Thailand-based startup Primo World Company Limited (PRIMO), which provides omnichannel marketing platform for large enterprises, today announced an undisclosed Pre-Series A funding round from Fuchsia VC and Beacon VC.
Leading VC firm SOSV and Infinity Technologies VC, who contributed to the company’s pre-seed funding round in 2018, also took part in this funding round.
In a press statement, PRIMO detailed the key activities that the funding will support:
– Increasing the capability of the omnichannel marketing platform, the capacity of its artificial intelligence, and engagement modes to support more ways in which customers can interact with a brand
– Expanding personnel in both Bangkok and Phuket to accommodate a larger client base in all departments, particularly business development, product development, software development, engineering, and customer support
– Testing new products and business ventures to prepare PRIMO Omnichannel Marketing Platform as a customer-data infrastructure of choice for all companies in Thailand, while raising awareness of how to collect and leverage customer data systematically for the purpose of building the best customer experience.
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PRIMO claimed twofold growth year on year on average over the past three years. The company also said that it has grown its team from 18 in 2019 to 108 in 2021.
It is also working with clients in the retail, fast-moving consumer goods (FMCG) as well as banking, finance, and insurance sectors.
“Omnichannel marketing platforms have grown remarkably well despite COVID-19 [pandemic],” said Vee Sirasoontorn, Co-founder and CEO of PRIMO. “There is still much more room for growth, as all large enterprises seek omnichannel marketing tools that facilitate consolidating customer data from the whole spectrum of channels. Processing them serves as a basis from which to devise seamless experiences for segment-based engagement.”
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Image Credit: PRIMO
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