Mangan co-founders Hutomo Halim (L) and Hardi Halim
Mangan, an on-demand B2B food service startup in Indonesia, has secured an undisclosed sum in investment from Richard Avila, Senior Director at food distribution giant US Foods.
The round, which takes Mangan’s valuation to US$1 million, will be used for product optimisation and to add new features to its products such as ManganDaily.
The company was started in 2019 by brothers Hardi Halim (CEO) and Hutomo Halim (CFO). The concept was inspired from the duo’s personal experiences.
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“I had faced difficulties in getting lunch and choosing the meal varieties while working for a logistics company in the US. Back then, my employer didn’t have canteen facilities except a vending machine that only offered frozen sandwiches,” said Hardi.
Hutomo also had similar experience in establishing restaurants in Surabaya. He often found it hard in getting new customers because the business was still new. At the same time, existing restaurants found it difficult to accept large orders from bigger institutions due to limited connections.
This prompted the siblings to come together and start Mangan.
In a nutshell, Mangan provides popup restaurant and drop-off catering services by connecting restaurants serving on-site food with diverse institutions such as startups, MNCs, hospitals and schools in the archipelago.
Mangan claims it has partnered with more than 200 restaurants and serves more than 40,000 food packets to 80 office locations in Jabodetabek and Surabaya.
“We receive orders from 11 industrial sectors. A few months ago, we also opened an online marketplace for individuals to book catering service for events,” said Hutomo.
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Avila, who has previously worked with Nestle, said he believes in the vision and mission Mangan brings to create innovations by offering new revenue streams to restaurants.
“I hope the foodservice sector is resilient and is able to come out of the pandemic and continue to grow significantly over the coming decades by going through a period of transformation with the support of technology and innovation. This is where companies like Mangan come in and contribute to change,” said Avila.
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Image Credit: Mangan
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