Snuugo Co-Founders Charles Lim (left) and Justin Tan
Singapore-based healthcare and lifestyle company Perfect Nature announced that it has raised S$1 million (US$738,000) in a seed funding round for its subsidiary brand Snuugo which produces smart wearable breast pumps.
The funding round was led by angel investors Peter Tan, founder and former CEO of Fischer Tech Ltd, and Willy Koh, founder of Racer Technology Pte Ltd.
Perfect Nature will officially launch Snuugo in Singapore at the Babyland event on December 1-3, followed by expansion into Southeast Asia in mid-2024 and China. The company aims to create a complete ecosystem of nursing solutions, offering mothers freedom and versatility throughout their breastfeeding journey.
Perfect Nature also said that the funding has been strategically allocated for the development of prototypes, evaluation, and trials over the past two years. The company also have secured international patents for the product’s design and are streamlining the manufacturing process.
It also stated that a “significant” portion of the funds has been devoted to optimising the mobile application’s technology.
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“This funding is a testament to our belief that mothers deserve the best when it comes to breastfeeding. Snuugo has been meticulously designed to address all concerns of Asian mothers, from the materials and technology to the design features and mobile application. With these funds, we’re not just building a product; we’re building a future where mothers can experience the joy of breastfeeding like never before,” shared Justin Tan and Charles Lim, Co-Founders of Snuugo.
The product was designed by Tan and Lim, inspired by their own personal experiences as fathers. Tan identified a gap in the existing market and an opportunity to create a meaningful difference by developing the first user-centric, innovative and ergonomic breast pump tailored to modern Asian mothers.
Lim came on board by bringing his mechanical product and software design expertise.
Founded in 2019, through Suugo, Perfect Nature designs a breast pump that includes Pump-to-Feed and Pump-to-Store systems, reducing the need to transfer milk to other containers, thus minimising wastage and spillage.
It aims to provide mothers with greater flexibility in their pumping routines.
The product’s minimalist packaging utilises biodegradable materials and maximises space.
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Image Credit: Perfect Nature
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