Jay Huang, Co-founder and CEO of Pulsifi
Pulsifi, a Singapore and Malaysia-based HR tech startup, announced it has raised US$1.8 million in an angel round. Investors such as Kairous Capital; Aaron Chen, Founder of KVC group of companies; and Rajesh Lingappa, Co-founder & Former CTO of RedMart, joined the round.
As per a press release, this investment brings Pulsifi’s total funding to US$4 million. The fresh funds will be utilised to boost expansion to new markets in Europe and accelerate product development.
“Aside from Europe being a large market for HR tech, many of our customers are globally headquartered in Europe. Therefore, it is a natural market for us to expand into, in order to grow the global relationships with our customers,” said Jay Huang, Co-founder & CEO of Pulsifi.
“With COVID-19, we had to adapt our plans for 2020. We are fortunate to still hit the goals we set out to achieve. During the pandemic, we expanded to serve customers in the healthcare, high-growth manufacturing and telco sectors,” he remarked.
“As employers became more selective in hiring, we took the opportunity to enhance our platform to better support our customers with their existing employees as well,” he further added.
“As a strong believer in bringing out the potential of people, I was struck by how the Pulsifi team is also so passionate about that vision. Pulsifi benefits any company that values its people, and I am keen to support its growth among my businesses and around the world,” Chen opined.
“Pulsifi is a unique B2B company that built a compelling product that is relevant globally, not only in its home markets,” added Joseph Lee, Partner at Kairous Capital.
“Talent acquisition and management at scale is very hard, and I experienced this first hand. Pulsifi is solving this problem in a very unique way, and the team has built a strong technology platform to do so at scale,” remarked Lingappa.
Also Read: What will the next wave of VC investment in HR tech look like?
With operational bases in Singapore and across the causeway, Pulsifi has customers across six Southeast Asian countries. Notable clients include Nestle, Singtel and Heineken.
Its platform unifies multiple hard skills and soft traits data on each candidate or employee, and accurately predict each person’s work styles, role fit, culture fit, and other outcomes. The company remarked its methodology is backed by over 50 years of organisational psychology research.
Pulsifi claims its platform has over 90 per cent accuracy when predicting the outcomes of people at work, helping their clients improve quality and efficiency in talent acquisition and management.
Building on its recent win at the HR Tech PitchFest 2020, Pulsifi is expanding its market coverage through a network of partners, from Southeast Asia to Europe.
Having graduated from the inaugural SAP.iO Foundry in Singapore last year, the HR tech startup has also strategically partnered with SAP SuccessFactors, a global leading human capital management software platform.
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Image Credit: Pulsifi
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