Claudia Makadristo, MetaMap
In this episode, we are excited to welcome Claudia Makadristo, Head of Africa Expansion for MetaMap, a fast-growing digital trust and reputation infrastructure layer that enables other service providers. Prior, Makadristo was Head of Partnerships and Regional Manager for Seedstars.
In our conversation, Makadristo talks about the importance of building relationships in emerging markets to understand local dynamics – especially with government regulators, introducing your company the right way, why you don’t want to underestimate local competitors who fully understand the local market well, the importance of having a solid local team to navigate local nuances in a market and why it’s crucial to understand the sensitivities and differences within a market, leading with empathy so you can effectively interpret your product or service for the new market.
Also Read: Yoco head of international expansion on building trust in a new market
This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets here.
Find our entire podcast episode library here and learn more about our forthcoming book on global business growth here.
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The content was first published by Global Class.
Image Credit: Global Class
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