, more recently, Black Myth Wukong.
Recognising the universal challenges creators face, we expanded beyond gaming into other content verticals like vlogging, tutorials, and e-commerce demos. We evolved from offering just AI highlights to delivering an end-to-end solution where our AI is capable of not only finding the best moments but also editing them with flair, adding relatable memes, eye-catching visuals, captions, and complementary sound effects just like a top-tier video editor would.
Our mission is bold: to make Eklipse the ultimate, affordable alternative to augment the ability and output of human editors and content creators, democratising content creation like never before with the power of gen AI.
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What are the most important milestones that you made recently?
Surpassing 500,000 registered users in Q3 2024 was a monumental milestone for us, a powerful testament to the value we deliver to creators worldwide. But we did not stop there.
We have processed over 8.3 million hours of content, saving creators an estimated millions of hours of editing time! We have also launched innovative features like real-time AI editing and secured strategic partnerships with leading platforms and influencers, including collaborations with top Twitch streamers and YouTube content creators.
These achievements not only enhance the user experience but also solidify Eklipse’s position as a trailblazer in Generative AI in SEA and beyond.
What is your business model? Who are your users, and how do you acquire them?
We operate on a freemium model because we believe in making powerful AI tools accessible to everyone. Creators can access essential AI-powered video editing features for free, while our premium tiers unlock advanced functionalities like higher resolution outputs, priority processing, no watermarks, and exclusive templates that make their content stand out.
Our users are a vibrant mix of gaming streamers, YouTubers, educators, e-commerce entrepreneurs, and social media influencers across Twitch, YouTube, TikTok, Instagram, and Facebook. We have grown our user base through strategic partnerships, collaborations with top influencers, and targeted marketing campaigns that resonate with creators.
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Our strong community engagement—through webinars, tutorials, creator spotlights, and interactive forums—alongside word-of-mouth referrals has been a powerhouse for our rapid growth. We’re not just building a user base; we are fostering a global community of passionate creators who uplift and inspire each other.
How does being part of the AI First Singapore programme benefit you?
Being part of the Google for Startups Accelerator: AI First Singapore programme jointly launched by Google Cloud and Enterprise Singapore has been a game-changer for Eklipse.
The program did not just accelerate our development; it propelled us into the future. We gained early access to Google Cloud’s groundbreaking AI technologies, such as the multimodal capabilities of its Gemini 1.5 Flash model on the Vertex AI platform, making us one of the first startups globally to harness these tools.
This has allowed us to elevate our video highlighting and editing capabilities to unprecedented levels, delivering crisper, more dynamic content faster than ever.
Leveraging Google Cloud’s AI-optimised infrastructure, we have slashed our processing times by half, reduced operational costs, and scaled our services to meet growing global demand seamlessly. The mentorship, networking opportunities, and resources provided by the programme have not only accelerated our growth but have positioned Eklipse at the forefront of AI innovation in content creation, opening doors to future collaborations and partnerships.
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Image Credit: Eklipse
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