Radiant1 Founder Apichai Sakulsureeyadej
Radiant1, an Asia-focused AI-based SaaS solution that assists hotels in maximising revenue, has closed its pre-Series A round of funding led by Monkʼs Hill Ventures.
The size of the deal remains undisclosed.
The startup will use the funds to double down in the existing markets, expand into new Asian countries, hire additional tech resources, and expand the product suite. It has already begun experimenting with Generative AI to hyper-personalise customer engagement with hotels.
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Radiant1 was established by serial entrepreneur Apichai Sakulsureeyadej. The startup uses machine learning algorithms to analyse factors, including real-time demand, types of properties, and travel behaviour, to provide optimised room rate pricing on a real-time basis and maximise total revenue for the customer.
Its systems have assisted all types of properties to optimise their revenues while keeping an eye on their bottom line. Its customers include hotels with global chain brands, independent and boutique hotel chains, hotel management companies, and short-stay operators.
The startup has established its footprint across three markets – Thailand, Malaysia, and Indonesia.
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“As a pivotal sector in the Southeast Asian economy, the hotel industry has traditionally underutilised technology and data in its day-to-day operations, often leading to reduced yields and profitability challenges. Radiant1 understands the pain points of management and hotel owners, which is why we have successfully scaled up revenue for our clients through our platform. Our mission is clear – to deliver state-of-the-art technology solutions to this industry and, through our platform, empower industry professionals to gain a deeper understanding of data utilisation,” said Sakulsureeyadej.
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Image Credit: Radiant1
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