Nektar.ai, a Singapore-based B2B sales productivity startup, has raised US$2.15 million in a seed financing round, led by Nexus Venture Partners.
Other investors participating in the round include Insignia Ventures Partners and individuals such as Anand Chandrasekaran, Executive Vice-President at NASDAQ-listed Five9.
The AI startup plans to use the money to further build out its platform and ramp up its engineering and product teams.
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With over 40,000 B2B sales teams globally and over 15 million sales professionals, the B2B sales market is valued at more than US$8 billion.
Nektar.ai addresses this opportunity by connecting unstructured data from emails, calendars and Zoom to customer relationship management (CRM) systems.
Additionally, it incorporates these platforms with an organisation’s sales methodologies. This enables teams to work collaboratively to achieve greater sales figures.
Nektar.ai was founded in early 2020 by Abhijeet Vijayvergiya (former President and MD – APAC at Capillary Technologies; and Aravind Ravi Sulekha, a serial entrepreneur and former tech leader at Zendesk .
CEO Vijayvergiya said, “In the last decade, the investment in sales tools globally has grown by five times but the average sales quota attainment has fallen 40 per cent. According to Forbes, 57 per cent of sales reps missed their numbers in 2018.”
Also Read: Insignia secures US$200M fund II, to back early-stage tech startups in the region
“At Nektar.ai, we want to change this by reimagining the future of modern sales and building a first of its kind AI-driven sales productivity solution that will help the go-to-market revenue teams to seamlessly collaborate and make more sales reps successful in meeting their quota,” he added.
“Nektar.ai is filling a key gap that exists in how revenue teams operate: a collaboration platform that captures and leverages the collective experience and intelligence of the go-to-market teams and helps in operationalising the best practices and winning sales playbooks,” said Jishnu Bhattacharjee, Managing Director at Nexus.
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Image Credit: Nektar.ai
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