E-commerce companies Shopee and Lazada are competing for the top spots in the Southeast Asian (SEA) market, according to the new The Map of Southeast Asian E-Commerce – Q3 2019 report.
Published as a result of a collaboration between iPrice Group, App Annie, and Similar Web, the report saw the two companies vying for the top spot in different categories.
Both companies top the category of mobile apps with the highest number of monthly active users (MAUs) in Q3 2019, where Lazada ranks first in four out of the six SEA countries that are being researched: Malaysia, the Philippines, Singapore, and Thailand. Shopee itself tops the list in Indonesia and Vietnam.
Another top player in the region that made it to the list was Tokopedia, which followed Lazada and Shopee in categories such as mobile apps with most MAUs and downloads.
In its home market Indonesia, Tokopedia is the most visited e-commerce websites in Q3 2019 at 25 per cent of web traffic market share. In this segment, Tokopedia is followed by Shopee at 22 per cent.
Also Read: Singapore: The new “place to be” for e-commerce in Asia?
What we learned this quarter
The report also offered insights into trends that are displayed by e-commerce companies in SEA in Q3 2019.
It said that nine out of 10 applications with the highest number of MAUs offer products in multiple different categories, instead of just focussing on one vertical such as fashion or electronics.
“This shows that multiple-category marketplace platforms may be the future of Southeast Asian e-commerce due to convenience and their strong financial backing,” the report elaborates.
Another trend that the report pointed out is the rise of “shoppertainment” –a concept that includes the addition of features such as live streaming events and in-app games to increase user engagement.
Another interesting development in Q3 2019 is the apperance of newcomer Wish in the main categories.
A cross-border commerce app, Wish made it to the top five most downloaded mobile apps for the first time. According to the report, this indicated the platform’s serious foray into the Southeast Asian market.
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Image Credit: Markus Spiske on Unsplash
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