Micoworks, a marketing company that optimises communication between companies and their customers, has raised JPY 3.5 billion (~US$24.5 million) in a Series B funding round.
Vertex Growth, a growth-stage VC fund anchored by Vertex Holdings, a subsidiary of Temasek, led the round. Participating investors include JAFCO Group, Mitsubishi UFJ Capital, SMBC Venture Capital, and Mizuho Capital. Existing investors, such as ALL STAR SAAS FUND and Eight Roads Ventures Japan, also contributed.
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Micoworks will utilise funds to enhance its product features and strengthen organisational capabilities, with plans to expand into the Asian region. The company is setting up development teams in the Philippines and Taiwan, besides broadening its reach to Taiwan, Thailand, and other Asian countries where the LINE business platform has a significant presence. Beyond the LINE ecosystem, the company intends to integrate MicoCloud with various popular communication channels.
Headquartered in Kita-ku and led by CEO Osamu Yamada, Micoworks develops and provides marketing platforms MicoCloud and Micomii.
MicoCloud is a marketing platform that optimises communication between companies and their customers. In addition to offering highly extended functions for the official LINE account, it collects data across multiple channels. This data collection enables optimal communication tailored to customer needs. Furthermore, MicoCloud creates tangible business results for clients by providing a one-stop service that includes consulting and operational support.
Micomii is a LINE mini-application service for restaurants. It is designed to automatically attract repeat customers and assist in developing a regular customer base. This service lets membership cards quickly be issued through a customer’s smartphone. Additionally, it enables the automated sending of thank-you notes for visits, helping attract more customers while keeping operating costs low.
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Micoworks says these platforms maximise brand value and expand business possibilities by facilitating optimal communication.
As of December 2023, over 1,000 brands, including consumer-facing companies like Tokio Marine & Nichido Fire Insurance, Pasona, and JR Tokai Tours, have utilised MicoCloud.
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Image Credit: Micoworks
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