Quintype, a content management software startup based in Bengaluru, India, announced today it has received US$3.4 million in Series A financing.
The round was led by IIFL AMC, a subsidiary of Indian wealth management firm IIFL Wealth Management.
The proceeds from this round will be utilised for expansion into Southeast Asia, beginning with Singapore.
According to the company, the expansion will help digital media publishers in the region move from traditional content management systems into their digital counterparts to effectively capture the booming online economy within the region.
Europe, the Middle East and Africa expansions are also on the anvil.
“As the digital hub of Southeast Asia, Singapore media publishers and content creators have been adopting a digital-first strategy, with the current pandemic accelerating the shift. With Quintype’s state-of-the-art solutions, we hope to help more local digital publishers to create the best content experience for their audience,” said Chirdeep Shetty, CEO of Quintype.
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Quintype was founded in 2016 by Raghav Bahl after he noticed that publishers struggled to adapt to the technological changes within the media industry.
The startup aims to provide fully-integrated software systems to enable media professionals (such as writers and editors) to distribute their content online without the need for technical skills such as programming.
With this software in place, publishers can focus on content creation and audience management without worrying about server-related issues.
Additionally, Quintype utilises data analytics to aid publishers in creating optimised content to deliver a better digital experience.
The startup claims it has served over 200 publishers worldwide and achieves a monthly viewership of over a billion readers.
“Quintype, with its suite of products, is set to accelerate the growth in digital content and publishing space. It enables more content creators to go digital easily and gives them the freedom to distribute, scale-up and monetise their content using an intuitive product with hundreds of built-in features,” added Prashasta Seth, Senior Managing Partner of IIFL AMC.
With digital consumer and advertising revenue in Singapore expected to reach S$2.9 billion (US$2.16 billion) in 2023, the SaaS startup will utilise the city-state as a launchpad for expanding its services within the region.
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Alongside its financing announcement, Quintype also announced the launch of Page Builder, a layout configuration management solution that helps publishers manage website branding, layouts and styles easily through its no-code development platforms.
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Image Credit: Photo by Austin Distel on Unsplash
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