Animoca Brands and its game developing and publishing subsidiary Notre Game have announced a partnership with leading martial arts organisation ONE Championship to create an NFT-powered mobile game ONE Fight Arena.
The We3 game is being developed by Notre Game and will start player testing in Q4 2023, with a full global launch in Q1 2024.
It will be available as a free-to-play mobile game on Google Play and Apple’s App Store.
Unlike traditional sports games, ONE Fight Arena will focus more on strategic gameplay than just the action inside the Circle. Gamers can select from a wide variety of ONE athletes, such as MMA legend and ONE Flyweight World Champion Demetrious “Mighty Mouse” Johnson and ONE Flyweight Muay Thai World Champion Rodtang “The Iron Man” Jitmuangnon.
ONE Fight Arena will offer players optional Web3 integration that uses blockchain technology and NFTs to provide authentic digital ownership to players for certain game assets, including ONE athletes as they appear in the game.
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Players who do not wish to engage in the Web3 layer will still be able to play ONE Fight Arena as a traditional free-to-play mobile game, without true ownership of their ONE digital assets.
Hua Fung Teh, Co-Founder and Group President of ONE Championship, said: “This partnership will give us the opportunity to engage with our global fanbase at a deeper level through a unique gaming experience.”
Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, said: “Our partnership with ONE to create ONE Fight Arena will enable the fans of the world’s largest martial arts organisation to access a novel gaming experience with true digital ownership at its core.”
ONE Championship ranks among the world’s top five sports properties for viewership and engagement with a cumulative reach of over 400 million fans, according to Nielsen. It produces and distributes events across over 170 countries, featuring martial artists and World Champions from over 80 nations and all martial arts styles, including MMA, Muay Thai, kickboxing, and Brazilian jiu-jitsu.
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