The Cinch team
Cinch, a device-as-a-service (DaaS) platform, has announced secured up to US$28.8 million in a funding round to fuel the expansion of its subscription-based technology ecosystem.
Monk’s Hill Ventures spearheaded the round, which saw participation from other notable investors, including Z Venture Capital, 1982 Ventures, Ratio Ventures, DCG, Feedback Ventures, Seedstars, and Faeda Ventures.
The newly secured funding will be strategically deployed to develop an operating system to power circular device distribution at scale. This development aims to enable distributors, telecommunications companies, and retailers to seamlessly integrate device subscriptions into their existing sales and service models.
Cinch offers a subscription model that provides flexible, affordable, and sustainable access to various devices, such as smartphones, laptops, and tablets. This model allows individual consumers to upgrade to the latest technology through low monthly fees, thereby removing the burden of substantial upfront costs and long-term contracts.
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Furthermore, for enterprises, Cinch streamlines the often complex processes of device procurement, financing, and lifecycle management, leading to optimised costs and enhanced efficiency.
At the heart of Cinch’s operations is a circular subscription model meticulously designed to maximise devices’ lifespans while concurrently minimising their environmental footprint. By employing refurbishment and redeployment strategies across multiple lifecycles, Cinch actively contributes to the reduction of electronic waste and makes technology more accessible from a financial standpoint for both consumers and businesses.
The company’s proprietary platform integrates crucial elements such as automated lifecycle management, dynamic pricing intelligence, and embedded financing, ensuring capital efficiency and enabling devices to generate value beyond a single ownership cycle. This approach not only improves financial accessibility but also directly supports global sustainability goals by integrating reuse and responsible disposal into the core of technology consumption.
Mahir Hamid, CEO and co-founder of Cinch, stated: “The way people consume technology is evolving. With rising costs, financing gaps, and increasing regulatory pressure on e-waste, Cinch is leading the shift toward circular access to tech. Beyond a platform, we’re connecting the dots within Asia’s infrastructure for a sustainable tech economy.”
The firm has partnered with Samsung Electronics Singapore to be its official subscription partner for the Galaxy S25 Series on the island. Through this collaboration, consumers can subscribe to Samsung’s flagship smartphone with a monthly fee that includes damage protection and an upgrade option at the end of the subscription term.
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