Thailand-headquartered digital fashion brand Pomelo announced the completion of an acquisition of fashion e-commerce platform Looksi, according to a press statement. The value of the deal was not disclosed.
Looksi started off in 2012 as ZALORA Thailand, before it was acquired in 2016 by Central Group and rebranded a year later.
As part of the deal with Pomelo, Looksi will no longer be using its brand name. The platform will transition its current app completely into the Pomelo’s ecosystem, enabling Looksi customers to continue to shop on the platform. Additionally, its social media channels will also transition to Pomelo.
With the addition of the new e-commerce brand into its platform, Pomelo will add a variety of key international brands –which are available on the Looksi platform– to its app and website. Some of these top brands included Adidas, Aldo, Havaianas, Topshop, Guess, Levi Jeans, and Nike.
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“We’re happy to welcome Looksi customers and partners to the Pomelo platform. Looksi has been serving Thai fashion e-commerce shoppers since its founding as Zalora in 2012. This deal will accelerate Pomelo’s evolution to become a multi-brand fashion platform for fashion lovers all across Southeast Asia,” expressed David Jou, co-founder of Pomelo.
Pomelo has been showing signs of rapid growth as it raised US$52 million Series C round in September 2019 and recently appointed a former H&M executive into their team as Chief Retail Officer (CRO).
The fashion company has since hired 200 new employees and has opened 10 new stores locally in 2019.
“We are happy to further strengthen our partnership and support Pomelo via this deal. Central Group will remain committed to driving fashion and lifestyle omnichannel retail sales,” a spokesperson of Central Group Online said.
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Image Credit: Hannah Morgan
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