Privyr raises US$6M Series A to help B2C firms convert leads right from their phones

Privyr, a Singapore-based startup that helps consumer-facing salespeople and businesses convert leads right from their phones, has raised US$6 million in Series A funding.

The round was co-led by MassMutual Ventures and Vulcan Capital, with participation from Wavemaker Partners, bestselling author Nir Eyal, and Binance Investment Director Gwendolyn Regina.

The new funding will be used to expand Privyr’s product capabilities, increase market penetration, and scale its team from less than ten employees to over 40 within a year.

Earlier, the startup raised US$900,000 from Wavemaker Partners, Entrepreneur First, and several angel investors.

Also Read: Wavemaker Partners closes 4th fund at US$136M, announces new appointments

Privyr builds a mobile-first sales productivity and workflow management tool. It helps salespeople and small businesses better engage and convert their leads into clients through WhatsApp, SMS, iMessage, and phone calls.

The startup aims to make sales interactions more personalised and convenient, leading to much better customer experiences and sales conversion rates.

The company claims over 45,000 sales professionals across more than 75 countries use its product.

Co-Founder and CEO Aaron Lim, said: “Over the past few years, virtually all consumer-facing sales have moved to mobile messaging apps like WhatsApp or iMessage. What used to happen in a few face-to-face meetings has turned into hundreds of micro-interactions with dozens of leads simultaneously. Salespeople are spending hours every day copying and pasting messages, updating spreadsheets, and figuring out who they need to follow up with – it’s a complete mess.”

While many businesses are turning to chatbots and automation to solve this problem, Lim believes there’s room for a different type of solution. “If you’re in a high touch profession built on human relationships, putting a chatbot in between you and your customer removes the personal interactions they’re looking for. Instead, Privyr provides an easier and more efficient way for businesses to personalise engagements and manage client relationships from their phones.”

“There’s incredible demand for simple, mobile-based solutions targeted at individuals and SMEs — particularly in developing markets where sales primarily happen on mobile and WhatsApp,” explained MassMutual Ventures Managing Director Anvesh Ramineni. “Privyr’s solution addresses a massive pain point in the sales process, and the fact that the company has come this far with zero sales or marketing staff is a testament to the widespread appeal of such a product.”

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