Mindtera Co-Founders Tita Ardiati (L) and Bayu Puspito Bhaskoro
Mindtera, an employee assistance programme (EAP) startup in Indonesia, has closed its combined seed and seed extension round at US$850,000 funding.
East Ventures led the round with commitments from Seedstars International Ventures and other unnamed angels.
The company will use the money to expand the scope of its B2B operations and develop the products.
Founded in 2021 by Tita Ardiati and Bayu Puspito Bhaskoro, Mindtera is a platform that uses data-driven insights to build a productive and happy workplace. It manages employee development, engagement, and well-being, following employees from hiring to retirement.
It offers two platforms to address this problem.
Also Read: Mindtera bags funding led by East Ventures to grow its personal growth learning platform
Mindtera Pro is an analytics dashboard and app with an advanced suite of assessment tools designed to collect and analyse employee feedback to improve their company experience.
Mindtera Plus serves corporations by providing access to coaching and development consultants who can help tackle various challenges in employee management and culture.
The startup claims it has onboarded over 10,000 employees and fostered an increase of 94 per cent in employee well-being awareness. Providing HR optimisation for key industry players, Mindtera is leading the charge to optimise work culture across the country.
CEO Tita Ardiati said: “Investing in human capital is tricky. The benefits are not immediately visible, but the company will see a sustained impact if you build a balanced and healthy working environment. Human resources are a valuable asset for a company’s growth. Happy people inspire growth, so look after your people, and you will see productivity.”
During the Great Resignation back in 2021, a study from the global company McKinsey showed that if employees are not mentally well, it will affect the business’s bottom line in many ways.
The World Health Organization (WHO) also stated that in addition to impacting relationships and societies, mental health issues like depression and anxiety also cost the global economy US$1 trillion yearly, predominantly from reduced productivity.
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